Pure Pet Food Reviews 

Great company, our dog loves his food, his coat looks great and his teeth are perfect. It’s so simple to use, saves a ton of space as well. We love it!

Excellent customer service. The team at Pure can’t do enough to help. Quick to respond to emails and offer suggestions to help with any issues you may have.
I would definitely recommend.
Thank you Pure team!

Attention to Dolly’s nutritional needs. With specific foods catered for her

I first came into contact with 'Pure' last year at the Ideal Home Exhibition, then again this year.
The exhibitors were SO enthusiastic about their product one couldn't but be 'impressed'
So with a lovely new dog, a tiny Chiwhawa who didn't like ANY food I gave her, I 'risked' PURE again and wow, she laps it up, I have had to ask for different flavours to see what she likes etc and the patience of the folk on the phone and on line has been amazing..and very helpful...quite honestly, 'over and above' the average employees replies...very impressed. Thank you

thought i’d give these a try, as it was recommended, by my brother. wow is the only word, the min i pick the dog bowl up, she is sitting by my foot. try it, you’ll never look back, only slight down side is…….it needs an app, that’ll take it to another level, but so glad, i give it a try, and very good on price, can’t fault that

Casper has never eaten so well! He drewls while I'm mixing his pure food and I don't think it touches the sides. His poo is much less sloppy and his coat is gleaming. Really happy with the food.

I have an ongoing payment schedule with these guys for my American Bully called Bruno, & he's currently on Salmon & Duck recipes.

Prior to using Pure, we were having big problems with Bruno & severe hair loss with what looked like seasonal flank alopecia - symmetrical on both sides.

The loss of hair on both sides of Bruno made it seriously embarrassing taking him outdoors, because the fur loss looked so severe - almost to the point that he looked neglected or had a significant medical issue.

After only 4 weeks on Pure Salmon & Duck recipes, Bruno's hair has nearly fully returned, his fur has changed slightly in colour, & we are absolutely over the moon.

This food is expensive at £4 per day (but, he's a 50Kg huge Dog), but it's definitely worth it and is tailored to your Dog's needs upon sign up.

Highly recommended ⭐️⭐️⭐️⭐️⭐️

Our labrador Ted has thrived on this he loves the majority of flavours. His coat is superb and his toilet are easy to pick up as always solid 👍🏻

What an amazing service and Diesel loves his food so much. Great customer service as well!!

My whippet, Crunchie, has been such a fussy eater since we lost our other dog, Willow. They had a routine for almost 10 years—Crunchie would always stand back and let Willow eat first. She’d leave some of hers, then eat some of his, and only then would Crunchie finish what was left in both bowls. That was just their way.

After losing Willow, he completely lost interest in food. I’ve tried everything to encourage him to eat, even adding his favourite sausages, but nothing seemed to work consistently.

After reading so many positive reviews about Pure Pet Food, I decided it was worth a try. When it arrived, I knew he must have been hungry because he hadn’t eaten anything the day before. I mixed it up, put it down, and to my surprise he tucked straight into it without any hesitation. Seeing him enjoy a proper meal again was such a relief.

It’s early days, but this is the first food that’s genuinely got him excited to eat again. If your dog is a fussy eater or has gone off their food after losing a companion, I’d definitely recommend giving Pure Pet Food a try.

I wanted to give my new puppy the best start in life.
My puppy loved his first taste of the chicken crunch and im extremley happy to be feeding him good quality natural foods.
From ordering to delivery, first class service and product.
Thank you so much for inviting us into your evergrowing pack.
Tina and Paisley

Great quality dog food, my staffy loves it! It has also really improved his skin/coat and is kind on his sensitive stomach.
The app is super easy to use and i can customise his food every month, delivery is always on time too!
One very happy owner & dog ⭐️⭐️⭐️⭐️⭐️

It’s very convenient that you don’t have to put in fridge and still can enjoy fresh food ! My dog Loves it. The best part is that it takes more time for my dog to eat which is really good. Cause he usually eats way too fast. Over all. I like it. 😊

Our dog loves the Pure food, and the sensitive range is perfect for her as she has pancreatitis

Honestly my poodle is thriving on this food. It’s so easy to keep and make up too. Perfect for travelling. The different size bags are going to be very useful too. Really good food.

Easy ordering, timely delivery and allows flexibility of delivery times.
Been a game changer for my dog (8yr old spaniel) in terms of weight and health including healthier shiny coat.

Company is great and my dog is loving the food. What a difference on his stomach as well. No more runny 💩's. He isn't the biggest fan of the salmon and white fish but he does love the rest. Happy dog, happy dog mum 😊

My dogs love this food and it is so convenient to use.

There are an awful lot of rave reviews for this company but I’d say take the time to read the negative ones too. My dog had diarrhoea from the start with this food despite he couldn’t eat it fast enough (& he’s not unique)- there was definitely something about it he found tasty but because of the diarrhoea I could never manage to get him fully onto it even after the company sent me an alternative ‘sensitive’ version (much lower fat). The last straw was when he recently completely stopped eating it at the same time as I was admitted to intensive care after weeks of being unwell. But of course this is a subscription deal - it carries on whether you have time to manage it or not and if you’re caught out and don’t cancel in time you end up with non returnable extremely expensive food as I have. In addition another pack came while I was still in hospital I presume because Pure tell me they sent out a pack that was returned. However my attempts to get a refund for this have again fallen on deaf ears. All customer services seem to do is send me childish emails covered in emojis suggesting how they could find other ways of persuading me to keep buying their food and instead of refunds they just offer discounts on yet more food. I don’t trust them any longer and have now cancelled through the website. Overpriced and non refundable - and it also makes the most mess I’ve ever seen from dogfood - bits of sludge spread all around my dog’s feeding area requiring extensive cleaning every day. And I’m really not sure that reconstituted powdered food can be that good for any dog. Definitely not for me….

Update: After writing this review and not responding to the reply to it (they have all the info they could possibly need to issue a refund at least for the dogfood I didn’t even receive!!) the company did finally refund the one order I didn’t receive. They still have not refunded the order I didn’t have time to cancel before I went into hospital or to allow me to return it. I’ll just have to chalk up that £60 to experience, but I would just advise everyone thinking of using them to monitor their subscription super carefully and if you decide to cancel just do it - don’t delay and be caught out like me!

I acknowledge that the customer services certainly did persuade me to try the ‘alternative recipe’ food that made very little difference to Benji’s tolerance of this food but I have to say this and the subsequent attempts to persuade me to try a third ‘new recipe’ with offers of discounts if I continued with my subscription, when I phoned to cancel for a 2nd time, felt more like attempts to prevent me from cancelling my subscription than actual help…