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Rated 5 out of 5 stars

My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in ad... See more

Company replied

Rated 2 out of 5 stars

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a p... See more

Company replied

Rated 5 out of 5 stars

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more

Company replied

Rated 4 out of 5 stars

A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more

Company replied

Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


Contact info

4.0

Great

TrustScore 4 out of 5

146 reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Travelled all the way to yesterday to…

Travelled all the way to yesterday to the Ruka stand in Selfridges.
Very disappointed that nobody was there to talk you through the products, or even serve me. A lady from another counter came over but said nobody has been in for the day.

A waste of time and travel.

A pity as I was fully invested in supporting this brand.

Many customers lost on one day. Not a good look.

August 25, 2024
Unprompted review
Rated 2 out of 5 stars

I needed to amend my order

I needed to amend my order. So far the customer service aspect is not great at all. It’s hard to contact anyone. The chat says someone is available between 9am-5pm. I was on it throughout the day, unable to reach or speak to someone. I also tried their social media, no response. No contact number, I understand it’s a small to mid sized business but having good customer service would make it even better. I still wait for someone to get back to me as it’s would be annoying wasting £210 on a product I will not receive.

July 12, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hi Linsey,

Thank you for alerting us of the issues you were having. We have been working hard to improve communications between the team and our customers. Though our business is small, our passion for improvement is large! I am sorry to hear that you were unable to get in touch with the customer service team on this occasion.

Please email help@rukahair.com if you require more assistance, I will let the team know about the issues you were having.

-- Rebecca, Ruka Customer Service Team

Rated 2 out of 5 stars

Invisi blend clip ins

I normally love buying from Ruka this time I brought the invisi blend clip ins and they brought me the wrong ones I’ve emailed multiple times and still no reply I’m very disappointed and now the length I wanted is sold out

May 20, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hey there!
We'd certainly never wish to leave you feeling disappointed and did respond to your email asking for photos of what you received but the responses might have landed in your spam folder. Could you please check there for any messages from Ruka?

In the meantime, you can also reach us directly through Instagram so if you ever need to ask for your query to be flagged directly with the customer care team, just drop a DM to @rukahair

We're a small team, but we're always dedicated to resolving customer concerns and look forward to getting you the help that you need without further delay.

With love,
Team Ruka, xx

Rated 1 out of 5 stars

Would not recommend

Would not recommend
Should have read the reviews. Really poor quality hair that she’d excessively. no responses on email or social media. have binned the wig as the hairs were falling out constantly in clumps which is a shame considering it wasn’t cheap.

May 16, 2024
Unprompted review
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Reply from rukahair.com

Hey Val,

We're truly sorry to hear about the quality of your wig and the frustration you've experienced. We take pride in our products and definitely don't want you stuck with something unusable, but we also understand that working in an unregulated industry means that regrettably there are instances where faults with extensions can occur.

Our website Help Center has a section specifically for faulty hair orders though, outlining the steps necessary to get a replacement or store credit - were you able to make use of this guidance prior to discarding your unit?

We haven't received any messages about a faulty wig and want to investigate this further so could you please share the social media handle/ email address you used to reach out to us? We're a small team, but we always aim to respond promptly.

Let's get this resolved for you ASAP!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Incredible service and beautiful hair

Incredible service and beautiful hair! Oli and Tatenda listened to my concerns and acted quickly and efficiently to ensure my clip ins arrived before my birthday. Thank you Ruka Team!

April 12, 2024
Unprompted review
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Reply from rukahair.com

We're thrilled to hear it Renee!
Our customer care team take pride in going above and beyond, and we're so happy to have been able to help you celebrate your birthday with the clip-ins you wanted.
We're always just an email away if you need anything again🫶🏾
With love,
Team Ruka, xx

Rated 1 out of 5 stars

Think silk bundles - Wanted to love this brand and their…

Wanted to love this brand and their products but unfortunately I wouldn’t recommend, ordered 3 of the think silk bundles - extremely thick at first but quickly began shedding very badly after install, upon brushing quite thick pieces would shed too … the hair also maintained a strange smell even after washing … sadly won’t be purchasing bundles in the future.

November 4, 2023
Unprompted review
rukahair.com logo

Reply from rukahair.com

Thanks for sharing this Shai - we're really sorry to hear your order fell short of expectations, but appreciate you bringing your experience to our attention.

