Service was seamless and the advisor I spoke to was very knowledgeable and helpful. I will definitely recommend Smart formations for a well priced and curated service
Company replied
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See what reviewers are saying
I used Smart Formations to set up a company with alphabet shares for a client, and the experience was excellent. The online process was very straightforward, thanks to a well-designed order form tha... See more
Company replied
Ronnie was absolutely amazing. 10/10 service. He was helpful, patient and resolved my issue so quickly. I cannot thank him enough. I He was efficient, professional, patient and knew his work.which I l... See more
Company replied
Excellent Brilliant service, i got reffered to smart fomartions by a friend and they did a MLR check which came back very compliant after checking my documentation. I got certificate of incorporation... See more
Company replied
Company details
Written by the company
We are company formation agents and address service operators, authorised by Companies House to submit online applications. We are the same team that operates www.1stChoice-Formations.co.uk and have been involved in company formations since 2011. This site has been set up to provide heavily discounted limited company packages to first-time clients. We also offer VAT registration assistance, Certificates of Good standing and Apostille services. Our Holborn address service is in one of central London's leading business areas.
Form LTD Company With Address Service £62.99+VAT
Written by the company
- Form LTD Company With London Office Address
- Form your LTD Company with central London registered office address with FREE service addresses for directors and shareholders in the first year.
Contact info
27 Old Gloucester Street, WC1N 3AX, London, United Kingdom
- 02039664860
- admin@smart-formation.co.uk
- smart-formations.co.uk
4.6
Excellent
884 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Service was seamless and the advisor I…
Service was seamless and the advisor I spoke to was very knowledgeable and helpful. I will definitely recommend Smart formations for a well priced and curated service
April 27, 2026
Reply from Smart Formations
Dear Anthony,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
The service was quick and efficient and…
The service was quick and efficient and the staff were helpful. Thank you
April 20, 2026
Reply from Smart Formations
Dear Ms Gould,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Superb service from start to finish
Superb service from start to finish. cannot fault the efficient simple way you handled this.
April 20, 2026
Reply from Smart Formations
Dear Mr. Mcleod,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
The PVC process was a nightmare.
The PVC process was a nightmare although companies house’s systems seem to be a problem.
April 10, 2026
Reply from Smart Formations
Dear Mr Marshall
We’re sorry to hear that you found the Personal Verification Code (PVC) process frustrating, and we appreciate you taking the time to leave feedback.
For clarity, the PVC process forms part of the identity verification regime introduced by Companies House in November 2025. As an Authorised Corporate Service Provider (ACSP), our role is to complete the verification checks and guide clients through the process, but the issuing and control of the PVC itself sits entirely with Companies House.
Since these new requirements were introduced, we have successfully completed a large number of verifications and company formations using this process, and in most cases it proceeds smoothly. However, where specific system constraints arise, they can unfortunately interrupt the normal flow, as happened here.
ORDER TIMELINE
3 February – 24 February: We worked with you to complete the identity verification process, including document collection, re-submissions, issuing the verification link, and completion of the live selfie and passport checks. A successful verification (“pass report”) was then received.
24 February: Companies House issued the PVC to the nominated email address (l*e@live.com**).
3–4 March: You advised that the PVC had not been received. We checked the system and confirmed that the email address provided was already linked to an existing PVC record.
As a result, Companies House could not issue or reissue a new PVC to that email address, and we advised that an alternative email address would be required to proceed.
March – early April: The process remained on hold pending a revised email address, as the PVC could not be reissued or overridden.
10 April: You contacted Companies House directly, and they were able to resolve the issue and provide the PVC.
Same day: Upon receipt of the PVC from you, we submitted the company formation without delay.
We fully recognise that this process can feel complex, particularly as key elements sit outside our control. However, the timeline above reflects that the verification was actively progressed and that the delay arose from system constraints within Companies House rather than the formation process itself.
Kind regards,
Smart Formations Team
The simplicity of the operations and the convenience of carrying them out remotely
For us, the possibility of being able to set up the new company remotely, without having to face additional expenses and travel, was a great asset, as well as the possibility of receiving the WISE account opening among the services offered.
