Quality Diamonds Reviews 2,366

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and professional demeanor, making the entire process enjoyable and stress-free. Many appreciate the personalized service, noting that they never felt pressured to buy and received honest, unbiased advice. The quality of the products, particularly the diamonds, is frequently highlighted as outstanding, often exceeding expectations. Reviewers also commend the efficient and seamless service, from initial consultations to timely delivery, with many expressing satisfaction with the final products, such as stunning rings and custom designs. However, some customers were dissatisfied with the lack of transparency and proactive management regarding delivery timelines, especially when working with tight deadlines. A few also mentioned that their customisation requests were not fully accommodated, leading to a less unique final product.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Product

Customers had positive experiences with product quality and design. Many reviewers praised the stunning... See more

Quality

Reviewers express high satisfaction with the quality of diamonds and craftsmanship. Many customers highlight... See more

Service

Reviewers highlight positive aspects of service, consistently praising the exceptional and personalized... See more

Customer service

People report positive experiences with customer service. Customers consistently praise the support team for... See more

Based on these reviews

Rated 5 out of 5 stars

Daniel was extremely helpful in helping us pick both an engagement ring and our wedding bands. We never felt pressured to make a decision and he always took the time to walk us through the options ava... See more

Company replied

Rated 5 out of 5 stars

Amazing service from all staff. Paul helped with the engagement ring, reassuring me along the whole process. Daniel with the wedding rings, once again the service was outstanding. Filled with knowledg... See more

Company replied

Rated 5 out of 5 stars

If I could give more than 5 stars I would!! Just the perfect experience start to finish. Guided through amazingly by Daniel Ferragamo as we are complete novices. I honestly left feeling I had the wo... See more

Company replied

Rated 5 out of 5 stars

Exceptional company to deal with and worth more than 5 stars! From beginning to end it was a pleasure to deal with such a professional organisation. Danial gave me expert advice and help, and nothin... See more

Company replied


Company details

  1. Diamond Dealer
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Wedding Service

Written by the company

Quality Diamonds are wholly committed to providing the very best diamond buying experience. Specialising in diamond engagement rings, diamond earrings and wedding rings, our balance of superb customer service, exquisite products and outstanding prices ensures we are one of the market leaders in the online Jewellery Industry. Why not visit us at our offices in Hatton Garden, Milton Keynes and Birmingham's Jewellery Quarter, and we'll give you all the knowledge and advice you'll need to ensure you can buy with confidence.


Contact info


4.9

Excellent

TrustScore 5 out of 5

2K reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Excellent service

Excellent service
Lauren is so knowledgeable and helpful person

April 19, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you for your review! We’re so pleased to hear you received excellent service and found Lauren to be knowledgeable and helpful throughout your experience.

Rated 5 out of 5 stars

Quality Diamonds were brilliant👏

Quality Diamonds were brilliant. They helped & supported with choosing the right diamonds for the earrings, and with the design aspect too.
Their support via email and phone was very good- answering all the relevant questions to posting the items to reach us for the big day.

April 2, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you for your lovely review! We’re delighted to hear that you felt supported throughout the process, from choosing the right diamonds to finalising the design. It’s great to know our team could assist you every step of the way and ensure everything arrived in time for the big day. We truly appreciate your kind words and hope you enjoy your beautiful earrings for many years to come.

Rated 5 out of 5 stars

Thoughtful

Thoughtful, professional and friendly service from Paul, every step of the way! Thank you!

March 14, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your review, Ryan! We’re delighted to hear you had such a positive experience with Paul and that you felt supported throughout the process. We really appreciate you taking the time to share this.

Rated 5 out of 5 stars

Daniel was great from start to finish

Daniel was great from start to finish. Buying an engagement ring can be a stressful process, Daniel at Quality Diamonds was professional, helpful and not pushy at all. He helped put my mind at ease and guide me to the perfect ring. Me and my Fiance are now engaged and she couldn't be happier with my choice. Thanks Daniel!

March 30, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your wonderful review, Antonio! We’re delighted to hear that Daniel helped make the process feel less stressful and guided you to the perfect ring. It’s fantastic to know your fiancée loves it, congratulations to you both on your engagement! Thank you again for your kind words and for choosing Quality Diamonds.

Rated 5 out of 5 stars

From start to finishI honestly can’t recommend Quality Diamonds highly enough!

From start to finish, the entire experience was exceptional. I purchased a loose diamond (from Quality Diamonds) and then visited their Birmingham Jewellery Quarter office, where the team scanned my original Tiffany engagement ring so it could be replicated to sit perfectly alongside my existing wedding band and eternity ring. Even at that stage, I was impressed—I received detailed CAD designs and a 3D-printed model to review.

That said, I wasn’t the easiest customer! I later changed my mind about the diamond size, then changed the design to include a hidden halo due to the diamond height! Despite all my indecision, Lauren remained incredibly patient, supportive, and accommodating throughout. Nothing was ever too much trouble, and my very fussy nature didn’t phase her at all.

The level of customer service I received was truly second to none. I felt listened to, supported, and reassured every step of the way.

