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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the pricing to be very competitive, often noting that the company offered the best deals they could find on various products. The ordering process was frequently described as straightforward and efficient by many, and numerous customers were pleased with the prompt and well-packaged delivery of their items. However, some people were dissatisfied with aspects of the delivery service, citing unacceptably slow delivery times, issues with tracking, or packages arriving damaged. A few other people also felt that the products received did not always match the advertised specifications, such as incorrect RAM or storage. There were also occasional reports of difficulties with the ordering process itself, including glitches and order cancellations without notification.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. While some reviewers were very happy with... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise fast and prompt deliveries, with... See more

Order

Reviewers highlight ambiguous aspects of order. While some customers found the ordering process easy,... See more

Price

Users describe positive interactions with price. Many customers found prices to be competitive and... See more

Service

Customers had ambiguous experiences with service. Many reviewers expressed dissatisfaction, citing issues... See more

Based on these reviews

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

I have searched all offers on this TV and EE's was the best I could find. So far it lives up to expctations - time will tell. However, delivery was unacceptably slow. Stated as being 1 -3 days but i... See more

Rated 4 out of 5 stars

The price of the television was really good. The delivery guy was very polite, friendly and helpful. The only thing that spoiled the experience was the tracking. I was not able to track my delivery as... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more


Company details

  1. Electronics Store
  2. Cell Phone Store
  3. Hi-fi shop
  4. Photo Shop
  5. Telecommunications Service Provider
  6. TV store

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 19% of negative reviews

Typically replies within 2 weeks

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Rated 3 out of 5 stars

Poor customer service

Prices and credit terms are reasonably competitive.
However trying to cancel a nightmare, even before despatch. Which was contradictory, don't offer the facility to cancel then don't have the option on the order
Customer service friendly but don't ring back as promised, different promises/ assurances with each agent. Reasonable customer complaint escalation process. However can not recommend this company.

March 13, 2026
Unprompted review
Rated 1 out of 5 stars

Bad Customer Service. I am aware it’s partly my fault but…

I am aware it’s partly my fault but after being with EE for 19 years on a rolling contract of £17.50 per month I changed to Lebara £5 per month including EU roaming so exactly the same for £12.50 a month cheaper (£150 a year) unfortunately I wasn’t told I needed to ring EE by the person in the shop so I just stopped my DD in November 25. This week I received a Final demand for £37.71 it said they had suspended my account. I went in store to pay it to be told it had now increased to £55 even though the number had already been suspended so could not be used. I was informed I had to pay the full amount which I did. I would certainly recommend anyone thinking of taking out an account to look elsewhere as a customer of £19 years having paid a few thousands of pounds to the company they could not give me a discount off the account that was actually no longer working I strongly recommend Lebara

February 26, 2026
Unprompted review
Rated 1 out of 5 stars

NEVER go in an EE store.

I've been with EE since they were T-Mobile. Dealing with them on the phone and online is fine, but never enter one of those stores if you know what's good for you!!

The staff are all on commission based income so they'll sell you whatever gets them a decent payday, however useless it might be for you.
I'd had problems with a device and the store manager attempted to fix it by brutalising it with a screwdriver he pulled out of his pocket (which on its own makes me uncomfortable). He then blamed me, saying I had broken it.. obviously this is all on camera but I don't think these guys are the brightest of buttons.
They've done this kind of thing to me several times but it all came to a head 2 years ago when I was seated in the shop waiting to be assisted feeling like I was about to keel over.
After exerting the least amount of effort possible, the guy serving me spent 20 minutes pushing security cameras to me. I live in a block of 4 units for elderly and disabled persons
In an attempt to stop him doing this, I mentioned that I needed a laptop for uni that September. He then pulled out a Chromebook, insistent that it's what I wanted.
This thing was so heavy that before reaching the end of the street, it had fallen through the bottom of the bag. Returning to the store, ha just added another bag which lasted until I reached the bus stop.
I could barely pick it up, so it wasn't coming to uni with me. The words "Not fit for purpose" come to mind.
I had paid 3 times what it was worth and it's ruined 2 years of my life (which is precious time for the chronically ill).
That's pretty shameful behaviour.

January 30, 2025
Unprompted review
Rated 1 out of 5 stars

EE and DHL terrible customer service

I ordered a Wireless Thermostat from EE in the Black Friday sales.
I got a message from DHL to say that I had signed for the package a couple of days later even though I was not in at the time. DHL then posted a photo of my package on a windowsill that was not a window on my house.
After two weeks of trying to get some action, I have been fobbed off with a response saying it might be another 21 days before anything happens. This for a promised 1 to 2 day delivery.
I won't be shopping with them again.

