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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their excellent quality and durability, often highlighting how well they maintain drink temperatures, keeping beverages cold for extended periods or hot for hours. Many people appreciate the attractive designs and colors available, finding the items both functional and aesthetically pleasing. However, some customers experienced issues with customer service, describing it as unhelpful or slow to respond to concerns about product defects or order problems. There were also occasional reports of products not performing as expected, such as bottles leaking or food flasks failing to keep food warm for a sufficient duration. Additionally, a few individuals noted that some products, like certain cups, were not compatible with standard car cup holders.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality and... See more

Quality

Users describe positive interactions with quality. Many customers praise the excellent build quality and... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Order

Clients share ambiguous opinions on order experiences. Some customers found the ordering process easy and... See more

Value for money

Reviewers mention ambiguous feedback about value for money. While some customers praise the products as... See more

Based on these reviews

Rated 4 out of 5 stars

I bought a SHO cup several months ago. I now have 6. They are so good its turning into a bit of an addiction buying them. The patterned cups are particularly lovely and I get alot of compliments when... See more

Rated 4 out of 5 stars

I’ve had a black leopard Calix coffee cup for a while and love it so have had the cream coloured version for my birthday. Love them, they keep my coffee hot for hours but the hole in the lid means if... See more

Rated 3 out of 5 stars

I bought a Calix cup in the Halloween design, which LOOKS gorgeous, but the lids are awful! The metal straw/lid is really impractical, and the 'hot' lid isnt suitable for hot drinks as....in their wor... See more

Rated 5 out of 5 stars

Excellent quality products and brilliant customer service. Needed a replacement lid for a cup but they don't sell them on their site, however contacted customer service and they sorted a replacement o... See more


Company details

  1. Clothing Store

Information provided by various external sources

Hello! We're SHO and we're all about delivering value to everyone we encounter. We do this by providing really useful products, by focusing on delivering the best customer service known to man(!) and by donating 10% of our profits to a lovely charity c...


Contact info

3.8

Great

TrustScore 4 out of 5

427 reviews

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How this company uses Trustpilot

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Rated 1 out of 5 stars

Don’t order, scam company!!!!!

It was a gift from my child to her father, she chooses it. On 17th received an email that my order is on the way and will be with me by December 23. On royal mail website no more updates till now, just we’re expecting it. I’m very disappointed and can’t describe how my daughter feels. Scam company!!!

December 25, 2025
Unprompted review
Rated 2 out of 5 stars

Lifetime guarantee not honoured

They have a lifetime guarantee that they don’t honour. They’ll make it as difficult as possible to not send replacements out, even for something that costs a fiver! We have two of their straw and lid bottles and one started leaking. They sent a lengthy emailing explaining that we perhaps cleaned it wrong, the silicone may have been lost etc etc I didn’t have time for back and forth on emails for a replacement item that cost £5 or even to send videos across.

November 29, 2025
Unprompted review
Rated 1 out of 5 stars

Claims it's Cup holder friendly... It's not

I've bought from sho many times and love their cups but they aren't cup holder friendly. Their XL tumbler claims to be cup holder friendly so I ordered one. Not only is it not cup holder friendly but it's based is bigger than their other cups! I contacted them explain it was very misleading and they should state it is only compatible with some cars and they said it was my fault for not checking the dimensions. It's too big for both my cars so not just a fluke. Very disappointed with their response/attitude, and although planning to buy stuff from them as Xmas gifts will now be changing brands.

December 13, 2025
Unprompted review
Rated 1 out of 5 stars

Is not leak proof

I have the SHO Guzzler. It became apparent after about a day or two of using it that it would leak quite profusely despite being marketed as leak free. I contacted SHO and they kindly sent me a new lid to try. This lid also leaks. I also noticed if you take the straw element out, there was a black mould substance pooled in the lid which must be where the water is leaking and pooling around the outside of the straw. Absolutely foul and not fit for purpose. Given the amount of bottles in the market for that price I’m gutted I spent my money here

December 7, 2025
Unprompted review
Rated 1 out of 5 stars

Delayed item with NO tracking

Ordered a personalised gift for my friend and it was dispatched on 28th November. It’s not arrived and communication just says ‘sorry we have an unprecedented amount of calls and queries’ - not a surprise. Royal Mail tracking is blank and it was supposed to be here within 48 hours.