And the final result? An absolutely stunning ring that exceeded all my expectations. It’s beautifully crafted, fits perfectly with my other rings, and feels completely unique to me.

A huge thank you to Lauren and the entire team for bringing my vision to life—I couldn’t be happier!

March 20, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your incredible and detailed review! We’re absolutely delighted to hear how positive your experience was from start to finish. It’s wonderful to know that the process, from sourcing your diamond to designing your bespoke ring, met your expectations at every stage.

Lauren will be especially pleased to hear your kind words. Your openness about the changes along the way is truly appreciated and we’re so glad she could support you with patience and care throughout, that’s exactly the experience we aim to provide.

We’re thrilled that the final ring exceeded your expectations and fits so perfectly alongside your other pieces. Thank you again for trusting us with such a special project, it really means a lot to the whole team!

Rated 5 out of 5 stars

Fantastic service would highly…

Fantastic service would highly recommend so helpful in every way possible

March 20, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your review! We’re delighted to hear you found the service helpful and that you’d recommend us. We truly appreciate your support!

Rated 5 out of 5 stars

I had an excellent experience working…

I had an excellent experience working with Paul and Lauren from Quality Diamond. From start to finish, their service was outstanding. They kept me updated every step of the way, making the entire process smooth and stress-free.
What really stood out was their attentiveness, they were always available to answer my questions and made sure I felt confident in my decisions. Most importantly, they delivered exactly on what they promised, which is rare and truly appreciated.

I would highly recommend Paul and Lauren to anyone looking for reliable, professional, and genuinely caring service.

March 20, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your wonderful and thoughtful review! We’re delighted to hear that Paul and Lauren provided such attentive and reliable support throughout your experience. It’s great to know you felt well informed and confident at every stage, and that everything was delivered exactly as promised.

Rated 5 out of 5 stars

Very Satisfied with Service and Product Quality

I had a great experience with Quality Diamonds. Daniel, the salesperson, was very helpful and provided clear information with excellent communication throughout. The rings are of very high quality, and the customer care team was fast and responsive. Overall, a very positive experience and I would definitely recommend them.

February 27, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your kind review! We’re delighted to hear you had such a positive experience and that Daniel’s guidance and communication made the process clear and enjoyable. It’s great to know you’re pleased with the quality of the rings and the support from our team. We truly appreciate your recommendation!

Rated 5 out of 5 stars

Wonderful experience from engagement to wedding bands

My partner and I visited Quality Diamonds to choose our wedding rings, having already had a wonderful experience here when I bought my engagement ring with Paul's help. Coming in person made all the difference on both occasions - invaluable for sizing and working out what suited us best.

For our wedding bands, Daniel was fantastic - warm, friendly and knowledgeable. He made the whole experience genuinely enjoyable from start to finish. We are absolutely thrilled with our choices.

Thank you to both Daniel and Paul for helping us find the perfect rings.

March 13, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your wonderful review, Yiannis! We’re delighted to hear you had such a positive experience with us, from choosing your engagement ring through to your wedding bands. It’s great to know that visiting in person made a real difference and helped you both find exactly what suited you best.

We’re thrilled that you’re both so happy with your rings, thank you again for trusting us with such special moments!

Rated 5 out of 5 stars

Lauren made my experience a smooth and…

Lauren made my experience a smooth and easy one. I was hesitant at first about buying on line but it's definitely the way forward to to get what you want at a good price. Lauren will give good advice to find you the best match to what you want for you budget. Highly recommended and I will return for an upgrade in the future.

March 7, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your kind review! We’re delighted to hear that Lauren made your experience smooth and reassuring, especially when buying online for the first time. It’s great to know her advice helped you find the perfect match for your budget. We truly appreciate your recommendation and look forward to helping you again in the future!

Rated 5 out of 5 stars

Daniel was a brilliant and trustworthy…

Daniel was a brilliant and trustworthy advisor through the process of hying our engagement and wedding wings. The quality is terrific and prices are reasonable.

January 16, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your kind review! We’re delighted to hear that Daniel was able to guide you through choosing your engagement and wedding rings, and that you’re pleased with the quality and value. We truly appreciate your feedback and support!

Rated 5 out of 5 stars

Couldn’t be happier

I couldn’t be happier with the incredible service I received. From start to finish, the level of care and professionalism was consistently outstanding and nothing was ever too much to ask.

Paul and Daniel are exceptionally knowledgeable and truly put your mind at ease throughout the whole process. They took the time to answer every question, offered thoughtful guidance, and made what can feel like a big decision such an enjoyable experience.

Everything was handled super quickly and efficiently without ever feeling rushed. I felt completely supported the entire time.

I would absolutely recommend them to anyone looking for an engagement or wedding ring. You’ll be in the best hands!

February 28, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your wonderful review, Neo! We’re absolutely delighted to hear how positive your experience was from start to finish. Paul and Daniel will be so pleased to know their guidance and support helped make the process enjoyable and reassuring for you.

It’s great to hear that everything felt smooth and efficient while still giving you the time and care you needed to make such an important decision. Your recommendation means a great deal to us, thank you for your kind words and for choosing Quality Diamonds!

