Principal Insurance Reviews 

3,566
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,566)

391 reviews in the last 12 months

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Rated 1 out of 5 stars

Very poor customer service

Very poor customer service – no response for over a month

I have been trying to contact this company for over a month regarding my no-claims bonus, and I have received absolutely no response.

I have been calling daily and sending multiple emails, but no one has replied or taken responsibility. This is extremely frustrating and unprofessional.

I already have written confirmation from them stating that I am eligible for an 8-year no-claims bonus, but I am unable to obtain the official proof because they are simply not responding.

This has now put me in a difficult situation, as I have already taken out insurance with another company.

Very disappointing experience—would not recommend.

April 1, 2026
Unprompted review
Rated 5 out of 5 stars

I had a chat with Taher earlier today

I had a chat with Taher earlier today. I had a concern but he put me right at ease. The communication between us was easy going, he’s knowledgeable and knows what’s what.
Thank you so much young sir 👍👍

April 29, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute Joke

Service was a joke.
My partners mum paid the deposit for his moped as we had surprised him for his birthday getting insurance and a moped for him. He is able to ride a bike no issues with that end, he also had an additional rider.
Proceeded to email him an hour after insurance was paid, to tell him he needs to send all all sorts of documentation. That no other insurance company has ever asked for he has had multiple bikes in the past as well as me and his mum.
We stated we wanted to cancel, as we are currently moving and will not be able to find the documents as everything is in storage for the next few weeks and they said they would cancel if they didn’t receive the documents. My mother in law then rings up to cancel the insurance, which then the staff are rude. And tell her (an hour after the deposit was paid) that they will not refund any of the deposit and they will be taking an extra £25. I’m telling you now it does not cost £70 (including cancelling fee) to insure a moped for an hour that didn’t even get ridden!! Absolute joke. Never again will we be using them!

April 29, 2026
Unprompted review
Rated 4 out of 5 stars

Good Service

Recently taken out motorbike insurance with Principal Insurance. Competitive quote given & straight forward to set up by phone with Customer Services or on-line. 😊😊

April 20, 2026
Unprompted review
Rated 1 out of 5 stars

Nothing but issues,

Nothing but issues,
Took out a policy for my 16 year old daughter for a moped … after paying they email asking for utility bill and national insurance numbers etc I phoned them(1hr 7mins to get through) and said she’s 16 so doesn’t have utility bills etc wanted pictures of her driving licence, national insurance numbers etc sorted that then had a email saying as she’s 16 she can’t pay direct debit and the insurance will be void …. It was set up with my bank detail so another 2 hours on the phone to sort that in the end I cancelled the policy (day after I took it out) didn’t have any email to confirm so yet again another 1hr 30 mins on the phone to cancel again … charged for cancelling it but told the rest will be paid back to me …. Still no refund emailed 3 times has no response tried to ring today after nearly 1hr40mins of trying to speak to somebody I gave up … worse company to deal with I’ve ever come across and still not had the money back they owe me…

Update…. Just had a email saying refunds can take up to 90 days ….. 3 months for a refund ??

April 9, 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled policy 2 days after starting…

Cancelled policy 2 days after starting and 4 days before it started! got charged £55.00 for the pleasure, i had tried within those 2 days to contact customer services by email and telephone but got no response, so thought this outfit is a waste of time, so opened another policy with another company with superb customer services. i would dread to think what they would be like if need to make a claim!

April 17, 2026
Unprompted review
Rated 1 out of 5 stars

Tried to ring customer services and on…

Tried to ring customer services and on each occasion hung up after 15 minutes so sent an email to cancel policy which isn’t due to start till the end of the month.got a automated reply to my email but herd nothing else . 6 days later I get a email asking how they did! So I rang again still no answer. Customer service is nil . So at the moment they still have my full premium and have not been in touch and I can’t get in touch with them.

April 13, 2026
Unprompted review
Rated 1 out of 5 stars

Ref No PRIN700078MC7

Ref No PRIN700078MC
I am 70 yrs old, I arranged cover for my son and myself on YP400 Yamaha Scooter, less than 24 hrs later I cancelled the policy, due to a change in circumstances.
Be advised the insurance was not due to commence until the 29th April 26.
I was told I had to pay approx £50 to cancel, which I reluctantly did.
I note in other reviews mention the list of required documents to proceed, I agree it is extreme and I think particularly aimed at the Motorcycling community, eg since when has a renewal notice not been proof of NCB?
Also Principal Insurance do not answer their reviews.
I was using Go Compare, i've reported this matter to them

April 11, 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service, managed to get a quote lower than all the others I tried.
Good understanding from the operator.

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

One of the top listings on MCN Compare

One of the top listings on MCN Compare and suited my needs without too much hassle. The excess and annual cost was very reasonable, the documentation was sent through straight away and I’m happy with the purchase. Thanks

April 2, 2026
Unprompted review
Rated 1 out of 5 stars

Worst insurance company going

Worst insurance company going. They lure you in with a cheap price, then ask for a load of documentation no other insurance company asks for. Rang them up to cancel, waited on hold for 35 minutes to which to be told it had been cancelled with a £55 fee. A week later still no confirmation from them, rang up again - another 45 minutes on hold later I was then told the policy was never even cancelled, which they then wanted to refund even less! Another 2 weeks gone by still nothing, and another 1 hour 15 minutes on hold later they said the policy should be cancelled and the money in my account. The worst insurance company I’ve ever dealt with in my life, would never recommend to anyone.

April 8, 2026
Unprompted review
Rated 1 out of 5 stars

I waited on the phone for over 35…

I waited on the phone for over 35 minutes and didn't get an answer . I rang again waited 15 minutes no answer. When I did get through wanting to make changes to my policy the customer service person was so unhelpful that I decided to cancel my policy.
Sent 2 emails asking for my proof of no claims. They have not provided it. Rang customer services no answer. Unless you have days to waste don't insure with these !

March 31, 2026
Unprompted review
Rated 1 out of 5 stars

This is an awful company

This is an awful company. I have now been holding for 35 minutes to get through to customer services. Just music nothing about where I am in the queue.
I paid in full and now need to cancel as they are demanding documents within two weeks inc proof of no claims. I will be abroad then so won't be able to get it to them. DO NOT GO NEAR THEM IF YOU HAVE A MOTORHOME

April 7, 2026
Unprompted review

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