Great app, simple to use, great value, really happy with almost everything including roaming, but the connection speed could be better. And hoped it would be getting some benefit out of the Vodafone m... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Smarty is well priced in comparison with other companies. It has a good customer service and easy to use app that allows you to make changes to your data and adds on. The only problem is the network c... See more
Company replied
Smarty is cheap, easy to use and reliable with no price hikes unlike other companies. The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occ... See more
Company replied
Service is excellent and value for money is worthwhile, but you can't buy a new plan even when your current plan has less than a week to finish with less than 2GB remaining on it. You can only buy ad... See more
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Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.0
Great
48K reviews
Asks customers to review
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Everything has been great since day one
May 22, 2026
Reply from SMARTY
Lyndsey,
We're so glad to hear this! Thank you for your kind words. - Natalie
Reasonable price and an easy transfer…
Reasonable price and an easy transfer from my old provider. I was able to use my data roaming in Europe which was very useful.
May 22, 2026
Reply from SMARTY
We're so glad to hear you found our pricing reasonable and the transfer easy! It's wonderful that our data roaming in Europe was useful for you. - Natalie
Reply from SMARTY
Steven,
We're happy it's easy to set up. Thank you for your feedback! - Natalie
Value for money
Value for money, updated when monies are going to be taken for plan, very simple to update plan or cancel if needed.
May 22, 2026
Unprompted review
Reply from SMARTY
Jacqui,
We are so happy to hear you find our service valuable and appreciate the ease of managing your plan. Thank you! - Natalie
Smarty is cheap but you get what you…
Smarty is cheap but you get what you pay for .very bad coverage and no customer service e
May 22, 2026
Unprompted review
Reply from SMARTY
William,
We regret your experience with our coverage and customer service. We are always working to improve. - Natalie
Reply from SMARTY
Tilsley,
We appreciate your kind words. - Natalie
Fantastic Service from Akash in Customer Care
I've just been supported by Akash in. your customer care team on the web chat and they were so friendly and helpful.
There was a technical problem with signing up to SMARTY, which at first felt like a frustrating start. But Akash was able to raise a ticket, get my eSIM sorted and even gave me a small goodwill gesture as an apology for the delay.
This completely turned my morning around from frustration to relief and that's all thanks to Akash's fantastic customer service - keep up the great work!
May 22, 2026
Unprompted review
Reply from SMARTY
Gemma,
We are so glad to hear that Akash was able to turn your experience around. We appreciate you sharing your positive feedback and kind words about the support you received. - Natalie
Easy to set up & use
Easy to set up & use, very economical for the purpose used for & easy on the mind as Smarty renews the monthly contract by direct debit. Service been good so far & trust it will continue as it will put all the major suppliers under pressure to cut their charges
May 21, 2026
Reply from SMARTY
Russell,
We're delighted you found our service easy to set up and economical. It's great to know you appreciate the monthly payment and consistent service. Thank you for your positive feedback! - Natalie
Great customer service
Great customer service, very friendly and professional, value for money and cover offered first class.
May 22, 2026
Unprompted review
Reply from SMARTY
Stephen,
We're so glad you found our customer service friendly, professional, and great value. We appreciate your kind words! - Natalie
Value for money 5* practicality and…
Value for money 5* practicality and ease of use not so. I waited to long for the SIM to arrive and I have 4 Sims in use but can't get the bills out on the same day they're all over different dates .
May 21, 2026
Reply from SMARTY
Jose,
We appreciate your feedback regarding the SIM delivery and billing dates. We understand how important it is to have consistent billing, and we are looking into ways to improve this experience for our customers. - Natalie
I have been happily with Smarty but....
I have been happily with Smarty of some years but I am being forced to change because ther is NO WAY TO CONTACT THEM FOR HELP!!!
I just keep getting "Error The messaging service did not load. Please try again later." I have been trying this for several weeks.- and other messages similar or just no loading.They have £32 in extra Data cash but i cannot get access to it! i have reset my phone several times and changed slots for the SMS card but nothing works.. There is nothing smart about MIND OVER MATTER! SMARTY doesn't mind and customers don't MATTER! Until you don't have any customers, of course!!!!
May 21, 2026
Unprompted review
Reply from SMARTY
Hi En Co,
Our webchat team can be contacted here : https://smarty.co.uk/contact
I'm sorry for any issues you have faced. - Natalie
Having been assured I would get a good…
Having been assured I would get a good signal, unfortunately that is not true in my case.
I have a Data sim to use in a Mifi router.
When it is connected I get a tick on the left and a cross on the right. It is impossible to use a smart tv with this sim.
May 21, 2026
Unprompted review
Reply from SMARTY
Lynne,
We appreciate you sharing your experience. We are sorry to hear the signal isn't meeting your expectations for your Mifi router and smart TV.
SMARTY won't provide the same level of coverage as broadband would. - Natalie
Only been with smarty a few months but…
Only been with smarty a few months but very happy with the service.
May 21, 2026
Reply from SMARTY
Mr Brimson,
We're so glad you're happy with our service. We appreciate your positive feedback! - Natalie
Offers the exact same quality as major…
Offers the exact same quality as major networks, but at a fraction of the price. Excellent value!"
May 21, 2026
Unprompted review
Reply from SMARTY
Rebecca,
We're so glad you appreciate our excellent value and quality. Thank you for your wonderful feedback! - Natalie
Does what it says on the "tin"
Does what it says on the "tin"
Affordable and more data than previous company who I'd been with for 30yrs!
May 21, 2026
Reply from SMARTY
Dorne,
We're so glad you're happy with our service and the value we provide. Thank you for your wonderful feedback! - Natalie
Reply from SMARTY
Gerard,
We're happy to hear you had a good experience with us. Thank you for your feedback! - Natalie
Reply from SMARTY
We are glad to hear you are happy with SMARTY! - Natalie
Reply from SMARTY
Tony,
We're so glad you find our service easy to use. Thank you for your feedback. - Natalie
It was such a relief to be able to go…
It was such a relief to be able to go on holiday without getting charged an arm and a leg! Coverage seems seamless so far and cheaper than I was paying before.
May 21, 2026
Reply from SMARTY
Zoe,
We're so happy to hear we could offer affordable, seamless coverage for your holiday! Thank you for sharing your positive experience. - Natalie
No issues with network everything…
No issues with network everything running like a dream
May 21, 2026
Reply from SMARTY
David,
We're glad to hear everything is running smoothly. Thank you for your positive feedback! - Natalie
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