Smarteyes Sverige Reviews 193

TrustScore 1.5 out of 5

1.6

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Company details

  1. Optometrist

Written by the company

Smarteyes erbjuder synvård och skandinaviskt designade glasögon. Smarteyes mission är att designa prisvärda glasögon till alla och visionen är att vara den mest rekommenderade optikern. Smarteyes finns över hela Sverige med ett 70-tal butiker, från Ystad i syd till Boden i norr.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

193 reviews

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Rated 1 out of 5 stars

unprofessional and rude

I visited Smarteyes for the advertised offer (eye test for 500 SEK, deductible when buying 2-for-1 glasses). On my first visit, the staff member explained everything clearly, and I completed the test. As i had to leave and did not time to select the frame. I was told to return the next day to select frames.

When I returned the following day, I was treated very differently. I was made to wait without explanation, and when I asked questions, I was not properly answered. I noticed another customer being treated in a friendly and attentive way during the same period.

While attending me, the staff asked dateofbirth, i said in DDMMYY. She loudly said date of birth and now i said YYMMDD. Then she was like 4 digit. So i asked is it personal number she was asking. She was no date of birth. I asked what is the 4 digit then. I was careful and confirming before saying personalnumber.
When I tried to clarify what information was being requested (about “four digits”), the staff member became visibly irritated, rolled her eyes, and told me why dont i learn Swedish. I just said i choose not to answer. I found this unprofessional and uncomfortable, especially as I was trying to understand and cooperate.

Because of this, I left without completing my purchase, even though I had already paid 500 SEK for the eye test. I had to print my results and plan to use them elsewhere.

I hope Smarteyes reviews how staff communicate with customers, particularly those who are not fluent in Swedish, to ensure fair and respectful treatment.

March 31, 2026
Unprompted review
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