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Rated 5 out of 5 stars

My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in ad... See more

Company replied

Rated 2 out of 5 stars

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a p... See more

Company replied

Rated 5 out of 5 stars

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more

Company replied

Rated 4 out of 5 stars

A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more

Company replied

Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


Contact info

4.0

Great

TrustScore 4 out of 5

146 reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

Stiff hair

It arrived okay and well, I was initially going to return the hair but decided to keep and make it work. It used the pressed clip ins to create a ponytail look and worked wonderfully! I bought them clip ins to add versatility because I currently have a Bob cut. After two months - during which I used the hair about once a week - I decided to style the clip ins with my hair down. No heat was applied to them at any point or any heavy product. After about 20 mins my hair was stiff and bent where it touched my shoulders. So would stick up in the most unnatural and unflattering way. So unwearable unless I’m using them to have my hair up. I wouldn’t recommend based on hair quality. This was in December so I hope they’ve changed suppliers!

November 23, 2022
Unprompted review
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Reply from rukahair.com

Hey Leah,
Thank you for taking the time to leave this review!

We'd really like to learn a bit more about your experience here to be able to best advise you on next steps (such as how frequently you washed your extensions, what products you used to wash and style them before you began to notice the stiffness etc.), so please do get in touch by emailing help@rukahair.com

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

The perfume smells heavenly

The perfume smells heavenly, and can honestly be worn during any season. It’s the perfect balance between shower fresh with a hint of sweetness. Ruka also offers top tier customer service, and I am more than happy to give them my business again.

May 22, 2023
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Reply from rukahair.com

Thanks so much for leaving this review Nyla!
We look forward to serving you again in future💕
With love,
Team Ruka, xx

Rated 5 out of 5 stars

FIRST CLASS CUSTOMER SERVICE

My customer service experience with RUKA was out of this world!!!! To be honest, I didn't know such still existed in this fast-paced world we live in.

One of the ladies there called Nneka was so patient with me and professional. Even though I had to return the item initially because it wasn't the curl pattern I wanted, I was treated with so much value and she ensured I got what I wanted in the end.

Team RUKA, I can't thank you enough. Please keep up the good work and I have no doubt you'll keep flying.

You've got a loyal RUKA customer here for sure . Thank you once again!!!

May 23, 2023
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Reply from rukahair.com

Hey Temi,
You are most welcome!
Please don't hesitate to get back in touch if there's ever something else you need, we're always happy to help☺️
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Let’s get started — honest review!

Let’s get started

I can’t believe I’ve finally found a brand that works.

The hair perfume is a lifesaver. It covers any smell and lasts the day. It has this Salon type smell. The fragrance is a fresh smell. That makes sense for hair - if you know what I mean. You will like it. It smells like you have a been to a Salon.

The edges product - including the brush, gives you a sleek finish. It sets so well throughout the day. I never need to touch up again.

The Serum is the best thing I’ve tried. I didn’t realise, or had forgotten that it was for styling too. If you want something that keeps your hair looking soft and moisturised throughout your day, especially after a wash day, this is it. A little goes a LONG way. I straightened my hair and I’m being honest - the serum acting as a heat protector, makes my hair look even better than when I go to the Salon.

Come on ladies - we need to make sure Ruka Hair don’t go no where!

Facts

#RukaHairForever

May 17, 2023
Unprompted review
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Reply from rukahair.com

Hey S,
Thank you so much for taking the time to leave this review - it's great to know that you're loving your Ruka Hair products and how well they're working for you. We look forward to having you shop with us again in future✨

With love,
Team Ruka, xx

Rated 1 out of 5 stars

Buyer Beware!!!!!

Buyer Beware!!!!!

I am so disappointed with my experience with Ruka.

Due to its black ownership, I was so excited to place an order with this company. As a supporter of black women, I was drawn to the range of products offered.

