smooche Reviews 5,285

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,251 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many people appreciate the personalized approach of the customer service team, who are often described as polite, understanding, and efficient in resolving issues. Reviewers are particularly impressed with the quick responses and the smooth handling of their concerns, often leading to satisfactory resolutions like refunds or replacements. However, some customers also noted issues with the product itself, mentioning that it didn't always color match correctly, felt too dry, or didn't provide the desired coverage. There were also occasional concerns about order processing and delivery times, with some people experiencing delays or receiving incorrect items. A few other people also felt that the product size was deceiving or that certain ingredients advertised were not present.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the product, noting it blends well,... See more

Order

Clients share ambiguous opinions on order experiences. While some reviewers praise quick deliveries, with... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some praising products for blending well, feeling nice... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more

Company replied

Rated 4 out of 5 stars

After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more

Company replied

Rated 5 out of 5 stars

I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more

Company replied

Rated 5 out of 5 stars

Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

I am loving this foundation and brush

I am loving this foundation and brush, i won't be going back to my old company, i love that it automatically matches me, tysm!

May 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Laura, 💖

Thank you! We are so happy to hear that you've found your new favorite foundation and brush. It's the best feeling when that automatic color match works its magic! Welcome to the Smooche family, we're thrilled to have you.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Light makeup that truly matches your skin tone

I love my smooche, it truly matches my skin tone

May 6, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Julia, 💖

Thank you! We're so happy to hear that your Smooche is a perfect match for your skin tone. There is nothing better than finding that "true match" for a flawless, light look!

Warmly,
The Smooche Team

Rated 3 out of 5 stars

The product is a little dry to use

The product is a little dry to use. Try to shake well before use. I found the product left my face a little lighter than expected, but did try to cover imperfections.
Customer service, April, was awesome to work with, no hassels. Thanks April

April 21, 2026
Unprompted review
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Reply from smooche

Hi Jane,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Fantastic Customer service

Order 568594
My experience did not start great as my original order went astray, however I reached out to customer services and April was amazing, first trying to track it down and then sending a replacement. Not had time to rate the foundation yet but give me a week!

May 6, 2026
Unprompted review
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Reply from smooche

Hi Barbara, 💖

Thank you! We are so sorry your first order went astray, but we're thrilled that April was able to jump in and get a replacement sent out to you.

We can't wait to hear what you think of the foundation once you've had a chance to try it out, check back in with us in a week!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Customer support,GENREV

Customer support,GENREV, was amazing in helping me resolve my issue.

And they stand 100% behind their money back guarantee policy.

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Nora! 💖

Thank you! We're so glad Genrev provided amazing support and that you felt 100% backed by our guarantee. We always want you to shop with total confidence!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

GENREV’s support

GENREV’s support to solve an address problem before the shipping was great, kind and efficient. Thank you

April 24, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Mariana, 💖

Thank you! We're so glad Genrev was able to sort out that address issue for you so quickly and kindly. We're all about making sure your order gets to the right spot without the stress!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Amazing customer service from Juice who…

Amazing customer service from Juice who really understood the need and gave a lot of credibility to the company. I will recommend.

May 7, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Evelin, 💖

Thank you! We're so glad Juice provided such amazing service and built that trust with you. We truly appreciate the recommendation!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Easy to apply and gives a great finish…

Easy to apply and gives a great finish on my older skin! Glad I found you

April 23, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Natalie, 💖

Thank you! We're so glad you found us and are loving that great finish on your skin. It's wonderful to hear it's working so well for you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jessa was very helpful and responsive.

May 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Debra, 💖

Thank you! We're so glad to hear that Jessa was helpful and responsive. She'll be so happy to know she made a positive impact!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The smoochie did not match my color as…

The smoochie did not match my color as I am dark and I called and they processed by refund seamlessly and rapidly. Thank you JIZELLE 5277211

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Emi, 💖

Thank you! We're sorry the color wasn't a perfect match, but we're so glad Jizelle could handle your refund for order #527721 seamlessly and rapidly. We're always here to help!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Improving Customer Service

Update: 5/9/2026 - Yesterday Genrev from Smooche reached out and apologized for the delayed response. Then they graciously helped me get a replacement shipment sent to the correct address. I am excited to try out the product and update my review. I appreciated the care they took to make this experience right.

