The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more
Company replied
I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more
Company replied
Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more
Company replied
Company details
Written by the company
Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Contact info
8605 Santa Monica Boulevard, PMB 44698, West Hollywood, CA 90069, United States
- hey@smooche.com
- smooche.com
4.4
Excellent
5K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great product but volume for price…
Great product but volume for price could be better.
May 8, 2026
Unprompted review
Reply from smooche
Hi Danyell! 💖
Thank you! We're so glad you love the product. We appreciate your feedback on the volume and are always looking for ways to provide the best value for our customers!
Warmly,
The Smooche Team
Gracia was fabulous!
Gracia, my order number is #515760, was so fast in getting back with me and was so understanding and understood that the Smooche just didn’t work for me. It made me look older, and it was a bit too light for me. It just looked bad on me. But I got wonderful customer service if my $$ is really returned as she said it would be. I will send it back if I can have the address to send it.
Thank you, Gracia!!! Best customer service!!
Sincerely,
Angela Morgan
May 7, 2026
Unprompted review
Reply from smooche
Hi Angela! 💖
Thank you so much! We are thrilled to hear you had such a wonderful experience. Your support means the world to us!
Warmly,
The Smooche Team
Not perfect but still great and super hydrating
I like the foundation, the formula is very hydrating! I liked how fast the delivery was and the packaging was cute and very on brand. I do feel like it made me a little more pale but I do have a yellow tint to my skin.
May 1, 2026
Unprompted review
Reply from smooche
Hi Annabel, 💖
Thank you for your feedback! We're so glad you're enjoying the hydrating formula and that you loved the packaging and fast delivery.
Since you mentioned having a warmer/yellow undertone, the slight paleness can sometimes happen if the color match is leaning a bit cool. We want you to feel 100% confident in your glow, so if you ever want to chat about finding a shade that better complements your skin's tint, we're here for you!
Warmly,
The Smooche Team
Didnt think it would be anywhere like…
Didnt think it would be anywhere like my usual foundation but I WAS SO WRONG I LOVE IT! The fact that its no heavy but so light and the way it feels on as if your not wearing any makeup at all 100.buying again ...well have just ordered 2more.
May 1, 2026
Unprompted review
Reply from smooche
Hi Sue, 💖
Thank you! We absolutely love being the "wrong" choice that turned out so right!
There is truly no better feeling than a foundation that gives you great coverage while feeling like you're wearing nothing at all. We are so excited that you've already stocked up with two more, you're all set to keep that 100/100 glow going!
Warmly,
The Smooche Team
My experience was great because…
My experience was great because customer care regarding my order was very good especially Genrev she was so helpful I am loving my foundation and it have taken years of my face around the eye area don’t wear a concealer around my eyes anymore as my foundation is so light and don’t sit in fine lines it’s brilliant
May 5, 2026
Unprompted review
Reply from smooche
Hi Maureen, 💖
Thank you! We are absolutely thrilled to hear that our foundation has become a game-changer for your routine. Knowing it's light enough to skip concealer and doesn't settle into fine lines is exactly what we love to hear!
We're also so glad Genrev was there to provide such helpful support with your order. It sounds like you've found your perfect match!
Warmly,
The Smooche Team
love the brow gel product
love the brow gel product, easy to use and spectacular results
May 8, 2026
Unprompted review
Reply from smooche
Hi Jeannette, 💖
Thank you! We're so happy to hear you're loving the brow gel. There's nothing better than a product that's easy to use and delivers those spectacular results! Enjoy your fabulous brows!
Warmly,
The Smooche Team
Jessa was very forthright and…
Jessa was very forthright and accommodating in her emails about my order.
May 6, 2026
Unprompted review
Reply from smooche
Hi Judith, 💖
Thank you! We're so glad to hear that Jessa was forthright and accommodating while helping you with your order. We pride ourselves on clear and helpful communication, and it's wonderful to know she hit the mark for you!
Warmly,
The Smooche Team
Smooche is on target!
Smooche does exactly what it says it will do! I’ve already ordered more so that I never run out! My skin looks and feels hydrated and my lines and uneven skin tones are practically nonexistent! Thank you for a great product!
April 7, 2026
Unprompted review
Reply from smooche
Hi Mary Anne, 💖
Thank you! We are so thrilled to hear that Smooche is hitting the target for you! There is no better compliment than hearing that your skin feels hydrated and those lines and uneven tones have vanished.
Smart move on stocking up, we definitely don't want you running out of that glow! Thanks for being part of the Smooche family.
Warmly,
The Smooche Team
Great experience
Great experience. The foundation brush was slightly damaged and Juice was wonderfully helpful and sorted out the problem immediately.
May 8, 2026
Unprompted review
Reply from smooche
Hi Ellie, 💖
Thank you! We're so sorry to hear your foundation brush arrived with a bit of damage, but we're thrilled that Juice was able to jump in and sort that out for you immediately.
