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Rated 5 out of 5 stars

My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in ad... See more

Company replied

Rated 2 out of 5 stars

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a p... See more

Company replied

Rated 5 out of 5 stars

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more

Company replied

Rated 4 out of 5 stars

A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more

Company replied

Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


Contact info

4.0

Great

TrustScore 4 out of 5

146 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Thank you Sashawna!

I recently encountered amazing customer service that left me truly impressed. The Ruka team's attentiveness, knowledge, and willingness to help were exceptional. Sashawna made my experience effortless and enjoyable. Kudos to them for setting a high standard for customer care!

September 1, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much Hillary, you're most welcome!
Until next time and with love,
Team Ruka, xx

Rated 5 out of 5 stars

Amazing quality all round

Amazing quality products and amazing customer service!

September 5, 2023
Unprompted review
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Reply from rukahair.com

Thanks so much for your review sis!💕

With love - Team Ruka, xx

Rated 2 out of 5 stars

I received my Ruka hair and initially…

I received my Ruka hair and initially was really pleased. It felt thick and good quality, just what you might expect for the premium price tag. However a week following its installation the hair had become matted despite my attempts of caring for the hair. I have emailed the company twice now to complain and ask for a refund but

have received no reply. This really isn’t acceptable. I have requested a copy of the organisations complaints policy but have heard nothing.

This seems to be the only way of contacting this company. I have sent two further emails and returned the hair frontal and wefts that had become matted . It so rude and unprofessional to ignore my complaint. It’s so frustrating that the only response you get is through this site.
I really wanted to love your product but on this occasion the quality was really poor.
I have received no acknowledgement of my emails or of the samples I returned. You need to do better.

Ruka have now responded to my complaint and the situation is now resolved. Thank you .

July 21, 2023
Unprompted review
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Reply from rukahair.com

Hey Tricia,

Thank you for taking the time to leave this review, we're so sorry for this experience and to have missed your previous email (this was a genuine oversight as we'd never intentionally not reply)!

I've sent you a direct response now with guidance on next steps to that we can understand the issues you've raised further, and from there we'll be able to arrange a return for a replacement or refund depending on what you would prefer.

Looking forward to getting this resolved for you without delay.

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Super helpful and understanding!

Super helpful and understanding!
They handled my issue with true care and efficiency. One of the smoothest customer service experiences I’ve had.

August 8, 2023
Unprompted review
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Reply from rukahair.com

Anytime CB! We're always happy help🫶🏾✨
Feel free to get back in touch if there's ever anything we can do for you.
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Great product and great team!

I had a wedding hair emergency. My hairdresser decided not to do my hair the week before the wedding and I needed help. My experience with Ruka really helped set me at ease. First, their website was easy to use, I was able to see what I was looking for: kinky straight clip ins. I had a few questions so emailed Ruka and immediately received a reply from Nneka. I made the journey to Selfridges to get the hair I wanted and Ebony was so lovely, helpful and accomodating. I bought the hair, found a new hairdresser and my hair looked so beautiful on the day. The clip ins were easy to use and style using heated tongs. The colour and texture matched my hair beautifully. Thank you, Ruka and the team for being amazing!

July 21, 2023
Unprompted review
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Reply from rukahair.com

You're so welcome Simone!
We're happy to have been able to help💖
If you find that you ever need guidance or assistance from us in future, please don't hesitate to reach out again.
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Braid it french curl

Got the french curl braiding hair to do my own boho goddess braids at home and I was nervous to do this style using synthetic hair but it doesn’t feel synthetic at all and does not knot as long as you reapply leave in conditioner every so often for slip!

August 7, 2023
Unprompted review
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Reply from rukahair.com

Thanks for sharing this tip Fardous!
We're thrilled you're enjoying your braiding hair - feel free to tag us as we'd love to see your finished look🤩💛
Team Ruka, xx

Rated 4 out of 5 stars

My honest review and feedback of Ruka Hair…

ETA: 12th Sep 2023. I contacted Ruka and they went above and beyond to offer me either a replacement or store credit on return of the hair piece which I think was fair.
Thanks again for the help and resolving the issue Nneka! ☺️

Wanted to share my experience of Ruka Hair and my purchase of the Think Kink Ponytail.

Okay pros:
The delivery was super super quick - very impressed. I ordered on Friday afternoon and it arrived Monday morning.

The hair is a great match for type 4 hair. I have 4C hair and it’s perfect.

The hair is great quality, so lusciously soft, the curls are BEAUTIFUL and I can tell it’s going to last me a really long time.

It washes really well and hardly sheds.

I also love that it’s a UK black owned hair brand. We really need more of these.

Cons:
The smell was horrific. I’m quite sensitive to smells, and thought for the price of the hair it wouldn’t have that horrible, chemical, factory smell. Unfortunately it did. It was so bad I was contemplating to send it back. But I had accidentally ripped the tag off, so decided to keep.
I’ve given it 3 shampoos and a deep condition, but it still has a lingering smell which I’m praying goes after time.