November 28, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing Engraving & Condescending Support

I ordered a personally engraved bottle from SHO for my little one. The bottle itself is great – the build quality and design are brilliant. Unfortunately, the engraving really let the whole experience down.

The engraving I received was shockingly poor for the extra cost. It was much smaller than expected and placed in a very unnoticeable spot on the bottle. I shared images with the support team, and they responded with screenshots from their own website showing how the engraving should look, which was significantly better than what I got.

What made the situation worse was the customer support response. Instead of acknowledging the issue, the tone came across as condescending. Phrases like “sounds like you missed this” felt dismissive, especially when I had provided clear evidence of the discrepancy.

Overall, a disappointing experience for what should have been a special personalised gift. The product itself is great, but the engraving quality and customer service need serious improvement.

November 28, 2025
Unprompted review
Rated 5 out of 5 stars

Does the job and looks good

We took the newt with milk in with us on a weekend away. The shape fits into the bottle holder on the side of the Weekender bag and it kept our milk cold for both days.
Like the shape too and the fact it comes apart for cleaning. Win/win.

November 23, 2025
Unprompted review
Rated 1 out of 5 stars

Never again - Slow and unhelpful!!

I’m really disappointed with my experience ordering from Sho. I placed my order 7 days ago and still haven’t received the bottle. I ordered it expecting the usual 24–48 hour delivery that most companies manage these days. When it didn’t arrive, I became concerned it had gone missing and tried to contact them — only to discover there’s no phone number, so everything has to be done via email.

The customer service has been equally underwhelming. Rather than apologising or trying to help, they simply pointed out that their long dispatch and delivery times are “within their terms” and told me to keep waiting. Seven days though… seriously? It’s absurd in 2025.

Safe to say they won’t be getting my business again.

November 14, 2025
Unprompted review
Rated 2 out of 5 stars

Beautiful but not really fit for purpose

I bought the coffee mug, water bottle and food flask. They arrived swiftly in gorgeous packaging. All are beautiful to look at but the water bottle nozzle leaks, the food flask does not keep food warm and to reach the last half of the liquid in the coffee mug you have to take the lid off due to the shape of the mug. Would I buy again? No. I need a food flask that keeps food warm longer than a couple of hours so im having to buy another.

November 17, 2025
Unprompted review
Rated 1 out of 5 stars

Some products much better than others

I attempted to review this product two days ago with what was a two star review directly on the sho website. The review has for some reason not been published, so I am now rewriting this review as a 1 start review.

I was a repeat customer to sho, having bought both my family and myself XL Tumblers last Christmas (three in total). The tumblers have been brilliant and have held up fantastically. As a result, when my old water bottle broke I bought myself a raspberry 950ml guzzler. Having been out of the box for less than five hours, it was knocked over and immediately dented. It had never left my kitchen and appears incredibly fragile. I contacted sho to find out if there was a chance this was a faulty product as it is so much more delicate than the XL tumbler. They responded to say that this was an expected issue, and was not covered by any warranty. I am disappointed that I have bought something that clearly will not last and will only add to landfill. I don't expect this item to last the year, and would not recommend it to any other customers. I also find it incredibly disingenuous that sho is clearly filtering the reviews that can appear on their site.

November 2, 2025
Unprompted review
Rated 2 out of 5 stars

Bought a food flasks from sho, and it doesn't keep food hot

Bought a food flasks from sho. Followed manufacturing instructions to pre heat with hot water. Does NOT keep food hot. It does seem to be leak proof, but a pointless purchase as it was bought to keep food hot. A lot of people on their fb page saying the same. You can get products that do a much better job for cheaper from other places.

October 10, 2024
Unprompted review

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