On 1 April I received my purchase from Ruka. At first, I was satisfied with the texture of the hair, but the length was not suitable for the style I wanted. On 2 April I emailed Ruka saying that I had not received a receipt with my purchase and that I may want to exchange the item. I requested a copy of my receipt in the event that I wanted to return or exchange my hair. After my email went unacknowledged for several days, I decided to go their pop up in Selfridges on 6 April. The lady there was amazing! She was helpful end efficient, she called in the company to explain my situation. I felt satisfied with how she handled my concerns and I left hopeful. I was told that someone would soon contact to resolve my issue. Unfortunately, I was never contacted regarding my concern.

Despite not hearing from them I made a second purchase because I wanted to have extensions installed. I decided to try another texture, which I liked.

Eventually, I decided to returned both purchases because I changed my mind. The last return was made on 14 April. Once again, I did not receive any acknowledgment of my returned items or of any refunds. I can see that the items have been received via their return tracking notification. As usual, I contacted them last week after verifying that the order had been received. The hair had been received, but I had to email them. I once again waiting for an acknowledgment of my query and my refund.

Based on my disappointment with Ruka I have decided that I will never deal with this company again. This has been the worst experience I've ever had with a company. So sad that it is a black owned business.

March 30, 2023
Unprompted review
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Reply from rukahair.com

Hi there E,

Thank you for taking the time to share this experience, albeit one far from what we would wish for you to have!
I'm grateful though that we've able to discuss your concerns and quell any confusion, as well as get you the help that you need.

I'd just like to reiterate again that we would never knowingly not respond to an email, so if you do find that you've not received a response within the normal timeframe or are concerned that your emails might not be reaching us then please do give us a shout by DM'ing us on Instagram, and our social team will flag directly with me and our tech team to look into it right away.

If there's ever anything we can do to help you in future please don't hesitate to reply back to our thread or email help@rukahair.com.

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Looks, feels & washes like quality hair!

Quick delivery and timely responses from customer service. The hair arrived as expected. I'm really pleased with the quality, it's easy to wash, style and maintain and blended perfectly with my hair. The only nit picky point would be packaging (whilst totally sufficient to store the product) could have little more va va voom in design given the price point. The hair is light and bouncy and twists out looks great with this hair! I've tried other coily/kinky brands before from similar or slightly lower priced brands and RUKA stands out. I'll be back

March 23, 2023
Unprompted review
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Reply from rukahair.com

It's great to learn that you're liking your Ruka hair Jay and I will be sure to share your packaging feedback with the rest of the team too, so thanks for taking the time to give us your honest opinion!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Ruka Hair, great service and great product

After seeing Ruka Hair instagram page and viewing their website, I popped in to their store front in Selfridges, Bond Street on the same day. Purchased a synthetic ponytail for my daughter which was very different to other synthetic products elsewhere that I have seen and used. Hair was really good quality, soft to touch and easy to run hands through. Will be returning for their human hair bundles too! Special shout out to Rosa who served me, really great customer service and made me feel very relaxed as a parent who does not know much about extensions and clip ins. Rosa gave me tips on how to install and directed me to tutorials on Ruka’s website which were very easy to follow.

April 16, 2023
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Reply from rukahair.com

This review has certainly made our day🥹So pleased to hear you were able to get the help you needed in-store Stephanie, and looking forward to serving you again soon!
With love,
Team Ruka, xx

Rated 5 out of 5 stars

Great towels

I recently purchased the towel and I really like it. It’s a nice large size and it gets the job done. I would definitely buy another one

March 17, 2023
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Reply from rukahair.com

Hey Pamela, It's great to hear this feedback for our microfibre towels and we really appreciate you taking the time to share your experience! Thanks so much!
With love,
Team Ruka, xx

Rated 1 out of 5 stars

Worst company for refunds sent item and…

Worst company for refunds sent item and they received back on the 20th March still waiting for the refund.

