Sigma Sports - Oakham Reviews 

557
TrustScore 5 out of 5

4.9

South Street, LE15 6HY Oakham, England, GB


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Rated 5 out of 5 stars

Will, at the Oakham store did what was promised and after collection of my shoes I didn't have to mess about setting up the cleats he had done it perfectly, all I had to do is put them on and ride. Fi... See more

Rated 5 out of 5 stars

“5 STAR Service as always” - I ordered online to Collect in store, it was some shoes and cleats, the team made sure my shoes fitted properly and swapped my cleats, as I had ordered the wrong ones, onc... See more

Rated 5 out of 5 stars

Visited Sigma, as needed new bib shorts, helmet and was also looking for a new bike computer. As all previous visits very helpful staff and welcoming store. The store does have limited stock but ther... See more

Rated 5 out of 5 stars

Ordered a Fidlock water bottle & holder. They set an expected ETA and it arrived before the date. Definitely would order again from Sigma


Company details

  1. Bicycle Store
  2. Bike Accessories Store
  3. Running Store

Written by the company

We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.

About Sigma Sports

Written by the company

Easy Returns!
Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
Free UK Delivery!
We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
Save £25 Off Your First Order
New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
0% Finance
Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
Worldwide Delivery
Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
Shop on the Sigma Sports app!
Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.

Contact info

  • South Street, LE15 6HY, Oakham, England, United Kingdom

  • 0333 006 8833

4.9

Excellent

TrustScore 5 out of 5

557 reviews

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4.9

All reviews

(557)

3,103 reviews in the last 12 months

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Rated 5 out of 5 stars

Will was superb from start to finish

Will was superb from start to finish, helping me choose the right bike explaining the pros and cons, keeping me updated on progress and a great handover, excellent service, thank you Bob

January 25, 2026
Unprompted review
Rated 5 out of 5 stars

I travelled up from London specifically…

I travelled up from London specifically to visit Sigma Sports Oakham after a personal recommendation, and I am genuinely glad I did.

I booked a bike fit with Andrew Shore and, as a complete day-one beginner to cycling, I wasn't entirely sure what I was walking into. Andrew made it comfortable straight away. He was calm, friendly, and very generous with both his time and his knowledge, without ever talking down to me or overcomplicating things.

What stood out most was how well he listened. He took the time to understand what I wanted from cycling and where I am actually at, rather than where I might end up someday. Everything was explained clearly and practically, which made a big difference as someone new to all of this.

Crucially, there was no sales pressure at all. I never felt like I was being nudged towards upgrades or bundled into buying things I did not need. That lack of pressure made the experience far more relaxed, and it is the main reason I would happily go back.

A very solid, reassuring experience overall. If you are new to cycling and want honest advice rather than overly sales-driven, I would strongly recommend Andrew and the Oakham team. They know what they are doing!

January 17, 2026
Unprompted review
Rated 2 out of 5 stars

I usually love visiting Sigma Sports…

I usually love visiting the Sigma Sports Oakham store, normally very attentive and polite. This mornings experience went in reverse… I was ignored for several minutes waiting at the counter whilst there was staff free throughout the store. Then a Sigma assistant finally walked up to the counter where I attempted to make eye contact, and I even said “Hi”, only to be blanked as if I was invisible. He walked past me twice ignoring me completely. I eventually got served by the chap manning in the Service Workshop counter who was really pleasant. The assistant that had ignored me previously finally said hello but their tone and body language was not approachable and pleasant, which like I’ve said is completely out of the ordinary experience I usually have. Hopefully just a blip in an otherwise pleasant history.

December 29, 2025
Unprompted review
Sigma Sports - Oakham logo

Reply from Sigma Sports - Oakham

Hi Lewis

Thank you for taking the time to share your feedback, and for your continued support of our Oakham store. We’re very sorry to hear that this visit did not reflect the high level of service you’ve come to expect from us.

We have reviewed our store CCTV footage from the time of your visit and can see that the store was extremely busy. At that point, all members of staff were assisting other customers, and you were served as soon as a team member became available. During your time in store, you were acknowledged by three different staff members on separate occasions to ensure you were aware you had been seen.

That said, we fully understand how frustrating the situation must have felt, particularly if the acknowledgement or body language came across as dismissive. This was certainly not our intention and is not the standard we aim to deliver.

At this time of year we are operating on lower than usual staffing levels during particularly busy periods, and unfortunately this was a brief blip during a very high-pressure moment. We sincerely apologise for any inconvenience or disappointment caused and appreciate you highlighting this so we can address it with the team.

We’re pleased to hear that you were eventually assisted by our workshop colleague and hope we can welcome you back soon to provide the attentive and friendly service you usually experience.

Many thanks,

Zoe
(Oakham Store Manager)

Rated 5 out of 5 stars

Easy and reassuring process from start to finish

Kane was really communicative throughout the whole purchasing process, very prompt to respond to queries. I collected the new bike today, it was very carefully fitted, seat height, pedals, etc. and with every aspect clearly explained, and no condescending comments, despite my lack of technical bike knowledge! Really helpful with the finance process too. Would definitely recommend. The bike is quite pretty and shiny too!

December 23, 2025
Unprompted review
Rated 5 out of 5 stars

Good service

Didn't have item in shop but Will was very helpful and ordered for me to hopefully be delivered before Xmas .

December 19, 2025
Unprompted review
Rated 5 out of 5 stars

Sigma Sports Oakham

First class service from start to finish. I was interested in purchasing a Pinarello. Will was fantastic at providing quick feedback to my questions and very supportive throughout. He made the whole ordering process easy and assured me I was in safe hands. Coming from Scotland I was apprehensive travelling 6 hours each way but I had nothing to worry about. On the day Uldis was excellent and took time at every stage of the fitting process to make sure that I had the bike set-up for me. A very personal experience which really made the day very special. The mechanic also quickly adjusted any changes identified by Uldis which on the day was brilliant.
Both Will and Uldis really set the benchmark that any other cycle shops can only dream of emulating. I would have no hesitation to travelling that same distance again for any future purchases.
My wife and I would also like to thank Stevie Nicks who enhanced the customer experience. Many thanks to the team at Oakham, you all surpassed my expectations. Many thanks.

December 6, 2025
Unprompted review
Rated 5 out of 5 stars

What’s App support is new to me

What’s App support is new to me, normally the contact us is an email chain where you feel you wait forever.
This is a novel and very quick, efficient and effective method that rates as 5 star for me.

Awesome support and the experience in store on collection was second to none apse.

November 21, 2025

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