Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.
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Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.
Company replied
I recently purchased an engagement ring from Primo Diamonds, and the experience was outstanding. I spoke with Francesco on the phone and then had a free consultation. He was incredibly knowledgeable,... See more
Company replied
I had a custom engagement ring designed with Primo Diamonds and the whole experience was flawless. Francesco, the owner, was incredible to work with - super communicative, genuinely helpful, and e... See more
Company replied
The consultation process was smooth and transparent, and I really appreciated how honest it was. The delivery time was exactly as promised, which made the whole experience even better.
Company replied
Primo Diamonds specialises in bespoke engagement rings and personalised diamond guidance. Clients work directly with an independent diamond specialist to explore lab-grown and natural diamonds, understand certification, and design custom pieces. The focus is on clear explanations, transparent pricing, and a relaxed, no-pressure experience throughout the process.
The Record Hall, EC1N 7RJ, London, United Kingdom
Francesco was brilliant from start to finish.
I rocked up in Hatton Garden with little to no idea about what I was doing! Within a short space of time and with the help of some (subtly) obtained advice from my partner, I had the perfect ring.
Quick to respond to any queries and flexible to requests, the re-sizing process was easy.
I would highly recommend Francesco and Primo Diamonds to anyone looking for the perfect engagement ring!
We look forward to wedding ring shopping with them!

Reply from Primo Diamonds
Francesco was great throughout the whole process. He made sure the service was tailored to me and my Fiancé’s personal preference and helped me pick the perfect ring. Can’t fault the service in any way. Thank you Francesco!

Reply from Primo Diamonds
Exceptional! First class service and so much support getting the ring resized to make it a perfect fit. Highly recommend

Reply from Primo Diamonds
First class service. Choosing a ring can be a daunting experience but Primo explained everything clearly to me, worked with me according to my budget and made the design process enjoyable.
The finished article was perfect and my new fiancé was ecstatic when she saw her engagement ring for the first time and has been obsessed with it ever since. Highly recommended.

Reply from Primo Diamonds
Fantastic Service, and beautiful ring which my fiancée absolutely loves. Francesco made the process easy and can't fault anything from the whole process.

Reply from Primo Diamonds
Wow where do I start, Francesco from Primo Diamonds has been so helpful in me choosing the right ring for my Fiancé. He took time and effort to explain everything to me and the different types and sizes of diamonds being completely transparent in all questions asked to him and not trying to push anything on me !
The ring came out exactly how I wanted it and my Fiancé is in love with the ring! It made an already special memory even more special !
Would recommend anyone who is looking for an excellent and professional service to head to Primo Diamonds 💎 We certainly will be back next year to get our wedding bands with them!
Thank you Primo Diamonds !

Reply from Primo Diamonds
My experience with Francesco from Primo Diamonds was 10/10 from start to finish.
Francesco took the time to explain each diamond and the different levels of clarity, colour, cut and carat weight in full detail to myself who was a novice.
Francesco also provided details of the certification etc which was a main requirement I had for buying a diamond engagement ring.
I also had a ring style in mind and together we were able to agree on a bespoke ring design.
Throughout the entire process Francesco provide regular updates on the ring being made so I always felt assured I was in good hands.
In the end my fiancée and I are so happy to have chosen Primo Diamonds and Francesco to provide the engagement ring for our wedding.
Given the experience I will definitely recommend Primo Diamonds and will also be going back to purchase our wedding bands from them.

Reply from Primo Diamonds
Had an amazing experience with Primo diamonds and Francesco.
He was patient and understanding and delivered a quality product.

Reply from Primo Diamonds
Fran helps your dream ideas come true and makes them as elegant as he can!
Never been so happy !

Reply from Primo Diamonds
Francesco at Primo Diamonds is great! He guided me from start to finish and the final product was more than I could ask for. He worked with a very tight deadline, and delivered a beautiful diamond ring, just as we had discussed in the initial meetings. This ring made both mine and my fiancee's holiday very special.
I recommend Primo Diamonds!

Reply from Primo Diamonds
Francesco at Primo Diamonds managed to sort me out with a customised diamond engagement ring in a really tight time frame before I went away on holiday. Fantastic service, beautiful ring and a pretty unbeatable price! A free ring resizing was also included which was very much appreciated.

Reply from Primo Diamonds
The service is bespoke and attentive, and the team are always available to answer questions and clarify everything. Francesco was super professional and clear, and even went out of his way to deliver on resizing given short timeframes. Amazing service and products!

Reply from Primo Diamonds
I was looking for a bespoke Teal Sapphire trilogy ring for my partner and I was really impressed with the options provided to me by FRANCESCO my jewler. He provided great insight into the process and delivered me an excellent service. He even contacted me on his own time to ensure I was happy with the process. I could not recommend PRIMO highly enough.

Reply from Primo Diamonds
I often forget that Francesco and I have only met a handful of times because it feels like we have been friends for years.
The service given at Primo is outstanding. Utterly professional and made to feel very comfortable from the beginning which is often something you don’t come across.
I will recommend Primo every time and will absolutely be returning in the future. A great experience all round.

Reply from Primo Diamonds
My experience with Primo Diamonds was fantastic. Francesco was really helpful, friendly and informative as he guided me through the process of designing the perfect engagement ring for my fiancée. We could not have been happier with the quality of the product we received. When it turned out the ring needed resizing, this was done for no extra cost and with continued excellent service. I would strongly recommend them to anyone designing a bespoke ring.

Reply from Primo Diamonds
I highly recommend Primo Diamonds for all your jewellery needs. I had the pleasure of working with Francesco on my engagement ring. From start to finish he showed true professionalism and care. His attention to detail was second to none, he understood my brief and got it so spot on. I am truly grateful to him for bringing my vision to life and making what felt like a daunting process so enjoyable. I am in love with my ring and have had so many beautiful compliments on it.

Reply from Primo Diamonds
Can’t fault the service provided by Primo. Helped design a ring with specific requirements and manufactured it in a timely fashion which the fiancé loved. Can’t recommend enough!

Reply from Primo Diamonds
Thank you so much Francesco & Primo Diamonds.
You made the perfect ring for our engagement, my fiancée is stunned by the beauty and quality, more importantly happier than I could have dreamed. Thanks for completing this around my budget and showing me all the options, shape, size, clarity, cost, the works! You made it very easy for me and relieved the stress of making the wrong choice.

Reply from Primo Diamonds
My fiancé purchased the most amazing engagement ring from Primo Diamonds. I have always wanted an emerald ring and Primo diamonds were able to source a beautiful Zambian emerald for me. I had the pleasure of meeting Francesco when we went back in for a free of charge fitting as the ring was slightly big. The after service was brilliant, Francesco was a pleasure to deal with. He answered all the questions I had with regards to looking after the ring and pointed us in the right direction regarding insurance. I highly recommend Primo Diamonds they are a very professional and personable company. Thank you for my perfect ring!!

Reply from Primo Diamonds
I bought my engagement ring and my wedding band from primo diamonds with the help of Francesco, with a decent price and alot off help I thank him personally for delivering a excellent customer service, so thank you primo diamonds and to Francesco for all the help as I am now happily married man
Many thanks
Simon mataceva

Reply from Primo Diamonds
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