April 10, 2026
Reply from Smart Formations
Dear Mr. Brandimarti,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
Always very helpful
April 7, 2026
Unprompted review
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Efficient and reliable service
I used Smart Formations to set up a company with alphabet shares for a client, and the experience was excellent. The online process was very straightforward, thanks to a well-designed order form that made it easy to provide all the necessary information correctly. The turnaround time was impressively fast, which made the whole process even smoother.
Thank you for such an efficient and user-friendly service!
March 26, 2026
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
Easy tio use website and ordering system
March 16, 2026
Reply from Smart Formations
Dear Mr. Roberts,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
The service received from smart…
The service received from smart formations was prompt and straightforward.
The customer service was good as well, calls was answered promptly with issues resolved on time.
February 6, 2026
Reply from Smart Formations
Dear Ifeoluwa,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
Great service helping us get back on…
Great service helping us get back on track
Thanks to Ronnie who was great
February 25, 2026
Unprompted review
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
No indication of extra charges when…
No indication of extra charges when filing original details. Long delay in receiving company details
February 16, 2026
Reply from Smart Formations
Dear Mr Darnbrough,
Thank you for your review.
We are sorry that this order did not proceed as smoothly or as quickly as expected.
You are registered with us as a professional user/agent. For some time, an agent surcharge (currently £6 + VAT, soon to rise to £7.20 + VAT) has applied to all agent orders and is stated on our website. However, this had not been consistently enforced on some of your previous orders. That inconsistency understandably caused confusion when it was applied in this case and contributed to delay while the additional payment was requested and processed.
Although the surcharge payment was logged on 6 February, the order was not progressed as promptly as it should have been. This was due to an internal oversight on our part while finalising the correct package and pricing position. The company was submitted to Companies House on 13 February, and we accept that this delay was avoidable.
There were no additional charges beyond our published agent pricing structure, but we appreciate how the change in enforcement may have felt unexpected.
We value your continued use of our services and regret that this transaction did not reflect the standard you have previously experienced. We are reviewing our internal processes to ensure clearer and more consistent application of agent pricing going forward.
Kind regards,
Smart Formations
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
Really fast and straightforward experience
I've had a really fast and straightforward experience registering my company as well as setting up company's and director's addresses. The pricing is very competitive especially considering how pain-free the process is.
January 27, 2026
Reply from Smart Formations
Dear Mrs. Seaman,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
Quick and efficient service
January 12, 2026
Reply from Smart Formations
Dear Stephen,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
Good communication
Good communication, friendly staff, prompt service. Would use again
December 11, 2025
Reply from Smart Formations
Dear Mr. Howe,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Reply from Smart Formations
Dear Mr. Turgunboev,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Reply from Smart Formations
Dear Stephen,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Brilliant service
Brilliant service. Any issues were communicated immediately. Great service +++ Thank you Minesh
November 14, 2025
Unprompted review
Reply from Smart Formations
Dear Mr Davda,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
Reply from Smart Formations
Dear Mr. Morozovs,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Rude Live Chat and terrible service
Rude Live Chat and terrible service. Asked the live chat about the some of the registered address and service address services and they were extremely rude and non helpful. Stating "We did not force you" to buy our services when i wanted to just find out about how it worked. Filled out all the details but didn't proceed as it costs nothing to be polite, especially when it comes to customer service.
November 12, 2025
Unprompted review
Reply from Smart Formations
Dear Mr Gordon,
Thank you for your feedback. We’re very sorry to hear that you felt the live-chat interaction was rude — that is absolutely not the experience we want anyone to have.
We’re not disputing your account at all, but your comments do come as a genuine surprise to us. They don’t reflect the tone or service levels mentioned in our other reviews, nor the standards we set for our support team. Because of that, we would really like to look into this properly.
We haven’t yet been able to identify the chat you’re referring to, so if you could email us at admin@smart-formation.co.uk with the approximate date and the name used, we will investigate this fully and address any issues. We also want to make sure you get the clear, polite information you were looking for about our registered office and service address options.
Thank you again for bringing this to our attention — we take feedback seriously and appreciate the opportunity to put things right.
Regards,
Subir, on behalf of the Admin team
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