Primo Diamonds Reviews 121

TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

Francesco is an amazing guy. Tailored to what i wanted/needed with a true bespoke service. So good i recommended him to a family member and they were also truly astonished. Best to buy from forsure.

Company replied

Rated 5 out of 5 stars

I recently purchased an engagement ring from Primo Diamonds, and the experience was outstanding. I spoke with Francesco on the phone and then had a free consultation. He was incredibly knowledgeable,... See more

Company replied

Rated 5 out of 5 stars

I had a custom engagement ring designed with Primo Diamonds and the whole experience was flawless. Francesco, the owner, was incredible to work with - super communicative, genuinely helpful, and e... See more

Company replied

Rated 5 out of 5 stars

The consultation process was smooth and transparent, and I really appreciated how honest it was. The delivery time was exactly as promised, which made the whole experience even better.

Company replied

Company details

  1. Jewelry Store

Written by the company

Primo Diamonds specialises in bespoke engagement rings and personalised diamond guidance. Clients work directly with an independent diamond specialist to explore lab-grown and natural diamonds, understand certification, and design custom pieces. The focus is on clear explanations, transparent pricing, and a relaxed, no-pressure experience throughout the process.


Contact info

4.9

Excellent

TrustScore 5 out of 5

121 reviews

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Rated 5 out of 5 stars

5 star service

5 star service, Francesco provided me insights into diamonds regarding the competition through an initial consultation, which he made sure was at a time convenient to me. We set up an appointment, and he brought a variety of rings at various prices to match the style and budget I was going for. Once the deal was done, he took a small deposit and we arranged a date for the ring to be completed as the metal had to be custom made. He even managed to deliver my ring to my workplace after hours and payment was easy. My Mrs was over the moon with her engagement ring and she never takes it off. Now it's time for me to purchase a wedding band for her.

May 31, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Arman. I really appreciate you sharing your experience. I’m glad the consultation, flexibility, and delivery helped everything come together smoothly. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

I cant rate Primo Diamonds Highly…

I cant rate Primo Diamonds Highly enough

I recently bought my fiancé’s engagement ring after a recommendation using Francesco and his team. Right from the start they sourced the best stones and we’re hands on in designing and advising on the ring

The outcome was an ecstatic fiancé and wearing the best ring she’s ever seen

Thank you Francesco

May 19, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Tom. I really appreciate your feedback. I’m glad the sourcing, design, and advice helped achieve the right outcome and that your fiancée was so happy with the ring. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Tricky decision made easy 💍

For what should have been a very tricky and difficult decision, Primo Diamonds and in particular, Fracisco, made life very easy for me. The initial phone call gathered my initial thoughts and this was followed by an in person meeting where I could see the ring designs and gems. It was a very personable experience and Francisco really knew what he was talking about. Once I chose the ring under the guidance of Francisco, Primo Diamonds were able to make the bespoke ring within 8 days (as I asked for express delivery). One collection, I inspected the ring and it was a beautiful as I had imagined and it was absolutely stunning! My now fiancé is over the moon and I Primo Diamonds and Francisco to thank! Amazing service and amazing team - thank you!

April 20, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Jimmy. I really appreciate you sharing your experience. I’m glad the process felt personable and that everything came together within your timeframe. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

I knew nothing about diamonds or gold…

I knew nothing about diamonds or gold rings until I met Francesco at Primo Diamonds.
Francesco took the time to explain the diamonds in detail within my budget.
Ordered the diamond ring and picked it as soon as it was ready, also ordered the gold bands as well.
Anyone can go into a shop and pick what they have to offer.
For me it was all about the story of having the diamond ring made in Hatton Garden and the value for the budget I had.
Primo Diamonds made that happen.
Thank you Francesco.

April 20, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Paul. I really appreciate your feedback. I’m glad the bespoke approach and guidance helped make the experience meaningful and enjoyable. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Engagement ring

I went to Primo to get advice on what I should look at when getting a ring and they were so good with the advice that I decided to get the ring from them. The customer service was amazing from Francesco and he was very responsive during the whole process giving me updates and made it a fun experience for me. I will definitely be heading back for the bands when it comes to the time. Definitely recommend.

April 19, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Darshan. I really appreciate you sharing your experience. I’m glad the guidance and communication helped make the process fun and straightforward. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Very helpful, professional and at a good price!

Francesco was very helpful and professional and helped me select the right ring which was very reasonably priced and which my fiancé loved!

April 15, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Ola. I really appreciate your feedback. I’m glad we could find the right ring at the right price and that your fiancée loved it. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Thank you Primo for an awesome ring

Thank you Primo for an awesome ring. From the 1st contact with Francesco to picking up the order, it's all hassle free and very fast. Others can't accommodate the time that was set and budget, you made it all possible. Bless you and more blessings to the company.

March 24, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Ben. I really appreciate your kind words. I’m glad the process was smooth, fast, and worked within your timeframe and budget. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Emerald cut emerald

I was looking for an engagement ring for my partner and found primo diamonds online. The hole task or finding the right ring was hard not knowing what I was really doing, but after speaking to Francesco I felt I was looking in he right place . The quality of service was greater nothing was a trouble , I had a idea of what I wanted and after meeting Francesco a couple of times and messaging back and forth he had sourced the the stone that I thought was right , designed and built the ring on time and to budget , my partner loved the ring , she said yes ! (:

March 20, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Joshua. I really appreciate you sharing your experience. I’m glad the guidance and sourcing helped bring everything together on time and within budget. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Primo Diamonds Team

Francesco and his team have been great to work with to make an engagement ring for a slightly nervous second time asker!
Advice, professionalism and sensitivity were all second to none. They put me at my ease.
Couldn't recommend highly enough.... and she said yes!

