Selkiehaircare Reviews 

174
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. People genuinely love how soft, shiny, and healthy their hair feels after regularly using these innovative, eco-friendly products that significantly reduce plastic waste. Consumers frequently mention the helpful customer service and how easy it is to manage subscriptions or mix the formulas at home. Some reviewers were not happy with the overall formula, mentioning that it left their hair feeling dry, brittle, or difficult to brush out. A few customers also noted that the shampoo does not lather properly, meaning they had to use a large amount of product per wash.

What people talk about most

Product

Customers had positive experiences with product, often highlighting the eco-friendly powder-to-liquid concept... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the shampoo and conditioner... See more

User experience

People report positive experiences with user experience, noting that ordering, mixing the powder with water,... See more

Customer service

Consumers find customer service to be exceptionally delightful, frequently praising the prompt, helpful, and... See more

Value for money

Reviewers express general satisfaction regarding the value for money, noting that the product is well worth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great experience from selkie hair products. Refills arrive quickly after ordering and well packaged.The shampoo is suiting my menopausal hair and I am able to go alot longer inbetween washes. I think... See more

Rated 5 out of 5 stars

Purchased the starter kit and I'm loving how my hair feels and looks. Both the shampoo and conditioner are really helping my damaged hair (blonde and brittle). I'm also so impressed with the brand and... See more

Rated 5 out of 5 stars

I love that I dont through away shampoo or conditioner bottles anymore, and also than the environmental impact of transport is minimised as its sent as a power. The smell is really good, its cruelty f... See more

Rated 5 out of 5 stars

Customer service is always really helpful and quick to reply. The shampoo & conditioner make my hair feel amazing and as someone with wavy/frizzy hair it makes it feel much smoother and straighter in... See more



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

174 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 27% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(174)

88 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Left my hair like straw

I really really really wanted to love this. Saw it on dragons den, loved the lady and also the sustainability of the product. I bought straight after the show. I have normal shoulder length hair. You have to use a lot of the shampoo nearly a quarter of the bottle to shampoo my hair and although it feels silky and your hands, on your hair it feels like your washing your hair with a very cheap shower gel, made my hair feel like straw. The conditioner is also unusual, I had to use quite a lot and my hair just felt like straw, could hardly get a brush through it. Anyway I thought I would trust the process and dry it. Unfortunately, it has left my hair, dry and flyaway, so I had to throw away. I would try again though if there was a new version of it, as I like the idea of it of principle.

September 13, 2026
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi Penny, thank you for taking the time to write this, and we're really sorry it went so badly for you. We are absolutely always here to help and can give you tailored advice and try and rectify where things went wrong when we can speak to you directly. Please email us at hello@selkiehaircare.com with your order number and we'll put this right personally. The Selkie Team

Rated 5 out of 5 stars

Absolutely love this brand after seeing…

Absolutely love this brand after seeing it on Dragons Den! It has really helped my hair so much. It feels clean, healthy and just great. Loved making the kit too. A great small business that I will support!

September 12, 2026
Unprompted review
Rated 5 out of 5 stars

LOVE!

Really incredible products and great mission! Bought a few weeks ago and have been obsessed ever since. Hair feels so silky and smooth!

September 7, 2026
Unprompted review
Rated 5 out of 5 stars

Judgement Day…

I was a bit unsure at first but as soon as I used the shampoo and conditioner it felt lovely as did my hair after drying. Excellent value for money and great customer service. Very happy with my purchase and will continue to use 😊

August 8, 2026
Unprompted review
Rated 1 out of 5 stars

Not for me

Saw this on DD and loved the ‘green’ idea. Sadly I was very disappointed. You have to use a lot of shampoo, even on short hair and the conditioner left my hair like straw. Even when mixed you still don’t get a full bottle! Sadly not for me. Wouldn’t recommend.

September 10, 2026
Unprompted review
Rated 4 out of 5 stars

So far, so good

So far, so good.
So far, I am really happy with Selkie. I have Seborrheic Dermatitis, my hair feels much better, less itchiness, but it's still early days. I have bought a full subscription for my grand daughter, her condition is worse than mine and she will start using it very soon. From my perspective, there is less foaming, that is absolutely fine, my hair does feel clean and I now wash every 3 days. It maybe that I can leave it longer but that is not important. How my hair and scalp behave us most important. very good so far.

