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Rated 5 out of 5 stars

My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in ad... See more

Company replied

Rated 2 out of 5 stars

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a p... See more

Company replied

Rated 5 out of 5 stars

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more

Company replied

Rated 4 out of 5 stars

A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more

Company replied

Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


Contact info

4.0

Great

TrustScore 4 out of 5

146 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Amazing Customer Service

The customer service at Ruka is top notch! I had an issue with my order and not only did they correct the concern they gave me free hair perfumes for the inconvenience. The service and response was fast and attentive. I would definitely shop with them again.

January 19, 2023
Unprompted review
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Reply from rukahair.com

Was a pleasure assisting you Kellee💕
Until next time and with love,
Nneka - Team Ruka, xx

Rated 3 out of 5 stars

I saved up for this :(

I normally buy from anyone online but I wanted to support this business because I was happy to see a black hair company. I was sad my headband wig was too big my wig keeps slipping in public it fell off when my friend hugged me. I emailed to tell them the situation but they didn't get back to me. It broke my heart because it is hard to find textured hair

December 24, 2022
Unprompted review
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Reply from rukahair.com

Hey Fay,

Thank you for sharing this feedback and of course we would hate for you to be left feeling heartbroken!
I have been in correspondence with you since you emailed us, and I want to reiterate that it is always our priority to ensure that we find a resolution that works for our customers, because your satisfaction is why we do what we do.

I have sent you a follow up email just now, but if there is anything else we can do for you please don't hesitate to reply back to that email and let me know.

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Best experience I have had in a while!

I don’t usually leave reviews unless I’ve had a bad experience and want to warn people HOWEVER my experience with Ruka has been beautiful.

I ordered the Think Silk clip ins last year December and due to the Royal Mail strikes it exceeded the delivery timeframe, so I went into the Stratford pop up shop hoping to speak to someone to help me out.

When I got to the store was greated with such warmness and positive vibes which instantly made me feel at ease and comfortable. As I had not seen the hair in person, I noticed straight away that the Think Silk clip was not for me so I was a little relieved that the hair hadn’t arrived lol but at the same time I was in a pickle as I needed hair for my trip.

Tatenda was so kind in trying to find out what could be done about my parcel and even called me out of her work hours to provide me an update (an agreement we both came to whilst in the shop - was pleasantly shocked when she asked if she could provide me with an update after working hours as this really showed their commitment to providing a good service especially as I was due to fly out in 4 days). Tatenda suggested I try Four Ayee hair which they didn’t have at the pop up but recommended I try Selfridges as they did have the hair available. I spent about 30 minutes in the store - the good energy from Tatenda and her colleagues, we ended up having conversations about other topics in between lool.

I left the pop store with no hair however I was happy I went over to the pop up store as it had been a while since I last received really good customer service, felt so welcomed and heard. A day later I went over to Selfridges and the service there again was on point! They had the Four ayee hair in stock however I had changed my mind on the length I wanted and they unfortunately had sold out on that length.

I went on holiday without the four ayee hair but was really positive and happy with my Ruka experience that I decided I would get the hair for my birthday. I ordered the Four Ayee clip ins in 22” and the Four Ayee ponytail in 18” last week but in seperate transactions (as I was still indecisive about whether to get the ponytail or not and as the clip ins had just come back in stock, I bought those quickly in fear of them selling out again).

The delivery time on the site stipulates it can take 7-10 business days so I was a little worried it wouldn’t make it before my birthday however I was shocked to have received the parcel 2 days later. I am still waiting for the ponytail but I am gladly waiting because the quality of the hair is just so beautiful, rhe curls are so realistic to my hair pattern - mimics how some of my curls are tight and some are a bit looser. The quality!!! The thickness, the quaallliiittyy my goodness it’s soooo good!

I am so glad I stumbled on Ruka Instagram page as I used to get clip ins from America so now Not only am I able to buy both online or pop into store if I want to but I’m able to keep my spending down (no longer have to worry about eh extortionate shipping fees and custom tax) whilst also supporting a business that caters to me and actually provides fantastic customer service!

Despite the cost of living crisis, Ruka shall be seeing more of money lol !

I highly recommend checking their range and if ever in doubt of what hair to get defo pop into their Selfridges store or if there’s a pop up store then defo make the effort to going there too!

