Opticians Direct Reviews 13,710

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent service, highlighting the helpfulness and outstanding communication from staff. Many consumers are particularly satisfied with the product quality and the wide range of glasses available, often at significantly lower prices compared to other retailers. The delivery service is consistently described as quick and efficient, with many orders arriving earlier than expected. However, some customers also noted issues with the ordering process and delivery times. A few people experienced significant delays, with orders taking several weeks to arrive or being stuck in processing without updates. There were also instances where customers were informed of product unavailability or discontinuation after placing an order, leading to frustration and, in some cases, difficulty with refunds or exchanges.

What people talk about most

Delivery service

Clients share positive opinions on delivery service, frequently highlighting speedy and efficient deliveries,... See more

Product

Consumers generally express satisfaction with the products, often describing them as "dream glasses" and... See more

Price

Customers had positive experiences with price, consistently finding products at great prices, often much... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers found the ordering process... See more

Service

Users describe positive interactions with service, highlighting excellent and speedy delivery, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more

Rated 5 out of 5 stars

Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers o... See more

Rated 5 out of 5 stars

They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and ev... See more

Rated 5 out of 5 stars

A fantastic shopping experience from start to finish. I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my orde... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 87% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Terrible.

Terrible.
I ordered a pair of glasses that were listed as in stock from this company and received no update on my order for 10 days, so I called and was told that they weren't in stock, so would take 14 working days. The only reason I gave 2 stars is that they issued the refund quickly. Avoid.

March 3, 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful staff and fast service

Very helpful staff. I have a purchased a couple of times and the service has been good. When a pair broke, I sent them back and they were replaced under warranty very quickly. Recommended.

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

Like no other.

Absolutely fantastic service from Opticians Direct again. This is the second pair of Oakley's I've ordered and the service has been impeccable. From order right through to fulfilment, they beat everyone else hands down on price, service and quality. Thank you everyone at Opticians Direct and thank you Libby and Luke for your A1 customer service. For all the others that haven't used Opticians Direct or have used another company, well, "Should have gone to Opticians Direct!"

March 5, 2026
Unprompted review
Rated 1 out of 5 stars

Really poor experience with this…

Really poor experience with this company. New glasses finally arrived but the lenses are way thicker than an identical frame and prescription.
Several emails later the customer service refused to even provide a goodwill discount on new thinner lenses. Wish I never used them. Avoid

March 4, 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

We’re sorry to hear that you feel disappointed with your experience.

After reviewing your order, we can confirm that the lenses supplied match the prescription and specifications that were ordered. Lens thickness can vary depending on a number of factors, including frame shape, frame size, lens index, PD measurement. Because of this, two pairs with the same prescription may not always appear identical in thickness.

Our team provided confirmation that the lenses supplied were correct and in line with the order placed. As the lenses were manufactured as specified, we were unfortunately unable to offer a replacement or goodwill discount for thinner lenses.

We always aim to be transparent and supportive when assisting customers with lens options, and we appreciate you taking the time to share your feedback.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look