Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.
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Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.
Company replied
I recently purchased an engagement ring from Primo Diamonds, and the experience was outstanding. I spoke with Francesco on the phone and then had a free consultation. He was incredibly knowledgeable,... See more
Company replied
I had a custom engagement ring designed with Primo Diamonds and the whole experience was flawless. Francesco, the owner, was incredible to work with - super communicative, genuinely helpful, and e... See more
Company replied
The consultation process was smooth and transparent, and I really appreciated how honest it was. The delivery time was exactly as promised, which made the whole experience even better.
Company replied
Primo Diamonds specialises in bespoke engagement rings and personalised diamond guidance. Clients work directly with an independent diamond specialist to explore lab-grown and natural diamonds, understand certification, and design custom pieces. The focus is on clear explanations, transparent pricing, and a relaxed, no-pressure experience throughout the process.
The Record Hall, EC1N 7RJ, London, United Kingdom
Francesco was really helpful in helping me decide the right ring to propose with. We managed to choose and get the ring made in a very short space of time as I had left it to late just before our holiday. Great service and great product!

Reply from Primo Diamonds
I went in knowing very little about engagement rings but Francesco did an amazing job, first educating me and then advising me on the best course of action for my ideas.
At no point was there a hard sell, he was always honest and the finished product was phenomenal, not to mention great after-purchase care. Would 100% recommend.

Reply from Primo Diamonds
10/10 exceptional service!!!
After attempting to bring my ring to reality with other jewellers I felt defeated, but luckily I found Francesco . Prompt response from my initial enquiry, provided brilliant guidance in selecting the style and stone to match the idea in my mind and then finally bringing that idea to reality, surpassing my expectations, all whilst making the process as easy as possible through out. Francesco you truly make bespoke jewellery an easy experience.

Reply from Primo Diamonds
I could not recommend Primo Diamonds and Francesco enough! I started with very little idea and he made the entire journey feel seamless. From picking out the stones to designing the ring itself I actually really started to enjoy the process. Not to mention he managed to make the ring in record time because I was flying out in a couple weeks! I could not thank you enough, you’ve helped in a moment me and my new fiancée will treasure for the rest of our lives.

Reply from Primo Diamonds
Francesco was incredible to work with on such a special journey! He really cared about our needs from start to finish. He ensured we were kept in the loop at every point, clearly communicating with us and answering every question we had. I could not be happier with my rings, it is all thanks to his professionalism and care! Couldn’t recommend more!

Reply from Primo Diamonds
I have to give the entire process of working with Primo Diamonds 5 stars! Francesco not only helped me design the perfect engagement ring for my fiancé but was tireless in his efforts to source the perfect stone. With such specific requirements his professionalism and persistence was second to none. The overall quality, finish and production time was also fantastic. I would highly recommend Primo Diamonds to anyone looking for an engagements ring. And would ask to speak to Francesco, as his knowledge and transparent approach really helped me throughout the process.

Reply from Primo Diamonds
I've been looking for an engagement ring for a while, however, I was unsure of how to decide on the perfect ring for my fiancé.
I was recommended by a close friend to visit Primo Diamonds and it was one of the beat decisions I've made.
I was able to book a discrete consultation with Francesco, managing to fit the meeting during times I wasn't with my fiancé. He helped explain all the options I had that fit within my budget.
It took a while for me to choose the perfect ring so having his expertise really helped! The whole experience has been fantastic and I can't recommend Primo enough!

Reply from Primo Diamonds
Francesco was brilliant from the moment he followed up my enquiry.
I was invited down to his shop with my Step father - He took us through everything we needed to know regarding Clarity, Carat etc etc - He was fantastic!
Not only did he deliver and get the ring done in time, he also made sure we were completely happy with the ring before handing the box and invoice over.
As most blokes get it wrong...including me! the ring was 5 sizes too BIG! (I thought I did my homework- I guess not) - I texted Francesco - This was no problem at all. After we came back from our holiday in Italy - My Fiancé travelled down to him and he had the ring re-sized the same day as we travelled some way to do it. TOP TOP MAN!
All round 5* - Cannot wait to come down for another day trip in the next year to get our wedding bands.
Josh H.

