It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.
Contact info
2200 Century Way,, LS15 8ZB, Leeds, United Kingdom
- 0113 3660 599
- marketing@pureretirement.co.uk
- pureretirement.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Helpful and knowledgeable
I have found Pure to be responsive and helpful. I have been using them for over 2 years now and have nothing but praise for them.
Friendly
Extremely friendly helpful people felt totally ease for what I was being told and thoroughly understood cannot fall their service in anyway
Smooth and trouble free…
Smooth and trouble free with courteous and knowledgeable personel
Simple and easy to apply
Simple and easy to apply, information was dealt with speedily to a satisfactory conclusion.
Very good communication and informative instruction.
Very professional and well explained…
Very professional and well explained service. Very much appreciated.
Our experience with Pure Retirement
From our first enquiry about equity release to the payment being made into our bank account we were hand held throughout the process. All our questions answered and first rate advice given. We felt that nothing was missed out. It was great and we fully recommend Pure Retirement Ltd.
Whenever you contact the service…
Whenever you contact the service department you always talk to a human and get so much help and advice I have been very pleased with all my dealings. Thank you
For a further advance it took far too…
For a further advance it took far too long, in excess of five weeks.
The insistence on ‘taking you through security’ at the outset of every single phone call, requiring a full recitation of all names address and postcode is wearing. In any event it is far from ‘secure’ as any half decent fraudster would make it their business to acquire this basic information at an early stage. To achieve actual security why not use a password, pet’s name etc which would only be known to AgeUK and the client.
Pure Retirement make it easy to say…
Pure Retirement make it easy to say YES. The whole procedure, including David le Haye of Resposible Life was trouble free, professional and friendly throughout the process.
We will certainly use them again if we need a further advance.
Quick and easy to use,since I have…
Quick and easy to use,since I have been using Pure retirement there have been no complications.
Very stressless experience.
Everything explained from day one.
Paperwork easy to follow.
Funds arrived in my account on stated day.
Pure are highly recommend by us
Pure are highly recommend by us. From our first dealing with them four years ago and our recent top up, they are thorough and explain every part of the application clearly and in depth.
Highly recommended
Easy to deal with, good experience, very professional. Highly recommended
This company is a total scamm of old…
This company is a total scamm of old peaple. My mother borrowed 44k from them on the equity from her house..they don't mention about the compound interest rate they sneak on .absulut sharks over 96k in interest.they have basically taken my mother house 🏠 6.4 interest rate is a scamm don't let you parents fall into there trap there advisers are all in on it .I'd like to know what percentage the advisers cream of for them self Sharks in the sea have more compassion. The law should stop these scammers from robbing old folk it's horrible what they can do with a pen

Reply from Pure Retirement Ltd
Excellent service throughout
Prompt response, helpful, polite, friendly, informative and very efficient.
Smooth process
Smooth, hassle-free process. We recommend Pure Retirement which has enabled us to take control of our later life needs and associated finances.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







