Self Financial, Inc. Reviews 1,936

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 997 reviews, reviewers had a great experience with this company. Customers frequently highlight the positive user experience, finding the app simple and easy to navigate. Many appreciate the service for helping them improve their credit scores, often noting the clear communication and the ability to manage their accounts effortlessly. The process is consistently described as straightforward and effective for building credit. However, some people were dissatisfied with aspects of payment processing, mentioning issues with payments being returned or taking several days to complete, which sometimes led to confusion about due dates. Additionally, some reviewers were not happy with customer service, citing difficulties in reaching support, being transferred multiple times, or experiencing unhelpful responses to their inquiries, particularly concerning payment disputes or other sensitive inquiries.

What people talk about most

Payment

Users describe ambiguous interactions with payment. While some customers find it easy to pay in their account... See more

User experience

People report positive experiences with user experience. Many customers find the app and process easy to use,... See more

Service

Reviewers mention positive feedback about service. Many customers appreciate the service for helping them... See more

Application

Reviewers highlight positive aspects of the app, finding it easy to use and navigate, and beneficial for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express significant... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I love self very much it has been so extremely helpful with getting my credit from a zero to where I’m at now with a 680 or something! Only issue I have had recently is someone stole my card and made... See more

Rated 4 out of 5 stars

So far so good when I had to take my money out is it gonna charge me for taking my money out if it does this app sucks but if it does not then this app is good

Rated 5 out of 5 stars

I’ve used Self Lender several times to build and rebuild my credit, and it has truly made a difference. Every time I complete an account, they offer me higher credit limits, which is an amazing way to... See more

Rated 5 out of 5 stars

Because self visa credit cards gave me a great chance at building excellent credit, so long as I follow the rules like spend 30% of whatever the balanced, show one total amount. The real music is I s... See more


Company details

  1. Non-Bank Financial Service

Written by the company

4 Million Builders served, and counting. Self is a financial technology company with a mission to help people build credit, particularly those who are new to credit or who might not have access to traditional financial products.


Contact info

4.2

Great

TrustScore 4 out of 5

2K reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

I love it. I love it. I love it.

I absolutely love it! This card and credit builder, along with other tools, have aided in completely transformed my financial journey. In just over four months, I went from having no credit score at all to reaching 700+, and the impact has been nothing short of incredible. The growth was fast, substantial, and far beyond what I expected.

Beyond the score itself, it’s given me a whole new level of financial freedom and flexibility. I feel more confident, more empowered, and more in control of my future. My experience with Self has been smooth, seamless, and genuinely impressive from start to finish.

February 9, 2026
Unprompted review
Rated 1 out of 5 stars

Extremely disappointed with @SelfFinancial

Extremely disappointed with @SelfFinancial. I’ve spent over 90 minutes now being bounced in a transfer loop by customer service over a simple $2 transaction dispute. The cost of my time far exceeds the dispute, but the lack of support is unacceptable. Please have a supervisor contact me to resolve this.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Good low cost way to build credit

Good low cost way to build credit. It suggests several methods to build credit and has increased my credit score. I am pleased and do recommend. People complain about customer service but I honestly have had no need to contact them. Keep it simple and there will be no need for help.

February 11, 2026
Unprompted review
Rated 1 out of 5 stars

I had an issue with a service provider

I had an issue with a service provider. I unsubscribed months ago but was still being charged on my self credit card. I asked self to block the merchant but they refused and supposedly did an investigation. I was charged 4 times by the same service provider in the same day and self claimed I never unsubscribed therefore they refused to credit me and now I have to pay it back. I have screenshots showing I unsubscribed before I was charged. Honestly I’d give a negative review but I can’t. All I want is clarity on how self allowed a service to play with a client of theirs and get away with it.

February 2, 2026
Unprompted review
Rated 1 out of 5 stars

Seems very fraudulent.

The customer service is not worth having the card. I report fraud.They never investigated nor cancelled card.Email provided to obtain a new card does not work as well. When I called to report fraud I was told I was to be transferred to main customer service to be helped. After being transferred, hung up, and falsely transferred and two hours of my day off gone. I was told they can not just transfer you to customer service. Spoke with “manager” and nothing came of it but 100$ of my money being taken, card still active. Cancelling card

February 6, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent company

Excellent company. It's helped me raise my credit score for that I'm grateful. I don't like the interest with the new company. But I get it. I'm a American that has to rely on credit. My husband lost his job so I have to use credit more than I planned to. But overall happy with Self Inc.

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

Unacceptable and Unprofessional

Self Financial has been holding my payout from a credit builder account for over three months with absolutely no clear explanation or resolution. After having the account for months with no issues, I was suddenly told my funds are being withheld because they can’t “verify” my information.

What’s most frustrating is the complete lack of answers. Every time I contact customer service, I’m told the same vague response: “We’re conducting an investigation.” No timeline. No specifics. No accountability. Just my money sitting in limbo.

If you’re considering Self to help build credit, be warned: when it comes time to actually receive your own money, you may be met with delays, excuses, and zero transparency. Holding someone’s funds for months without answers is unacceptable and erodes all trust.

I would not recommend this company to anyone who values reliability, communication, or access to their own funds.

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Just Terrible - Just Say No - Run Away

Just terrible. When you call their toll-free number you get disconnected. You cannot conduct business through the support application --- there is very little you can do through it, and it is not informative. Also, beware of a business that does not readily provide an email address. My impression is they are hiding from their customers.

They are based out of Southlake TX. I think that is somewhere around Dallas.

My bank assisted me with blocking any future debits from this company. I cannot recommend them to anyone because they are simply not reachable. Until they fix their phone system and provide an email address, I cannot take them seriously as a business interested in helping consumers, and I am not sure why anyone else would. Forget about what they may have been before because this is what they are like today. Run away. Don't go near them.

February 2, 2026
Unprompted review

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