Prime London Reviews 

52
TrustScore 4.5 out of 5

4.5

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Rated 5 out of 5 stars

Kate has gone above and beyond for me and my partner over the years as our property manager and I honestly can’t fault her. She’s always so responsive, punctual, honest and reliable, I hope she’ll be... See more

Rated 5 out of 5 stars

What a remarkable experience with this estate agent!!! Very professional, knowledgeable and genuine service received throughout from viewing till the end of the purchase process from GYTIS SERIKOVAS.... See more

Rated 5 out of 5 stars

We are extremely pleased with Kate Hamlyn for her timely responsiveness and determination that our new tenancy be seamless, despite London's current heatwaves. She adeptly handled those pesky move-in... See more

Rated 1 out of 5 stars

I can't speak for the whole of Prime London, but I had to deal with Matthew, and I found him highly rude and arrogant. After seeing other reviews mentioning his conduct, I asked head office to have so... See more

Company details

  1. Real Estate Agency
  2. Apartment Rental Agency
  3. Property Management Company
  4. Real Estate Appraiser
  5. Real Estate Rental Agency

Written by the company

Prime London are a Central London Estate, Letting and Asset Management agency, where an ethical and professional service is paramount. We handle over 800 transactions annually, and manage over £1bn of assets in Central London. With our global reach and partnerships, we deal with some of the finest properties in the world, and our dedicated team understand fully the bespoke service required to meet the needs of our clients, purchasers and tenants. Prime London own and operate from our offices both at 21 Grosvenor Gardens in Belgravia, and at Palace View, adjacent to Lambeth Bridge.


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4.5

Excellent

TrustScore 4.5 out of 5

52 reviews

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4.5

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(52)

21 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent Professionalism

We’ve been very impressed with Kate Hamlyn’s professionalism and responsiveness. She handled all our enquiries efficiently and with great attention to detail.

October 20, 2025
Unprompted review
Prime London logo

Reply from Prime London

Thank you Elisha for your kind review of Kate

Rated 1 out of 5 stars

My experience with this company’s sales...

My experience with this company’s sales team was extremely disappointing. Communication was inconsistent, details were often incorrect, and follow-ups were either delayed or completely ignored.

December 7, 2024
Unprompted review
Prime London logo

Reply from Prime London

As this profile is brand new, with this sole 'review' aside from one for company formations that has clearly also been paid for, this is sadly, and very obviously, a bot.
As such, we cannot respond in any meaningful way

Rated 1 out of 5 stars

Scammers! Don't use them!

The agency was in charge of receiving payment for the council tax when I lived at their property, and 3 years later, I am receiving charges of unpaid council tax on my name.
I am definitely looking for legal advice to put down these scammers!

February 11, 2025
Unprompted review
Prime London logo

Reply from Prime London

Hi Matheus,
Our agency does not collect payments for council tax. This is a tax paid directly, not by agencies.
You have either mistaken us for another company, or this is simply not genuine.
We have no record of your name as a previous tenant or client

Rated 1 out of 5 stars

Appalling experience from start to finish.

I am not one to generally leave reviews however after such an awful experience I felt it was necessary.

It’s safe to say when buying your first home it should be a special experience. Unfortunately, the team at Prime London assured that this was not to be the case.

Throughout the process there was blatant lies, deception, cover-up and a sheer lack of accountability, compassion and or professionalism from Matthew Norris. Prime London supposedly pride themselves on tip top service for high value properties and HNWI, however it appears they prefer to employee junior, arrogant and quite frankly rude individuals like Matthew - who posses the quite remarkable talents and sales tactics that you would expect from a local market trader.

To provide a few examples of this high quality service:

1. Matthew totally made up other party offers on the property (as confirmed by his own colleagues)
2. Matthew was forceful during the offer process using tactics such as “we have x10 viewings a day”. Unfortunately, we knew the current tenant in situ and they had told us their hadn’t been any viewings in 3 months.
3. Was further forceful around exchange time even though all parties requirements weren’t satisfied from a legal perspective.
4. Zero communication throughout the process until he personally wanted an update.

To provide further evidence please view attached a grovelling email which was instructed to be sent by Matthew from the CEO (Jospeh) after I had to have an impromptu 2 hour in person meeting due to consistent appalling behaviour demonstrated by Matthew.

To conclude this, Matthew yet again did not do anything he stated at the end of his email, and on the day of our completion, we received 0 communication be that informative or a simple congratulation - until 4 days after we moved in stating “did you get the keys” after we followed up due to sheer confusion.

My suggestion for Prime London would be to hire or train your team better. But most importantly don’t employee junior sales reps who don’t have an ounce of integrity.

