Scam scam scam !!!!!! Sweaters arrive but are not as described in terms of materials. No way to return the items once ordered. Avoid disappointment and do not order.
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See what reviewers are saying
The Men’s Sweater I ordered is high-quality. The wool feels premium and it’s very comfortable.
this “company” uses AI images and false information to trick a buyer into believing sweaters purchased will be authentic Icelandic hand knit wool sweaters. It’s a scam. The sweaters are cheap, machine... See more
I just saw their website and realize they are part of several other people in US closing/retiring for many heart rending reasons. So obvious, similar stories and types of photos with Americans and wa... See more
Saela "Icelandic sweaters" is a scam
Saela "Icelandic sweaters" is a scam. This company its advertised as a family business in Iceland selling authentic Icelandic wool sweaters. They lead with a hard-luck story about having to go out of business when the owner's husband died, hence the lower prices. Complete nonsense. The product I received was shipped from China, clearly mass produced from polyester (the inside tag even said "100% polyester), and is poorly designed with too large a neck opening and too short sleeves; completely unusable, not even worth donating to charity. I sent several emails to the company asking for a refund, but was ignored. Will have to get my money back from my credit card company.
November 12, 2025
Unprompted review
Saela & Co is a scam company
Saela & Co is a scam company. I ordered a sweater from their site via IG. The sweater was advertised as wool. The sweater I received is 100% polyester, and not well-made. Its sizing appears to be from China, and shipping took weeks.
November 10, 2025
Unprompted review
Scam - import from China
Scam, don’t believe it. False advertising. Garbage product imported from China.
November 11, 2025
Unprompted review
Looks like a scam
Looks like a scam, feels like a scam. They say they’re closing and still have several vacancies. Delivery times sounds more like from China than from Iceland. I’m not going to buy here.
November 6, 2025
Unprompted review
Absolutely a scam
Absolutely a scam. The sweaters are 100% polyester and cheaply made crap shipped from China. I wish I had paid more attention to the warning flags. The sob story, the “few left in stock” and the AI images of beautiful products. -5 stars for this scam.
November 1, 2025
Unprompted review
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