We want your tools to be as perfect as your finish! Enjoy your new brush!
Warmly,
The Smooche Team
Easy to order
Easy to order, usually good deals. I found a better deal after ordering, and when I emailed customer support,
Jessa added on an extra item for free, meaning that the deal worked out for me.
May 6, 2026
Unprompted review
Reply from smooche
Hi Emma, 💖
Thank you! We're so glad you find it easy to order and enjoy our deals. We are especially happy to hear that Jessa was able to go above and beyond by adding that extra item to make sure you got the best value.
We love making things right for our customers! Enjoy your treats!
Warmly,
The Smooche Team
Sadly, too pale
I didn't find the foundation worked for me- too pale. But April with customer service was very helpful with my refund of order number #514490.
May 4, 2026
Unprompted review
Reply from smooche
Hi Jennifer, 💖
Thank you for your feedback! We're sorry to hear the foundation was a bit too pale for you, but we are so glad that April was able to help you out with your refund for order #514490.
We appreciate you giving us a try, and we're happy we could make the process easy for you!
Warmly,
The Smooche Team
Things that worked and some didn't
The white foundation didn't work for me. But the lip plumper and lip liner are amazing! I also got the smudge and sweat proof mascara and it really is what it says i am in awe of this mascara! Will purchase again!
May 8, 2026
Unprompted review
Reply from smooche
Hi Anne! 💖
Thank you! We're so thrilled you're in awe of the mascara and loving the lip products! While the foundation wasn't your match, we're so happy the rest of your haul is amazing. We can't wait to see you again!
Warmly,
The Smooche Team
I never got it and emailed you 5 times
I never got it and emailed you 5 times
April 22, 2026
Unprompted review
Reply from smooche
Hi Dr Vecchione,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
I had a great experience working with Carla
I had a great experience working with Carla, she exceeded my expectations and resolved my issue quickly. Great customer service.
May 7, 2026
Unprompted review
Reply from smooche
Hi Danae, 💖
Thank you! We're so happy to hear that Carla exceeded your expectations and got everything resolved quickly. We'll be sure to pass your wonderful feedback along to her!
Warmly,
The Smooche Team
The foundation wasn’t suitable for me…
The foundation wasn’t suitable for me but I cannot fault the friendly helpful customer service from April
Order number 436038
May 8, 2026
Unprompted review
Reply from smooche
Hi Fiona, 💖
Thank you for your feedback! We're sorry to hear the foundation wasn't the right fit for you, but we are so glad that April provided such friendly and helpful service for order #436038. Your experience matters to us, and we're happy we could support you!
Warmly,
The Smooche Team
Pleased
Unfortunately, I had to return my purchase. I worked with Carla to return my foundation and she made the process is so very easy. I’m very pleased with my buying experience with Smooch.
May 7, 2026
Unprompted review
Reply from smooche
Hi Dr. Shields, 💖
Thank you! While we're sorry the foundation didn't work out this time, we are so glad to hear that Carla made the return process effortless for you. We truly appreciate your kind words about your experience with Smooche!
Warmly,
The Smooche Team
I wasn't happy with the product I had…
I wasn't happy with the product I had ordered, I am not sure if it was not suitable for my skin type. I reached out to the company and April very kindly rectified the issue by arranging a refund.
May 7, 2026
Unprompted review
Reply from smooche
Hi JeanR, 💖
Thank you for sharing your experience! We're sorry to hear the product wasn't quite the right fit for your skin type, but we are so glad April was able to step in and arrange a refund for you so kindly.
We always want you to feel taken care of, even if a specific product doesn't work out!
Warmly,
The Smooche Team
Not suited for olive skin
Waited several weeks to try this. Unfortunately it's not suited for darker skin tones and leaves a whitish tint like sunscreen.Didnt expect to hear back when requested refund but jizelle sorted it out without hesitation. Thankyou GENREV - appreciate the follow-up . Customer service slow initally but attentive .
April 29, 2026
Unprompted review
Reply from smooche
Hi Abida,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
April was extremely helpful
April was extremely helpful. She gave prompt and good assistance with my order. Thank you Smooche 😊
May 3, 2026
Unprompted review
Reply from smooche
Hi Tracey, 💖
Thank you! We're so glad to hear that April provided such prompt and helpful assistance with your order. We'll be sure to pass your kind words along to her! 😊
Warmly,
The Smooche Team
I am loving this foundation and brush
I am loving this foundation and brush, i won't be going back to my old company, i love that it automatically matches me, tysm!
May 1, 2026
Unprompted review
Reply from smooche
Hi Laura, 💖
Thank you! We are so happy to hear that you've found your new favorite foundation and brush. It's the best feeling when that automatic color match works its magic! Welcome to the Smooche family, we're thrilled to have you.
Warmly,
The Smooche Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.