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

They sent a television with a broken…

They sent a television with a broken screen . The packing box did not show any sign of damage. The only method of contact was by email, they take at least 48 hours to reply ! Apparently the only one in stock, they offered no replacement and it took the best part of a month to arrange collection. I have to say their customer service is terrible.

September 24, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid EE Store – terrible experience

I ordered a 4TB drive from EE Store, which turned out to be a terrible, terrible, terrible mistake that I’m still seething over. The order went through fine, but after several days with no communication, I contacted their customer service to ask if they could cancel it so I could buy elsewhere and get faster shipping. Not long after sending that email, the item suddenly arrived.

Unfortunately, the drive was an OEM model, meaning there’s no manufacturer’s warranty – it even says so clearly on the front label. I emailed EE Store again to complain and request a return, but was told that I’d have to pay the return postage myself. In short, they sold me an OEM drive instead of a retail one...

At this point, I’m getting nowhere with EE Store, so I’ll be involving my credit card provider to resolve it.

Also, be aware that the only way to contact them is by email. They don’t list a phone number, and it can take days to get a response. I had to send multiple messages just to get an acknowledgment.

Never again. I’ve learned my lesson with EE Store.

September 23, 2025
Unprompted review
Rated 1 out of 5 stars

Awful communication

Awful communication
I couldn’t find any proper number related to my inquiry.
Everyone was passing me to different departments.
Delivery company didn’t accommodate delivery times to my needs and I had to get a day off.
Awful experience and I never ever buy anything from EE store for sure

October 1, 2025
Unprompted review
Rated 1 out of 5 stars

Faulty Television …

This is my first ever interaction with EE and it has been frustrating from start to finish. I bought a television from the website, set my account up with ease, however it got worse from there on..to my frustration the television doesn’t work, it took me a couple of days to get hold of someone, however not verbally but via email, the only voice is via the delivery company.. still to say, nearly a week later, I have a faulty television and waiting for a date when they will collect and then offer a credit.. I was hoping for a replacement but it appears EE don’t do replacements!!!

October 2, 2025
Unprompted review
Rated 3 out of 5 stars

Software issues

I recently purchased the advanced digital voice phone with alexa from the EE store online. Ordering was easy and delivery was within 7 days. Now I've got the phone i am happy with it. I found the set up easy to do, but my contacts didn't automatically transfer over from my old phone i had to do this manually. Also In the user guide it says you can adjust the colour on the screen but when i followed the instructions in the display option it wasn't allowing to do this for some reason. I contacted BT/EE about the problem and I was told there was a software issue with some of these handsets, and i was offered either a replacement handset or if I prefer keep the phone and wait for the software to be updated in the near future. I opted to hold onto the phone for now. I am a bit disappointed this is happening on a new handset. Why are EE selling phones with a problem with the software. I find this deceiving and unprofessional hence reason for 3 stars. I hope the software issue gets resolved quickly.

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

I would give zero stars if I could

I would give zero stars if I could.

I bought an Apple pen online and it didn’t work. I contacted EE who told me that I needed to get a fault code from Apple. I had to go in store to do this (giving up time from work - why should it be on me to do this when I have received faulty goods?) where Apple confirmed the pen didn’t work but more importantly, that the pen was ‘sold’ over two years ago. The pen was sold to me as new. Disgusted, I went into the EE store to ask for a refund. They said they couldn’t help as the pen was bought online. I emailed EE online again, attaching a copy of the Apple product report, and I have heard nothing. I was sold a ‘dud’, am £80 out of pocket and no-one will help. Appalling customer experience. I won’t use EE again.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Earphone order issues/lies

Ordered a pair of earphones on August 31st,
Said Delivery 1-3 days, didn’t arrive so I put in a cancellation request which was ignored, after it said it would be dispatched after 28 days on my order. Will not be shopping with EE again. This is unacceptable.

August 31, 2025
Unprompted review
Rated 5 out of 5 stars

Very happy with my new TV

Very happy with my new TV. I was amazed at the price and was a little doubtful but I am chuffed with my new smart UHD telly and the price made it even better !
Everything went as clockwork, inc the delivery and as I say, very happy

October 6, 2025
Unprompted review
Rated 3 out of 5 stars

Beware - misleading advertising!

Beware - misleading advertising! I purchased a grade A, Lenovo Tab M8 (4th Gen 2024) that was advertised as having 4Gb of RAM and 64Gb of inbuilt storage. I have saved a copy of the web page as proof. The item I received has 3Gb of RAM and 32Gb of inbuilt storage. The tablet is in good condition and works well, but the higher spec model would have worked much better and have accommodated more apps etc.

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

Still no TV…

Ordered a TV on 26th sept and now it’s 6th October, online said would be delivered within 2-3 working days.. over a full week has now passed and still no sign of the tv. Received a email today from EE asking how they did..

October 6, 2025
Unprompted review

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