My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in ad... See more
Company replied
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I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a p... See more
Company replied
I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more
Company replied
A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more
Company replied
Company details
Written by the company
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Contact info
United Kingdom
- help@rukahair.com
- rukahair.com
4.0
Great
146 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My ordered was dilivered on time
My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in advising me to return the hair, and i would be refunded!
March 5, 2026
Unprompted review
Reply from rukahair.com
Hi there,
Thank you so much for your kind words! We’re really glad to hear your order arrived on time and that our team could support you quickly with your return.
We truly appreciate your support and hope to get the perfect match for you next time.
With love,
Team Ruka xx
I got 2 22'-inch bundles
I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a product like this without addressing any of the concerns. Chunks would come out even though the hair had already been properly moistened and detangled. It looks as if I had cut the hair, but I did not. Too much was paid for this kind of result. The only positive aspect was the texture match.
March 4, 2026
Unprompted review
Reply from rukahair.com
Hi there,
Thank you for taking the time to share your experience; we’re really sorry to hear this. That’s certainly not the experience we want for you.
While some shedding can happen over time, what you’ve described sounds unusual. We also haven’t received similar feedback from customers regarding our most recent restock, so we’d really like to look into this further for you.
Could you please reach out to our support team with your order number and a few photos of the hair? We’ll review this with our team and work with you to find a suitable resolution.
We truly appreciate your feedback, and we’re glad to hear the texture was a good match; we’d love the opportunity to make this right for you.
With love,
Team Ruka XX
Excellent quality and great customer…
Excellent quality and great customer service
March 3, 2026
Unprompted review
Reply from rukahair.com
Hi Paris,
Thank you so much for your kind words! We’re so happy to hear you’re loving the quality and had a great experience with our customer service. ✨
We truly appreciate your support.
With love,
Team Ruka xx
Very helpful staff
Very helpful staff. Came in to selfridges for advice on the hair gels. I was walked through each products and shown the hair perfume. Will be back for more purchases
March 2, 2026
Unprompted review
Reply from rukahair.com
Hi Nini,
Thank you so much for your kind words! We’re so glad our team at Selfridges could help you find the right products and walk you through everything.
We can’t wait to welcome you back again soon 🫶
Team Ruka xx
Amazing and Painless Braids - Highly Recommended!
I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick and didn’t hurt. The result was fantastic - a beautiful style that was professionally done! I’d highly recommend!
February 7, 2026
Unprompted review
Reply from rukahair.com
Thank you so much for your wonderful review!
We’re so happy to hear that your daughter had such a positive experience with Aaliyah. She’ll be thrilled to know her gentle approach and care made the appointment comfortable and enjoyable.
It means a lot to us that you loved the final style and would recommend us. We look forward to welcoming you both again soon!
Team Ruka xx
Destiny’s customer service was…
Destiny’s customer service was phenomenal! Really helped me to create the best colour for my hair as it’s on the lighter 1b side
Looking forward to creating the Patewo hair style with synths 2 braid it! Thank you Ruka!
January 19, 2026
Unprompted review
Reply from rukahair.com
Thank you for your lovely feedback! We’re so happy Destiny could help you find the perfect colour, and we’re excited for your Patewo style with Synths 2 Braid It - Team Ruka xx
A Decent Experience
A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges.
As mentioned in another review having one person on the stand didn’t work very well & made the experience longer than expected. Also allowed minimal time for a break. A few things to improve the experience for the hairstyles that take longer.
Overall I was happy with my custom design style & would consider returning. Thank you Francesca!
December 18, 2025
Unprompted review
Reply from rukahair.com
Thank you for sharing your feedback with us. We’re so glad to hear you were happy with your custom design style and that Francesca took great care in answering your questions and looking out for your edges; we’ll be sure to pass this on to her.
We also appreciate your honest comments about staffing and timing, and we’re taking this on board as we work to improve the experience, especially for longer appointments. Thank you again for visiting Ruka, and we hope to welcome you back soon. 💛
Really friendly and professional
Really friendly and professional service and I absolutely loved the results!
December 16, 2025
Unprompted review
Reply from rukahair.com
Thank you so much for your kind words! We’re really happy to hear you had a positive experience and that you loved the results.
We truly appreciate you taking the time to share your feedback and hope to support you again in the future - Team Ruka xx
Tia and the Ruka Team were so helpful
Tia and the Ruka Team were so helpful! My delivery was sent back to them, due to an error in my home address and they worked with me to send it back in time for my appointment! Great customer service – thank you team!
December 10, 2025
Unprompted review
Reply from rukahair.com
Thank you so much for taking the time to share this — it really means a lot to us 💛
We’re so glad Tia and the team were able to step in and help get everything sorted in time for your appointment. Delivery issues can be stressful, so it’s wonderful to hear that you felt supported throughout the process.
Thank you again for your kind words and for choosing us- Team Ruka
I like the synthetic hair
I like the synthetic hair, the Braider Aaliyah did my hair in a quick, neat and efficient manner !
I will return thank you!
Thank you !