I truly wish we had a better experience when purchasing our first home. Please learn Joseph

September 1, 2024
Unprompted review
Rated 5 out of 5 stars

The agent Bryce Moses made my…

The agent Bryce Moses made my experience seamless - he took the initiative to let me know as soon as suitable properties became available without being impatient or pushy.

December 13, 2023
Unprompted review
Rated 1 out of 5 stars

Dreadful service as soon as lease signed

HERE IS MY RE-WRITTEN AND MORE DETAILED REVIEW FOLLOWING PRIME LONDON RESIDENTIAL’S NOT UNUSUAL REPLY TO MY INITIAL ONE, IN WHICH THE LANDLORD BASICALLY GETS THE BLAME FOR EVERYTHING:

I used them in connection with renting a flat in Westminster starting in the Summer 2022. Before signing it was all promises but as soon as the lease agreement was signed it all went down hill. It culminated with it taking taking them and the landlord 7 months before they returned the deposit.

Here are some (not all) examples of when things were bot handled very well by Prime:

PRIOR TO SIGNING THE LEASE:
- When physically shown the propetry by Charlie Virgo in May 2022 I noted a number of things that needed fixing incl. things like loose board above the floor in the kitchen, scratches on some of the walls, signs that the drain in the master bathroom was not working properly, safety chain on the front door loose etc.
- When mentioning these things to Charlie he said they will definitely AlL be fixed in time for us taking it over in early August 2022.
- None of these things were fixed when we took over the property moths later and it took me following up continuesly with Simran Gill for 2 months before most of them were in fast fixed.
- Charlie did not at any time mention that next to the property was a large homeless shelter, which for years had terrorised tennants with noise and aggressive behavior.

INCIDENTS WHILE LIVING AT THE PROPERTY:
- The lock on the front door to the flat was broken.
- I stayed home from work, called Simran Gill first thing in the morning to notify that the lock needed replacing because I could not leave the flat with the door unlocked.
- Early-mid afternoon I was still waiting for any updates and Simran seemed surprised that I did not feel comfortable leaving the flat unlocked.
- The main glass in the oven suddenly broke and the oven was filled with tiny pieces of glass making it not safe to use and needed replacing.
- It took several weeks before it was replaced with us having to prompt Simran for updates along the way.
- Everytime anything broke in the flat - like ceiling lights in a bathroom an “engineer” was booked, a person turned up without any tools and a second visit had to be arranged dispite the fact that all details were provided to Prime.

CHECHOUT AND AFTER:
- The checkout survey was carried out on 20-21 December 2023 and I received the report over Christmas and provided a few remarks.
- During January 2024 I asked Simran if the landlord had any requested remarks leading to potential deductions - the answer was no.
- I in December 2023 had notified Simran that I was changing job and I would no longer have access to my work email late January - they had my private email from since we signed the lease.
- Now they claim that they were not able to get in touch with me for 3 months to communicate the issues the landlord then later came up with.
- During May-early June 2024 I agreed to some reductions but it still took until 11 July 2024 until Simran asked for bank details for the return of the deposit.

I know that landlords often are a big part when things are going slow but then Prime should have stopped working with this landlord earlier or at least been more proactive updating the tennant. Finally, my biggest problem with the entire experience was lack of timely communication with me as the tennant about expected timefrance for repairs etc and reasons for possible delays. Towards the end the landlord and I often decided to solve things directly around Prime.

December 21, 2023
Unprompted review
Prime London logo

Reply from Prime London

Hi Dennis,
Thanks for your review, and update.
Whilst I understand that you wish to reiterate your frustration with the deposit return process with the Landlord, and some maintenance issues at the property that you wished for your Landlord to repair faster, again this seems to be a case of shooting the messenger.
With regards to a shelter on the same street, we would never undertake a letting where we knew there would be an issue - this would be non-sensical of course, as we do not need to do this. Having not dealt with the Landlord or property previously we were not aware of any safety concerns, and have had no reports of issues when viewing, otherwise this would have been raised as a staff safety point.
As a final note on this point, we always strive to do our best, but we cannot control the behaviour of people in adjacent apartments or buildings of course, and ask for understanding of that reality.

With regards to maintenance, an individual always comes (quickly) to assess any issue, as is best practice. This ensures the right contractor is sent, and avoids any unnecesaary works/delay, or charges to the Landlord or a Tenant (if called out incorrectly). I am pleased that this best practice has been noted.
With all maintenance issues, we cannot act unilaterally and as we wish, as the property is not owned by us. If items have to be ordered for delivery (such as oven glass), then these cannot be repaired instantly.
Much as I appreciate this can be frustrating, we also ask for understanding of this. There is no benefit to us at all - indeed quite the oppsoite - of repairs taking longer.
As stated below, we have chosen not to deal with this Landlord again, which you can read into I am sure.

