Synoptik Reviews 1,334

TrustScore 2 out of 5

2.2

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Rated 1 out of 5 stars

TECKNA ALDRIG ABONEMMANG PÅ GLASÖGON – USELT AFFÄR! Jag byte glas på mina solglasögon som lades på mitt abonnemang av läs- och vanliga glasögon och det kostade mig 5 gånger mer, trots att jag b... See more

Company replied

Rated 1 out of 5 stars

Thieves and liars. They should be sued by consumer associations for their misleading sales tactics on subscription. I see other comments dating back to 2023 that denounced the same dishonest practices... See more

Company replied

Rated 2 out of 5 stars

I received SMS advertisements which one actively have to stop by sending an SMS with "STOP" to a special number. This feels intrusive to me. I had to send this STOP SMS already three times, since t... See more

Company replied

Rated 5 out of 5 stars

I will not judge Synoptik as a whole as not all locations are the same. Some don't have very good customer service. I have chosen Drottninggatan 33 and they have incredible customer service. I am ve... See more

Company replied

Company details

  1. Optician

Information provided by various external sources

Synoptik etablerades i Sverige 1991 och är idag med över 140 butiker och en omsättning över 1.2 miljarder en av landets ledande aktörer inom optik. Genom att erbjuda kvalitetsoptik som alla kan ha råd med ska Synoptik bli Sveriges folkoptiker. Företaget ägs delvis av Synoptikfonden, en icke vinstdrivande stiftelse som verkar för att främja nordisk forskning inom optik. Varje år skänks därför en del av vinsten från Synoptik till forskning inom optik och oftalmologi. Synoptik är även en del av GrandVision N.V., en världsledande aktör inom optisk detaljhandel, med drygt 7.000 butiker i fler än 40 länder. För mer information, se synoptik.se.


Contact info

2.2

Poor

TrustScore 2 out of 5

1K reviews

5-star
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Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Bad service, they are not professional

Bad service, they aren't professional,
decent, honest people don't behave like that

October 24, 2025
Unprompted review
Synoptik logo

Reply from Synoptik

Hi Aksara,

Thank you for your feedback. We regret that your experience with us did not meet your expectations. If you would like to share more about your experience, you are welcome to contact us via our email: kundservice@synoptik.se.

Kindly regards,
Synoptik

Rated 2 out of 5 stars

Annoying SMS advertisements don't stop.

I received SMS advertisements which one actively have to stop by sending an SMS with "STOP" to a special number. This feels intrusive to me.

I had to send this STOP SMS already three times, since they did not stop this until today.

August 26, 2025
Unprompted review
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Reply from Synoptik

Hi Karlstads Universitet!

Thank you for your feedback. Please contact us at kundservice@synoptik.se so we can troubleshoot what has happened.
Kind regards, Synoptik

Rated 5 out of 5 stars

Very satisfied with service and staff…

Very satisfied with service and staff working at Skanstull branch.

July 15, 2025
Unprompted review
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Reply from Synoptik

Hi Mirvjen

Thanks for your feedback.

We are happy to hear that your experience was good in our store. We hope to see you again soon in one of our stores.

Kind Regards,
Synoptik

Rated 1 out of 5 stars

Unprofessional staff

I was disappointed with the level of customer service I received at the Mall of Scandinavia location. The sales attendant who assisted me was both discourteous and unprofessional. I would respectfully recommend that further training be provided to ensure that future customer interactions reflect the standards expected of your brand.

June 3, 2025
Unprompted review
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Reply from Synoptik

Hi Simona!
Thank you for bringing this to our attention. We're truly sorry to hear about your recent experience at our store.

Your feedback is invaluable, and we will ensure it is shared with the relevant team for immediate review.

Kind regards,
Synoptik

Rated 1 out of 5 stars

Rude Behaviour of Seller

I have an eye test today (12 may 2025 11:30) with Caroli City,Malmö - Synoptik. I mistakenly got a full eye test instead of a driving licence eye test. The guy working in the Caroli City(I think Bulgarian descendant person) told me exactly five times that I got a wrong appointment. People can make mistakes. I mistakenly got a wrong full eye appointment. But it is not kind to scold a customer not a child, about getting a wrong appointment. I am a customer and everyone can make mistakes and getting a wrong appointment should not be the end of the world and you should not scold your customers for getting wrong appointments. After that rude behaviour which I have not seen in my lifetime anywhere except Synoptik, I had to leave the place without getting an eye check for my driving licence. You can check the camera recordings (if you have) how you are behaving extremely rude  to your clients. I'm 41 years old and I do not remember getting a rude attitude from someone else. I have to mention social media as well.
Best Alper 

May 12, 2025
Unprompted review
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Reply from Synoptik

Hej Alper,

Tack för din feedback. Vi beklagar att din upplevelse hos oss inte motsvarade dina förväntningar. Vi har tagit ärendet vidare med ansvarig avdelning, efter vår tidigare mailkontakt med dig.

Vänliga hälsningar,

Synoptik.

Rated 1 out of 5 stars

Thieves and liars

Thieves and liars. They should be sued by consumer associations for their misleading sales tactics on subscription. I see other comments dating back to 2023 that denounced the same dishonest practices. Do not buy from synoptik do not trust them, online or in person at drottninggatan and nacka , those sales people are liars and just want to steal your money.

April 18, 2025
Unprompted review
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Reply from Synoptik

Hi Clarie,

Thank you for your feedback. We regret that your experience with us did not meet your expectations. If you would like to share more about your experience, you are welcome to contact us via our email: kundservice@synoptik.se.

