Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.
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See what reviewers are saying
I recently purchased an engagement ring from Primo Diamonds, and the experience was outstanding. I spoke with Francesco on the phone and then had a free consultation. He was incredibly knowledgeable,... See more
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I had a custom engagement ring designed with Primo Diamonds and the whole experience was flawless. Francesco, the owner, was incredible to work with - super communicative, genuinely helpful, and e... See more
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The consultation process was smooth and transparent, and I really appreciated how honest it was. The delivery time was exactly as promised, which made the whole experience even better.
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Company details
Written by the company
Primo Diamonds specialises in bespoke engagement rings and personalised diamond guidance. Clients work directly with an independent diamond specialist to explore lab-grown and natural diamonds, understand certification, and design custom pieces. The focus is on clear explanations, transparent pricing, and a relaxed, no-pressure experience throughout the process.
Contact info
The Record Hall, EC1N 7RJ, London, United Kingdom
- 020 7050 1165
- info@primodiamonds.co.uk
- primodiamonds.co.uk
The best way to the perfect ring…
Francesco was brilliant from start to finish.
I rocked up in Hatton Garden with little to no idea about what I was doing! Within a short space of time and with the help of some (subtly) obtained advice from my partner, I had the perfect ring.
Quick to respond to any queries and flexible to requests, the re-sizing process was easy.
I would highly recommend Francesco and Primo Diamonds to anyone looking for the perfect engagement ring!
We look forward to wedding ring shopping with them!
June 2, 2023
Reply from Primo Diamonds
Thank you, Josh. I really appreciate you taking the time to share your experience. I’m glad the process felt clear and supportive from the start, even when you were coming in with little experience, and that the flexibility and resizing made everything straightforward. It’s great to hear you were happy with the final ring. Thank you for the recommendation and for choosing Primo Diamonds.
Francesco was great!
Francesco was great throughout the whole process. He made sure the service was tailored to me and my Fiancé’s personal preference and helped me pick the perfect ring. Can’t fault the service in any way. Thank you Francesco!
April 14, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Jacob. I really appreciate your kind words. I’m glad the service felt tailored to you and your fiancée’s preferences and that I could help you find the right ring. It means a lot to hear you were happy with the whole experience. Thank you again for choosing Primo Diamonds.
Exceptional
Exceptional! First class service and so much support getting the ring resized to make it a perfect fit. Highly recommend
July 15, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, James. I really appreciate your feedback. I’m glad the resizing support helped get everything fitting perfectly, and thank you for the recommendation and for choosing Primo Diamonds.
First class service
First class service. Choosing a ring can be a daunting experience but Primo explained everything clearly to me, worked with me according to my budget and made the design process enjoyable.
The finished article was perfect and my new fiancé was ecstatic when she saw her engagement ring for the first time and has been obsessed with it ever since. Highly recommended.
March 7, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, James. I really appreciate you taking the time to share your experience. I’m glad the guidance and design process helped make everything feel clear and enjoyable, and that we were able to work within your budget. It’s great to hear your fiancée was so happy with the ring. Thank you for the recommendation and for choosing Primo Diamonds.
Fantastic Service
Fantastic Service, and beautiful ring which my fiancée absolutely loves. Francesco made the process easy and can't fault anything from the whole process.
April 21, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, William. I really appreciate your kind words. I’m glad the process felt easy from start to finish and that your fiancée loves the ring. Thank you for choosing Primo Diamonds.
What a great company !
Wow where do I start, Francesco from Primo Diamonds has been so helpful in me choosing the right ring for my Fiancé. He took time and effort to explain everything to me and the different types and sizes of diamonds being completely transparent in all questions asked to him and not trying to push anything on me !
The ring came out exactly how I wanted it and my Fiancé is in love with the ring! It made an already special memory even more special !
Would recommend anyone who is looking for an excellent and professional service to head to Primo Diamonds 💎 We certainly will be back next year to get our wedding bands with them!
Thank you Primo Diamonds !
