PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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The Brand Marketing Master course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that fille... See more
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Great content and great courses. Certainly worth the investment. You can quickly learn the basics and while working on your product portfolio, make use of dozens of templates they have available, to j... See more
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The caliber of speakers blew my mind. Jen was a fantastic Emcee. Thank you for recording the sessions & sharing the slides! That will be very helpful. It was interesting to hear about how POps works... See more
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Company details
Written by the company
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
Contact info
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
- hello@productmarketingalliance.com
- productmarketingalliance.com
4.7
Excellent
648 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
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Reply from Product Marketing Alliance
Thank you for your wonderful 5-star review! We're so happy to hear you enjoyed the food and that the coordination met your expectations. Your feedback means a lot to our team, and we look forward to seeing you again at a future event!
The team replied back to me very…
The team replied back to me very quickly and was very kind in the tone and helpful. Both Claudia and Alexandra are grt ppl to have in your team. Kudos.
June 29, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for your thoughtful review, Amey! It means a lot to hear that you had such a positive experience with our team. We'll be sure to pass your kind words along, and we hope to see you at another PMA event soon!
Comprehensive and Insightful courses for PMMs
Offers great foundational and advanced courses for Product Marketing Managers.
The videos cover the subject matter in comprehensive detail with excellent examples illustrating each point provided by the speakers.
The examples provided should be included in the actual slides too, or at the very least be added as textual elements visually added to the videos. This will help with memory retention.
Providing a foundational to advanced understanding of Product Marketing with an emphasis on how AI tools can be used to execute it.
June 25, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for taking the time to leave such thoughtful feedback! We're so glad you found the courses comprehensive and insightful. We also appreciate your suggestion about incorporating more examples into the slides and videos, and we'll be sure to pass it along to our team. Thanks again for your support!
Lovely time at the collective
Lovely time at the collective! Thank you Chris , Thea and Aido
June 18, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your kind review, Nida! We're so pleased to hear you had a lovely time at The Collective. I'll be sure to pass along your kind words to Chris, Thea, and Aido. We appreciate you taking the time to share your experience and hope to see you again at a future event!
Great conversations
It was great so many conversations under one roof sales marketing product
June 18, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your review, Suresh! We're delighted to hear you enjoyed connecting with so many professionals across sales, marketing, and product under one roof. Creating opportunities for meaningful conversations and networking is exactly what we aim for. We appreciate your feedback and hope to welcome you to another PMA event soon!
Great events and networking opps
Great events and networking opps! Super recommended ☺️
June 18, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your kind review, Monica! We're delighted to hear you enjoyed the event and the networking opportunities. Building meaningful connections within the product community is what we're all about. Thank you for your recommendation, and we hope to see you at another PMA event soon!
Reply from Product Marketing Alliance
Thank you for your review, Alessandra! We're so glad you had a great experience and enjoyed the event. It's wonderful to hear you had fun, and we appreciate you taking the time to share your feedback.
We look forward to welcoming you to another PMA event in the future!
Amazing opportunities to connect with fellow PMMs
Love this organisation and how much it helps you connect with other PMMs that share the same challenges as you. That’s so helpful when you’re a solo PMM in your company.
Also the product marketing festival was such a good experience, conferences were great, no bullshit, super insightful presentations and panels, loved it!
June 18, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your wonderful review, Camille! We're thrilled to hear that PMA has helped you connect with fellow PMMs and build relationships with others facing similar challenges. It's especially rewarding to know the community has been valuable in your role as a solo PMM. We're also delighted that you enjoyed Product Marketing Festival and found the sessions insightful and impactful. Thank you for your support, and we hope to see you again soon!
Fabulous event
Fabulous event, I always find it so inspiring! I’d definitely recommend for everyone who works with the customers and want to learn how to do their jobs better!
June 18, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your kind words, Ania! We're so pleased to hear that you found the event inspiring and valuable. Helping professionals learn, grow, and connect is at the heart of what we do, so it's wonderful to know the experience resonated with you. We truly appreciate your recommendation and hope to welcome you to another PMA event soon!
The certification training was top tier
The certification training was top quality and very well organized. I now feel so much more confident in my role!
June 17, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your review, Jukka-Pekka! We're delighted to hear that you found the certification training to be high quality and well organized. It's especially rewarding to know that the experience has helped you feel more confident in your role. Thank you for being part of the PMA community, and we wish you continued success in your product marketing journey!
Even if you're an experienced Product…
Even if you're an experienced Product Marketing Leader, the Leadership course is a valuable refresher and I learned some new things!
June 2, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for your response! We are so happy that you enjoyed the course.
The course is exhaustive, comprehensive and really helpful for working professionals.
The course is exhaustive, comprehensive, full of case studies and examples. The small sized videos make them highly consumable and the assignments after each module really test the overall understanding.
June 2, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for the kind feedback! We're really glad to hear you found the course helpful and easy to follow. It's great to know that the case studies, shorter videos, and assignments supported your learning experience.
PMA offers a breadth of resources
PMA offers a breadth of resources, tools, and connections to grow your career. Whether you are new to PMM or you are looking to scale your career into more senior roles, they provide you with everything you need to reach your goals. Its depth, quality, and diversity of resources makes it worth the investment. PMA is my most trusted tool in shaping my career as a product marketer.I didn’t leave 5-stars because I’ve had some admin issues around my membership and maintaining my place in courses.
