I bought them on John Lewis website as alway look for a trusted retailer.I needed white pair of trainers so i took a Mens 9 Men's 10 as worried about the fit and had no issues getting them re... See more
Company replied
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Do not buy anything you may need to return to this company! Appalling customer service. I purchased a pair of their vegan trainers through Wearth. I tried one shoe on and it did not fit and felt very... See more
Company replied
I now have 5 pairs of Ration.L size 9 trainers after buying and wearing the pink ones a few times, out and about in urban areas, they were such a good comfortable fit I bought pairs in black, pale blu... See more
Really comfortable trainers. I now have two pairs. Even the first time I wore them, I walked around for 4 hours and no blisters or rubbing. Well made, high quality vegan quality trainers. So pleased w... See more
Company details
Written by the company
Ration.L is a British B Corp™ certified vegan trainer brand, created to prove that fashion can be both ethical and timeless. Founded by Kavita Basi, a brain hemorrhage survivor and former fashion industry executive, Ration.L was born from her personal journey of recovery and a renewed commitment to conscious living. After facing life-changing health challenges, Kavita re-evaluated everything — from lifestyle to the impact of the fashion industry. What followed was a mission-led brand built on transparency, sustainability, and slow fashion principles. Every Ration.L product is made using vegan, cruelty-free, recycled and organic materials, with comfort, quality, and longevity at its core. Our designs are seasonless and trend-free, encouraging conscious consumption and long-term wardrobe staples. We donate 5% of profits to The Brain & Spine Foundation, supporting others on neurological recovery journeys — a cause close to our founder’s heart. At Ration.L, we're not just making footwear. We're building a movement for mindful fashion — designed to feel good, do good, and last.
Contact info
Hale, United Kingdom
- hello@rationl.co.uk
- rationl.co.uk
4.2
Great
24 reviews
Replied to 33% of negative reviews
Typically replies within 1 month
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I bought them on John Lewis website …
I bought them on John Lewis website as alway look for a trusted retailer.I needed white pair of trainers so i took a Mens 9 Men's 10 as worried about the fit and had no issues getting them returned and refunded very quickly .. great customer service always kept informed about the whole process
Very comfortable and good value for money
May 1, 2025
Unprompted review
Reply from Ration.L
Hi,
Thank you so much for sharing your experience! We’re thrilled to hear your trainers arrived comfortably and that the return process through John Lewis was smooth and hassle-free.
Comfort, quality, and transparency are at the heart of what we do, so it’s wonderful to know you felt supported throughout your purchase. We hope you love wearing your trainers as much as we enjoyed designing them!
Thanks for being part of the Ration.L community.
Warmly,
The Ration.L Team
Do not buy anything you may need to…
Do not buy anything you may need to return to this company! Appalling customer service. I purchased a pair of their vegan trainers through Wearth. I tried one shoe on and it did not fit and felt very uncomfortable. Returning them was a very long winded and expensive process- with some strange questions (postage was £13 altogether on top of the £70 for the shoes). After several emails on my part Wearth came back with an email to say the company (RationaL) had sent an image of damage to the shoe- showing they had been worn. It was a small mark under the laces- and must have been there on delivery to me and which I didn’t notice- having only tried one shoe on. I have yet to hear any further - this was over a week ago. I am now going to contact Trading Standards to find how to proceed.
May 18, 2022
Unprompted review
Reply from Ration.L
Hi Alexander,
Thank you for sharing your feedback, and we're really sorry to hear about the difficulty you experienced — we completely understand how frustrating this must have been.
We’d like to gently clarify that your order was placed through Wearth, one of our third-party retail partners, which means the return process and communication would have been managed through their platform and policies. That said, we always aim to support customers as best we can, even when the purchase isn't made directly through our website.
Since 2022, we’ve significantly improved our returns process and strengthened our customer service approach — both internally and with our partners — to ensure smoother, more transparent experiences going forward.
We're a small, B Corp™ certified brand committed to ethical design, accountability, and better practices, and it’s feedback like yours that helps us grow. If there’s anything we can do now or if you'd like to reconnect, feel free to reach us at hello@rationl.co.uk — we’re always here to help.
Warm regards,
The Ration.L Team
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