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Company details

  1. Hair Product Store
  2. Cosmetic Products Manufacturer
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Homeopathic Pharmacy
  6. Organic Drug Store

Written by the company

OptiOptu is a pharmacist-led hair and scalp care brand created to support people experiencing hair thinning, hair loss, and scalp concerns with honesty, science, and care. The brand was founded by UK pharmacists who have personally experienced hair loss and understand how distressing and isolating it can feel. OptiOptu was created out of frustration with one-size-fits-all products and marketing claims that do not reflect real results. Our approach is different. We focus on understanding the root cause of each individual’s hair and scalp concerns and providing evidence-based solutions that are tailored, safe, and clinically informed. OptiOptu specialises in personalised hair growth consultations, prescription-strength topical formulations, and supportive hair care products designed to protect the scalp environment. Every recommendation is grounded in scientific evidence, clinical experience, and patient safety. We do not rely on trends or exaggerated promises. We believe meaningful results come from consistency, correct formulation, and proper scalp care. Our products are developed with transparency and intention. Ingredients are chosen for their proven role in hair biology, scalp health, and follicle support. Each client journey begins with listening, education, and guidance so customers feel informed and confident at every step. OptiOptu exists to help people regain trust in hair care, confidence in themselves, and control over their hair health journey. We value long-term outcomes over quick fixes and aim to support our community with integrity, clarity, and care


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

12 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Morteza made an excellent job on my…

Morteza made an excellent job on my libs
Let them natural and beautiful
With pacience and a delicate hands ,Morteza made a natural look one more time
Thank.you ao much Morteza f your kindness and great job
See you again in few weeks
Regards
Isabel Palmeirao

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely love the OptiOptu Organic…

I absolutely love the OptiOptu Organic Shampoo – Scalp Care & Renewal! I could genuinely notice a difference from the very first wash. My hair felt cleaner, lighter, and so much healthier straight away. Even my scalp felt more refreshed and comfortable.

What makes the experience even better is Morteza. His professionalism and knowledge are beyond incredible. He really knows what he’s talking about and takes the time to explain everything properly. You can tell he truly cares.

I highly recommend this shampoo if you’re looking for something that actually makes a noticeable difference from day one!

February 28, 2026
Unprompted review
Rated 5 out of 5 stars

Initially sceptical but now delighted

I have hair thinning due to autoimmune problems.
I was sceptical whether OptiOptu would work.
At first I found the shampoo a little thick and with very little foam.
Morteza had said that would be the case.
I followed his advice more closely and I’m delighted that after nearly 3 months I’m seeing and feeling a real improvement. I hope it continues and will happily update this review in another 3 months.

January 30, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend!

I've been using OptiOptu shampoo for a few weeks now and I am genuinely impressed. my hair feels cleaner for longer, softer and healthier overall. it doesn't feel heavy or full of chemicals. you can tell its been made with care.
Highly recommend!

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

Persevere and you won’t regret it

I was sceptical at first as there was not an instant love of my hair, my hair didn’t feel silky and smooth and almost still felt dirty although didn’t look dirty, however I persevered and started to see the benefits after around 5-6 washes. My hair feels like it has more oomph, it’s shinier and doesn’t strip my colour like other shampoos do. I also have a dry scalp from time to time and this has gone. My daughter said she has seen a positive change in my hair too - onwards and upwards for me an my scalp!!

December 18, 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful shampoo!

I've been using the shampoo for a few weeks now and the benefits are very noticeable.
The smell is like a spa experience and my hair has been noticeably softer, smoother and more manageable.
I love the style of the product and Morteza had been following up on my hair journey to check in and let me know what to expect with long term use.
I actually look forward to washing my hair these days!

December 18, 2025
Unprompted review
Rated 5 out of 5 stars

I have been using the serum for hair…

I have been using the serum for hair growth for about a year and have seen my hair become much thicker in the areas I have applied it. I also use the shampoo which smells beautiful and washes and conditions my hair so it feels clean and manageable. I highly recommend Morteza. He is extremely kind, friendly and knowledgeable about his products that he has created. It’s always a delight to see him and he cares very much about his products and his clients.

December 18, 2025
Unprompted review
Rated 5 out of 5 stars

Incredible product

Incredible product!
Serum comes in a lovely glass bottle and applicator which makes the serum easy to apply. Can’t wait to see my results for this product, already noticing my scalp is much less irritated!

December 16, 2025
Unprompted review
Rated 5 out of 5 stars

Thank you Optioptu!

Thank you Optioptu for helping our home to develop a dedicated hair routine. Myself and husband have been using both the organic hydrogel shampoo and conditioner consistently for a few months now to ensure our hair is well maintained, clean and is treated with only the kindest of ingredients. It is an investment, however worth every penny and has lasted well thus far.

March 15, 2025
Unprompted review
Rated 5 out of 5 stars

Opti optu shampoo

I have to say this shampoo is incredible! I have been using it for a month or so now, 2 hair washes per week, and the product just goes so far! A small amount for each application and this shampoo really does work miracles.

On first opening the bottle you are greeted with a lovely natural scent which smells absolutely amazing! Applying it from my hands, (you only need a small amount) to cover my hair within my hairline, I first noticed how it immediately softens my hair upon applying. Spreading the product through my hair up to my hairline is extremely easy, and working it down to my scalp, all the way through is a very pleasant experience compared to some other shampoos that I have used.

The other shampoos that I have used previously tend to lather up vastly, and just sit on my hair, which brings to mind perhaps these other shampoos do not have such natural and organic ingredients (which is very important to me) as Optu, which has really impressed me.

I then leave it on my hair for a few minutes before rinsing Optu off of my hair, leaving the same natural and beautiful scent, which is very long lasting and very satisfying.

The reason I vastly prefer this shampoo to any other that I have used to date, is because it is developed by a pharmacist, that has my health at heart. Knowing that this wonderful product contains only natural and organic ingredients brings me piece of mind, and I have to say after using Optu for a month or so, I have really noticed a difference in the moisturising qualities of the shampoo to my hair, the beautiful aroma, and the fact that this product has been developed by a Pharmacist, who holds public health closely to their heart.

With regards to other shampoos that I have used previously containing preservatives and manufactured chemicals and non-organic compounds, I will not turn back to these ever again and you can count myself as a regular customer going forward. It’s a shame that other shampoos are too tied to profits to even consider their own ingredients and the effects they may have on general health over the long term, but for me personally, I will go forward only using Optu, as long as I can continue to purchase it!

Thank you Optu for showing and aiding me in a new shampoo choice, and as such, a new direction, I will not look back to any other shampoo! Keep doing what you’re doing, I absolutely love this product!

February 12, 2025
Unprompted review
Rated 5 out of 5 stars

Visible results with knowledge & passion

Right from the start, Morteza has treated me as an individual with friendliness and kindness. His knowledge, passion and personable personality has been such a breath of fresh air in this field.
The products he has developed (and adding more) has already made a difference - visible results within a few months.
He has gone above what I expected, I am so pleased and grateful to him.
If you're considering on starting your hair growth journey with him, you will not be sorry.

March 12, 2025
Unprompted review

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