March 20, 2023
Unprompted review
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Reply from rukahair.com

Hey Sarah,
We're so sorry for any oversight on our part! I can see that a refund was already processed for your most recent return however if you are referring to a different order, please do reach out to us at help@rukahair.com with a copy of your return receipt so that we may look into this further for you right away.
With love,
Team Ruka, xx

Rated 5 out of 5 stars

RH-11726

RH-11726
Amazing products, hair quality is the best I have ever purchased. Lace is invisible and so easy to work with.
Customer service is amazing, great communication and quick reaponse. a truely amazing company and shopping amazing experience as a whole. 👏🏾

February 10, 2023
Unprompted review
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Reply from rukahair.com

Thank you for this incredible review NS, we're really happy to hear you're enjoying your purchases and our service! - hope to have to be able to serve you again soon💕

With love,
Nneka - Team Ruka, xx

Rated 3 out of 5 stars

Okay

I will order from here again but not a fan of the pressed clip ins.

April 20, 2022
Unprompted review
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Reply from rukahair.com

Hey Amy,

We're really sorry to hear your extensions haven't met your expectations! The models on our website have had their hair freshly misted with water so that it looks hydrated and juicy, however we of course deliver our extensions fully dry - but getting them to look like what you see on the website is super simple and easy!

We have a 'what to do to prep your extensions' guide included in your delivery (scan the QR code inside your delivery box to view this guide) or alternatively please do drop us an email at help@rukahair.com with a photo of your extensions so that we can assist you with this further.

Hope to hear from you soon✨

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Best extensions I’ve bought in a long time

I’ve had the ponytail for just under a month and love it. I was skeptical with regards to up keep —would it get matted? but this is the real deal (I’ve been swimming, to the gym, steam + sauna) the ponytail has truly put up with me. What I like most is that I can use the same products on it as my own hair same steps too albeit a more lax and match my curl pattern at the time; wash n go, twist out, puff etc. I’ve received compliments every single time I’ve worn it! If you’re still debating I take the test on the website it was so helpful and the match was spot on love love love

February 17, 2023
Unprompted review
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Reply from rukahair.com

Teana your review has made our day! Thank you so much for sharing your experience, it means so much to know that you're loving your ponytail💕

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Great experience

Great experience. The team are really friendly and helpful. Loved the synthetic ponytail. Will order again soon.

January 24, 2023
Unprompted review
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Reply from rukahair.com

We really appreciate you taking the time to share your feedback here, and that you had a great experience with us!✨Hope to have you again.
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Everything in my Ruka Order was a Hit!!!

I loved everything in my Ruka Haul!!!

I needed to edit my order, and the customer care personnel was such a great help! Everything about Ruka screams quality! You should try their hair perfume!! Their slick edge gel is the first gel that held down my edges and didn't break them! Plus no white streaks when it dries!!! Thank you, Ruka!!!! I would be sticking with them as they bring on more innovative products!

December 19, 2022
Unprompted review
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Reply from rukahair.com

Yay! We're beyond happy that you're loving our hair perfume and edge gel Tolu and truly appreciate you taking the time to leave this review!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Great quality hair!

Great quality hair. I’ve bought hair from Ruka a few times now and I’m never disappointed. The clip ins blend so well with my natural/relaxed hair.
Also great packaging!

January 23, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much Zia! It's fab to hear that you're loving your Ruka clip-ins and we hope to be able to serve you again soon.
With love,
Team Ruka, xx

Rated 5 out of 5 stars

The customer service was very good

The customer service was very good, I was seen quickly and efficiently.

January 28, 2023
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Reply from rukahair.com

Thank you for this Debbie! We're always happy to help💖
With love,
Team Ruka, xx

Rated 5 out of 5 stars

Excellence!

If you’re hesitating about buying products from Ruka, take this as your sign to go ahead and do it. I’ve bought multiple items from Ruka and their customer service is really the gold standard. The products are excellent and the delivery is fast. Go ahead, you won’t regret it!

January 26, 2023
Unprompted review
Rated 5 out of 5 stars

Perfect!

This ponytail is absolutely perfect! It’s very thick and doesn’t shed much. I’ve already used it like 3 times since I recieved it. It’s so easy to put on and really does stay in place. Also, bonus points for it not having a weird smell when I took it out of the box. I’ll definitely be buying more hair extensions from Ruka hair in the future!

January 14, 2023
Unprompted review

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