January 12, 2023
Unprompted review
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Reply from rukahair.com

Wow, thank you SO much for sharing your experience F!
We're beyond happy to have been able to help, that you're enjoying your extensions,
and that you had an wonderful time shopping with us in-store too💖

Just know that if you ever need anything, or have any questions or suggestions you can always get in touch by emailing help@rukahair.com✨

With love,
Nneka - Team Ruka, xx

Rated 1 out of 5 stars

Hi I am still waiting for a refund for…

Hi I am still waiting for a refund for the 4a curly clip ins that has been delivered with confirmation back to your warehouse and using the return label provided.

I would like to be refunded as promised as I gave spent a lot of money but have received no responses after numerous emails. Please help

January 4, 2023
Unprompted review
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Reply from rukahair.com

Hi there,

We would love to be able to look into this for you right away.
Can you please send us an email with your order number, or DM us on Instagram and a member of the team will be glad to assist you further.

With love,

Nneka - Team Ruka, xx

Rated 5 out of 5 stars

I love my new Think Kink pony tail

I love my new Think Kink pony tail! Everyone thinks it’s my hair cause the texture match is so accurate. It’s hassle free and simple to put on and I’ve been eyeing the ponytails for a while so this purchase was so worth it. I can’t wait to add more Ruka products to my collection!

December 31, 2022
Unprompted review
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Reply from rukahair.com

Thank you ever so much for taking the time to share this review Rumbi - we're so happy to hear you found your perfect texture match and have been enjoying your Think Kink ponytail!
With love,
Nneka - Team Ruka, xx

Rated 4 out of 5 stars

Ponytail

The hair is beautiful and full so soft.
I dye it black as I believe the pontytail is 1b
My natural hair colour is black

December 31, 2022
Unprompted review
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Reply from rukahair.com

it's great to hear that you're enjoying your Ruka Hair order Denza, thank you!

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Great customer service!

Great customer service! Bag they offer has uncomfortable handles though

December 29, 2022
Unprompted review
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Reply from rukahair.com

Thanks so much for your review and feedback Kelly, we'll be sure to pass this onto our product development team!
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

No going back.

Love all the products I bought including the hair.
I've been getting compliments from everyone. Ruka has done me proud.

December 20, 2022
Unprompted review
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Reply from rukahair.com

We're so glad to hear this Squibs!

Feel free to tag us in any photos you share on socials as we'd love to see you rocking your Ruka products✨

With love,

Nneka - Team Ruka, xx

Rated 5 out of 5 stars

I recently purchased a full lace wig…

I recently purchased a full lace wig and ponytail. I love the texture and the quality of the hair. It looks so beautiful when styled and I always receive a lot of compliments.
I went to the sample sale and the assistant who helped me was so helpful, really bubbly and made it a great shopping experience. I truly believe in this brand.

November 30, 2022
Unprompted review
Rated 5 out of 5 stars

These are the best clip ins ever so…

These are the best clip ins ever so versatile , I can blow dry them out and have an Afro then wet them and get them back to curly , I can have a twist out .. it’s so natural even my own family can’t tell the difference

December 28, 2022
Unprompted review
Rated 5 out of 5 stars

I got this for my mom because she has…

I got this for my mom because she has type 3 hair and I have type 4a/b. But it worked out better for my type 4 hair type, especially because it gets frizzy like my natural hair does. Everyone tells me it looks really nice and real on me. Definitely going to buy a looser texture for my mom.

November 27, 2022
Unprompted review
Rated 5 out of 5 stars

First time ordering from Ruka Hair and…

First time ordering from Ruka Hair and the experience has been fantastic.

I ordered two ponytails…Pressed in 20” and Think Silk in 18”.

I am very impressed with the quality of the hair and the construction of the ponytails themselves. I have used them and gotten compliments on my hair every single time.

I would highly recommend Ruka Hair.

November 26, 2022
Unprompted review
Rated 5 out of 5 stars

Beautiful hair

Beautiful hair. Such good quality clip ins. Please never change them!!

December 15, 2022
Unprompted review
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Reply from rukahair.com

We’re so glad that you found what you were looking for Tamara, thank you so much for your support!

Rated 5 out of 5 stars

So friendly and helpful I follow Ruka…

So friendly and helpful I follow Ruka hair on social media and love everything they stand for, cannot wait to try my hair extensions black hair for black women
Thank you so much

December 12, 2022
Unprompted review
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Reply from rukahair.com

Thanks so much for the great review Chants, and for choosing to shop with us!

We can’t wait to hear what you think of your most recent order, but if there's anything we can do for you in the meantime, please let us know.

