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Simply Business Reviews 

7,643
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,613 reviews, reviewers had a great experience with this company. Customers consistently praised the efficient, straightforward service and smooth user experience, finding the process of obtaining insurance simple. The staff were widely commended for being helpful, knowledgeable, patient, and professional, explaining everything clearly. Many also appreciated the quick setup and competitive pricing. However, some customers also noted issues with customer service, experiencing long hold times, unhelpful chatbots, or difficulties with auto-renewal processes. A few people mentioned unexpected price increases or found the pricing less competitive, with some reviewers describing instances of rude staff or disappointing support during emergencies.

What people talk about most

Service

Reviewers mention positive feedback about service, often highlighting its efficiency and ease of use.... See more

Staff

Clients share positive opinions on staff, with many reviewers describing them as helpful, professional, and... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of navigation and the... See more

Price

Consumers find price to be ambiguous, with many reviewers praising competitive and reasonable pricing, often... See more

Customer service

Users describe ambiguous interactions with customer service, with many reviewers praising the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

I am new to business insurance so I did a bit of looking around before buying. Simply Business was easy to understand, great website and a competitive price for the options I wanted. Everything has go... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competit... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,643)

1,469 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid at all costs cancelled policy now…

Avoid at all costs cancelled policy now charged £25 default and £52 cancellation! Despite it saying £25 to cancel bear in mind whole policy was only £62 and no option for payment plan

July 3, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Rebekah, thank you for your feedback. Sorry to see you go. We can't comment on the specifics of what you paid here, but ususally an early cancellation outside of the fourteen day cooling off period incurs a £25 administration fee and that's all. The only time you would have to pay any more is if you are paying monthly and still owe something for the time you've been insured.

Our credit lender for direct debits, Premium Credit, also charge default fees as is standard if you miss a payment. You can always get in touch with our UK team on 0333 014 6683 to discuss your options if you're experiencing any financial difficulties, and they'll do their best to find a suitable solution. Thanks again for your review, and we wish you all the best.

Rated 5 out of 5 stars

Nick was full of knowledge and so…

Nick was full of knowledge and so helpful and efficient and made it easy to setup the insurance .
This was such a good experience and I recommend Nick to train other agents to provide similar services

July 3, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

What lovely feedback, Manjit. Thanks for sharing it here. We'll be sure to pass your comments on. Just call if you have any follow up questions about your policy: 0333 014 6683. Take care.

Rated 5 out of 5 stars

Landlord insurance

I was able to ask questions and Paul explained everything so calmly and professionally.

July 1, 2026
Simply Business logo

Reply from Simply Business

Thank you for your kind comments about Paul, Rohina. We're pleased he could help!

Rated 1 out of 5 stars

Included in the Policy, But Not in Practice

Making a claim with this company was an extremely frustrating experience. I needed to use the emergency cover included in my policy, yet the service I received was far from what I expected. Days were wasted while they struggled with their own internal processes, it took over a week to arrange an engineer, and in the end very little was actually resolved. To add insult to injury, the compensation offered for the inconvenience and disruption was minimal. Overall, a disappointing experience and not the level of support you would hope for in an emergency.

January 16, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We're sincerely sorry to hear you didn't feel supported by us during this stressful time, Jai. We appreciate you have already escalated this internally but we will add your latest comments for review. We appreciate you taking the time to leave your feedback and we wish you all the very best.

Rated 5 out of 5 stars

My experience was very good

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every year without having to each year answer the same questions again and again. Overall very pleased.

July 1, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thank you for your excellent feedback, SB! Do reach out if you have any follow up questions.

Rated 1 out of 5 stars

No contact despite request

No contact despite request. no customer service. Do not offer competitive price and charge for renewal.

June 24, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, thank you for your feedback. We're sorry to hear you're still waiting for our team to get back to you. Calling our UK contact centre on 0333 014 6683 is the fastest way to get help, the queue to speak with someone is currently under 10 seconds. If you're having trouble phoning, please reach out to any of our verified accounts on social media. Thank you and take care.

Rated 1 out of 5 stars

Absolutely useless

Absolutely useless. Avoid!

June 27, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Sorry you feel this way. If you'd like to discuss your feedback in more detail, please reach out to us on social media. Or you can lodge a formal complaint with our team via our website. Thank you.

Rated 5 out of 5 stars

“Excellent service from start to finish I had a great experience with Simply…

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competitive price without any hassle. Everything was explained clearly, and the service was efficient from beginning to end. I would definitely recommend Simply Business to anyone looking for business insurance.

June 28, 2026
Simply Business logo

Reply from Simply Business

Music to our ears, Cristina! We're so pleased to read your comments, and delighted to hear you found the process of buying your business insurance simple and straightforward :) Thank you!

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