September 9, 2026
Unprompted review
Rated 5 out of 5 stars

This product has changed my life

I rarely do this but I just had to come on here and share what an amazing product Selkie is! I met Cicely at a Christmas market which is when I first bought Selkie and I’ve never looked back. I’ve always hated the texture of my hair but since using Selkie I feel so much more confident, and knowing that I’m choosing the sustainable option is also a huge plus! The starter kit is the best way to try it, but couldn’t recommend enough!

September 5, 2026
Unprompted review
Rated 5 out of 5 stars

AMAZING!

My sister put me onto Selkie about 6 weeks ago, and my hair has never looked better. I’ve noticed such a difference in shine. Brilliant!!

August 30, 2026
Unprompted review
Rated 5 out of 5 stars

Very impressed

Tried this after seeing it on Dragons Den and liked the fact that it’s vegan and cruelty free. Also the ethical aspect appeals to me. Very impressed with both the shampoo and conditioner after just one use. My hair feels lovely and light also the blonde highlights look brighter.

September 7, 2026
Unprompted review
Rated 3 out of 5 stars

Sadly not for me with naturally thick…

Sadly not for me with naturally thick curly hair that is hi-lighted. Didn’t feel that the conditioner was enough for my hair type, was left feeling like straw and was really difficult to brush. It’s shame because the concept is brilliant.

September 6, 2026
Unprompted review
Rated 5 out of 5 stars

Selkie is a winner

Selkie is a winner for me, and after seeing it on Dragons Den, I guess the Dragons all agree!
We all have a responsibility to seek out a more sustainable ethical alternative to products we use, and as a daily hair washer, this brand was a no brainer idea for me. It ticks all the boxes of sustainability, ethically sourced natural ingredients that clean and nourish , reduced carbon footprint, reduced water wastage, and fewer plastic bottles in landfill. The shampoo and conditioner clean my hair and leave it feeling and smelling fresh. It gives back natural definition to my wavy hair as it doesn't strip the hair of it's natural oils using sulphates. That was the only compromise for me, is to not feel a lather, but I now know that the lather is a result of adding SLS because we associate bubbles with clean, when actually they strip moisture, irritate, and cause hair loss. I'm not a scientist, I just wanted a solution, I'm happy to find a brand that has done the science bit for me.

August 28, 2026
Unprompted review
Rated 5 out of 5 stars

Great results from a few washes

Purchased the starter kit and I'm loving how my hair feels and looks. Both the shampoo and conditioner are really helping my damaged hair (blonde and brittle). I'm also so impressed with the brand and what they stand for (natural, no chemicals and eco) so they have a regular customer!

August 19, 2026
Unprompted review
Rated 2 out of 5 stars

I like others really wanted to love…

I like others really wanted to love this product but unfortunately I don’t. I have thick shoulder length hair and as the shampoo does not lather find it difficult to know if the shampoo has covered my hair so I end up using large amounts to make sure it has. The conditioner does not smooth or detangle my hair and I find it difficult to get a brush through it.

Sorry but I won’t be buying again 😔

September 6, 2026
Unprompted review
Rated 5 out of 5 stars

I’m 64 and since my early 50’s I’ve had…

I’m 64 and since my early 50’s I’ve had such a dry scalp. It’s been embarrassing to say the least. I saw Selkie advertised on Dragon’s Den so thought I would give it try.
After the first wash my dry scalp is so much better and the shine on my hair is amazing.
I would definitely recommend this product.

September 6, 2026
Unprompted review
Rated 2 out of 5 stars

So much wanting to like this

So much wanting to like this, I’ve used it twice & will use the rest of the product & hope somehow my hair adjusts over time. Unlikely to buy more if not. I have long grey hair which this product leaves brittle & flyaway. After use my hair looked presentable only after spending a fair bit of extra time with straighteners & serum.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

Not for me, sadly.

I really wanted to like this shampoo and conditioner but it really does not seem to suit my hair at all.
I followed the instructions to make it up and use it to the letter because thats just who I am. I could not get it to lather at all. I tried all the hints and tips but nothing worked.
I didnt like it how it left my hair feeling. It felt like there was product still in it but I had rinsed it throughly it felt thick and tacky not soft and bouncy like I expected.
I am left with shampoo and conditioner I cannot use. It would have been useful to have trial sizes as its not inexpensive and I am outside the return period. For reference I have medium length un dyed grey hair. I have gone back to my normal shampoo and my hair is soft bouncy and shiny. I just wanted a more ethical option. I will keep looking.

September 5, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look