Our customer care team is there to help with returns or replacements of all kinds, but particularly when it comes to faulty products as we like to be proactive with potential batch issues. Were you able to connect with them for assistance?
If not, please reach out directly to help@rukahair.com so we can investigate this further and ensure you get all the help you need.

With love,
Team Ruka, xx

Rated 2 out of 5 stars

The French curl hair is packaged so…

The French curl hair is packaged so badly. It’s really hard to unravel and separate so it was so tangled. Actually hair was soft but packaged awfully. Unfortunate. Waste of money couldn’t use it.

April 10, 2024
Unprompted review
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Reply from rukahair.com

Thank you for your feedback, we're so sorry to hear the French curl hair arrived tangled due to packaging!
If you have any photos showing the tangling you encountered, it would be incredibly helpful if you can send them directly to help@rukahair.com so that our customer care team can assist you with a replacement or a refund depending on what you'd prefer - we'd never wish to leave any customer feeling stuck with a defective order.

Though reports of issues like this are rare, we've also shared your experience with both our design and fulfilment teams to ensure we're continuously looking at how we can improve our packaging for a smooth, tangle-free unboxing experience for all customers.

With love,
Team Ruka, xx

Rated 5 out of 5 stars

This hair company has the best quality…

This hair company has the best quality hair I've used in 8 years buying human hair extensions online. The coils and curly hair bundles I purchased has lasted over two years. I used the hair for dreadlock extensions, with most of the length of hair left loose. The hair brushed and detangled very easily, it smelled fresh and the curl pattern had not changed on the two years of wear and maintenance. Shedding is minimum, texture is soft and fluffy, and cam be dyed darker.

I love this hair so much that I wanted to update my dreadlock curls with new coils. However since my first purchase I've moved from U.S. to Spain and my second purchase had problems at customs. The Ruka customer care team has been amazing with communication and taking care of the issues with customs and my order, thank you Nneka. I'm so happy to have such a quality hair company to rely on when I need a style refresh. The bundles I purchased were worth the price and I'm still wearing the hair after two years nonstop. That's a true quality test.

March 27, 2024
Unprompted review
Rated 3 out of 5 stars

Website needs amending

Previously when I ordered the clip ins I had a really speedy service. The hair was delivered by the Friday after the order being placed on the Monday. The hair was great the only issue I had was the clips themselves being a bit weak however I redid these with my own clips and they’re perfect now.

Because I was so happy with them I placed another order for my sisters birthday present and the website said this would be delivered by the 1st March. There was no option available for express delivery despite the website stating this is available but as the website said they were due by the 1st I had no issues. Only it is now the 29th and these haven’t been dispatched.

Upon contacting them they’ve advised there is an additional processing time of 7 working days (which is not factored into the delivery date provided by the website) so these will in fact not arrive in time for my sisters birthday. They also advised there is no option for expedited delivery and they cannot amend my order (despite me offering further money to ensure delivery). I’m super disappointed by this experience as it is not clear that they have an additional processing time and you have to search this information via their FAQs and again the website gives you a date of estimated delivery which they clearly are unable to adhere to with these processing times so they should factor this in.

Not too sure if I will order again after this experience as I will have to wait longer and then sew the new clips in anyway. Please amend your website to reflect the correct information so consumers are not thrown off.

February 29, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hello Tamara,
Thank you for taking the time to share your feedback here, we're truly sorry to hear about the challenges you've faced with your recent order, especially regarding the processing time discrepancy. Your concerns are extremely important to us, and I want to assure you that we're actively working on preventing such issues in the future.
If you could please reach out to me directly at help@rukahair.com, I would very much appreciate an opportunity to better understand what you experienced and offer a resolution that best suits you.
With love,
Nneka - Customer Experience Manager
Team Ruka, xx

Rated 1 out of 5 stars

I’ve ordered from Ruka THREE TIMES and…

I’ve ordered from Ruka THREE TIMES and paid a lot of money each time, and each time the hair had a factory fault of some sort and hair quality was horrendous.

The first wig had the wig cap so large it was quite confusing as to what on earth was going on, even on a large head it left a massive gap and had no clips. So my wig maker had to put an elastic band in but even then it didn’t hold with any clips I got, it also matted and acts like synthetic hair and it cost 400 pounds!!!

The second wig I bought was curly and barely had any tracks on the wig which was disappointing. It had the potential to be lovely but there was no hair on the actual wig cap and cost over 300 pounds!