December 6, 2025
Unprompted review
Reply from rukahair.com
Hi Elizabeth,
Thank you so much for your kind words! We’re thrilled to hear you’re happy with the synthetic hair and that Aaliyah gave you a quick, neat, and efficient style. 😊
We can’t wait to welcome you back- Team Ruka
service was superb
I would say the service was superb. My stylist Aaliyah was welcoming and she did an amazing job with the style I came in for. I would definitely recommend 10/10.
December 3, 2025
Unprompted review
Reply from rukahair.com
Thank you so much for sharing this lovely feedback! We’re thrilled to hear that you had such a positive experience and that Aaliyah made you feel welcomed while delivering a style you loved. We’ll be sure to pass your kind words along to her.
We truly appreciate your recommendation; it means so much to us!
With love,
Team Ruka xx
Very good brand
Very good brand, non-toxic for hair and fast delivery
December 2, 2025
Unprompted review
Reply from rukahair.com
Thank you so much for your wonderful review! We’re so happy to hear that you’re enjoying our products and that your delivery arrived quickly. Your support truly means a lot to us.
With love,
Team Ruka xx
Reply from rukahair.com
Thank you so much for your lovely review! We're really glad to hear that Fran was friendly, helpful and informative during your visit. Your kind words mean a lot, and we’re grateful you chose Ruka.
With love,
Team Ruka xx
I met Francesca who was so helpful and…
I met Francesca who was so helpful and knew exactly which product, colour and amount of hair I needed for my next style, she was very knowledgeable and so kind ! Thankyou so much!
November 27, 2025
Unprompted review
Reply from rukahair.com
Hi lovely,
Thank you so much for taking the time to share your experience with us. We’re really glad to hear that Francesca was able to guide you so well; she’s amazing, and I know she’ll be thrilled to hear your kind words.
We’re so happy you found the right product, colour, and amount of hair for your next style, and we truly appreciate your support - Tram Ruka xx
Selfridges salon
I had my hair cornrowed and it looks so lovely! Aaliyah and Elsie were very nice and the hair looks neat and was done very quickly - I will be coming back :)
November 26, 2025
Unprompted review
Reply from rukahair.com
Hi Isabel,
Thank you so much for your lovely review! 💛 We’re so happy to hear that you loved your cornrows and had a great experience with Aaliyah and Elsie.
We appreciate you choosing Ruka, and we can’t wait to welcome you back again soon!
With Love,
Team Ruka
Ruka Selfridges
I got my hair done at the Ruka Selfridges stand and was very pleased with the experience. My stylist Faith was very professional and quick and I’m very happy with the style! I’ve used Ruka hair for a while now but this was my first in store experience.
Not quite 5 stars as they didn’t have an adjustable chair which made things uncomfortable for both me and my stylist.
November 25, 2025
Unprompted review
Reply from rukahair.com
Hi Annice,
Thank you so much for taking the time to share your experience with us and we’re thrilled to hear that you loved your style and that Faith took great care of you! 🖤
We also really appreciate your honest feedback about the chair setup at our Selfridges stand. Comfort is so important, and we’re sorry this affected your experience. Please know we’ve shared this with the team so we can work on improving the setup for both our customers and stylists.
We look forward to welcoming you back for an even better visit next time!
With Love,
Team Ruka
Great quality and customer service
I've purchased from Ruka Hair a few times, and their quality and customer service are genuinely commendable!
November 24, 2025
Unprompted review
Reply from rukahair.com
Hi Chineme,
Thank you so much for your lovely review! We’re so happy to hear you’ve had great experiences with both our quality and customer service. We truly appreciate your support 🖤
With Love,
Team Ruka
I booked an install with the November…
I booked an install with the November offer. Francesca and Elsie were incredible. I also had a great experience buying the hair and getting booked in with a shop assistant the previous week. My hair looks amazing but they need more staff and support. Francesca and Elsie had both been working back to back with no break. They did a great job but they need to rest!
November 21, 2025
Unprompted review
Reply from rukahair.com
Hi Kimberly,
Thank you so much for sharing your experience. We’re thrilled to hear that Francesca and Elsie made your install amazing! We truly appreciate your kind words.
And thank you for the honest feedback about staffing. We’ve shared this with the team to ensure our stylists get the support and rest they need.
Looking forward to giving you an even better experience on your next visit.
With Love,
Team Ruka
Elsie was amazing
Elsie was amazing! Great service I am excited to come back and braid my hair. Highly recommend I will be shopping here.
November 18, 2025
Unprompted review
Reply from rukahair.com
Hi Chanai,
Thank you so much for your lovely review! We’re so happy to hear Elsie took great care of you.
We can’t wait to welcome you back, and we truly appreciate your recommendation and support. 🖤
With Love,
Team Ruka
Francesca was so thorough and dedicated…
Francesca was so thorough and dedicated throughout the appointment and made sure i was happy and comfortable with the style! Lovely conversation with lovely people!
November 14, 2025
Unprompted review
Reply from rukahair.com
Thank you so much for sharing your wonderful feedback, Maryam! We’re absolutely delighted to hear that you had such a positive experience with Francesca.
She puts so much care into making sure every appointment feels personal and comfortable. We’re also glad you enjoyed the conversation and the overall experience with the team; it means the world to us.
With love,
Team Ruka
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