With love,

Nneka
Team Ruka, xx

Rated 5 out of 5 stars

I trust no other brand like I trust Ruka Hair

As a brand, Ruka has brilliant customer service and care! I've made multiple purchases online and in-person (at pop-ups) and have never had a problem. The team are so helpful, and very knowledgeable about the various hair products and go above and beyond to help you! I recently purchased wigs in person and forgot to pick up some straps (completely my fault!), but once I got in touch, they kindly sent me one they had available which was so kind! They're a brand I trust completely!

December 9, 2022
Unprompted review
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Reply from rukahair.com

Wow Olly, thank you so much for your feedback!

It means a great deal to us to have been able to earn your trust, and we will always endeavour to help wherever possible.
It's also really nice to hear that you have been enjoying shopping with us both online and in-store, and so we hope to see you again soon.

With love,

Nneka
Team Ruka, xx

Rated 5 out of 5 stars

We Love Ruka!

As a mum of a teenage curly girl, life can be frustratingly hard when it comes to shopping for quality products for her. She pointed me in the direction of Ruka and here we are today, building a nice little collection of products! We’ve always been super happy with the quality and the service is 10/10. Will absolutely continue to purchase and so happy to see a brand of its kind which *finally* serves our needs break through!

December 2, 2022
Unprompted review
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Reply from rukahair.com

Hey Sofia,

We're super happy to hear that you and your daughter have been enjoying our products and service, and truly appreciate you taking the time to leave this review!

Until next time, we're here if you need anything.

With love,

Nneka
Team Ruka, xx

Rated 5 out of 5 stars

Wonderful customer service

I had purchased a ponytail from Ruka a while back and unfortunately had some issues with some of the tracks showing through when worn. I got in touch and Nneka had a look through the photos of the ponytail and kindly offered an exchange, even though the time for an exchange or refund had lapsed by months. I had heard good things about the Ruka customer service, which is what encouraged me to get in touch to query the fault. I was pleased to have been treated well and definitely feel even more encouraged to continue supporting this particular black owned business.

November 25, 2022
Unprompted review
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Reply from rukahair.com

Hey there Ann-Marie!

Really pleased to have been able to get this resolved for you and of course, if you ever need assistance in the future, feel free to reach out to us again - we're always happy to help!

With love,

Nneka
Team Ruka, xx

Rated 5 out of 5 stars

My new go-to

I left it quite a while to leave this review but cut a long story short I bought a ponytail back in early summer and then more recently got some bundles that I’ve had installed in a sew in twice now so I think I’ve allowed for enough time to make a fair judgement.

Is this the silkiest hair in the world? No. Nor do I personally think it is trying to be. Does curly and kinky hair shedd and take more maintenance? Yes.
Two things to bear in mind but anyways.

What I like is that Ruka seem to want to give us working black women essential and accessible options for our regular hair in its regular state that haven’t existed for us before in this way.

If you’re relaxed but transitioning like me go for Spring Fling or Corks Crew for your curly ponytails, and Press’d/Think Silk if you want something straight to blend with your fresh sewin. You also don’t need anymore than 2bundles for your sew ins because the hair that THICK. And the blend with my hair is just chefs kiss!

As a black woman I want Ruka to win and it’s nice to see and feel they are dedicated to women like me.

Signed a loyal customer

November 11, 2022
Unprompted review
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Reply from rukahair.com

Hey Seira,

We can’t thank you enough for your kind words about our brand - we take so much pride in our products and services, so feedback like yours truly means a lot.

Do feel free to get in touch if you ever need anything or have further feedback to share - it is always appreciated!

With love,

Nneka
Team Ruka, xx

Rated 4 out of 5 stars

I love the concept of this company

I love the concept of this company. I NEED the concept of this company. The hair styles and textures are a god send. The first time EVER I’ve not needed to relax my hair and felt comfortable using extensions similar to my hair.

I’ve bought hair from around the world and know that it’s a complete gamble. I think they are still figuring out which companies are rogue.

That being said when the hair comes it’s amazing. Constant compliments it feels wonderful and looks it too.

But unfortunately it isn’t lasting and is matting.

I know they have sent some batches back.

I for one won’t be giving up though and will keep trying because of what Ruka hair are doing for black women is amazing.

October 5, 2022
Unprompted review
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Reply from rukahair.com

Hey A,

Thank you ever so much for your support, and for taking the time to leave this review.

We're really sorry to hear that your order hasn't met your expectations, and from what you've described it certainly doesn't sound emblematic of the quality we usually pride ourselves on.
I would really like to look into this further for you, so when you do have a free moment, could you please get in touch by emailing help@rukahair.com with your order number.

Hope to speak soon!

Nneka
Team Ruka, xx

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