Principality Building Society Reviews 248

TrustScore 3.5 out of 5

3.3

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers consistently praise the staff for being helpful, friendly, and knowledgeable, often highlighting excellent customer service interactions. People appreciate the clear information provided on the website and the ease of managing accounts online. Several consumers also commend the promptness and efficiency of the service, with some noting quick resolution of issues and smooth transactions. However, some people were dissatisfied with certain aspects of the customer service, describing it as non-existent or poor at times. A few customers reported issues with the website, finding it difficult to use or experiencing problems with online banking statements and account activation. There were also mentions of frustrating payment processes and a lack of clear explanations from staff in some instances.

What people talk about most

Staff

Consumers find staff to be positive. Many reviewers praise the staff for being friendly, helpful, and... See more

Customer service

Clients share ambiguous opinions on customer service. Many customers praise the excellent and helpful... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers praise the excellent telephone support,... See more

Payment

Customers had ambiguous experiences with payment. Some reviewers expressed frustration with not being able to... See more

Website

Reviewers mention ambiguous feedback about the website. Some customers praise the website as secure, easy to... See more

Based on these reviews

Rated 4 out of 5 stars

Only one thing needs to change for me; Security. They need to move away from text login access as this is totally vulnerable to sim swap fraud. They need either a biometric app and or authenticator... See more

Company replied

Rated 4 out of 5 stars

I’ve really enjoyed using Principality’s savings products, especially their 6-month regular savers. As someone new to saving, I’ve found their approach very beginner-friendly, clear terms, helpf... See more

Company replied

Rated 5 out of 5 stars

Always excellent to deal with; had my mortgage with them & agreed additional borrowing at one point too. Friendly call centre based in Wales, people always friendly & helpful. First rate service. Don'... See more

Company replied

Rated 5 out of 5 stars

I have been taking advantage of the interest rates on the regular savings accounts for a few years now. All on line, never needed to contact anyone. I made a mistake yesterday with a reference nu... See more

Company replied


Company details

  1. Building Society

Written by the company

A mutual building society of 500000 members. Helping members with savings and mortgages for over 150 years.


Contact info

3.3

Average

TrustScore 3.5 out of 5

248 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 week

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Rated 2 out of 5 stars

Very Expensive Rates

I would not recommend Principality Building Society to anyone.
Their rates are very high, their products are poor value, and the service I received did not make me feel like a valued customer. There are plenty of lenders out there offering much better deals, so I regret wasting my time with them.
One thing that makes them especially frustrating is that they appear approachable because they have branches all over Cardiff, but once you are with them, the experience is disappointing. When you want to change products or leave, it feels like they put obstacles in the way rather than helping.
Their advertising gives the impression that they genuinely care about customers, but my experience was the complete opposite. In reality, I found them expensive, difficult to deal with, and not customer-focused at all. I would advise anyone considering them to shop around first.

April 1, 2026
Unprompted review
Rated 3 out of 5 stars

Disappointingly not on Sprive

Whilst Prinicpality provided us with a decent'ish mortgage when we came to remortgage, we lost the ability to save extra and pay more off our mortgage as they are not part of the Sprive gang.

I have messaged them twice to ask when they will be joining so we can save additional monies towards out mortgage, as I can imagine other mortgage holders with them, have done the same thing but have had no response, which i find rather rude and not the greatest customer service

You are really lacking in this area so please put yourselves onto Sprive app so your customers can pay their mortgages off quicker!!

April 1, 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Bernadette
Sorry we have not replied to you about this Sprive app. We are currently in the process of developing our App so not sure if this will be available at this point. If you want to speak to someone about paying your Mortgage off quicker pleases contact us and we can maybe discuss this further with you.
Kind Regards
Principality

Rated 5 out of 5 stars

Excellent ISA transfer experience

As always, Principality leads the way in terms of financial institutions - telephone support for an internal cash ISA transfer was excellent, taking 5 minutes.

April 4, 2026
Unprompted review
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Reply from Principality Building Society

HI Matin
Thanks very much for your 5* review this is very much appreciated and we were glad we could support you so quickly
Best Wishes
Principality

Rated 5 out of 5 stars

Always excellent to deal with

Always excellent to deal with; had my mortgage with them & agreed additional borrowing at one point too. Friendly call centre based in Wales, people always friendly & helpful. First rate service. Don't normally leave reviews but credit where's it due. Well done Principality!

