I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more
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Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company

- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
Replied to 86% of negative reviews
Typically replies within 1 week
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Really helpful & such amazing service
Really helpful & such amazing service. When I rang & spoke with the lady in the shop, I received fantastic service and her communication was outstanding . My items were dispatched V-quickly ! I will now be a returning customer for all my glasses from Optictions Direct from now on !
Kind Regards - Sarah
Competitive pricing
Competitive pricing, easy to navigate web site and fuss free returns
Fast delivery gorgeous designer frames…
Fast delivery gorgeous designer frames great bargain . Highly recommended x
Great item, quick delivery, no problems
Great item, really pleased with the fast reliable service. Will definitely be using them again.
Super fast service
Accidentally broke my glasses on the 21st Feb, ordered a new prescription pair (same glasses but different colour frame for ease of fitting) on 22nd and I’m wearing my new glasses as I type this review on the 28th, that’s what I call fantastic service, as a returning customer I can’t fault Opticians Direct and highly recommend them.
Thanks again for your faultless service.
Recommended supplier.
Recommended. Very competitive price in comparison with other suppliers. Easy to order- reliable and swift delivery and exactly as described.
The shipping was incredibly fast
The shipping was incredibly fast. I am very satisfied with the service.”
Kanaka is so customer oriented
Kanaka is so customer oriented . I didn’t have an appointment for eyes test , but as I am traveling on Sunday and I am entitled for eyes check next month , she made me an appointment on the same day . The Optician is also very good , she took her time on checking every thing. I hope I will receive my glasses before Sunday . As a note was put and they promised they will deliver .
Lenses are not usable- support not there
I ordered prescription glasses from Opticians Direct and they were completely unwearable. I could not see through them properly at all.
Regardless of price or lens tier, glasses have one essential purpose: to allow the wearer to see. Selling prescription glasses that do not provide usable vision, and then refusing a refund because they are “economy” lenses, is entirely unreasonable. Cost does not remove the legal requirement for a product to be fit for purpose.
My prescription is ‑3.75, which is not high, and even if it were, that does not justify supplying glasses that cannot be used for their basic function. If a product may not be suitable for everyday vision, this must be clearly and prominently disclosed before purchase, not explained afterwards.
Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for purpose, and as described. Glasses that cannot be seen through clearly fail this test. This is not a change of mind.
Despite raising this immediately, Opticians Direct have refused a refund and relied on technicalities around “custom‑made goods” “basic range only for use as a second paid of glasses” rather than addressing the fact that the product does not work.
I am formally requesting an immediate full refund. If this matter is not resolved, I will continue to pursue a formal complaint with Trading Standards and other appropriate consumer protection routes.
I would strongly caution anyone, particularly those budgeting carefully or saving for glasses, that affordability should never mean accepting something that does not function.
Just to be clear as you can see from the reply which is incredibly ignorant the lens I could not see out of it was FAULTY and not fit for purpose. I am not sure why you seem to want to blame me for the issue of the lens being not fit for purpose, which is TO SEE THROUGH.
Anyway I am very glad consumers can see this. To save people having to go through what I have.

Reply from Opticians Direct
Brilliant and fast service
Super easy to use website, clear pricing and very fast delivery for prescription designer glasses with different powers for each eye.
My order was delivered on time
My order was delivered on time. The postman was polite and professional.
The spectacles were delivered in good condition.
They fit very well and they look absolutely stunning!
Great service
Great service. Glasses frames were in stock and delivered with prescription lenses within a week. Thanks
Terrible service
Terrible service, not received my sunglasses, apparently opened a case with Royal Mail 35 days ago not heard nothing back. Would not recommend. Staff are very rude also.

Reply from Opticians Direct
Rubbish
I ordered a pair of Raybans with a simple distance lens prescription. I did see on the website that the delivery turnaround is 7-14 working days. It's been 8 working days so far so I emailed them this morning and asked for an update because I am VERY sceptical that they will be delivered in time. They advised that they can't give me any update because that's what the supplier has told them. Opticians direct must not be allowed to contact their supplier :/ What use is that to a customer? Pretty sure I am being messed around. I asked to cancel the order but had no reply. I WANT A REFUND PLEASE. EDIT:- After leaving this review I miraculously got a full refund. Won’t be back.

Reply from Opticians Direct
Money grabbers
I ordered some glasses February 9th. I was then contacted by the company to say the glasses I ordered were discontinued, so I picked another pair. Also discontinued, so I had to pick another. The original glasses were £100, the alternative £85. I contacted the company on Saturday to ask for updates on my order because it was a 7-14 day delivery window and they hadn’t dispatched yet. I was then told this morning I owe the company an extra £10. This didn’t make sense to me as I paid £100 for glasses then ended up picking a cheaper alternative, so surely the company actually owed me £15. I’m not paying another £10 on top of the extra £15 I was already paying for £85 glasses. The replies previously were fast and now suddenly it’s silence because I’ve requested a refund and to cancel my order. They also asked me to PayPal them the extra £10, which I found strange. I haven’t received a refund yet or even confirmation that I will receive a refund.

Reply from Opticians Direct
Good communication
Good communication, and the distance prescription glasses in Ray Ban frames ordered were delivered quickly and very happy with them.
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