Pure Pet Food Reviews 

16,046
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,387 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently report their dogs absolutely love the food, showing excitement at meal times and eagerly finishing their bowls. Many highlight the product's quality and nutritional value, noting significant health improvements like better coats, digestion, and weight management. Reviewers also appreciate the exceptional customer service and helpful staff, alongside a prompt, flexible, and convenient delivery service. However, some customers noted product issues, describing textures as "paste-like" or "cement," with "disgusting" smells that their dogs refused. A few also reported the food did not improve their dog's health, or caused issues like diarrhea or weight loss, and some found customer service unhelpful with automated systems.

What people talk about most

Product

Consumers generally express high satisfaction with the product, often noting their dogs love the food and... See more

Quality

Customers had positive experiences with quality, frequently highlighting improvements in their dogs' coats,... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its speed and punctuality.... See more

Customer service

Reviewers mention positive feedback about customer service, often describing it as excellent, amazing, and... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness and responsiveness.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pure Pet Food supply a really nutritious product that our dog loves she sits every time by our side whist we make her next meal we have used since she was 16 weeks old I must also point out when I’v... See more

Rated 5 out of 5 stars

Pure pet food is just great! It's super practical, gets delivered straight to your door and you can order all you need for your dog from one place - food, dental sticks and treats, as well as the occa... See more

Rated 5 out of 5 stars

A couple of months ago a dog walking friend commented on how much better her granddaughters dog was since she had started him on Pure. Happier, healthier and slimmer. That was enough for me, my puglet... See more

Rated 5 out of 5 stars

I first came into contact with 'Pure' last year at the Ideal Home Exhibition, then again this year. The exhibitors were SO enthusiastic about their product one couldn't but be 'impressed' So wit... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,046)

4,515 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant service where you can speak…

Brilliant service where you can speak to a nutritionist. We have a giant breed and the amount recommended was no where near what he needed as he was underweight, now he is thriving and happy and his coat is so shiny

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Pure dog food

Holly loves her food and is waiting for the bowl to be put down licking her lips. Before she would only look interested for "human food".
Her digestion is now great and it would always be variable before, and, really importantly, I know exactly how much to feed her. All i need to do is pick her recipes so she gets a balance.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Great Dog Food

I’ve been really impressed with Pure dog food. It’s incredibly easy to store because it doesn’t take up much space, and it’s so simple to prepare. Most importantly, my dog absolutely loves it and gets excited for every meal.

The range of flavours is excellent, so there’s plenty of variety, and they also offer a lovely selection of treats and extras. Everything is reasonably priced, especially considering the quality.

Customer service has been outstanding too. On the rare occasions I’ve had a problem, the team has dealt with it promptly and efficiently, making the whole experience hassle-free.

Overall, I wouldn’t hesitate to recommend Pure to anyone looking for convenient, good-quality dog food backed by a company that genuinely cares about its customers.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Very satisfied fur baby

The transition from a raw diet to Pure Pet Food was very easy. There is a great choice of flavours to chose from each containing a healthy balanced mix. Instructions are clear and easy to follow. I have seen an improvement in my dogs mobility since we switched. He is very happy and gives 🦴🦴🦴🦴🦴

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Food dispatched early- Amount doubled

Food dispatched early, doubled the amount and charged for it and because 1 email was missed the previous day £66. After going online to stop and return it due to not a lot of success with my dog eating it they don’t offer refund, £100 in useless food. Terrible service. Disgusting to double the pack size

July 12, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Matthew,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't take to the food and that you've been left feeling disappointed with your experience.
The first order we send is a two-week transition pack to help dogs gradually move onto Pure. The following order is the first ongoing delivery, which is designed to last for the full delivery period, so it can appear significantly larger than the initial transition box. We also send a reminder email three days before each order is processed, giving customers the opportunity to make any changes to their subscription before payment is taken.
We're also sorry to hear you were disappointed that we couldn't accept a return. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your account personally. We also have lots of tips and different preparation methods that can help dogs adjust to Pure, so if you'd like to discuss these or review your account further, I'd be more than happy to help.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this for you.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Fraser is a Chorkie boarderjack

Fraser is a Chorkie boarderjack, but thinks he is a Labrador! So he literally hovers up his food. His scratching has reduced but not completely gone, but as he is happy we feel confident that he is thriving.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Best renal diet

Being able to get a renal diet that I couldn't find in the local shops. My Bedlington loves it. The scoops make it easier to measure each feed. I had to weigh previous brands which was annoying. The ease of getting the order sent earlier than the scheduled delivery is great. The veg included is an added bonus. Highly recommended.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Sticking with Pure

The service is excellent and Charlie ( the golden retriever pup), loves the food. We have tried several different varieties and he has liked them all ( well he is a retriever so all food is perfect!). I have always fed a raw diet to my previous dogs but I must say this is much easier to store. I was going to start raw with Charlie at 6 months but have decided to stick with Pure.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Collie loves this food

Firstly my dog loves the food. He’s a great weight and shiny coat. He’s climbed over 120 Munros in Scotland and has lots of energy. Website easy to use and I like the convenience of being able to bring order date forward/change flavour etc. Fast delivery. Great Velcro on packaging.

July 12, 2026
Unprompted review
Rated 4 out of 5 stars

Pure Pet food has been a pritty good…

Pure Pet food has been a pritty good success for my French Bulldog. She is very fussy and although its not always a hit, it is by far the best result I have had with food. Spoke with my vet about it and the only concern they have is that Pure Pet Food has limited science behind its formula unlike the premium brands like Royal Canin. For that reason I decided not to use it for my young puppy. However that's not saying I won't when it becomes an adult. So if you are thinking about Pure Pet Food for your dog I would say give it a go, it very convenient as it comes via reliable Amazon delivery evey month. Reason I haven't giving it 5 stars is just for me I wanted alot more data on it before feeding to a young puppy and it is quite expensive at around 60 pound a month for 1 dog. Check them out there website is great and easy to navigate. 🐾🐾🐾

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Betty and Thelma

Both of my dogs are having pure pet food. They have been having this for a while now. Mealtimes are more exciting than they have ever been. They love this food and they are much happier.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Works amazing for us.

I’ve used pure for a year now and I honestly love it, I have a very fussy eater and a dog who is allergic to life. Both dogs love it.

The Amazon delivery works well, and when I did have a issue Pure replaced straight away.
I personally highly recommend.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

Niro loves the food

Niro loves the food. Goes to his bowl several times to make sure he has not left anything! His coat, teeth and digestion is brilliant. He rarely scratches which was something he used to do regularly. All in all a very good choice made.

July 12, 2026
Unprompted review

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