sageappliances.ae Reviews 

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TrustScore 3 out of 5

2.9

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2.9

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TrustScore 3 out of 5

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Rated 1 out of 5 stars

DO NOT BUY A SAGE COFFEE MACHINE

I bought my Sage touch machine from you on 21 December 2022, 2years 8month ago.
I have just sent it to be serviced by FMCM Bristol. This is what they have found:
Our technicians have taken an initial look at your machine. There is a significant internal leak, likely due to steam escaping from the steam boiler. This has caused visible internal damage, and the probes in this area are also damaged—these would usually be replaced as part of a service, but one is currently fused in place.
Because this probe is fused, removing it may damage the steam boiler itself, which could mean the boiler would also need replacing—though we won’t know for sure until we attempt removal.
We’ve also seen error codes indicating brew boiler overheating, likely caused by damage to the PCB located above the steam boiler.

The price of the repair and the possibility of other faults and extra expense deterred me from the repair route.
Given the value of the machine, £1784.96 paid 21 December 2022, and the light usage (just 3 cups of coffee every morning), I would not have expected this amount of damage to the machine unless there was a fundamental fault with the manufacture or the durability of the components. And with steam escaping into the workings of the machine I was lucky not to have been electrocuted.
Apart from the safety aspect a premium product should be durable, in other words how long it lasts. Durability takes into account many different factors like product type, brand reputation, price point and given that the machine is sold as a premium product and the price paid was £1784.96 I believe this falls short of any one’s expectations, as far as quality and durability standards. A copy of this will be sent to trading standards.
Sages’ response, or get out clause, was the fact that I had sent the machine to a specialist Sage service/repair company in Bristol, and not their own. I had done this for two reasons: 1, trying to get hold of Sage customer service was impossible and 2, the warranty had expired a few months ago, therefore there was no apparent reason not to send it where I wish. But, at that stage I was not expecting such deterioration inside the machine.
Sage did offer a 15% discount off a new machine purchased from them, but if the first machine was faulty, there was no guarantee the second one I bought from them would be any better, so I declined, their derisory offer. – DO NOT BUY FROM A COFFEE MACHINE FROM SAGE
For those interested I have photographic evidence of the issues.
I repeat this machine was only just over 2 years old and cost £1784.96 - it is now useless. I have spoken again with the company I sent my Sage machine to for service, they specialise in the service and repair of Sage coffee machines, and they are disturb by your inference. We will see what trading standards say.

I can now understand why 25% of reviews on Sage Appliances are 2 star or below and 22% just 1 star. This is totally unacceptable for a modern day appliance. And it appears Sage's customer service is just as bad.
The latest update on this saga: since writing this review Sage have come back to me offering to repair the appliance. This is something that they should have offered as soon as I raised the problem with them. But it is now too late I have totally lost confidence in Sage and their products.
I reiterate that a coffee machine that costs £1784.96 and has very light usage should be more durable than my machine proved to be, please do not waste your money on Sage or their owners Breville, coffee machines.
Just doing a little more research the company sage appliances wrote this in 2013!!

In May 2013, the Group launched a range of 17 of its premium designed and developed products into the United Kingdom under a new Group owned brand called Sage™. The brand identity and positioning of Sage™ is aligned closely to the new global Breville brand identity and ‘food thinking’ strategy. Award winning kitchen appliances designed to inspire people to produce perfect food and beverage results in their own homes with ease. From espresso machines to food processors, the innovation in each appliance delights. The scents, sights and sounds of cooking awaken memories and create new ones. Shared with the people in your life who matter most. This is why we do what we do. Listen. Obsess. Innovate. Test. Refine. Design.

They openly admit their machines are premium designed and developed! So what went wrong with my machine. You said in 2013 you Listen. Obsess. Innovate. Test. Refine. Design. So you have obviously stopped that brand promise/positioning.

So to reiterate: the engineering of this machine is substandard and certainly does not meet the general understanding of durability and the customer service offered is abysmal. You will be throwing your money away if you purchase goods from Sage.

July 24, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY from Breville/Sage UAE

This is a very long story but I'll keep it short, before buying from them in their previous form as breville.ae, I visited their original location in Dubai and asked them, what would be the difference between buying the breville barista express from you for 500Dhs more than what I can find it online for? they said we have a service center, I told them not good enough, convince me about the 500Dhs extra that I am paying, the grey market website promised me replacement/repair if anything goes wrong, they said well if you buy from them we will not fix it for you if anything happens.

I ignore them and I went ahead and bought from that shady website and it was an Australian version of the breville barista express.

around one year and few months later, I wanted to get another one but the grey market website has already closed, and I found out that there is a new website for breville (it seemed that they opened a branch in UAE based on my assumptions, it was actually the same people I mentioned above). So I go ahead and buy from breville UAE for 3500Dhs assuming I will get a great machine.

the moment I got a cleaning light on the machine and I started the procedure of cleaning, the pressure gauge stopped working for some reason and then I take it all the way from Ras Al Khaimah to Dubai to check it out and when I reached there the gauge starts working when their "Technician" tested by making coffee, the guage seemed a bit off, and he did not have anything to test if the guage was operating accurately or not nonetheless he said its working now you can take it, I told them, I rather keep it here for you guys to check it and do whatever it needs I don't want to come back again, he said I dont see anything else that needs fixing so I take it back.

So I come to try it now, since he put the default settings, I wanted to reprogram the buttons to my preference and to my surprise everytime I program it, it keeps forgetting the settings I have used and so I take it back to them all the way from Ras Al Khaimah to Dubai and told them please check it, and during that visit I took another breville machine that I bought from them as a gift for a friend and had the pressure guage issue as well but didn't work at all. so I leave and I came back two days later after them giving me a call.
during that visit I also bought a 7500Dsh Ceado E37D grinder because I was happy with that employee that kept greeting me the first time and was very pleasant to speak with, and also the machine was 2500Dhs cheaper than other places so I decided to get it from them but never mind that.

I took the machines, mine back to Ras Al Khaimah, I hit the portafilter on the grinder button to check the hopper for excess coffee that might have been there when they tested it before I put my coffee and suddenly a screaming sound came from the grinder so I stopped and opened the hopper only to be amazed that whomever repaired this unit threw a screw inside the hopper for some reason and now it was permanently stuck and no way of getting it out without disassembly and I was like WOW, round 3.

I called them and told them the issue, they apologized as if it seems that they always get issues, and I told them I am not bringing it all the way back to Dubai for a 3rd time, the lady said we will send fetcher and please provide a box, I told them I have no boxes that suits the machine, she said ok then we will ask fetcher to do so, today fetcher comes to pick up the item, 10 minutes later he comes back and says I dont have a box and we dont do this service of providing the box so I took the machine from him.

I called breville again and the lady that picked up knew my case, she said well, sir you have to provide a box, I told her I don't have a box!, she said well thats that we cannot do anything (implying you have to bring it to Dubai) I said thanks but I think I will throw this machine because I am not up for more of this thanks! she hung up the line... I mean... what I journey.

to anyone who wants to buy a machine, DO NOT buy from breville UAE.

now here is the funny thing, that breville machine I got from a grey market website? works much better than both UAE imports, think about that now.

May 8, 2021
Unprompted review

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