smooche Reviews 5,279

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,251 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many people appreciate the personalized approach of the customer service team, who are often described as polite, understanding, and efficient in resolving issues. Reviewers are particularly impressed with the quick responses and the smooth handling of their concerns, often leading to satisfactory resolutions like refunds or replacements. However, some customers also noted issues with the product itself, mentioning that it didn't always color match correctly, felt too dry, or didn't provide the desired coverage. There were also occasional concerns about order processing and delivery times, with some people experiencing delays or receiving incorrect items. A few other people also felt that the product size was deceiving or that certain ingredients advertised were not present.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the product, noting it blends well,... See more

Order

Clients share ambiguous opinions on order experiences. While some reviewers praise quick deliveries, with... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some praising products for blending well, feeling nice... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more

Company replied

Rated 4 out of 5 stars

After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more

Company replied

Rated 5 out of 5 stars

I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more

Company replied

Rated 5 out of 5 stars

Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

I had a great experience with Carla

I had a great experience with Carla. Even though our communication was via email, her service was professional, prompt, and very helpful. She responded clearly, kept me updated throughout, with a swift refund. She made the whole process smooth and easy. Excellent customer service
thank you, Carla.

May 7, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Li! 💖

Thank you! We're so delighted to hear that Carla made the process smooth and professional for you. We'll be sure to share your lovely feedback with her!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jizelle was very helpful with my query

Jizelle was very helpful with my query for order #541044.
The ordered product turned out not to match my skin but customer service has responded well and the issue has been sorted out.
The Internet shopping can be risky but it will be the experience of happy ending as long as customer service is reliable like what Jizelle served.

May 9, 2026
Unprompted review
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Reply from smooche

Hi Enjeong! 💖

Thank you! We're so glad Jizelle provided reliable service and created a happy ending for you. We agree that great support makes all the difference, and we're happy we could sort everything out for order #541044!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Really good products

Really good products, really impressed

May 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Leisha! 💖

Thank you! We are so happy to hear you’re impressed with the products. Your support makes our day!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Excellent customer service with April

Excellent customer service with April! She went above and beyond to help me! Good company!

May 9, 2026
Unprompted review
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Reply from smooche

Hi Kris! 💖

Thank you! We're so happy to hear April went above and beyond for you. We love having you as part of our community!

Warmly,
The Smooche Team

Rated 1 out of 5 stars

I contacted this seller Smooche LLC …

I contacted this seller Smooche LLC wanting to cancel my order May 3. Bought the product April 26.When the package arrived which qas.sent from same country I live , I send them back. First, offer from them was 20% of 111.69 and I keep the unwanted product. When I return the package same day it arrives I was told it was the wrong address (I use same address in the package) and they already took $27.92.
Now I was told there was condition to the refund or possibly no refund at all! If I give zero stars i would. Shame on merchant like this!

May 3, 2026
Unprompted review
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Reply from smooche

Hi Melric,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Carla from Smooche was fantastic

Carla from Smooche was fantastic. Quick response to my enquiry and dealt with my problem efficiently and fairly. Thanks Carla- excellent customer service!

May 8, 2026
Unprompted review
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Reply from smooche

Hi Rachel! 💖

Thank you! We're so thrilled to hear Carla provided such fantastic and efficient service. We'll be sure to pass along your kind words to her!

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Not as advertised

Not as advertised. It promises “shade adapting technology” but it can only turn light brown, it looks and feels like really cheap sunscreen. It also dries (without powder) through out the day and looks clumpy. Really unimpressed and bummed.

April 20, 2026
Unprompted review
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Reply from smooche

Hi Anjhellica,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 3 out of 5 stars

Product does the job

Product does the job, but made my skin feel dry and itchy by the end of the day. Would not recommend for sensitive skin.

May 8, 2026
Unprompted review
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Reply from smooche

Hi there,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Smooche

Love smooche colour changing foundation. Lite weight nice even tone on my skin covers blemishes and pimples
Looks great on. No mess no fuss
Highly recommend

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Chanel! 💖

Thank you! We're so glad you're loving the lightweight feel and perfect coverage of our color-changing foundation. "No mess, no fuss" is exactly what we aim for! Thanks for the high recommendation!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Very surprised!!!!

I was sceptical that this was going to do what it claimed. I have tried other colour changing foundations and always found they made my face colour look pale and felt dry to touch. Smooch really was 100% the opposite and just love how it looks and feels.

