Pure Pet Food Reviews 

16,127
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,127)

4,603 reviews in the last 12 months

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Rated 5 out of 5 stars

Misty laps it up!

Misty has taken time to get used to the new food but now is enjoying 2 scoops a day with her other food, and laps it up, particularly the salmon. It is easy to store and prepare and I feel good that it is full of goodness. ThankyouPure Pet.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Food is great but since going onto pure…

Food is great but since going onto pure my lab has gone from a chubby 30kg (overweight) to 24kg ( bordering on top slim). Both the previous were vet weighs. I had guessed her weight at 27kg so thought the 7 scoops which you had prescribed would keep her at that weight. I have increased what you sende to a daily 8 scoops but could you confirm if it is level scoops (Which is what I have been doing) or heaped scoops. Additionally I noticed that due to the consistency of the food there are at times voids in the scop, could the food scoop be clear so that you can check that it is full?

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Belle has finished her first bag of…

Belle has finished her first bag of salmon pure food . It’s so easy and convenient to mix up . She is loving it and is tucking in to the turkey recipe now with no issues . Her poos are more solid and she just seems more lively in herself .

July 12, 2026
Unprompted review
Rated 3 out of 5 stars

Pros and cons

Likes: the quality of food seems spot on with a wide variety of choice to keep my dogs pallet guessing. My dog really seems to enjoy it so much that I have recently bought her a slow feeder.

Dislikes: we have been subscribed for approximately 6 months now and 4 out of those 6 months we have ended up 2-5 days without food for my dog as the amounts prescribed have not lasted us for the full duration expected before the next lot of food arrived, meaning I’ve had to go out and buy extra food to put my dog on until the delivery arrived. While I’m aware we can bring forward the delivery this should not be the case if the amount is meant to last 28 days.

Also had issues with delivery as deliveries have been delayed which once again resulted in us being without food for our dog for a day or two and having to once again go out and buy something extra to put us on.

The packs of food we get suggest our dog needs 6 scoops a day which we give her in two servings of 3 scoops. After having issues with running out early we were advised to measure the scoops out instead so to ensure she has 200g per day. So now we give her 100g twice per day……. This has still resulted in us running out early.

Overall happy with the quality of food, much less messy than raw and storage is much more convenient as takes less room up than a months supply of raw or kibble etc however the frustration with constantly running out early and having to go out and buy extra food most months is rather disappointing and is making us consider switching to another provider.

July 12, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Terri,
Thank you for taking the time to leave us such a detailed review. We're really pleased to hear that your dog is enjoying Pure, that you're happy with the quality of the food, and that you've found it a convenient alternative to raw feeding.
We're sorry to hear about the issues you've experienced with running out of food before your next delivery and the delays you've experienced with some deliveries. We completely understand how frustrating this must be, particularly when you've had to purchase additional food on multiple occasions.
Our feeding plans are calculated to provide enough food to last until the next scheduled delivery, so we'd really like to investigate why this hasn't been the case for you. I can see you've already worked with our team to weigh the food rather than rely on scoops, which is the most accurate way to portion Pure, so we'd like to review your plan and order history to understand what's happening.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into this personally, including reviewing your feeding plan, delivery schedule and previous orders, to make sure everything is correct and see what further support we can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to investigate this further for you.
Thank you again for your balanced and honest feedback, Terri. We really appreciate you taking the time to share your experience.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Fantastic product

Fantastic product, even my ultra fussy poodle devoures it.
It comes in individualised named brightly coloured packets, which have a brilliant resealable system.
The food comes in many tasty options and dried, making it easy for travel.It is quickly and easily reconstituted.
I have to be honest, I was sceptical whether my exceptionally fussy dog would eat it. However it was easy to try and she.loves it.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Very pleased

I am not prone to hyping any review I give, but I feel Pure deserve my 5 Stars. My dog Duke is thriving on his food, he is a black labrador, with a shiny coat, sleek and very athletic. The customer service I have experienced has been second to none. When I have had issues (which have all been problems I created myself), they have been sorted promptly and with the best of goodwill, by a staff who are polite and very keen to help.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Great food for your dog

Tried this product in July 25 after lots of research hoping to give my dog the very best food I could, she suffers with sensitive skin and was a bit heavier than she should have been. I was guided by Pure as to which food selection was best based on the information I gave them about my dog, I followed the advice and my she is now at her target weight and her skin is nicely controlled x highly recommended Pure to anyone who wants the very best for their best furry friend x

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Pure joy

Choice, flexibility and reliability and always appreciate the little gift inside each delivery.

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

I love the idea of Pure nearly as much…

I love the idea of Pure nearly as much as my little dog loves to eat the food.
The delivery’s are always on time and save me a lot of heavy carrying from the store.
The simple way you get the dog food really is a great bonus as well.
The choice of flavours gives my dog a variety of tastes and smells.
If one should need to contact the pure team you will find them kind and very helpful.
You get a reply to any message very quickly .
They honestly could not be more helpful if they tried.

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend.

Saw Pure pet food advertised on Social media. Usually don't believe the hype, however I am so glad I placed an order. Easy to use website, Great choice of flavours, Easy to order. Ran short and it was so easy to amend monthly order. Packaged well, delivered quickly. More importantly our dog absolutely loves every flavour. He has been eating this for over 6 months his coat looks amazing and get so many compliments and he no longer has allergies. Highly recommend!! One very happy dog 🐶🐕

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent and versatile food for our Chow Chow

Our Chow Chow has been on Pure Pet Food for some 18 months since we rescued him at just over a year old. Simba is our fourth Chow Chow and they have all been fussy eaters ~ but not this guy. Whether its Lamb, Salmon or Chicken he eats the lot! I can only put this down to the quality of Pure Pet Food. From eating to digestion and elimination it all works really well. We have a healthy and energetic bear! We also spend a considerable time travelling Europe in our Motorhome so the Salmon variant allows us to take his food along for the trip.

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Who knew we would see such a difference!

Alfie has had such a turn around in the past year. He was struggling with arthritis due to his old age. Since he has had been on Pure pet food he can run again! He is happier and more active. Who knew that changing food would have such a great impact with him! He loves his chicken and salmon!
Delivery is always quick and never an issue, sometimes even arriving a day earlier! He loves his little bandana for his birthday! Wore it with such pride as he does love accessories!

Thank you Pure !

From Alfie and his human parents.
X

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

It has been a bit of a game changer

It has been a bit of a game changer. Bonnie is now much more comfortable with her stomach, it has settled right down and she eats better too. She would leave food for a day at a time, and now she has two good meals a day. The salmon and herring are her favourites!
And everyone on the team is really helpful when I need to ask something or make a change. Brilliant.
A big Thank You from us 😊

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Delivery is seamless

Delivery is seamless. Even in this hot weather my very fussy eater is managing at least one of his meals, before he would go days in this heat without eating. I am so happy that now he has Pure he is at least getting one meal a day! Thank you Pure.

July 1, 2026
Unprompted review

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