This isn’t that bad, but I thought the packaging could have been a little more elevated. It came in a crumpled white bag and it felt a tad cheap. I was expecting more as I know they’re stocked in Selfridges and of course their online branding is top tier. I’m aware they’re still in their infancy as a company, so I’m sure this will improve over time.

Apart from the cons, I would highly recommend Ruka Hair. If you’re after something that blends well with 4C hair, the Think Kink Ponytail is the one! ☺️

July 31, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for this detailed review on your human hair extensions Nickelle, we're really happy to hear that you're enjoying how they look, feel and perform✨

Our decision to move over from non-recyclable packaging to biodegradable cornstarch packaging has indeed garnered some mixed feedback, but we truly appreciate your thoughts here because it's the honest feedback from customers like yourself that fuels further development and exploration.

The smell you describe however certainly doesn't sound right, so we'd like to learn more about your experience as well as offer a resolution that you're comfortable with.
Please do get in touch with us at help@rukahair.com - we look forward to hearing from you!

With love,
Nneka - Team Ruka, xx

Rated 1 out of 5 stars

Very knotted and matted hair

I was really reluctant to write this review as I wanted to like Ruka hair as a black business aswell as being stocked in Selfridges! The packaging was below average and the hair bundles when I first recieved them felt silky but really thin. It’s almost like dolly hair. I was soo disappointed, I’m not convinced this is human hair as by the second and third day it was just matted and tangled. I’ve tried all my good products on it . Not even olaplex can save these bundles . Such a waste of money and I’m sad I don’t have any thing positive to say.

July 30, 2023
Unprompted review
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Reply from rukahair.com

Hey Elaine,

Thank you for taking the time to leave your review.
We pride ourselves on being able to not only offer high quality products but exceptional customer service too and so we'd never wish to leave any customer disappointed! If your order arrives and isn't as expected, please do reach out to us in the first instance or check out our Help Centre for guidance on how to get the assistance you need.

Our customer care team will log all of your feedback, as well as help you with a return for a replacement or full refund so please do get in touch at help@rukahair.com

We hope to hear from you soon!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Ruka hair is really amazing from the…

Ruka hair is really amazing from the product to customer service and even after purchase .I am so happy to be part of this family .
My experience with Nneka was really the best 🥰thank you @Ruka hair .

April 8, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much Emy! It was a pleasure being able to assist you💕
Please don't hesitate to reach out again if there is anything you need.
With love,
Nneka - Team Ruka, xx

Rated 1 out of 5 stars

Headband wig is terrible

I got the headband wig in the longest size and it is terrible. It’s makes you look like a clown and there’s no way of toning it down. I’ve used Ruka before and it was fine but this was a huge miss for me.

March 27, 2023
Unprompted review
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Reply from rukahair.com

Hey Rachael, thank you for your feedback and so sorry to hear that you didn't like your wig unit!

Did you know that you can return your extensions if they've arrived and aren't exactly what you were looking for? You can find all details on how to generate a return within our Return Policy here - https://help.rukahair.com/en-US/returns-policy-35439

We also offer complimentary bespoke advice and tips on how to tailor your Ruka hair extensions to frame your face and get the very best out of them. To access this, simply get in touch with Customer Care by emailing help@rukahair.com

Hope to hear from you soon!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

The hair is amazing

The hair is amazing.
Honestly it looked so natural and full the quality is outstanding and am so happy with my hair.

July 9, 2023
Unprompted review
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Reply from rukahair.com

Hey JC,
Thank you so much for your feedback, we're absolutely thrilled to hear that! ✨
With love - Team Ruka, xx

Rated 5 out of 5 stars

Above & beyond

As a former retail manager I was pleasantly surprised at how incredible Ruka Customer service is. Despite the fact I returned both of my orders (because I’d mistakenly picked the wrong texture), the level of care and attention I received to help me pick the right texture to match my own was beyond and I never felt like they were trying to sell me something. They even gave me a voucher code to use towards a future order without any expiry on it, I mean name another hair extensions brand that cares that much about making sure the women they serve are happy, I’ll wait!

We are often the most critical of our own but every successful business out there had to start somewhere, and as a black women myself I will continue to support Ruka because I’ve experienced firsthand how much they actually do care and because we need more brand like them in the haircare space! Wishing you all the very best ladies, thank you for existing!

June 15, 2023
Unprompted review
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Reply from rukahair.com

Thank you Mimi for these kind words and for the opportunity to be able to assist you!
It brings us so much joy to know that we are making a difference, and we look forward to serving you again in future💛
With love,
Nneka - Team Ruka, xx

Rated 1 out of 5 stars

They dont want to give refund

Order Number RH 151-76A
Paid £66.99 for a bundle
I am a supporter of black business.
I was reluctant to leave this, but hey, we must improve & transparency is important.
The hair did not match. Started a return on the 7.6.2023. Had to wait 2 days for label to be emailed. Had to print label & pay 4 a £3.40 at Rymans.
I tried post office unable to print. N post office charge o.70p to print label.
This is a free return from Ruka!
Returned item on 7.6.23, Ruka mentions, customers must wait14 days for a refund. They have to inspect etc. 14 day has surpassed.
It is 3.7.2023, no communication from Ruka. No refund. I have raised a merchant dispute with my bank.