Rated 5 out of 5 stars

All as promised

All as promised. Great coms. Great packaging. A+++++

February 20, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you for your review! We’re delighted everything was exactly as promised and that you were pleased with the communication and packaging.

Rated 5 out of 5 stars

Long time happy customer

I’ve been a customer of Quality Diamonds since 2013 when I found my wife's engagement ring, we both got our wedding rings the year after and this year and eternity ring. The team at QD are just brilliant, always able to find the best options, very much looking forward to ordering some ear rings in the future.

February 14, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your continued trust and for sharing your journey with us since 2013, it truly means a great deal. It’s been a privilege to help with your engagement ring, wedding rings, and now an eternity ring as well. We’re so pleased you’ve had such positive experiences with the team over the years. Thank you again for your loyalty and kind words.

Rated 5 out of 5 stars

Relax - they've got you covered

This was everything I hoped for. Helpful and communicative staff, competitive pricing and, of course, an on-time end result that I was delighted with.

January 14, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your great review! We’re delighted to hear everything met your expectations, from the communication and pricing to the finished piece arriving on time. Your feedback means a lot to us, and we’re so pleased you were delighted with the result!

Rated 5 out of 5 stars

Receipt no QD260688.

Receipt no QD260688.
Oval 2.02 carat D VVS2.order date
28/01/2026.
I saw Daniel at the london studio, he and the staff were Very welcoming.
He was very informative,helpful and extremely knowledgeable.
I must add that at no time was i pressured into upselling as a matter of fact he found me a better diamond at a cheaper price than I had picked myself.
You are kept informed of your stones progress and when it is ready for collection you are also under no obligation to accept if your not happy, with a full no quibble refund.
I was needless to say absolutely delighted with mine.
I would thoroughly recommend Quality Diamonds and indeed will be purchasing from them again
P.j.Langston

January 28, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your review, Peter! We’re delighted to hear you felt welcomed and well looked after at our London showroom. It’s wonderful to know Daniel’s advice helped you secure an even better diamond at a better price, that’s exactly the experience we aim to provide.

We’re so pleased that you’re absolutely delighted with your diamond. Your recommendation means a great deal to us, and we look forward to welcoming you back again in the future!

Rated 5 out of 5 stars

A very helpful team

Daniel was extremely helpful in helping us pick both an engagement ring and our wedding bands. We never felt pressured to make a decision and he always took the time to walk us through the options available. We would confidently recommend the Quality Diamond team to our friends (and have done so!)

February 14, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your wonderful review! We’re delighted to hear that Daniel was able to guide you through choosing both your engagement ring and wedding bands in such a relaxed and supportive way. It means a lot to know you felt no pressure and fully informed throughout. We truly appreciate your recommendation!

Rated 5 out of 5 stars

Highly Recommend

Paul and Lauren were absolutely brilliant from start to finish. Both were friendly, professional, and incredibly helpful, making the whole process smooth and stress-free. Communication was excellent and they went out of their way to accommodate us. Fantastic service all round — highly recommend!

February 3, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your lovely review! We’re delighted to hear that Paul and Lauren made the whole process smooth and stress-free for you. It’s great to know you felt well looked after from start to finish. We truly appreciate your recommendation!

Rated 5 out of 5 stars

Diamonds

Paul and Lauren we're absolutely brilliant from start to finish.The quality of the diamonds for the price i paid i couldn't get them cheaper anywhere else.Thank You once again.

January 29, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for your kind review! We’re delighted to hear that Paul and Lauren were brilliant from start to finish and that you were pleased with the quality and value of the diamonds. We truly appreciate your support, thank you again for choosing Quality Diamonds!

Rated 5 out of 5 stars

Stunning Ring & Exceptional Service…

Stunning Ring & Exceptional Service from Daniel

​My fiancé and I are absolutely thrilled with the engagement ring that was purchased here, and the entire experience, especially with Daniel, was truly exceptional.

​The ring itself is a masterpiece. I have to be honest, I provided my fiancé with no description on the type of ring i wanted but alongside Daniels help, the end result was amazing. It’s elegant, secure, and catches the light exactly as I hoped it would. The quality is flawless and clearly superior.
​However, the real highlight of the experience was the service provided by Daniel. From our first consultation with my fiancé, he was patient, knowledgeable, and genuinely invested in helping him find the perfect ring without any pressure. He walked him through the different settings and cuts, patiently answering every question and providing expert advice that made him feel completely confident in his choice.

We highly recommend this jeweler, and especially Daniel, to anyone looking for a world-class ring and personalized service. We will definitely be purchasing our wedding rings from here

January 31, 2026
Unprompted review
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Reply from Quality Diamonds

Thank you so much for such a thoughtful and detailed review! We’re absolutely delighted to hear how thrilled you both are with the engagement ring and the overall experience. It’s wonderful to know that Daniel’s guidance, patience, and expertise helped create something so special!

Your kind words mean a great deal to us, and we truly appreciate the recommendation. We look forward to welcoming you back when it’s time to choose your wedding rings and being part of the next chapter of your journey together.

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