Kindly regards,
Synoptik

Rated 1 out of 5 stars

Sold me broken glasses, won't fix them

Sold me glasses that make me cross-eyed, refuses to fix the problem because it took 3 months for me to realize what the problem was.
Edit: reply to synoptik
I did send a mail to your customer service and they said they won't fix it because it was more than 3 months after I bought the glasses.

July 12, 2023
Unprompted review
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Reply from Synoptik

Hi Empty Sky,

Thank you for your feedback it is extremely important to us in our work towards constant improvement. If you want to share more about your experience, please contact us via our email: kundservice@synoptik.se.

Sincerely,
Synoptik

Rated 1 out of 5 stars

TECKNA ALDRIG ABONEMMANG PÅ GLASÖGON

TECKNA ALDRIG ABONEMMANG PÅ GLASÖGON – USELT AFFÄR!
Jag byte glas på mina solglasögon som lades på mitt abonnemang av läs- och vanliga glasögon och det kostade mig 5 gånger mer, trots att jag byte BARA GLAS men Synoptik glad debiterade mig ett nytt par
Solglasögon!
BETALA ALLTID DIREKT VID KÖPET!

NEVER SUBSCRIBE TO GLASSES - BAD BUSINESS!
I replaced the lenses on my sunglasses which were added to my subscription of reading and normal glasses and it cost me 5 times more, even though I ONLY replaced the GLASSES but Synoptik happily charged as a new pair of Sunglasses!
ALWAYS PAY DIRECTLY AT THE PURCHASE!

November 24, 2023
Unprompted review
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Reply from Synoptik

Hej Doris,

Tack för din feedback. Vi beklagar att din upplevelse hos oss inte motsvarade dina förväntningar. Vill du dela mer om din upplevelse är du välkommen att kontakta oss via vår mail: kundservice@synoptik.se.

Vänliga hälsningar,
Synoptik

Rated 1 out of 5 stars

Dear people

Dear people, I am writing this review so that you can protect yourself and your bank accounts. This company, Synoptik, deceives people with their offers and discounts. Never, never believe them and succumb to their manipulations.
I have a lot of experience with this "company", and it's good that I understood what was happening in time, how customers become borrowers, eternal payers to Synoptik.
Be vigilant and choose other reliable companies.

August 29, 2023
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Daina,

Thank you for your review. We are sorry that your experience with us did not meet your expectations. If you want to share more about your experience, you are welcome to contact us via our email: kundservice@synoptik.se.

Best regards,
Synoptik

Rated 1 out of 5 stars

Way too expensive

Way too expensive. The price of their lenses alone are insanely high. I will do my business with one of their competitors in the future.

June 29, 2023
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Bjerho,

Thank you for your review. We are sorry that your experience with us did not meet your expectations. If you want to share more about your experience, you are welcome to contact us via our email: kundservice@synoptik.se.

Best regards,
Synoptik

Rated 1 out of 5 stars

DON’T buy & join their subscription

I bought 2 pairs of glasses from Synotik together with my husband. The salesperson persuaded me to join the subscription because I can check eyes for free, change the glasses if the prescription changes, and change the whole glasses including the frame every 12 months. So, my husband paid 3500kr to buy the glasses and I paid 500kr / month and binded 24 months to RENT the glasses and sunglasses.

BUT when I wanted to change the whole glasses and I was told if I do so, they will add 12 months on my contract period. It means I need to pay 6000kr to change the glasses!!!! How ridiculous it is, when I can buy it at 3500kr!!! How come Synotik offers THIS subscription package to FOOL people!!!

If the salesperson explained to me when he wanted me to join the subscription package, I would definitely NOT join this stupid subscription. I have paid 12 000kr to rent 2 pairs of glasses and I need to RETURN them after the contract ends with appropriate condition!!!!! If I change to a new pair, I need to pay 6000kr to RENT the glasses. HOW stupid it is the subscription.

After my husband helps me to read the Swedish T&C, I need to cancel the subscription 30 days before the contract end. Otherwise, it will automatically renew!!!! What a nightmare!!!!!!

February 12, 2023
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Ivy,

Thank you for your review. We are sorry that your experience with us did not meet your expectations. If you want to share more about your experience, you are welcome to contact us via our email: kundservice@synoptik.se.

Best regards,
Synoptik

Rated 5 out of 5 stars

Love SynOptik at Kungsgatan in…

Love SynOptik at Kungsgatan in Stockholm! Competent and very friendly staff.

November 15, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Jennie,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

Good Customer Service

The overall service towards the customer was very professional. Right from scheduling for eye test, the actual conduct of the eye test in detail, helping me select the right glasses and frames, informing about the offers and the final delivery was well planned. I would recommend this particular outlet to anyone who are in need of eye glasses.

November 9, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Rajesh,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

Great service

Staff was very professional and nice, 10/10 would recomend to friends and family!

November 3, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

Professional treatment!

Professional treatment and with consideration of the best financial outcome for me personally

November 1, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Bo,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 4 out of 5 stars

Great service😊

October 3, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Christin,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

Very good service!

October 19, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Christos,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

The staff here is awesome!

October 20, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Martina,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

Rated 5 out of 5 stars

Good service

October 19, 2022
Unprompted review
Synoptik logo

Reply from Synoptik

Hey Mattias,

Thanks for your kind words. We are happy to hear about the good experience. We hope to see you again in one of our stores.

Best regards,
Synoptik

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