May 23, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for your thoughtful feedback. We really appreciate you taking the time to share your experience. It’s great to hear that PMA has played such a valuable role in supporting your growth as a product marketer.
We’re sorry to hear about the administrative issues you’ve experienced with your membership and course access, that’s definitely not the experience we want for our members. We’d love to look into this further and get things running smoothly for you, so please feel free to reach out to us directly and our team will be happy to help.
Thanks again for your feedback, we really appreciate it.
Best,
The PMA Team
Product Marketing Certified: Core Live Virtual
Positive experience taking this two-day virtual course: lots of useful frameworks and templates that can be applied in day-to-day product marketing work.
May 12, 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for sharing your experience with the live virtual course.
We’re glad to hear you had a positive experience and found the frameworks and templates useful for your day-to-day product marketing work. That practical application is exactly what we aim to deliver.
It’s great to know the two-day format worked well for you and supported your learning.
Thanks again for taking the time to leave a review and for being part of the PMA community.
Best,
The PMA Team
Great overview of pmm
It is. a great course especially for anyone looking to maintain/ up there PMM skills
May 1, 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for your feedback, we really appreciate it.
We’re glad to hear you found the course to be a great overview of product marketing and useful for maintaining and developing your PMM skills.
It’s always our goal to create content that supports both those new to the field and those looking to sharpen their expertise, so it’s great to know it delivered for you.
Thanks again for sharing your thoughts and for being part of the PMA community.
Best,
The PMA Team
Actionable insights and useful practical applications
The Advanced Product Marketing Certification was incredibly useful in my role. It’s packed with actionable insights you can apply straight away, and it gave me plenty of inspiration while validating many of the things I was already doing.
April 21, 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for your feedback, we really appreciate it.
We’re so glad to hear the Advanced Product Marketing Certification has been useful in your role and that you found the insights immediately applicable. That balance of practical takeaways and real-world relevance is exactly what we aim for.
It’s also great to hear the course helped validate the work you were already doing while offering fresh inspiration. That is always a strong sign you are on the right track.
Thanks again for sharing your experience and for being part of the PMA community.
Best,
The PMA Team
A great spot for developing a fundamental understanding of core product marketing principles
A great spot for developing a fundamental understanding of core product marketing principles. The use of real-world examples and mixture of presentation styles, plus additional resources & templates, make this a valuable experience
April 15, 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for your kind feedback, we really appreciate it.
We’re glad to hear the course helped build a strong foundation in core product marketing principles. It’s great to know that the mix of real-world examples, presentation styles and additional resources added to your experience.
We’ve put a lot of thought into making the content both practical and engaging, so it’s always encouraging to hear that it’s landing well.
Thanks again for sharing your thoughts and for being part of the PMA community.
Best,
The PMA Team
Invaluable Curriculum and Instructors That Go Beyond Practical Application
This course was exactly what I needed to level up my product marketing skills. It gave me a clearer understanding of how to approach positioning, messaging, and go-to-market strategy in a way that actually drives results—not just theory. I also loved how it emphasized customer-centric thinking and cross-functional alignment, which are critical in real-world roles.
I now feel more confident in how I approach product marketing as a whole, from defining value to measuring success. I’d definitely recommend this to anyone looking to grow into or advance in a PMM role.
April 9, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you for such a thoughtful review, we really appreciate you taking the time to share this.
We’re delighted to hear the course helped you level up your product marketing skills.
It’s especially great to hear your feedback on customer-centric thinking and cross-functional alignment. Those are core to the role, and we are glad that they came through clearly in the learning experience.
We’re also really pleased to hear that you’re feeling more confident in how you approach product marketing end-to-end. That is exactly the outcome we aim for!!
Thanks again for your recommendation and for being part of the PMA community.
Best,
The PMA Team
Very insightful for PMMs
Very insightful material and a lot of frameworks that are easily applicable. Maybe a bit pricey.
April 2, 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for your feedback, we really appreciate it.
We’re glad to hear you found the material insightful and the frameworks easy to apply. That is exactly what we aim to deliver.
We also understand your point on pricing. We work hard to ensure the course provides strong value through high-quality content, practical tools and ongoing updates, but we appreciate that investment can feel significant.
Thanks again for sharing your thoughts, it really helps us continue to improve.
Best,
The PMA Team
My transition to Product Marketing
This scholar program gave me the tools to better connect all the dots of product marketing and put a label on things that I'm already doing. Now I have a more strategic view of the role, actionable templates that I can use and inspiration from video resources and group discussions. It only reinforced my passion for product marketing and its unique power of connecting data, creativity, execution and strategy. I loved it and I'm so grateful that I got picked for it! Thanks!!!
March 31, 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for sharing this. It is great to read.
We are really glad the programme helped you connect the dots and build a more strategic view of product marketing. It is especially nice to hear that the templates, resources and group discussions made a meaningful impact.
It is also brilliant to know the experience reinforced your passion for the field. That balance of data, creativity, execution and strategy is exactly what makes product marketing so powerful.
Thanks again for your kind words and for being part of the programme. We are very glad to have had you with us.
Best,
The PMA Team
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