Order #598758 - I was so excited when I ordered this product, but the address was incorrect. I contacted them immediately after the order and payment went through and I saw the address had incorrectly autofilled. But, I put my order in on 5/2 and just received a response on 5/8. I've been reaching out with multiple emails almost once a day trying to get the address corrected before shipping started to process, but no help. When I finally got a response 7 days later, they said sorry it went through the shipping process already and they can do nothing but wait and "HOPE" it gets sent back and then they would resolve the issue. Now, not only am I disappointed, ... but just want my money back for this hassle and I never even got to try the product I was excited about.

May 6, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Danielle,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 4 out of 5 stars

Products are somewhat pricey.

April 22, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Julie! 💖

Thank you for the 4-star review! We're so glad you're enjoying the products. We strive to use high-quality ingredients to give you the best results possible, and we truly appreciate your support!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

My oder had been delayedand when I…

My oder had been delayedand when I finally received it, unfortunately it did not work out for me Jessa was very helpful in getting me a refund.

May 7, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lynda! 💖

Thank you! We're sorry for the delay and that the product wasn't a perfect fit, but we're so glad Jessa could provide helpful service with your refund. We appreciate you giving us a try!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Everything was delivered with Care

Everything was delivered with care and efficiently.

May 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi there, 💖

Thank you! We're so glad to hear your order was delivered with care and efficiency. We love getting our products to you safely and quickly!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I love it

I love it, so easy to apply

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi M. Challoner, 💖

Thank you! We're so happy to hear you love it and find it so easy to apply. Enjoy that effortless look!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

First time using the product and am…

First time using the product and am very pleased, it blends beautifully and does not leave my face feeling dry and flaky at the end of the day it stays as fresh as when I applied it in the morning.

April 28, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Alexandra! 💖

Thank you! We're so happy your first experience was a success. It's wonderful to hear that it stays fresh and hydrating from morning until the end of the day!

Warmly,
The Smooche Team

Rated 1 out of 5 stars

I purchased the anti aging lip plumper…

I purchased the anti aging lip plumper and it states on their website that if you're not completely satisfied you can get your money back, well it didn't work and they refuse to answer any emails so basically they tell lies in order to get business.

April 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Suzi,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 4 out of 5 stars

Disappointment turned into great result! 😃🙌🏻👍🏻

I can’t say that I had a bad experience. Just one that didn’t have the outcome I’d initially hoped for but it definitely ended with a surprisingly good result.

Firstly their customer service is pretty great and for that alone they deserve 5 stars..

I purchased a bundle of the colour adapting foundation and a blender brush, of which the blender brush was great and the colour match on the foundation was really good I have to say but sadly the foundation didn’t work for my skin type and started to migrate into my various creases and laugh lines leaving me looking like a muddled mess.

I emailed Jizelle, who had been following up with me about my order, explaining to about my experience and asked for some advice as I wondered if I’d overdone with pre skin prep overdoing my skin serum and moisturiser before hand.

Much to my surprise Jizelle got back me, not with advice but rather apologising that the product hadn’t worked out for me and advising me that she’d arranged for me to get a full refund.

One certainly cannot argue with that result and to be honest I was actually quite impressed as I certainly wasn’t expecting that.

I’ll just have to keep looking for that perfect colour adapting foundation and would I recommend them.. Sure. Why not?! Their customer service alone is worth its weight in gold and Jizelle is a great presentative of that.

Many thanks Jizelle. You turned my disappointment into a happy ending for me. You little R.O.C.K.S.T.A.R 😊 ⭐

(JIZELLE 😘 🍕)

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Niki! 💖

Thank you so much! We are thrilled to hear you had such a wonderful experience. Your support means the world to us!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla rocks!

Carla was so helpful! Very painless refund. No questions asked. True to their money back guarantee policy! Thanks Carla!

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Barb, 💖

Thank you! We're so glad Carla could make your refund process painless. We truly stand by our money-back guarantee, and we're happy she took such great care of you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product

I received the order pretty quickly. I really like how the makeup blends to my skin color and its texture feels nice and light. I will definitely order this product again.

April 23, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Laura, 💖

Thank you! We're so glad your order arrived quickly and that you love the light texture and perfect blend. We can't wait to see you again for your next order!

Warmly,
The Smooche Team

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