March 27, 2026
Unprompted review
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Reply from Principality Building Society

Hi Matthew
It is lovely to ready your great review of us, and great you took the time to do this.
Thanks Very much
Principality

Rated 5 out of 5 stars

A really good financial institution

A really good financial institution. I've only been saving with Principality for a few months but in that time I've been very impressed.
The website is secure, easy to navigate and with clear information on all the products.
Interest rates for savers are very competitive with market leading rates on Regular Savings accounts. I've been so impressed with the rates I've already opened further accounts. Staff and online service is also excellent. Highly recommend.

March 31, 2026
Unprompted review
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Reply from Principality Building Society

Hello
Thank you so much for your 5* review we really appreciate your comments which are lovely to hear.
Kind Regards
Principality

Rated 5 out of 5 stars

Consistently Excellent Building Society

I have held a number of savings accounts with Principality over several years. Whenever I have telephoned for advice or to give instructions my call has been answered very quickly. All calls have been dealt with courteously and advice has been both clear and helpful. In addition, Principality often have highly competitive interests rates. The website provides information clearly. The only room for improvement I can think of is the introduction of an app. In view of my past experience I recommend this building society unreservedly.

March 15, 2026
Unprompted review
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Reply from Principality Building Society

Hi Tim
So lovely to read your review what great feedback, we really appreciate you taking the time to do this. Just to let you know we are working on our App so watch this space.
Best Wishes
Principality

Rated 1 out of 5 stars

Demanding double mortgage payments off…

Demanding double mortgage payments off me just for being a few months behind. As if one mortgage payment these days isnt more than enough

March 7, 2026
Unprompted review
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Reply from Principality Building Society

Hi Juliet
Can you please reach out to us in regards to this our telephone number is 0330 333 4000. I am sure we can support you with this.
Kind Regards
Principality

Rated 5 out of 5 stars

Principality Building Society Customer Service

Had to call Principality Building Society today to discuss my account. Spoke with a young man, Dewy, who explained my options brilliantly. Went over everything twice, to confirm my options, and completed the transaction whilst I was on the telephone. Great service, and highly recommend Dewy on his customer service…!!! ⭐️⭐️⭐️⭐️⭐️

February 23, 2026
Unprompted review
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Reply from Principality Building Society

Hi Suz
Thank you so much for your 5 Star Review, I will pass this on to Dewi how lovely to read that you had such a great serevice and you would recommend us.
Kind Regards
Principality

Rated 5 out of 5 stars

Excellent

I use 2 branches in Cardiff, and without doubt what ever branch I use, Staff are always pleasant and helpful, Also online service excellent, It’s a joy and how anyone give negative review

February 4, 2026
Unprompted review
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Reply from Principality Building Society

Hi Stephen
What a great Review thanks very much, it would be lovely for me to pass this on but no sure which Branches you are writing about.
Best Wishes
Principality

Rated 5 out of 5 stars

Good and prompt service

Due to emergency tree works, I have had to close a savings account with Principality BS.
The problem was handled excellently and with empathy by their support rep. He was able to transfer my money quickly and easily over the phone.
Impressed and will be looking to invest again ASAP with PBS.

January 27, 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Keith
Great news we were able to get this sorted for you. We look forward to welcoming you back.
Regards
Principality

Rated 5 out of 5 stars

Had a savings account with PBS…

Had a savings account with PBS previously, saving for a specific goal. Account worked well, good online services, had no issues at all with any interaction with them.

November 1, 2025
Unprompted review
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Reply from Principality Building Society

Hi Michael
Thank you so much for your feedback we really appreicate you taking time to give us 5*
Best Wishes
Principality

Rated 1 out of 5 stars

Disgusted with PBS

I have always had a high opinion of PBS until today. I had a maturity today (17/1/26) and was advised last week that the funds would be transferred into my nominated today. I logged into my account this morning to find a notice saying that there was maintenance being done today so no transactions! I am absolutely disgusted! This was surely a known-about and pre-planned event so why didn’t PBS advise me of this beforehand and make arrangements for my funds to be released by other means? There is no further update on when I will receive my monies and I am missing out on interest for each day that now goes by. What compensation are you going to pay for this as it is not my fault yet I’m being penalised - totally disgraceful and unfair - shame on you PBS!