Do not buy, this company does not like to return your money

Update 3.7.2023 Ruka communicates an email for my refund. 4.7.2023 We have closure. Refund arrived

June 7, 2023
Unprompted review
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Reply from rukahair.com

Hey RJ,

We appreciate you taking the time to share your feedback, and apologise again for any confusion!

We explain in our Returns Policy how to go about generating a pre-paid returns label via your order tracking page, but on this occasion you had already paid and sent back your return prior to reaching out to us about the issues you were facing at the Post Office, and so we were regrettably unable to assist you with your free return using the correct channels at that stage.

I can see that your refund was already issued for this return but if you ever have a query about when to expect your refund, or would like to discuss your feedback in more detail then please do reach out to us at help@rukahair.com. Our Customer Care team are always happy to help, aim to respond to all emails within 2 working days, and can provide you with alternative links to generate your returns label if you're experiencing issues - as we'd never wish to leave any customer feeling frustrated in this way!

We do hope in future that you find yourself open to giving us another opportunity to improve upon your experience here.

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

The customer service at RUKA is…

The customer service at RUKA is brilliant! I reported an issue and they were timely and effective in helping me get my product. It's so nice to know that if there's an issue with delivery, we won't be left to figure things out alone.

June 27, 2023
Unprompted review
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Reply from rukahair.com

Thank you for your review PB, it's always a pleasure to be able to help!
Looking forward to serving you again in future🧡
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

If you’re looking for hair that matches…

If you’re looking for hair that matches our own.. look no further. RUKA HAIR has arrived. I’m so glad I found this hair company. I bought the kinky curly hair and it matches my own perfectly. Keep is hydrated; use your silk pillow case and hair bands and it will last. May you guys have longevity and continue to grow and prosper. Thank you so much
Lots of love

June 15, 2023
Unprompted review
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Reply from rukahair.com

Hey Tolu,
It really is our pleasure to be able to serve customers like yourself, and we’re so grateful that you took the time to share this review!
Wishing you a wonderful day💖
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

👇🏽Amazing, read this before purchasing so you don't get upset!

Guys, please give this hair a chance before leaving negative reviews; I was on the brink until I contacted customer services, and Sashawna gave me some excellent tips in terms of products( olive oil leave-in moisturiser and As I am conditioner) to use and it honestly worked. Treat the hair as if it's your own, not the typical body wave or water wave bundles you buy from other vendors; it is supposed to replicate your hair texture which is what is so unique about this hair. Please ask the advisor for the products to use it makes such a difference; I was sceptical at first, but now I'm definitely a fan of Ruka.

June 12, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for taking the time to leave this review Ms Thomas!
We're truly grateful for you sharing your experience, and look forward to serving you again in future.
With love,
Team Ruka, xx

Rated 5 out of 5 stars

amazing customer service

Very good quality service and responsive team. I had issues with my delivery date and the team at Ruka were able to solve the issue promptly and were very kind through the whole process. Would definitely recommend this business. The hair is super cute too!

June 2, 2023
Unprompted review
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Reply from rukahair.com

Hey Chrissy,
Thank you so much for your review!
It really means a lot to us and we're so glad to have been able to help :)
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Bought the Think silk clip ins

Bought the Think silk clip ins.
Absolutely love them! My hair is natural and sometimes I silk press it. The clip ins blended into my hair so naturally. They are easy to attach and they look good.
You get 8 pieces 2 of each (with 4 clips, 3 clips, 2clips and 1 clip). Didn't use them all but still made my hair look lovely and full.
Worth the money!!!

May 19, 2023
Unprompted review
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Reply from rukahair.com

It's so great to hear how much you're loving your Ruka Hair Clip-Ins Jo!
Feel free to tag us or DM a photo of them installed, as we would love to see you rocking them💖
Until next time and with love,
Team Ruka, xx

Rated 5 out of 5 stars

Ruka press’ed bundles

Firstly their customer service is amazing! They answer any questions you may have on your purchase. Their delivery so super quick and the hair is always packaged well. The quality of the hair is AMAZING. Even my hair dresser said the bundles were super good quality. This isn’t my first purchase from Ruka but every single time I am blown away.

May 17, 2023
Unprompted review
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Reply from rukahair.com

Hey Tiwa,
Thank you for taking the time to leave this awesome review!
We're delighted to have been able to provide you with great quality extensions and service✨
Feel free to drop us an email if you ever need anything📧
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Exceptional customer service!

The Ruka customer service team got back to me very quickly and gave such thoughtful and thorough responses to my questions about caring for the unit. I’ll definitely be ordering from Ruka again and I feel confident in reaching out to them for anything! Thanks Sashawna and Nneka!!

May 24, 2023
Unprompted review
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Reply from rukahair.com

It was a pleasure assisting you Wanda☺️🫶🏾
Thank you so much for your kind review and we look forward to serving you again!
With love,
Nneka - Team Ruka, xx

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