June 23, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Alfie. I really appreciate you taking the time to share such thoughtful feedback. I’m glad the explanations and transparency helped you feel confident throughout the process and that the final ring turned out exactly as you hoped. Hearing that it made such a special moment even more meaningful means a lot. Thank you for the recommendation and for choosing Primo Diamonds.
My experience with Francesco from Primo…
My experience with Francesco from Primo Diamonds was 10/10 from start to finish.
Francesco took the time to explain each diamond and the different levels of clarity, colour, cut and carat weight in full detail to myself who was a novice.
Francesco also provided details of the certification etc which was a main requirement I had for buying a diamond engagement ring.
I also had a ring style in mind and together we were able to agree on a bespoke ring design.
Throughout the entire process Francesco provide regular updates on the ring being made so I always felt assured I was in good hands.
In the end my fiancée and I are so happy to have chosen Primo Diamonds and Francesco to provide the engagement ring for our wedding.
Given the experience I will definitely recommend Primo Diamonds and will also be going back to purchase our wedding bands from them.
April 20, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Guy. I really appreciate you taking the time to share such detailed feedback. I’m glad the explanations around diamond quality and certification helped you feel confident throughout the process, especially when starting out, and that working together on the bespoke design made everything come together just right. Keeping you updated along the way is always important, so it’s great to hear that reassurance came through. I’m delighted you’re both so happy with the ring, and thank you for the recommendation and for choosing Primo Diamonds.
An amazing experience from start to finish
Had an amazing experience with Primo diamonds and Francesco.
He was patient and understanding and delivered a quality product.
April 3, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Arron. I really appreciate your feedback. I’m glad the process felt supportive and that you were happy with the quality of the final piece. Thank you for choosing Primo Diamonds.
Worth it!
Fran helps your dream ideas come true and makes them as elegant as he can!
Never been so happy !
April 26, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Harvey. I really appreciate your kind words. I’m glad I could help bring your ideas to life and that you were so happy with the final result.
Primo Diamonds are great!
Francesco at Primo Diamonds is great! He guided me from start to finish and the final product was more than I could ask for. He worked with a very tight deadline, and delivered a beautiful diamond ring, just as we had discussed in the initial meetings. This ring made both mine and my fiancee's holiday very special.
I recommend Primo Diamonds!
May 15, 2023
Unprompted review
Reply from Primo Diamonds
Thank you Velizar. I really appreciate you sharing your experience. I’m glad the guidance and tight turnaround helped everything come together as planned, and it’s great to hear the ring made such a special moment for you both. Thank you for choosing Primo Diamonds.
Francesco at Primo is a Hero
Francesco at Primo Diamonds managed to sort me out with a customised diamond engagement ring in a really tight time frame before I went away on holiday. Fantastic service, beautiful ring and a pretty unbeatable price! A free ring resizing was also included which was very much appreciated.
April 27, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Craig. I really appreciate you sharing your experience. I’m glad we could get everything ready within a tight timeframe and that you were happy with the ring, value, and resizing support. Thank you for choosing Primo Diamonds.
The service is bespoke and attentive
The service is bespoke and attentive, and the team are always available to answer questions and clarify everything. Francesco was super professional and clear, and even went out of his way to deliver on resizing given short timeframes. Amazing service and products!
January 21, 2023
Unprompted review
Reply from Primo Diamonds
Thank you, Ollie. I really appreciate your feedback. I’m glad the bespoke approach, clear guidance, and support around the resizing helped everything come together smoothly. Thank you for choosing Primo Diamonds.
I was looking for a bespoke Teal…
I was looking for a bespoke Teal Sapphire trilogy ring for my partner and I was really impressed with the options provided to me by FRANCESCO my jewler. He provided great insight into the process and delivered me an excellent service. He even contacted me on his own time to ensure I was happy with the process. I could not recommend PRIMO highly enough.
December 28, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Ryan. I really appreciate you sharing your experience. I’m glad the options and guidance helped make the process clear and that everything came together smoothly. Thank you for the recommendation and for choosing Primo Diamonds.
