Will, at the Oakham store did what was promised and after collection of my shoes I didn't have to mess about setting up the cleats he had done it perfectly, all I had to do is put them on and ride. Fi... See more
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“5 STAR Service as always” - I ordered online to Collect in store, it was some shoes and cleats, the team made sure my shoes fitted properly and swapped my cleats, as I had ordered the wrong ones, onc... See more
Visited Sigma, as needed new bib shorts, helmet and was also looking for a new bike computer. As all previous visits very helpful staff and welcoming store. The store does have limited stock but ther... See more
Ordered a Fidlock water bottle & holder. They set an expected ETA and it arrived before the date. Definitely would order again from Sigma
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
South Street, LE15 6HY, Oakham, England, United Kingdom
- 0333 006 8833
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Will was superb from start to finish
Will was superb from start to finish, helping me choose the right bike explaining the pros and cons, keeping me updated on progress and a great handover, excellent service, thank you Bob
I travelled up from London specifically…
I travelled up from London specifically to visit Sigma Sports Oakham after a personal recommendation, and I am genuinely glad I did.
I booked a bike fit with Andrew Shore and, as a complete day-one beginner to cycling, I wasn't entirely sure what I was walking into. Andrew made it comfortable straight away. He was calm, friendly, and very generous with both his time and his knowledge, without ever talking down to me or overcomplicating things.
What stood out most was how well he listened. He took the time to understand what I wanted from cycling and where I am actually at, rather than where I might end up someday. Everything was explained clearly and practically, which made a big difference as someone new to all of this.
Crucially, there was no sales pressure at all. I never felt like I was being nudged towards upgrades or bundled into buying things I did not need. That lack of pressure made the experience far more relaxed, and it is the main reason I would happily go back.
A very solid, reassuring experience overall. If you are new to cycling and want honest advice rather than overly sales-driven, I would strongly recommend Andrew and the Oakham team. They know what they are doing!
First class service
First class service from walking through the door, to leaving with a new machine. Thanks Ian.
Purchased my aethos today with the help…
Purchased my aethos today with the help of the great staff at shop. Very hospitable. Would highly recommend & will definitely be buying again from them in the near future.
Polite and very knowledgeable staff…
Polite and very knowledgeable staff made me feel very welcome in store.
Paul Bishop was very knowledgable and…
Paul Bishop was very knowledgable and detailed and supportive througout the purchase and handover process
Oakham Sigma always an awesome place to…
Oakham Sigma always an awesome place to visit, such a welcoming, friendly and expert team, my go to for all things cycling
Online or in store - Sigma Sports provide a very professional service
Placed an online order - it was easy enough to find what I wanted and there is a comprehensive range of cycling products. Nicely packaged and delivered in good time. Separately, the cycling specialists / staff at Oakham when I popped in the store were friendly, knowledgeable and professional.
Customer Service Staff and Mechanics…
Customer Service Staff and Mechanics were really polite really efficient and value for Money
Really impressed with how they dealt with any questions
May use AI-assist with repliesRead more
I usually love visiting Sigma Sports…
I usually love visiting the Sigma Sports Oakham store, normally very attentive and polite. This mornings experience went in reverse… I was ignored for several minutes waiting at the counter whilst there was staff free throughout the store. Then a Sigma assistant finally walked up to the counter where I attempted to make eye contact, and I even said “Hi”, only to be blanked as if I was invisible. He walked past me twice ignoring me completely. I eventually got served by the chap manning in the Service Workshop counter who was really pleasant. The assistant that had ignored me previously finally said hello but their tone and body language was not approachable and pleasant, which like I’ve said is completely out of the ordinary experience I usually have. Hopefully just a blip in an otherwise pleasant history.

Reply from Sigma Sports - Oakham
Fantastic Staff and customer service.
Easy and reassuring process from start to finish
Kane was really communicative throughout the whole purchasing process, very prompt to respond to queries. I collected the new bike today, it was very carefully fitted, seat height, pedals, etc. and with every aspect clearly explained, and no condescending comments, despite my lack of technical bike knowledge! Really helpful with the finance process too. Would definitely recommend. The bike is quite pretty and shiny too!
Good service
Didn't have item in shop but Will was very helpful and ordered for me to hopefully be delivered before Xmas .
Excellent Product
Thanks for the great service, at competitive prices and prompt delivery.
Merry Xmas.
Have been use sigma sport for few years…
Have been use sigma sport for few years ,mostly bike cleaning products and bike services, cycling ware .never disappointed. Delivery on time,well packed ,they have a good solid team ,friendly and professional. Highly recommend 👌
Sigma Sports Oakham
First class service from start to finish. I was interested in purchasing a Pinarello. Will was fantastic at providing quick feedback to my questions and very supportive throughout. He made the whole ordering process easy and assured me I was in safe hands. Coming from Scotland I was apprehensive travelling 6 hours each way but I had nothing to worry about. On the day Uldis was excellent and took time at every stage of the fitting process to make sure that I had the bike set-up for me. A very personal experience which really made the day very special. The mechanic also quickly adjusted any changes identified by Uldis which on the day was brilliant.
Both Will and Uldis really set the benchmark that any other cycle shops can only dream of emulating. I would have no hesitation to travelling that same distance again for any future purchases.
My wife and I would also like to thank Stevie Nicks who enhanced the customer experience. Many thanks to the team at Oakham, you all surpassed my expectations. Many thanks.
These sports clothes are SOOOOO sigma…
These sports clothes are SOOOOO sigma 😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎😎 it makes me feel so sigma when i shop here. I am THE sigma
I can’t fault Sigma and now use them in…
I can’t fault Sigma and now use them in preference where possible. Support is always top notch, the ability to order with a deposit then try is invaluable and nothing is too much trouble.
What’s App support is new to me
What’s App support is new to me, normally the contact us is an email chain where you feel you wait forever.
This is a novel and very quick, efficient and effective method that rates as 5 star for me.
Awesome support and the experience in store on collection was second to none apse.
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