I tried my luck once more, and this third and final time I purchased a pony and it didn’t come with what was promised, the section of the hair to wrap around the top of the pony. It’s also matts and acts like synthetic hair…

Fool me once …shame on me, twice on you, but three times? I wanted to believe since it was a black owned business with great marketing, the hair would be quality and I trusted them hence why I just thought I got the bad batch. But it made me realise you shouldn’t receive “a bad batch” all three times if any, at all. If you’re paying £££ on hair you better get hair that behaves like £££. I’m really disappointed but have made my mind up never to shop with them again. I absolutely love shopping black owned but my money has to be worth it in this economy…

February 5, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hey Nataline,

We appreciate you taking the time to share your experience, and want to extend our apologies for the challenges you've encountered with your orders thus far.

What you've described is far from the standard we strive for at Ruka Hair and so it's significantly important to us to address this matter and the concerns you've raised thoroughly. We'd like to invite you to share more details with us directly either over a zoom call or in person if you would prefer as your insights will be crucial in helping us to identify what has happened here, as well as contribute to the future versions of our products. Please do get in touch with us at help@rukahair.com and let us know what date/time works best for you.
We genuinely value the opportunity to connect with you and hope to hear from you soon.

With love,
Nneka - Customer Experience Manager
Team Ruka, xx

Rated 1 out of 5 stars

Really bad experience

I placed an order with Ruka hair for next day delivery I didn’t get it so Ruka hair gave me an refund, the next day i ordered from Amazon because they sell Ruka hair and I received it today , I can only say I am very disappointed of the quality of the hair and the packaging , firstly the packaging has black hair dye all over it , then some of the tracks of hair are shorter than 16 inches ( tracks has been cut) and the shedding is a lot .
This is my first time ordering from this company and it will be the last time . The whole experience has been so bad.

February 22, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hello Jennifer,

Thank you for bringing this to our attention - we want to assure you that this is not the norm, nor the standard we usually pride ourselves on. We take matters like these seriously, and want to make sure we investigate the specific details surrounding what you received in your Amazon order to better understand what went wrong. (I would also recommend raising a return with Amazon directly as it sounds like there was a spillage that caused damage to your packaging).

Could you please email us at help@rukahair.com with the batch number for the extensions you received along with some photos of the issues you describe? Your insights are invaluable to us, so we appreciate your patience and cooperation as we address this matter, and look forward to the opportunity to rectify this for you.

With love,

Nneka - Customer Experience Manager
Team Ruka, xx

Rated 5 out of 5 stars

GO RUKA!!

I am very pleased and excited for doing business with Ruka. The team is very communicative and accommodating! Quality care 10’s across the board!!!!

January 30, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Really appreciate you sharing your review Ronnie, and we're so glad to have been able to get you the products you wanted!

We look forward to serving you again🫶🏾

With love - Team Ruka, xx

Rated 5 out of 5 stars

I received my extensions so so quick

I received my extensions so so quick, I was shocked when I came through the post!

I will say it would’ve been nice if they was instructions when purchasing the hair to let buyers know that the colour of the hair my not match their own! I was a little shocked when the colour of the hair was lighter than my natural hair colour (this was a quick fix, but didn’t know that was going to happen or was a possibility when ordering)

After reaching out to customer service for advice on what hair dye to use, they responded in two days with so much detail of what to do photos, Examples hair dyes, you name it!

I was too excited to wait for a response from them, so I went ahead and rectified the hair colour myself, but I really do appreciate the speed in their reply and the detail of the email

The hair itself is soft and I really like it however, I will have to wear the hair for longer to give that a detailed review

But at the moment I can say, I will be ordering again

January 10, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hey Amelia,

Thanks ever so much for taking the time to leave this review, we're really glad to hear that you're enjoying your order and to have been able to help!

You may have missed it but we do detail on our website that we don't chemically alter our 100% human hair extensions at all - so they will always come in their natural colour, either resembling a #1B (natural black) or #2 colour (brown-black). You can however dye and personalise them to suit your needs.

With love - Team Ruka, xx

Rated 1 out of 5 stars

Follow up review.

Follow up review.

I bought a couple of RUKA hair wigs last February. I ended up returning one and keeping the curly headband wig because it looked really good upon receipt.

