The staff are all professional and kind. Reception, fitting and optician were all very good. The optician was very good at reviewing my existing eye conditions. At no time did I feel pressured into... See more
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The staff are all professional and kind. Reception, fitting and optician were all very good. The optician was very good at reviewing my existing eye conditions. At no time did I feel pressured into... See more
Company replied
A very thorough full eye test, even though I went in just for a test for over-70 driving licence. Given that the test was NHS-funded, I suppose that the charge for filling in the DVLA form was to be... See more
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The staff at RW are always polite and very welcoming. The optician shows compassion and empathy, and is ever ready to answer your queries. I've tried some of the larger wellknown opticians in the pas... See more
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Incredibly helpful service this morning fixing my glasses. Friendly and efficient. I will definitely return! Thank you so much.
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Written by the company
We are a group of friendly, expert, optical practices who have served our communities in South East London, North Kent and Surrey for decades.
We have many years of experience in taking care of all our customers’ eye care needs and concerns. Our friendly team of eye care professionals offer quality eye care, optical products, and exemplary customer service to all of our clients. We make sure to take the time to hear the needs of our customers and have since developed a recipe for a consistently enjoyable experience.
Our team of experienced optometrists, dispensing and contact lens opticians are dedicated to providing you with exceptional quality eye care services, at fair prices, you can trust us to take care of your eyesight and vision needs.
We offer a wide range of services including specialist eyecare, dry eye management, sunglasses, children’s eye care, myopia management and hearing care.
Our practices are located in Crystal Palace, East Dulwich Purley, Sydenham, Welling, and West Norwood. We look forward to welcoming you to the renowned Woodfalls experience.
We pride ourselves on the expert and friendly service we offer at each of our six branches.
The clinical reputation and range of services offered by Woodfalls has continued to grow, our success has been due to our committed optometrists, fully qualified dispensing and contact lens opticians, optical assistants and a team of dedicated support staff.
Our practices are fully equipped with the latest in optical equipment and all of our branches offer specialist services. We have the latest OCT (optical coherence tomography) machines at all six sites, we now also offer Optomap scanning, plus The Hearing Care Partnership to provide all things audiology.
As an independent group of opticians we dedicate the time necessary to ensure our customers receive the best care and advice. We work closely with our clinical partners to ensure we focus on our local communities and provide the very best clinical care.
46 Lordship Lane, East Dulwich, E22 8HJ, London, United Kingdom
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My first visit. I was very impressed with the thorough test and great advice.

Reply from R Woodfall Opticians - East Dulwich
Great service, really friendly and professional. I was offered brilliant advice and would definitely recommend.

Reply from R Woodfall Opticians - East Dulwich
I had a fitting on 22 Nov in East Dulwich.
The lenses were issued 7 Jan in Sydenham without proper re-check or consent.
From day one, they were unwearable — residue, discomfort, zero adaptation.
I reported this immediately. No reply.
I followed up again. Still no reply.
I forwarded the full case to the General Optical Council. Silence continued.
No apology. No explanation. Nothing.
They might be more invested in other patients.
Polite on the surface — selective in practice.
But for me, I took it that their silence was intentional — a clean refusal, not neglect.
This entire setup felt like a trap — clean, polite, and empty. A false mirror of care.
It became evident that this was not a mistake. The goal maybe was to waste my time and block my access to real correction for whatever reason.
I will still get what I came for — dual axis correction.
Now without them.
31st of January 2026 – Update
They’ve edited their response three times.
Not once did they apologise.
The version that I ignored their contact attempts is false.
In reality, I emailed repeatedly. They ignored everything. Zero contact. Zero support. Zero follow-up.
Now, suddenly, here — in public — they remember the case.
Because reputation matters.
But 1-to-1, when it mattered — they vanished.
This is the lowest kind of mask:
– presentable to the field,
– accusatory to the patient.
Their only goal now is to rewrite what happened — to make it look clean.
It’s not clean.
It’s not forgotten.
And it won’t be rewritten.
2nd of February 2026 – Update
They published my full surname without consent.
My profile shows only “E E” — for a reason.
No right. No permission. Just another breach.
You see it — another violation.
This time: my data protection rights under UK GDPR and the Data Protection Act 2018.
They removed my surname — only after I published a GDPR breach notice.
No apology. No explanation. No acknowledgment of wrongdoing.
Just a stealth edit, pretending nothing happened.
You see the pattern?
Violation → exposure → silent edit.
No truth. No ethics. No integrity.
Noted.
And documented.

Reply from R Woodfall Opticians - East Dulwich
Nice friendly staff, thorough with the eye test. And helpfull with choice of frames and lenses.

Reply from R Woodfall Opticians - East Dulwich

Reply from R Woodfall Opticians - East Dulwich
Kind , helpful staff, listen to what you are saying make good suggestions and even texted me as i had left my cap behind ...much appreciated

Reply from R Woodfall Opticians - East Dulwich
Such great opticians, I wish I had discovered Alex and Woodfall's years ago! Brilliant service in all departments, fast and good with repairs and advice too.

Reply from R Woodfall Opticians - East Dulwich
Extremely thorough eye examination. Detailed discussion on my eye health and solutions to eye dryness and possible issues. Would recommend

Reply from R Woodfall Opticians - East Dulwich

Reply from R Woodfall Opticians - East Dulwich
Ms Annie Higgins was brilliant, extremely thorough and very helpful in her examination and explanations.

Reply from R Woodfall Opticians - East Dulwich
I must say ! All the years i have been seeing opticians i highly recommend Annie
Not only did she make me feel comfortable
Her personality is second to none
A truely enjoyable / memorable experience
10 / 10 all day !

Reply from R Woodfall Opticians - East Dulwich
Everything was excellent except that the optician said she would email the results of my test to me and they have never arrived.

Reply from R Woodfall Opticians - East Dulwich

Reply from R Woodfall Opticians - East Dulwich
I was treated well by all concerned at East Dulwich.

Reply from R Woodfall Opticians - East Dulwich
So professional, knowledgeable, and patient.
I had terrible trouble with my eyes after a fall, and Woodfall staff were so reassuring and thorough.

Reply from R Woodfall Opticians - East Dulwich
Have been using R Woodfall’s for my children for about 6 years, truly cannot fault them. Was recommended by an optometrist from Lewisham hospital as he said that large chains don’t have the same level of care and he couldn’t have been more right. From the knowledgeable and friendly receptionists to the opticians themselves my children’s needs have always come first and I cannot recommend them enough. The past few months my daughter has been using lenses and the contact lens specialist Richard has been so patient and attentive, my son now can’t wait to get some! Honestly don’t go anywhere else, I’m not one to write reviews but I really feel it’s important to spread the word about R Woodfall and all the lovely staff there!

Reply from R Woodfall Opticians - East Dulwich
Competent thorough experienced opthalmologist Anie Higgins, brilliant patient/practitioner manner, explained a problem with my eye with sensitivity and exactness

Reply from R Woodfall Opticians - East Dulwich
Woodfalls are excellent in every way. Thorough staff, who are all expert.
Everyone in the branch is extremely pleasant and helpful.

Reply from R Woodfall Opticians - East Dulwich
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