April 27, 2026
Unprompted review
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Reply from smooche

Hi Shannon! 💖

Thank you! We love a happy surprise! It's wonderful to hear that Smooche gave you the perfect glow and hydration you were looking for. We're so glad you gave us a chance!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Loved it so much

Loved it so much. I bought a second one. Great color matching and goes on very smooth.
Love it

May 4, 2026
Unprompted review
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Reply from smooche

Hi Ellen! 💖

Thank you! We're so happy you're loving the smooth application and perfect color match. It's the best feeling when you find a product you love enough to buy a second one!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a small glich

I had a small glich, it was handled professionally. This my first visit or buy, I just wanted a try. Thanks for the help!

❤ JESSA and your order number 601789❤—

May 2, 2026
Unprompted review
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Reply from smooche

Hi JM! 💖

Thank you! We're so glad we could handle that little glitch professionally for you. We are thrilled to have you here for your first buy and hope you absolutely love what you try!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Works but confused

The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do not grasp the total oz. vs size.

Its easy to use. Goes on my skin smoothly and cleanly. I like the application and after feel on my skin. Works well with my other cosmetic, blush, concealer but im still learning to use your product. It blends well with my coloring that I am doubting the effectiveness as a foundation. Most likely because I don't know how to integrate into my routine and exiting products yet.

April 27, 2026
Unprompted review
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Reply from smooche

Hi May! 💖

Thank you! We're so glad you're enjoying the smooth application and how well it blends with your routine. We appreciate your honest feedback on the packaging, and we're confident that as you keep playing with it, you'll love that natural, seamless finish even more!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a great experience with Novie

I had a great experience with Novie, who went into great detail about the ingredient alumina, which I was concerned about in terms of being aluminum. She explained clearly and satisfied my doubts. I have a very good feeling about this company even though I haven't tried the products yet!
Thanks so much!
My order number is 444522.

May 8, 2026
Unprompted review
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Reply from smooche

Hi Janni! 💖

Thank you! We're so glad Novie could clear up your concerns about alumina with such great detail. We love starting our relationship with transparency and care!

We can't wait for you to try your products from order #444522!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The customer service was exceptional

The customer service was exceptional. Novie was very helpful and resolved my issue immediately. Reference
# 529964. Thanks again Smooche!

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Diane! 💖

Thank you! We're so happy to hear Novie provided exceptional service and resolved everything for you immediately. We truly appreciate your support!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Great product but volume for price…

Great product but volume for price could be better.

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Danyell! 💖

Thank you! We're so glad you love the product. We appreciate your feedback on the volume and are always looking for ways to provide the best value for our customers!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Gracia was fabulous!

Gracia, my order number is #515760, was so fast in getting back with me and was so understanding and understood that the Smooche just didn’t work for me. It made me look older, and it was a bit too light for me. It just looked bad on me. But I got wonderful customer service if my $$ is really returned as she said it would be. I will send it back if I can have the address to send it.

Thank you, Gracia!!! Best customer service!!

Sincerely,
Angela Morgan

May 7, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Angela! 💖

Thank you so much! We are thrilled to hear you had such a wonderful experience. Your support means the world to us!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Not perfect but still great and super hydrating

I like the foundation, the formula is very hydrating! I liked how fast the delivery was and the packaging was cute and very on brand. I do feel like it made me a little more pale but I do have a yellow tint to my skin.

May 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Annabel, 💖

Thank you for your feedback! We're so glad you're enjoying the hydrating formula and that you loved the packaging and fast delivery.

Since you mentioned having a warmer/yellow undertone, the slight paleness can sometimes happen if the color match is leaning a bit cool. We want you to feel 100% confident in your glow, so if you ever want to chat about finding a shade that better complements your skin's tint, we're here for you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Didnt think it would be anywhere like…

Didnt think it would be anywhere like my usual foundation but I WAS SO WRONG I LOVE IT! The fact that its no heavy but so light and the way it feels on as if your not wearing any makeup at all 100.buying again ...well have just ordered 2more.

May 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sue, 💖

Thank you! We absolutely love being the "wrong" choice that turned out so right!

There is truly no better feeling than a foundation that gives you great coverage while feeling like you're wearing nothing at all. We are so excited that you've already stocked up with two more, you're all set to keep that 100/100 glow going!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

My experience was great because…

My experience was great because customer care regarding my order was very good especially Genrev she was so helpful I am loving my foundation and it have taken years of my face around the eye area don’t wear a concealer around my eyes anymore as my foundation is so light and don’t sit in fine lines it’s brilliant

May 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Maureen, 💖

Thank you! We are absolutely thrilled to hear that our foundation has become a game-changer for your routine. Knowing it's light enough to skip concealer and doesn't settle into fine lines is exactly what we love to hear!

We're also so glad Genrev was there to provide such helpful support with your order. It sounds like you've found your perfect match!

Warmly,
The Smooche Team

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