Following my conversations with the sigma sports team members I decided to purchase a new Specialize 3D saddle its early days but will give a review of the saddle soon The guys at the shop were gre... See more
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Very simple to return and exchange some road cycling shoes that didnt fit that Id bought on line. Also picked up a couple of other items in store and had an opportunity to have a quick look at an amaz... See more
Genuinely the best service I have ever received, from the moment I placed my order online right up until I came in Kristina has been AMAZING. They were super helpful with absolutely everything I asked... See more
Good directions to the store. Parking beside shop - excellent as I was tight for time and parking in Letchworth is like gold dust! The young lady on the upper floor, Kristina, set up all informatio... See more
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Great in shop experience
For years I’ve been buying shoes on line, ending up with something not quite right. I bit the bullet and drove to the Letchworth store for advice and a fitting. Came away very clear about what works for me, thanks to a very patient Carolyn who helped me find a pair of Lakes that are the best shoes I’ve ever owned
May use AI-assist with repliesRead more
Great help and service in Sigma…
Great help and service in Sigma Letchworth

Reply from Sigma Sports - Letchworth
Great Service and Product Knowledge
Thank you Carolyn with your help and knowledge I feel like I've made the right choices today

Reply from Sigma Sports - Letchworth
Customer Service excellence
Visited Sigma Sports for the first time and was served by Carolyn. Was buying new bib shorts and helmet. Carolyn was not only extremely knowledgeable she took the time to try various options until we found a good fit. Couldn’t recommend more highly.

Reply from Sigma Sports - Letchworth
Great staff, great selection
Staff were very knowledgeable and had lots of relevant experience of the type of cycling that I do

Reply from Sigma Sports - Letchworth
Great service from Kristina at…
Great service from Kristina at Letchworth Garden City very knowledgeable on products made buying a new bike easy and effortless from start to finish, would definitely recommend this place.

Reply from Sigma Sports - Letchworth
Fantastic experience buying my new…
Fantastic experience buying my new Pinarello X7 from Caroline who was full of knowledge and sensible advice. A very enjoyable experience from start to finish. Cannot recommend highly enough 🙌🏼🚴🏼♂️👌🏼

Reply from Sigma Sports - Letchworth
Great service from Caroline
Great service from Caroline helping me try a few sizes and advised on fit for a helmet and glasses that were good for me

Reply from Sigma Sports - Letchworth
New bike day
I have just bought a new bike from Sigma Letchworth and I have to say the service I received was excellent. I received honest advice and Sam showed great patience with me, changing my mind almost daily. The pricing was certainly competetive too.

Reply from Sigma Sports - Letchworth
Wonderful staff and help with shoes
Very knowledgeable and friendly staff, Catelyn, that helped me pick out and fit many different shoe sizes and brands. Relaxed and friendly vibes all around, definitely coming back.

Reply from Sigma Sports - Letchworth
Perfect customer care!
The whole experience of buying my bike with Sigma was perfect. They knew exactly what I needed when I went in unsure of what to get. Kristina was amazing with helping me get everything set up, fitting me to my bike and helping me sort all my accessories. Will 100% be a regular in the Letchworth store.

Reply from Sigma Sports - Letchworth
Reunited
Giant back after it's first service at Sigma Sports Letchworth (but still in the safe hands of Eben). Really appreciate him taking me through what's been done (and also for not judging me for taking my bike in in such a state of disrepair - thank you for making her as good as knew!).

Reply from Sigma Sports - Letchworth
Alex Walker was brilliant from start to…
Alex Walker was brilliant from start to finish in helping me source the right bike and accessories. His knowledge and enthusiasm surpassed my expectations. I have recommended family to Alex to help them with their next bike upgrade. Thanks again Alex

Reply from Sigma Sports - Letchworth
Sigma sports always provide a great…
Sigma sports always provide a great customer experience, regardless of what you are purchasing. Whether that’s measuring up for accurate frame size or sourcing non-stock items for finishing off your bike the way that works for you. I’ve been a customer for many years and will continue to recommend these guys. Special thanks to Alex in Letchworth for dealing with my impatience (nbd is always exciting).

Reply from Sigma Sports - Letchworth
Tyred of poor service? Choose Sigma Sports
I had a manufacturer defect in one of my almost new tyres during a ride 2 days before a cycling trip away. Nightmare. But… from an online customer services chat first thing the next day, to a phone call to the staff at Letchworth, the tyre was replaced with similar in stock (and fitted!) within a few hours. They even did a deal on the rear tyre to make them match. All sorted and back on the road. The staff were incredible, a good laugh and really wanted to help my situation to right the issue. I’ve ordered from sigma in the past and would choose to order from them as a priority in future based on this. Flawless. And thank you again.

Reply from Sigma Sports - Letchworth

Reply from Sigma Sports - Letchworth
Comms can be more proactive
Generally I'm quite pleased with Sigma Sports, but with the most recent order I have been left a little disappointed. Appreciate there were delays the order, which i understand, but there should have been proactive updating from their side and not having me chase.

Reply from Sigma Sports - Letchworth
Sunglasses
I wanted a pair of sports sunglasses and Caroline was very knowledgeable in advising me on the right pair for my purposes. I am very happy with my purchase and would definitely recommend Sigma Sports.

Reply from Sigma Sports - Letchworth
I had a problem with a bar bag I…
I had a problem with a bar bag I purchased 2 weeks ago and today was the first time I had had a chance to take it back.
I was not to sure if it was me or a fault with the bag as it won't stay attached to the bars. Kristina had a look and confirmed it was a fault with the bag and changed it for a different type. Nothing was an issue and she listened when I explained the problem before investigating the issue.
Great friendly service thank you.

Reply from Sigma Sports - Letchworth
Another first class experience at Sigma…
Another first class experience at Sigma sports.
Shout out to Carolyn and Alex who were super helpful as always with their professional, efficient advice . Thank you!

Reply from Sigma Sports - Letchworth
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