My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more
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Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
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Sticking with Pure
The service is excellent and Charlie ( the golden retriever pup), loves the food. We have tried several different varieties and he has liked them all ( well he is a retriever so all food is perfect!). I have always fed a raw diet to my previous dogs but I must say this is much easier to store. I was going to start raw with Charlie at 6 months but have decided to stick with Pure.
Collie loves this food
Firstly my dog loves the food. He’s a great weight and shiny coat. He’s climbed over 120 Munros in Scotland and has lots of energy. Website easy to use and I like the convenience of being able to bring order date forward/change flavour etc. Fast delivery. Great Velcro on packaging.
Pure Pet food has been a pritty good…
Pure Pet food has been a pritty good success for my French Bulldog. She is very fussy and although its not always a hit, it is by far the best result I have had with food. Spoke with my vet about it and the only concern they have is that Pure Pet Food has limited science behind its formula unlike the premium brands like Royal Canin. For that reason I decided not to use it for my young puppy. However that's not saying I won't when it becomes an adult. So if you are thinking about Pure Pet Food for your dog I would say give it a go, it very convenient as it comes via reliable Amazon delivery evey month. Reason I haven't giving it 5 stars is just for me I wanted alot more data on it before feeding to a young puppy and it is quite expensive at around 60 pound a month for 1 dog. Check them out there website is great and easy to navigate. 🐾🐾🐾
Betty and Thelma
Both of my dogs are having pure pet food. They have been having this for a while now. Mealtimes are more exciting than they have ever been. They love this food and they are much happier.
Works amazing for us.
I’ve used pure for a year now and I honestly love it, I have a very fussy eater and a dog who is allergic to life. Both dogs love it.
The Amazon delivery works well, and when I did have a issue Pure replaced straight away.
I personally highly recommend.
Really helpful and always available to…
Really helpful and always available to advise
Niro loves the food
Niro loves the food. Goes to his bowl several times to make sure he has not left anything! His coat, teeth and digestion is brilliant. He rarely scratches which was something he used to do regularly. All in all a very good choice made.
Fantastic service & food
Very easy to amend delivery date or different recipes, delivers on time/early, food rehydrates very quickly and efficiently but above everything Burtie adores all the food 😊
Really excellent
Really excellent food and customer service. Maggie is a really healthy dog now as has lots of energy. Her poos are perfect too 😄🐶
So simple to use and my frank is…
So simple to use and my frank is healthier and happier
Misty laps it up!
Misty has taken time to get used to the new food but now is enjoying 2 scoops a day with her other food, and laps it up, particularly the salmon. It is easy to store and prepare and I feel good that it is full of goodness. ThankyouPure Pet.
Food is great but since going onto pure…
Food is great but since going onto pure my lab has gone from a chubby 30kg (overweight) to 24kg ( bordering on top slim). Both the previous were vet weighs. I had guessed her weight at 27kg so thought the 7 scoops which you had prescribed would keep her at that weight. I have increased what you sende to a daily 8 scoops but could you confirm if it is level scoops (Which is what I have been doing) or heaped scoops. Additionally I noticed that due to the consistency of the food there are at times voids in the scop, could the food scoop be clear so that you can check that it is full?
My Brucie loves Pure pet food he looks…
My Brucie loves Pure pet food he looks so much better and is more satisfying in his self. I love Pure Pet Food thank you so much.
Belle has finished her first bag of…
Belle has finished her first bag of salmon pure food . It’s so easy and convenient to mix up . She is loving it and is tucking in to the turkey recipe now with no issues . Her poos are more solid and she just seems more lively in herself .
Pros and cons
Likes: the quality of food seems spot on with a wide variety of choice to keep my dogs pallet guessing. My dog really seems to enjoy it so much that I have recently bought her a slow feeder.
Dislikes: we have been subscribed for approximately 6 months now and 4 out of those 6 months we have ended up 2-5 days without food for my dog as the amounts prescribed have not lasted us for the full duration expected before the next lot of food arrived, meaning I’ve had to go out and buy extra food to put my dog on until the delivery arrived. While I’m aware we can bring forward the delivery this should not be the case if the amount is meant to last 28 days.
Also had issues with delivery as deliveries have been delayed which once again resulted in us being without food for our dog for a day or two and having to once again go out and buy something extra to put us on.
The packs of food we get suggest our dog needs 6 scoops a day which we give her in two servings of 3 scoops. After having issues with running out early we were advised to measure the scoops out instead so to ensure she has 200g per day. So now we give her 100g twice per day……. This has still resulted in us running out early.
Overall happy with the quality of food, much less messy than raw and storage is much more convenient as takes less room up than a months supply of raw or kibble etc however the frustration with constantly running out early and having to go out and buy extra food most months is rather disappointing and is making us consider switching to another provider.

Reply from Pure Pet Food
Fantastic product
Fantastic product, even my ultra fussy poodle devoures it.
It comes in individualised named brightly coloured packets, which have a brilliant resealable system.
The food comes in many tasty options and dried, making it easy for travel.It is quickly and easily reconstituted.
I have to be honest, I was sceptical whether my exceptionally fussy dog would eat it. However it was easy to try and she.loves it.
Very pleased
I am not prone to hyping any review I give, but I feel Pure deserve my 5 Stars. My dog Duke is thriving on his food, he is a black labrador, with a shiny coat, sleek and very athletic. The customer service I have experienced has been second to none. When I have had issues (which have all been problems I created myself), they have been sorted promptly and with the best of goodwill, by a staff who are polite and very keen to help.
Everything from customer service to…
Everything from customer service to delivery was excellent. Sasha loves all the recipes it's a clean bowl every time I just want to say thaks to everyone at PURE PET
Great food for your dog
Tried this product in July 25 after lots of research hoping to give my dog the very best food I could, she suffers with sensitive skin and was a bit heavier than she should have been. I was guided by Pure as to which food selection was best based on the information I gave them about my dog, I followed the advice and my she is now at her target weight and her skin is nicely controlled x highly recommended Pure to anyone who wants the very best for their best furry friend x
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