Excellent Jeweller
I often forget that Francesco and I have only met a handful of times because it feels like we have been friends for years.
The service given at Primo is outstanding. Utterly professional and made to feel very comfortable from the beginning which is often something you don’t come across.
I will recommend Primo every time and will absolutely be returning in the future. A great experience all round.
November 5, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Callum. I really appreciate you sharing your experience. I’m glad the process felt comfortable and professional from the outset, and it means a lot to hear the service stood out. Thank you for the recommendation and for choosing Primo Diamonds.
Excellent service and high quality product!
My experience with Primo Diamonds was fantastic. Francesco was really helpful, friendly and informative as he guided me through the process of designing the perfect engagement ring for my fiancée. We could not have been happier with the quality of the product we received. When it turned out the ring needed resizing, this was done for no extra cost and with continued excellent service. I would strongly recommend them to anyone designing a bespoke ring.
May 30, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Tom. I really appreciate you taking the time to share your experience. I’m glad the guidance and resizing support helped make the whole process smooth and that you were happy with the final ring. Thank you for the recommendation and for choosing Primo Diamonds.
Exceptional Service and Products
I highly recommend Primo Diamonds for all your jewellery needs. I had the pleasure of working with Francesco on my engagement ring. From start to finish he showed true professionalism and care. His attention to detail was second to none, he understood my brief and got it so spot on. I am truly grateful to him for bringing my vision to life and making what felt like a daunting process so enjoyable. I am in love with my ring and have had so many beautiful compliments on it.
November 4, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Jianna. I really appreciate you sharing your experience. I’m glad the process felt enjoyable and that bringing your vision to life resulted in a ring you truly love. Thank you for the recommendation and for choosing Primo Diamonds.
Excellent experience
Can’t fault the service provided by Primo. Helped design a ring with specific requirements and manufactured it in a timely fashion which the fiancé loved. Can’t recommend enough!
October 19, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Nick. I really appreciate your feedback. I’m glad the design process and timing worked well and that your fiancée loved the ring. Thank you for the recommendation and for choosing Primo Diamonds.
Thank you so much Francesco & Primo…
Thank you so much Francesco & Primo Diamonds.
You made the perfect ring for our engagement, my fiancée is stunned by the beauty and quality, more importantly happier than I could have dreamed. Thanks for completing this around my budget and showing me all the options, shape, size, clarity, cost, the works! You made it very easy for me and relieved the stress of making the wrong choice.
September 8, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Michael. I really appreciate you sharing your experience. I’m glad the guidance around the options and budget helped make the process feel clear and stress-free, and that the final ring exceeded expectations. Thank you for choosing Primo Diamonds.
Quality Service
My fiancé purchased the most amazing engagement ring from Primo Diamonds. I have always wanted an emerald ring and Primo diamonds were able to source a beautiful Zambian emerald for me. I had the pleasure of meeting Francesco when we went back in for a free of charge fitting as the ring was slightly big. The after service was brilliant, Francesco was a pleasure to deal with. He answered all the questions I had with regards to looking after the ring and pointed us in the right direction regarding insurance. I highly recommend Primo Diamonds they are a very professional and personable company. Thank you for my perfect ring!!
August 10, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Annabel. I really appreciate you sharing your experience. I’m glad the emerald sourcing, fitting, and aftercare all came together smoothly, and that you were happy with the guidance on caring for the ring. It’s great to hear how much you love it, and thank you for choosing Primo Diamonds.
I bought my engagement ring and my…
I bought my engagement ring and my wedding band from primo diamonds with the help of Francesco, with a decent price and alot off help I thank him personally for delivering a excellent customer service, so thank you primo diamonds and to Francesco for all the help as I am now happily married man
Many thanks
Simon mataceva
September 2, 2022
Unprompted review
Reply from Primo Diamonds
Thank you, Simon. I really appreciate you sharing your experience. I’m glad I could help with both the engagement ring and wedding band and that everything came together at the right price and with the support you needed. Wishing you all the very best, and thank you for choosing Primo Diamonds.
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