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Simply Business Reviews 

7,642
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,613 reviews, reviewers had a great experience with this company. Customers consistently praised the efficient, straightforward service and smooth user experience, finding the process of obtaining insurance simple. The staff were widely commended for being helpful, knowledgeable, patient, and professional, explaining everything clearly. Many also appreciated the quick setup and competitive pricing. However, some customers also noted issues with customer service, experiencing long hold times, unhelpful chatbots, or difficulties with auto-renewal processes. A few people mentioned unexpected price increases or found the pricing less competitive, with some reviewers describing instances of rude staff or disappointing support during emergencies.

What people talk about most

Service

Reviewers mention positive feedback about service, often highlighting its efficiency and ease of use.... See more

Staff

Clients share positive opinions on staff, with many reviewers describing them as helpful, professional, and... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of navigation and the... See more

Price

Consumers find price to be ambiguous, with many reviewers praising competitive and reasonable pricing, often... See more

Customer service

Users describe ambiguous interactions with customer service, with many reviewers praising the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

I am new to business insurance so I did a bit of looking around before buying. Simply Business was easy to understand, great website and a competitive price for the options I wanted. Everything has go... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competit... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,642)

1,467 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely outstanding service from Jess! Highly recommended!

I had an amazing experience with Simply Business today, all thanks to Jess from the customer service team! I needed to update my business trade details to 'Builder,' which can sometimes be a stressful and complicated process. However, Jess was incredibly professional, patient, and helpful from the very first second. She guided me through all the technical questions so smoothly and resolved everything in no time.

It is very rare to find this level of care and dedication nowadays. Jess is an absolute asset to Simply Business! If you are looking for great business insurance with top-tier customer support, this is the place. Thank you so much, Jess, for your brilliant help!

June 27, 2026
Unprompted review
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Reply from Simply Business

Thank you for your wonderful review, Ibrahim! We've passed your comments onto Jess and she was very touched. It means a lot to us to know you felt so well looked after when making changes to your policy. Thanks again for taking the time to share your positive experience :) Take care.

Rated 5 out of 5 stars

happy new business owner

I'm new to business insurance but the information from the two advisers I spoke to was clear and helpful. I have confidence in the level of cover obtained and the price offered.

June 26, 2026
Unprompted review
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Reply from Simply Business

Great stuff! Do call us if you have any follow up questions :) Take care for now.

Rated 1 out of 5 stars

I would like to give a zero for this…

I would like to give a zero for this company as a one is far too high.
I have made the mistake of ensuring multiple properties with simple business; they have not provided any documents at all just a link that does not work .

I have wasted hours on the phone with them trying to explain the problem, which was met with rude and unhelpful staff trying to tell me there is nothing wrong with their automated platform

I will have to open a case with the ombudsman just to get my documents. This is the very worst insurance company out there. Do not use them

June 26, 2026
Unprompted review
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Reply from Simply Business

Hi Lee, thanks for flagging this issue. We're sorry to hear you're not having a great experience with us so far. We've requested your details via Trustpilot so we can look into exactly what's happening and find a solution. Thanks in advance.

Rated 4 out of 5 stars

I find this company really flexible

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with AI), because their guidance/advise on what your insurance actually means is not always reliable.

July 20, 2025
Simply Business logo

Reply from Simply Business

This is very helpful feedback for us, Wieslawa - thank you.

Rated 1 out of 5 stars

Struggling to remove automatic renewal

Struggling to remove automatic renewal.
Obviously never made a claim so can't tell if it's any good either.

June 26, 2026
Unprompted review
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Reply from Simply Business

Hi Laura, thanks for your review. We're sorry to hear you're finding this difficult, please call our team on 0333 014 6683 if you haven't already done so. The queue to speak with us is currently less than a minute and our team should be able to stop your auto-renewal immediately. Thanks and take care.

Rated 5 out of 5 stars

Simple to follow

Simple to follow, list of who can cover you. Got the chance to read all the policy's that would be covered before fees go through.

June 25, 2026
Unprompted review
Rated 2 out of 5 stars

Stop relying on chat bots

I’ve been a customer for seven years and generally been happy with the pricing. I couldn’t comment on the service as I’ve never made a claim.

But, for the first time, I had to contact SB. Long hold times on the phone meant I tried the chat bot instead. It is a badly programmed, primitive tool that only exists to wind loyal customers up. Finally, eight days later, SB responded to something that should have taken two minutes by phone.

June 18, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We're really sorry this was your experience when you reached out, Peter. While we designed our chatbot to save customers time in dealing with more straightforward requests, we know it can't – and shouldn't – replace real customer service, and agree that it should be simple to speak with a person when you need to. Thankfully, long queues to speak with our UK contact centre team are rare and phoning in remains the quickest way to get help with your policy. We're sorry we weren't able to answer as quickly as normal when you called. Thank you for taking the time to share your feedback with us, all the best.

Rated 1 out of 5 stars

We made a policy with Simply Business…

We made a policy with Simply Business as a Joiner company.
One of our client wanted to state it on our policy as Kitchen fitter wich is ridiculous because that's what joiners do.
To ad to our Joiner policy as Kitchen fitter that's extra 600 pound a year.
So if the plumber working with water or electrition with electricity that's extra 600 pound.

June 25, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Miklos, thanks for your feedback. We're sorry you were disappointed with the cost of your insurance. As you'd imagine, the cost does tend to go up the more you add to your policy. We appreciate it was your client's request that you make this change, but our team will always be happy to answer your questions around exactly what kind of work is and isn't covered by your insurance, which could potentially save you making unnecessary changes. They can even speak with your client on the phone directly in order to clarify the cover if you give your permission to discuss it with them. Thanks and take care.

Rated 5 out of 5 stars

Simply Business is what any business…

Simply Business is what any business needs! Professional, competitive, fantastic service and, most importantly, all in one place. Service, Prices and the team deserve more than 5 stats! Thank you!

June 25, 2026
Unprompted review
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Reply from Simply Business

Wow... thank you so much for your wonderful feedback, H! You've made our day. Please do call if you need anything futher, all the best.

Rated 5 out of 5 stars

Excellent service from the advisor at simply business

Excellent service from the advisor at Simply Business. As this was my first time arranging Public Liability Insurance, I wasn't entirely sure what I needed, but he made the whole process straightforward and stress-free.

He was friendly, knowledgeable, asked all the right questions, and explained everything clearly without making me feel inexperienced or out of my depth. The service was swift and efficient, and I received all of my documents immediately after purchasing the policy.

A genuinely professional and reassuring experience. Highly recommended.

June 24, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Wow, thank you for your fantastic feedback! We're so pleased to hear you felt so well looked after by our team when buying your first policy. Do reach out if you have any follow up questions. All the best.

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