It’s been about a year and I’ve worn that wig all of 10 times if even.
I hate it!
For a headband wig that’s supposed to be an easy to wear and go option, it definitely has fallen short.
The texture and quality of the hair is extremely disappointing after a couple of wears. The hair at the nape of the neck gets matted within a couple of hours of wear, even after I’ve spent time and my best products to look after it and style it.
The full head of hair gets matted, poofy and stiff as hell by the end of the day, i got the 4A texture and my natural 4C texture performs better than it. I hate it so much and for a headband wig that was over £250, that heavy of a price tag should’ve come with the bestest of hair!
Their quality control definitely seems to be an issue from the numerous reviews I’ve seen, and their price tag is not reflective of the quality.
For a Black owned and ran company, I was expecting them to know so much more and handle the quality of hair way better because you know what Black women who are your primary customer base need!
You’re better off buying cheaper wigs from china, you’re getting the same quality anyway without the mad price tag of RUKA.

January 8, 2024
Unprompted review
rukahair.com logo

Reply from rukahair.com

Hey Sanusia,

Thank you for your review. Though we're deeply sorry to hear about your experience, we appreciate you taking the time to share your feedback on this.

As a Black women-owned-and-run business we know firsthand the impact that a negative hair-shopping experience can have, and as our 4.7 average product review score reflects, we take immense pride in not only providing quality products but ensuring every customer is left feeling happy with their purchase - which includes passing every extensions we sell through our own quality control process and having the best customer care service available to help as and when needed.

We are also extremely conscious that despite our best efforts, operating within the hair industry which is known for being largely unregulated means we remain vulnerable still to faulty goods and poor supplier behaviour, and this occasionally and unfortunately leads to us discovering that some of our intended stock is simply unfit for use.

We sincerely apologise for this being your experience on this occasion, however feedback like yours is what allows us to trace exactly where your extensions came from and hold the production partners in question to account.

Please also keep in mind that even though you placed this order a year ago, we here at Ruka Customer care are always eager to help and learn from a customers experience with our products no matter how long it's been since you purchased, and we're also proud to have one of the most generous human hair extensions returns policies in the world - simply reach out to us at help@rukahair.com, explain what's happened (include any photos or videos to demonstrate the issue) and we'll be able to assist you further.

We do hope to hear from you soon.

Nneka - Customer Experience Manager
Team Ruka, xx

Rated 5 out of 5 stars

Great Products

Bought the hair perfume, spray bottles, etc. One of the items I received was damaged; however, I reached out and they immediately replaced the item hassle free.

Very happy w my purchase and will continue to buy more!

November 1, 2023
Unprompted review
rukahair.com logo

Reply from rukahair.com

Thanks so much for leaving this review Lauren!💖
If you ever need help again or have any questions please feel free to get back in touch with the Ruka Customer Care team.
Team Ruka, xx

Rated 4 out of 5 stars

Had a query about colour and had a…

Had a query about colour and had a quick helpful honest answer. 4 stars because I wish they had slightly lighter colours! But the service was great!

November 9, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for your suggestion Cynthia!
We look forward to serving you again in future💗 - Team Ruka, xx

Rated 5 out of 5 stars

Think kink clip ins

After having a not so great last experience when it came to a return that was rectified plus some. I decided to get some more clip ins in a longer length. They came well before delivery time. Very thick hair great quality, true to length love them. You also get a lot of clip ins in various length's. Great value for money.

November 8, 2023
Unprompted review
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Reply from rukahair.com

Thank you for taking the time to leave this review Rene!🫶🏾💛
We're thrilled to hear you're enjoying your most recent order. If you do ever need any assistance at all please don't hesitate to drop our Customer care team a message - Team Ruka, xx

Rated 5 out of 5 stars

Brilliant company for hair extensions

Brilliant company for hair extensions. I have been using them for a while now and their products are great quality. Customer service is always prompt and resolves issues very quickly. Would highly recommend Ruka.

October 19, 2023
Unprompted review
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Reply from rukahair.com

We really appreciate this review so much, thanks Sam!
Until next time and with love,
Team Ruka, xx

Rated 5 out of 5 stars

Customer service

Customer service, was very helpful, supported me to resolve the issue.

September 26, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for your review sis, we're always happy to help!
With love - Team Ruka, xx

Rated 4 out of 5 stars

Good synthetic pony

Currently growing out my hair from a pixie cut so needed a clip in ponytail for work. I’m pleasantly surprised with my purchase. For a synthetic peace ok happy with the length, softness and how it attaches to your head without causing tightness or pain. Happy overrall

September 7, 2023
Unprompted review
rukahair.com logo

Reply from rukahair.com

Thanks so much for your review sis!💕
With love - Team Ruka, xx

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