January 17, 2026
Unprompted review
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Reply from Principality Building Society

Morning Mrs Warburton
I believe you have been speaking to a Principality Collegue about this and I hope we are able to explain and support you with this.
If this is not the case please contact on our call centre number 0330 333 4000
Kind Regards
Julie

Rated 5 out of 5 stars

Excellent customer service and rapport…

Excellent customer service and rapport from Hayley in your Caerphilly branch. I was late for an appointment and it was no stress to come up and get my account set up.
Many Thanks Alex

January 12, 2026
Unprompted review
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Reply from Principality Building Society

Hi
Thank you so much for your lovely review I will be sure to pass this on so glad we could we could support you.
Kind Regards
Principality

Rated 5 out of 5 stars

I can't fault this Building Society

I can't fault this Building Society. I have been with them for a while. It's probably one of the best building societies I've been with. They have good rates for savings. Customer service has always been good. I've never had a problem with any accounts. Well done Principality.

January 11, 2026
Unprompted review
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Reply from Principality Building Society

HI Maggie

Thank you so much for your 5* Review we really value this.
Best Wishes
Principality

Rated 2 out of 5 stars

Poor Principality performance!!!

I'm an existing customer with an online presence wishing to apply for a new savings product. Within my personal account I found no "apply for new product" option . I was informed to apply via the main website. If you're an existing customer you're then required to login!!!! Why can't the process be streamlined so that applications can be made from one's personal online account without the rigmarole I encountered?
Also, an app (preferably with biometric recognition) would be a welcome addition!

December 12, 2025
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Peter
Thank you for your feedback. We are in process of developing our App which will support our customers. We have a call centre you can ring and we will be happy to work you through if you need it. 0330 333 4000.
Regards
Principality

Rated 5 out of 5 stars

5 years trouble free and counting.

I've had a number of online accounts with Pricipality over the last five years. No problems in that time.

December 6, 2025
Unprompted review
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Reply from Principality Building Society

Hello WD
Lovely to read your review thank you.
Regards
Principality

Rated 1 out of 5 stars

I had worst experience with them

I had worst experience with them. I lost my money because of their fake promise. I lost my money because of their admin errors. Initially they approved my mortgage and after making all arrangements they rejected. They didn’t even gave a proper explanation for that. They don’t even know what they were doing.

August 17, 2025
Unprompted review
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Reply from Principality Building Society

Hello Raghu
I have tried to trace you but unfortunately cannot. Please would you contact us so that we can do through this with you as we would like to be given the chance to help you on this. You can ring us on 0330 333 4000 or email complaints@principality.co.uk. You can also go to our webpage and it will give you instructions.
Kind Regards
Principality

Rated 5 out of 5 stars

Easy to open a new account. Good interest rates and helpful advisors.

Complete antithesis of another Welsh Building Society initial beginning with "M". With Principality it was easy to open and access accounts online. Competitive interest rates too. I've phoned a couple of times and was answered promptly by a helpful advisor. Tried several times to open a regular savers account with "M" and failed miserably. "M" could learn from Principality as to how straightforward it should be!

November 12, 2025
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hello
Sorry for the delay in repling to you, a big thank you for your 5* review.
Regards
Principality

Rated 1 out of 5 stars

worst possible banking experience of my…

worst possible banking experience of my life. deposited money each month, never been able to access it. spoke to CS, sent a reset code in the post, security answers were changed over and over online and yet not one correct answer was ever accepted. ring to highlight my issues with the account and the lady simply said we'll close the account for you then. zero customer service skills and a building society that clearly doesn't care the they haven't got a clue how to manage anyone's money.

November 5, 2025
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Olly
Sorry that you were not able to access your account online. This is not usually what we would suggest and would walk a customer through the process. Thank you for your feedback it is looked and would be great to know who you spoke to.
Thanks
Principality

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