Reply from Primo Diamonds
10/10 service from Francesco from start to finish. Would highly recommend to anyone. Took an idea from a picture and made it into a masterpiece.

Reply from Primo Diamonds
Excellent service with quality products. Francesco made the process seamless from start till finish. He provided a selection of rings and support to ensure our wedding bands were exceptional.
Would highly recommend. Don't waste time going elsewhere.

Reply from Primo Diamonds
Highly recommend! Francesco was incredibly helpful from start to finish and in turn, we were able to design the perfect ring. Communication throughout was excellent and I received the ring within circa 4 weeks of the consultation.

Reply from Primo Diamonds
Francesco made the process very easy. From the first meeting he was very professional and worked with me to design the ring I had envisioned. He provided regular updates along the way to make sure I was happy with the process. Smooth from start to finish. I will be looking to arrange making the wedding rings with him again.

Reply from Primo Diamonds
A brilliant service and beautiful engagement ring. I was recommended to speak to Francesco and couldn’t have asked for a better experience, everything was explained clearly and he made the process completely stress-free. I can’t recommend highly enough.

Reply from Primo Diamonds
I reached out to Primo Diamonds being a complete rookie and having left it fairly late to have an engagement ring made for my better half.
From the first phone call, Francesco put my mind at ease; paying great attention to detail in my requirements and the fact that I knew nothing about diamonds whatsoever.
The consultation was brilliant, very chilled and not “forced upon” in the slightest. Francesco gave me an insight into everything (clarity, carat sizing and cuts) and I was able to pick the ring of my girlfriends dreams (thankfully she said yes!)
From start to finish it was such a seamless process and I couldn’t recommend Francesco and Primo Diamonds enough. The promptness, the quality of service and most definitely the ring.

Reply from Primo Diamonds
I recently sought the help of Primo to design and make a bespoke engagement ring. I found him to be very helpful, offering support and advise throughout the process of purchasing diamonds and the ring. He made himself available for several meetings to ensure that I was 100% happy, and went above and beyond with some niche requests I had. After purchasing the ring it needed to be resized, which he did and returned within 48 hours.
I highly recommend Francesco and Primo, very consultative and not at all 'salesy', he worked with my budget and I came away very happy. I also now have a very happy Fiancee too!
Thanks to all for a sterling job!

Reply from Primo Diamonds
Great experience! Francesco was very helpful and quite knowledgeable. Proccess was clear and easy and final product was perfect.

Reply from Primo Diamonds

Reply from Primo Diamonds
From start to finish Francesco at Primo has made the whole process extremely easy and stree free for me.
Such great customer service produced the most perfectly designed ring and it was such a beautiful finish!
My now fiancée has been in love with it since the day she saw it.
He took all of my designs and ideas into consideration and he also offered advice on pros and cons of each little detail with the ring to eventually create the ideal ring.
I could not reccomend a better person for the job! 100%

Reply from Primo Diamonds
I don’t usually leave comments on businesses, but Francesco was nothing short of a miracle worker in helping me create the perfect ring for my engagement. From the moment he contacted me, he was personable, professional and extremely accommodating. He messaged on WhatsApp for my ease and always answered the phone and returned a message with speed. He gave great advice when sourcing the diamonds (we viewed about 6 different options) but never once did he push me or try to ‘SELL’ me something. He showed me a great selection after listening to what my criteria was. Then we whittled it down to the perfect diamond. As I wanted a bespoke band, he helped with the design of that too. The result was what my now fiancée calls, “the perfect, sparkly, Disney Princess ring!” Couldn’t be happier with the service or the price (for what I’ve got). In Francesco you couldn’t wish to be in better hands.
If I could give 6 Stars I would.

Reply from Primo Diamonds
My experience with Primo and in particular Francesco was first class from start to finish. Extremely professional with the expertise to offer exceptional advice. I would highly recommend them - the perfect guiding hand on an important decision. Thank you Francesco and Primo.

Reply from Primo Diamonds
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