January 30, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Simon. I really appreciate your feedback. I’m glad the process felt supportive and reassuring from start to finish. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

PRIMO 10/10 recommended

Primo was recommended to me by a friend of mine which turned out to be a god send. I knew I was at the point where I had the money for a ring, and had the design in my head but had no idea where to start. The whole cut,carot, clarity and colour minefield was already stressing me out. Francesco really made the whole process stress free and easy for me. I had a selection of diamonds to compare, the 4cs explained, and had made my decision within an hour. Francesco also met a strict deadline I needed and went the extra mile of hand delivering the ring . I cannot recommend him enough.

January 19, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Luke. I really appreciate you sharing your experience. I’m glad the guidance around the 4Cs helped make the decision stress-free and that we could meet your deadline. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Engagement ring

I can't express the professionalism and the sensitivity that Primo diamonds offer. They were a huge help throughout the whole process. I had quite a unique design for the ring I wanted aswell as making slight changes to the ring during the manufacture of the ring. A big thank you go to Francesco, if I ever had a question he would be there on whatsapp straight away to answer or let me know he would give me a call back.

January 14, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Daniel. I really appreciate your feedback. I’m glad the support and flexibility helped bring your design together smoothly. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Dear Primo Diamonds and Francesco,

Dear Primo Diamonds and Francesco,
A million times thank you for your guidance, professional advice and excellent end result.
Will be forever grateful for my beautiful vintage oval cushion ring :)
We will be back to you for 10 year anniversary upgrade ;)

Rimante

January 9, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Rimante. I really appreciate your kind words. I’m glad the guidance and final result meant so much and that the ring turned out exactly as hoped. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Great experence and the perfect ring

Such a good experence that was made so easy and stress free. Francesco went above and beyond giving great advice and valuable information to help me make the right decision. The ring came out amazing and I couldn't have asked for more. I would highly recomend Primo and Francesco they are profesional, helpful, friendly and make the whole process enjoyable and exciting. Just as it should be. We will be back for the wedding ring :)

Matt.

January 8, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Matt. I really appreciate you sharing your experience. I’m glad the advice and process helped make everything enjoyable and stress-free. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

The ring is beyond perfect

The ring is beyond perfect, Francesco was extremely helpful when it come to choosing the ring , he knew everything there was to know. The delivery service was outstanding as well. My Fiance absolutely love the ring.
Would 100% recommend!
Thank you so so much.

January 8, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Chloe. I really appreciate your feedback. I’m glad the ring and delivery met expectations and that your fiancé loves it. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Oh where do I start

Oh where do I start, from moving appointment dates (on my part) to finally being able to meet Francesco after hours after work to show me a few ring designs and diamond choices. From the first phone call till even after my purchase the service has been fantastic, professional and easy going no push sales. He let me know he could do it within my time frame which was great even after me changing my mind to add diamonds on the band it was made without headache and still in my hands the day he promised me. Mrs loves her engagement ring and will be back for our bands in the future, So 5 stars and a definite recommendation from me
Jorrdaine

January 4, 2022
Unprompted review
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Reply from Primo Diamonds

Thank you, Jorrdaine. I really appreciate you sharing your experience. I’m glad the flexibility and timing helped everything come together smoothly. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Premium ring at competitive price

I wanted a premium ring that wasn't going to break the bank. I spoke to a few of the online stores but Primo offered a genuinely bespoke package, with a huge choice of GIA approved diamonds, at a very competitive price. My fiance loves the ring so I'm a happy man!

November 23, 2021
Unprompted review
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Reply from Primo Diamonds

Thank you, Fabrizio. I really appreciate your feedback. I’m glad we could create a premium bespoke ring that delivered great value. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Extremely happy!

Fiancee was extremely happy with her bespoke ring, putting together the stones and design, more than was asked. Francesco was patient - as we changed our minds on diamond styles a few times, and was able to find us 3 amazing and matching Ovals, with a great ring design.

Great value for money vs. the high street, and a much more personal & non-pushy experience than the typical jewelery shops in the area. Flexible to meet me in the city to check the ring when it was ready, met a few times in Hatton Garden to pick the right diamonds.

November 17, 2021
Unprompted review
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Reply from Primo Diamonds

Thank you, Dan. I really appreciate you sharing your experience. I’m glad the patience and flexibility helped shape a ring you were both happy with. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

excellent service

excellent service! was nervous about the speed of getting the ring.. Francesco personally made the whole experience much easier and was very patient with me and supportive, gave me loads of options and even fast tracked my order super quickly!

the actual ring was perfect and really had that personal design feel to it.. the fiance was really happy! :)

November 15, 2021
Unprompted review
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Reply from Primo Diamonds

Thank you, Josh. I really appreciate your feedback. I’m glad the support and fast turnaround helped make everything feel easy and stress-free. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

All round Brilliance

Customer service is brilliant and the ring is absolutely perfect!
You won't find a better price, quality and finish of the ring you are looking for anywhere else!

Best decision I made
And I have a very happy fiancé now.

November 5, 2021
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Reply from Primo Diamonds

Thank you, Rashaan. I really appreciate your kind words. I’m glad the ring and service met expectations and that it was the right decision for you. Thank you for choosing Primo Diamonds.

Rated 5 out of 5 stars

Francesco was extremely helpful and…

Francesco was extremely helpful and informative, taking the time to answer all my questions and queries. A daunting process simplified.

November 2, 2021
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Reply from Primo Diamonds

Thank you, Adam. I really appreciate your feedback. I’m glad the process helped simplify what can feel like a daunting decision. Thank you for choosing Primo Diamonds.

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