Deposit:
I completely understand the frustration in this matter in regard to the deposit. This is shared by us too.
Rest assured we wish that we were able to send back the deposit without issue.
Sadly however, if there are deductions, we cannot unilaterally do so, and unless a dispute is raised by you as a Tenant with the scheme provider, can only send funds when you as the Tenant, and the Landlord, reach agreement.
So you are aware, we no longer deal with this property, due to the Landlord's response times, and the immense cost to us in chasing. There is no benefit to us in this process of course.
For balance however, having looked through, I can also see that there was a three month gap where Simran did not hear from you, and when the funds were ready to be returned, no bank account details were provided in order for us to do so.
When these were provided, the funds were returned within two working days, in the next payment run for that protected account.
Much as the length of time taken was ridiculous, targeting Simran and us seems therefore to be shooting the messenger somewhat, given it was not our decision, and delays were with both the decision makers, albeit to differing degrees.
I trust that this provides some clarity, and balance.

Rated 5 out of 5 stars

My experience with Prime London is very pleasant

My experience with Prime London is very pleasant. They help let and manage my apartment in Central London. They seem to have a good base of clientele and were able to find a tenant for my property within a short period of time. It is also a pleasure to have Elinor to manage my property. She is very friendly and always responds promptly to any queries I may have.

September 21, 2023
Unprompted review
Rated 5 out of 5 stars

The team at Prime London Residential…

The team at Prime London Residential and Aline were excellent at renting out my flat. They were very professional, extremely helpful at every stage and responsive to questions and queries. Would highly recommend using Prime London for central London properties.

August 28, 2023
Unprompted review
Rated 5 out of 5 stars

When we decided to sell my property we…

When we decided to sell my property we contacted Prime London to request a valuation and since step 1 they have so so helpful, Aline specially was very understanding towards our expectations. It was great to work with her to achieve our final sales price. It would recommend then.

May 30, 2023
Unprompted review
Rated 5 out of 5 stars

Rent.

Rented a property through Shannon, the process couldn’t have been easier, and the levels of customer care and professionalism was excellent. Made the entire process simple, quick and painless

September 12, 2023
Unprompted review
Rated 5 out of 5 stars

Positive experience

Positive experience, and I appreciate that the Prime London team has been responsive and a good intermediary between us and the landlord. They worked to help us vacate our flat early and I want to give a shout-out to Ellie for all the support she's delivered during our tenancy.

March 15, 2023
Unprompted review
Prime London logo

Reply from Prime London

Hi Melissa,
Thanks for your review.
There are always tricky points during a bespoke tenancy move out/move in due to relocation, and I am glad that this is appreciated. I will pass your thanks onto Ellie

Rated 5 out of 5 stars

I recently bought a new home in…

I recently bought a new home in Belgravia through Bryce at Prime London and I would highly recommend him.

His attention to detail is second to none and he makes the whole process easy and stress free, he is a consummate professional.

November 10, 2022
Unprompted review
Prime London logo

Reply from Prime London

Thank you Mo for your review of Bryce. The property is really something!

Rated 5 out of 5 stars

Excellent service As a new resident of London l found the…

As a new resident of London l found the depth of knowledge in and around the areas l was interested in to buy and professionalism of the team and especially Mr Dixon second to none. I was always made to feel like a valued client and my list of questions were reassuringly answered. I am now the proud owner of a fabulous apartment near one of the most visited areas of London. Thank you once again Prime London. Diane Ross.

September 1, 2022
Unprompted review
Prime London logo

Reply from Prime London

Thank you Diane for your review of Byron. I/we look forward to being of further service.

Rated 5 out of 5 stars

I’m a landlord with prime London and…

I’m a landlord with prime London and I’ve been very impressed with how professional they’ve been. I would highly recommend them to any future landlord looking for expert advice.

November 28, 2022
Unprompted review
Prime London logo

Reply from Prime London

Thanks for your review Paul

Rated 5 out of 5 stars

Prime London is Aces

Joseph and team were absolutely excellent in helping me let a flat in London. Their knowledge and professionalism is top notch. Will use again

November 16, 2022
Unprompted review
Rated 5 out of 5 stars

First class from start to finish. Many thanks Joseph

Having used Prime London to both manage a property for me as well as market another, I felt compelled to leave a review.
Easily one of, if not the most, professional and thorough companies I have ever dealt with (in ANY sector).
I am a car mechanic by trade and if I had to compare Prime to anything I've ever been underneath, it would be an Aston Martin DB5: classy, well put together, quintessentially British & a pleasure to work with.
Huge thanks to Mr Cadman, I've no doubt we'll cross paths again.

October 6, 2022
Unprompted review
Rated 5 out of 5 stars

Great Service

Great Service.
Very impressed at the professionalism of the staff, especially Simran.
I was after an upmarket rental and she understood my requirements and found me the perfect property without having to go around doing lots of viewings.

November 25, 2022
Unprompted review

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