Will, at the Oakham store did what was promised and after collection of my shoes I didn't have to mess about setting up the cleats he had done it perfectly, all I had to do is put them on and ride. Fi... See more
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“5 STAR Service as always” - I ordered online to Collect in store, it was some shoes and cleats, the team made sure my shoes fitted properly and swapped my cleats, as I had ordered the wrong ones, onc... See more
Visited Sigma, as needed new bib shorts, helmet and was also looking for a new bike computer. As all previous visits very helpful staff and welcoming store. The store does have limited stock but ther... See more
Ordered a Fidlock water bottle & holder. They set an expected ETA and it arrived before the date. Definitely would order again from Sigma
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
South Street, LE15 6HY, Oakham, England, United Kingdom
- 0333 006 8833
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Always great service here the team
Always great service here from Will, Zoe and the team
Excellent bike shop with super helpful staff
The store itself is a great environment; nicely laid-out, well-stocked, clean and tidy, good bike fitting facilities, with a decent number of parking spaces out front. The chap who helped me, Kane, was knowledgeable, polite, and friendly, and took the time to give me the advice that I needed. I couldn't fault the experience.
Brilliant experience
Andrew was great and very patient as we worked through a myriad of minor tweaks to get me comfortable on the bike
Return of tyres purchased in October
I purchased tyres in October for some new wheels but as I do not ride outdoors in the winter, I have only just come to fit the tyres.
Try as I may, I have not been able to fit the tyres and have had to buy some others, so I took the tyres back today to the Oakham store and they refunded without any questions asked.
Sigma service is second to none!
Excellent friendly service. Followed by a prompt email to advise me that my item was ready to collect. Highly recommended
Excellent service
A very very good experience purchasing a bike through the Oakham store. I initially had a bike fit with Uldis who was fantastic: friendly, thorough and most importantly made big improvements on my current road bike. Following the bike fit we chose a bike that was appropriate for me based off the results.
For the bike selection and sale I was looked after by Will McCabe. Got to say I was really impressed by Will - very patient, excellent communication, and just easy to deal with which made for a really pleasant experience. He really does put customer service at the top of his priorities, and actually every staff member I’ve dealt with at Oakham has been top tier. Great team and great buying experience. I’m delighted with my new bike that I picked up today. If the after sales service lives up to the buying experience then I see myself using Sigma for a very long time.
Great Advice & personal service
Big thanks to Josh in Oakham who made the experience very satisfactory. Great advice in helping me to choose an endurance focused bike (moving away from my old aero one) but finding one that was still sporty & light. Good advice on fit (moved to slightly narrower bars and a slightly smaller frame than I thought I needed). All good, thanks Josh
Sigma Mechanics
Hi Ben,
Just wanted to say what a fantastic job you’ve done once again on my Basso bike — absolutely spot on.
You consistently deliver a great service, always super helpful and clearly know your stuff. It really doesn’t go unnoticed.
Keep up the great work — top-class support as always.
Thanks,
Alan
Top firm to deal with
Top firm to deal with
Did what it said on the tin !!!
No messing
Item arrived on time
PERFECT
will defo us again 😊
Bike fit Guru
An extraordinary bike fit delivered by a genuine and highly skilled professional. I would have paid double for the advice and the level of comfort achieved in such a short time. Andrew has the skill of de-mystifying the process and enabling an open and comfortable dialogue that allows you to ask any question no matter how stupid ! Worth his weight in gold !
Excellent all round.
Excellent all round.
Came very well recommended. Very easy appointment booking. Efficient, very knowledgable and thoroughly comprehensive assessment of my needs, bike options and bike fitting. Likewise, excellent information at final fitting and handover once bike stocked (which was also very timely). Thank you Will.
James was extremely knowledgeable and…
James was extremely knowledgeable and spent a long time with me to make sure I chose the best bike, with no pressure and no question unanswered.
Worth every penny!
Uldis really took his time to understand exactly what I needed and then greatly improved my comfort on the bike, looking at my whole position. Absolutely worth the investment. Uldis was also very friendly and informative - a really good experience all round.
Andrew Shore Bike Fit Experience
This review is specifically for the bike fitter Andrew Shore rather than the shop itself.
I had an amazing bike fit with Andrew at Sigma. Having previously had a couple of different bike fits elsewhere, I can confidently say this was on another level in terms of comprehensiveness and attention to detail. Since the session, I’ve been enjoying pain-free and noticeably more powerful riding — it’s made a huge difference.
Andrew was easy to talk to, approachable, and very respectful of all my wishes throughout the process. He welcomed and thoroughly answered every question I had, clearly demonstrating his excellent understanding of biomechanics and depth of experience in the field. Nothing felt rushed; the entire session was thorough and focused on getting everything exactly right.
I would absolutely recommend Andrew and will be returning specifically to him for all of my bikes in the future.
Great service from Will …
Great service from Will at the Oakham branch. From the initial bike fit to the handover of the bike was very easy. The whole process was professional with Great knowledge and communications throughout. I never felt rushed or pressured, would highly recommend.
Great from start to finish
From start to finish, a wonderful customer experience. I made a mistake and ordered to the wrong store, so I messaged the WhatsApp chat service and it was re-routed with no bother at all. Once it arrived I received a text, so I went to the store to collect. The staff were all really lovely, welcoming, and helpful. The bike-shop dog was a highlight also.
Thorough bike fit without complications
Andrew is personable and professional. He explains enough of the dark art of bike-fitting without blinding you with complications. He listened and gave advice that seems to make perfect sense. I went away with a lot of questions I'd had in my mind answered. I know my bike is set up to suit me and it's not the bike letting the body down! On with the season now!
the service
the service , from the initial phone call , to being welcomed into the store to Josh sales service was excellent
Josh was very helpful
Josh was very helpful, considerate and non pressurising
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