Pure Pet Food Reviews 

16,053
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,053)

4,525 reviews in the last 12 months

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Rated 5 out of 5 stars

My dog is a Spanish Rescue and has…

My dog is a Spanish Rescue and has always suffered with most foods making him very poorly. After trying everything on the market Pure Pet Food is the only one that has stabilised his issues and he is now totally happy healthy and has no issues at all.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

My dog has really struggled with…

My dog has really struggled with itching and losing his fur but since changing to Pure Pet Food he is itching a lot less and his fur is growing back on his bald spots.

You can change the flavours around for each delivery too so your dog is getting a variety.

Delivery is managed through Amazon so it is delivered quickly.

I would highly recommend Pure Pet Food.

July 15, 2026
Unprompted review
Rated 1 out of 5 stars

For the first time experience pure pet…

For the first time experience pure pet food delivery yesterday I did not got the box?Already paid mails are not answered and lines are down My dog has no food Odd thing you have only a date and no time or name delivery organisationI want my money back Mandi Schut

July 14, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Mandi,
Thank you for taking the time to leave us a review. We're very sorry to hear that your first experience with Pure has been so disappointing, especially as your order didn't arrive when expected and your dog has been left without food.
We completely understand how frustrating this must be. We'd really like the opportunity to investigate what has happened with your delivery, review any emails you've sent, and check the courier information so we can get this resolved as quickly as possible.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally and provide the support you need.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be able to review your order, investigate the delivery issue, and discuss the best resolution with you.
Thank you again for bringing this to our attention, and I'm sorry your first experience hasn't been the one we would have wanted.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Recipes are pooch approved delicious

Recipes are pooch approved delicious, they don’t smell like your typical dog food, making it a much more pleasant feeding time all round. The snacks always go down a treat at training time too.

July 15, 2026
Unprompted review
Rated 5 out of 5 stars

Best in the market

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take with when traveling compared to the risk of frozen food packs that may thaw and become unusable. Highly recommended.

July 15, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Our dog really didn't like after multiple attempts, and he eats anything. Preferred to go hungry. Now left with a month's worth of food that Pure Pet Food won't take back, even though some is unopened. Terrible customer service!

July 15, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi C Leary,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't take to Pure, especially as you mention he's normally not a fussy eater. We completely understand how disappointing that must have been.
As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to create different textures and consistencies, and we have a range of tips and tricks that can often help dogs adjust. We appreciate, however, that despite trying, Pure wasn't the right fit for your dog.
We're also sorry to hear you were disappointed that we couldn't accept the unopened food back. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility. We also send reminder emails before subscription orders are processed to give customers the opportunity to make any changes to their plan if needed.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your experience personally and see if there's any further support I can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Great communication

Great communication, very helpful, went the extra mile to help, could not fault even sent out an alternative product for my puppy to try free of charge, thank you 🐶🐶

July 14, 2026
Unprompted review
Rated 5 out of 5 stars

This company is extremely helpful if…

This company is extremely helpful if ever the need arises, good customer service too
My dog has always been fickle with her food but after switching to pure she’s eagerly awaits her meals
Very happy with this company
From
Gill and Daisy

July 14, 2026
Unprompted review
Rated 5 out of 5 stars

You are all so helpful and ready with

You are all so helpful and ready with suggestions , at the moment I am trying Barney on salmon only as I have been feeling the rice in the turkey dinner is not agreeing with him so far so good may just have to stick with salmon 😊

July 2, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent food for dogs

Excellent food for dogs. Has so much goodness in each flavour. My Frenchie absolutely loves the Turkey and the Game bags. Delivery is always on time.

July 3, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing food and composition

The food is really healthy and obviously incredibly tasty as my 3 dogs love it. It is tailored exactly to their weight, allergies, whether they need to gain/lose weight or maintain.

Staff are very efficient and helpful and easy to reach.

They send a little gift, like a ball, with each order and even a birthday card!!

July 14, 2026
Unprompted review

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