Pure Pet Food Reviews 

16,053
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

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4.7

All reviews

(16,053)

4,525 reviews in the last 12 months

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Rated 5 out of 5 stars

Sticking with Pure

The service is excellent and Charlie ( the golden retriever pup), loves the food. We have tried several different varieties and he has liked them all ( well he is a retriever so all food is perfect!). I have always fed a raw diet to my previous dogs but I must say this is much easier to store. I was going to start raw with Charlie at 6 months but have decided to stick with Pure.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Collie loves this food

Firstly my dog loves the food. He’s a great weight and shiny coat. He’s climbed over 120 Munros in Scotland and has lots of energy. Website easy to use and I like the convenience of being able to bring order date forward/change flavour etc. Fast delivery. Great Velcro on packaging.

July 12, 2026
Unprompted review
Rated 4 out of 5 stars

Pure Pet food has been a pritty good…

Pure Pet food has been a pritty good success for my French Bulldog. She is very fussy and although its not always a hit, it is by far the best result I have had with food. Spoke with my vet about it and the only concern they have is that Pure Pet Food has limited science behind its formula unlike the premium brands like Royal Canin. For that reason I decided not to use it for my young puppy. However that's not saying I won't when it becomes an adult. So if you are thinking about Pure Pet Food for your dog I would say give it a go, it very convenient as it comes via reliable Amazon delivery evey month. Reason I haven't giving it 5 stars is just for me I wanted alot more data on it before feeding to a young puppy and it is quite expensive at around 60 pound a month for 1 dog. Check them out there website is great and easy to navigate. 🐾🐾🐾

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Betty and Thelma

Both of my dogs are having pure pet food. They have been having this for a while now. Mealtimes are more exciting than they have ever been. They love this food and they are much happier.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Works amazing for us.

I’ve used pure for a year now and I honestly love it, I have a very fussy eater and a dog who is allergic to life. Both dogs love it.

The Amazon delivery works well, and when I did have a issue Pure replaced straight away.
I personally highly recommend.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

Niro loves the food

Niro loves the food. Goes to his bowl several times to make sure he has not left anything! His coat, teeth and digestion is brilliant. He rarely scratches which was something he used to do regularly. All in all a very good choice made.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service & food

Very easy to amend delivery date or different recipes, delivers on time/early, food rehydrates very quickly and efficiently but above everything Burtie adores all the food 😊

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Misty laps it up!

Misty has taken time to get used to the new food but now is enjoying 2 scoops a day with her other food, and laps it up, particularly the salmon. It is easy to store and prepare and I feel good that it is full of goodness. ThankyouPure Pet.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Food is great but since going onto pure…

Food is great but since going onto pure my lab has gone from a chubby 30kg (overweight) to 24kg ( bordering on top slim). Both the previous were vet weighs. I had guessed her weight at 27kg so thought the 7 scoops which you had prescribed would keep her at that weight. I have increased what you sende to a daily 8 scoops but could you confirm if it is level scoops (Which is what I have been doing) or heaped scoops. Additionally I noticed that due to the consistency of the food there are at times voids in the scop, could the food scoop be clear so that you can check that it is full?

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Belle has finished her first bag of…

Belle has finished her first bag of salmon pure food . It’s so easy and convenient to mix up . She is loving it and is tucking in to the turkey recipe now with no issues . Her poos are more solid and she just seems more lively in herself .

July 12, 2026
Unprompted review
Rated 3 out of 5 stars

Pros and cons

Likes: the quality of food seems spot on with a wide variety of choice to keep my dogs pallet guessing. My dog really seems to enjoy it so much that I have recently bought her a slow feeder.

Dislikes: we have been subscribed for approximately 6 months now and 4 out of those 6 months we have ended up 2-5 days without food for my dog as the amounts prescribed have not lasted us for the full duration expected before the next lot of food arrived, meaning I’ve had to go out and buy extra food to put my dog on until the delivery arrived. While I’m aware we can bring forward the delivery this should not be the case if the amount is meant to last 28 days.

Also had issues with delivery as deliveries have been delayed which once again resulted in us being without food for our dog for a day or two and having to once again go out and buy something extra to put us on.

The packs of food we get suggest our dog needs 6 scoops a day which we give her in two servings of 3 scoops. After having issues with running out early we were advised to measure the scoops out instead so to ensure she has 200g per day. So now we give her 100g twice per day……. This has still resulted in us running out early.

Overall happy with the quality of food, much less messy than raw and storage is much more convenient as takes less room up than a months supply of raw or kibble etc however the frustration with constantly running out early and having to go out and buy extra food most months is rather disappointing and is making us consider switching to another provider.

July 12, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Terri,
Thank you for taking the time to leave us such a detailed review. We're really pleased to hear that your dog is enjoying Pure, that you're happy with the quality of the food, and that you've found it a convenient alternative to raw feeding.
We're sorry to hear about the issues you've experienced with running out of food before your next delivery and the delays you've experienced with some deliveries. We completely understand how frustrating this must be, particularly when you've had to purchase additional food on multiple occasions.
Our feeding plans are calculated to provide enough food to last until the next scheduled delivery, so we'd really like to investigate why this hasn't been the case for you. I can see you've already worked with our team to weigh the food rather than rely on scoops, which is the most accurate way to portion Pure, so we'd like to review your plan and order history to understand what's happening.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into this personally, including reviewing your feeding plan, delivery schedule and previous orders, to make sure everything is correct and see what further support we can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to investigate this further for you.
Thank you again for your balanced and honest feedback, Terri. We really appreciate you taking the time to share your experience.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Fantastic product

Fantastic product, even my ultra fussy poodle devoures it.
It comes in individualised named brightly coloured packets, which have a brilliant resealable system.
The food comes in many tasty options and dried, making it easy for travel.It is quickly and easily reconstituted.
I have to be honest, I was sceptical whether my exceptionally fussy dog would eat it. However it was easy to try and she.loves it.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Very pleased

I am not prone to hyping any review I give, but I feel Pure deserve my 5 Stars. My dog Duke is thriving on his food, he is a black labrador, with a shiny coat, sleek and very athletic. The customer service I have experienced has been second to none. When I have had issues (which have all been problems I created myself), they have been sorted promptly and with the best of goodwill, by a staff who are polite and very keen to help.

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

Great food for your dog

Tried this product in July 25 after lots of research hoping to give my dog the very best food I could, she suffers with sensitive skin and was a bit heavier than she should have been. I was guided by Pure as to which food selection was best based on the information I gave them about my dog, I followed the advice and my she is now at her target weight and her skin is nicely controlled x highly recommended Pure to anyone who wants the very best for their best furry friend x

July 12, 2026
Unprompted review

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