Since buying my children vests and then treating myself to some, I have branched out to try their long sleeved t shirts and now their socks and snoods. My daughter was delighted with her socks and put... See more
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I've ordered a few items from Smalls and I've been really pleased with them. I'm interested in being more sustainable and buying less, doing less laundry and taking less with me when travelling. In... See more
Company replied
easy to order excellent quality product. bad bit delivery by DPD let you down shockingly bad, it is not just you DPD is terrible everywhere to the extent that i have a policy of not purchasing from co... See more
I basically haven’t taken these off since I got them.... ok, a little hyperbole but these are frankly amazing! Price and size were my worries: the prompt site chat directly with EJ gave lots of reassu... See more
Company replied
Company details
- Clothing Store
- Activewear Store
- Children's Clothing Store
- Winterwear Store
- Women's Clothing Store
- Youth Clothing Store
Written by the company
Multi Award winning Ethical Sustainable and Traceable Merino Essentials for Layering & Lounging. A British brand with New Zealand heritage, Smalls brings you the best Merino the world can offer. “We are about buying less and choosing well, and working with very best makers, farmers and mills.” From Happy Sheep. We ONLY work with ZQ Merino certified farms, ensuring our wool is held to the highest standards of farming, land management and animal welfare. Our fabric mill in Italy is the only one in the world with EMAS certification and 100% vertical supply chain. We have partnered with a family run factory in Portugal to make our Smalls with love.
Contact info
6 Snow Hill, EC1A 2AY, London, United Kingdom
- 020 7002 7799
- hello@lovemysmalls.com
- smallsmerino.co.uk
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Faultless!
Such friendly customer service, impeccable quality of clothing which lasts for years and years! Too bad the children grow out of them so quickly!
Personal service.
Personal service.
Prompt
Efficient
Courteous
I made an error when placing my order and it was rectified before the wrong order was sent out. No fuss or drama -just honest efficient quality service. Delighted with the products, delighted with the personal way I was treated

Reply from Smalls Merino
Love the product and shipping was very…
Love the product and shipping was very quick
Love the product
Excellent, friendly service
Delivery was fast. Clothes adorable. The larger leggings were too big - my mistake - so I returned them and refund followed swiftly. Definitely recommend!

Reply from Smalls Merino
Above and beyond expectations with…
Above and beyond expectations with superb product quality (so soft, warm and beautiful) and unbelievably amazing customer service (same day delivery and the most lovely interactions with a lovely owner/company). My whole family wears Smalls Merino!
Incredible customer service
Incredible customer service. My queries answered so promptly by email, despite the time difference. Genuine care and an outstanding product. The Merino is truly soft and special. Unbeatable quality.
I return year after year. I love that my children 9 & 11 who are very tall can still fit into the kids sizes albeit the last 2 sizes. I can see they will transition to adult sizes in a year or two. There seems to be no gap in sizes - between kids and adults. Thank you !!

Reply from Smalls Merino
Prompt delivery, lovely t-shirt
Prompt delivery to Ireland of a lovely, well-made t-shirt. The quality of the merino is really fine and smooth, and the t-shirt drapes nicely. Great all round.

Reply from Smalls Merino
Lovely products
Lovely products, much appreciated as useful attractive gifts. Very comfortable to wear,, both for men and women.

Reply from Smalls Merino
Top quality!
I took advantage of sale offers and an extra discount ;) good price for great quality!!! I know Smalls products because I had before for my kid.
The order arrived in short time and with a surprise from Smalls - an extra product, a hair ție made from the same material!

Reply from Smalls Merino
Quality everyday attire
I've ordered a few items from Smalls and I've been really pleased with them.
I'm interested in being more sustainable and buying less, doing less laundry and taking less with me when travelling.
In the UK at least, merino wool clothing seems to be tailored more towards outdoor activities rather than lifestyle, but Smalls offers clothing that's versatile and stylish that you can wear for almost any occasion.

Reply from Smalls Merino
On time, As described
Our order arrived on time and as described. Quality of products ordered is fantastic. The experience was seamless. Thank you!

Reply from Smalls Merino
Gorgeous Merino wool clothes
Super soft, very comfy and beautiful clothes for my little one. I bought bodysuit and trousers and they are now his favourite clothes to wear. Highly recommend!
Absolutely thrilled with my purchase
Excellent communication when one of my colour preferences wasn’t available. Timely arrival, beautifully packaged, gorgeous products!
best merino underwear
ordered clothes are very nice and the quality is superb
my order was processed vey quickly
My order arrived from Smalls very…promptly
My order arrived from Smalls very promptly and very well wrapped. I am absolutely delighted with my trousers, long sleeve top and my eye mask.
The quality and feel of the clothes is totally amazing. I ordered these for my long awaited visit to NZ to see family I have not seen for years. I now know I am going to be so comfortable for my long 30 hour flight.
Thanks Smalls, I wouldn’t hesitate to highly recommend your beautiful products.
Best basic merino underwear ever
Best basic merino underwear ever. Recommend to everyone who'll listen.Lovely people too and great service - gracefully dealing with Brexit issues shipping to EU: definitely still worth ordering if you're EU based.

Reply from Smalls Merino
Ideal experience
An item was out of stock and this was communicated well and a solution provided. Got a scrunchie for my troubles!
Also, top-notch products :)
Very happy indeed with my purchase and…
Very happy indeed with my purchase and how it was handled. Thank you.
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