smooche Reviews 5,264

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 3,251 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many people appreciate the personalized approach of the customer service team, who are often described as polite, understanding, and efficient in resolving issues. Reviewers are particularly impressed with the quick responses and the smooth handling of their concerns, often leading to satisfactory resolutions like refunds or replacements. However, some customers also noted issues with the product itself, mentioning that it didn't always color match correctly, felt too dry, or didn't provide the desired coverage. There were also occasional concerns about order processing and delivery times, with some people experiencing delays or receiving incorrect items. A few other people also felt that the product size was deceiving or that certain ingredients advertised were not present.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the product, noting it blends well,... See more

Order

Clients share ambiguous opinions on order experiences. While some reviewers praise quick deliveries, with... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some praising products for blending well, feeling nice... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more

Company replied

Rated 4 out of 5 stars

After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more

Company replied

Rated 5 out of 5 stars

I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more

Company replied

Rated 5 out of 5 stars

Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Their products are nice

Their products are nice. Easy checkout system. Their Shipping is timely with tracking so you can see where your order is. I will do business with them again

April 24, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tw! 💖

Thank you! We're so glad you enjoyed the easy checkout and found our tracking helpful, there's nothing like knowing exactly when your goodies will arrive! We can't wait to do business with you again soon.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Best service ever!!

I had the best experience ever ordering a product online. Jessa helped everything go so smooth on my order. I've never received such good service. I will definitely be ordering again.

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Melody! 💖

Thank you! We are absolutely glowing hearing that this was your best online ordering experience ever! Jessa is a star, and we're so glad she could make everything go smoothly for you. We can't wait to see you back for your next order!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

I ordered the foundation, and I love how it feels on my skin. Unfortunately, I noticed it is darker on my skin. Even my friends noticed it. I was sad it didn’t work for me, but I am happy with the customer service. Novie helped me with my situation (order #487475) and issued a refund. I appreciate the quick and efficient response.

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Helen! 💖

Thank you! We're so glad you loved the feel of the foundation, though we're sorry the shade wasn't the perfect match for you. We're happy that Novie could step in and provide a quick, efficient refund for order #487475. Your satisfaction is our priority, and we appreciate your kind words about our service!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I placed an order for foundation and…

I placed an order for foundation and something went wrong. I got charged for the shipment protection which I didn’t want. I wrote emails for this charge to be removed and it was no questions asked. Amazing service.

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Milla! 💖

Thank you! We're so glad we could quickly resolve that shipment protection charge for you, no questions asked! We want your shopping experience to be as smooth as our foundation, and we're thrilled you enjoyed the amazing service.

Warmly,
The Smooche Team

Rated 4 out of 5 stars

I received my product and was anxious…

I received my product and was anxious to try it. The color didn’t work on my skin so I contacted the company and they were so understanding. Juice was amazing at taking care of my refund.
Thank you so your quick response.
Julie.

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Julie! 💖

Thank you! We're so sorry the color didn't quite work out for you, but we're thrilled that Juice was there to make the refund process easy and stress-free. We truly appreciate your kind words about our quick response, we always want to make sure you're taken care of!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

It took a while to receive my order

It took a while to receive my order. I have used the product 3 times so far. It goes on smoothly and does match my skin tone. The only downside is, it gets oily on my skin and I can’t stand that. So when I dab my face to remove the oil it also removes the makeup. I don’t know if other women have made the same complaint or if you are looking into correcting this issue.

May 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Camila! 💖

Thank you for your honest feedback! We're so glad the foundation matches your skin tone and goes on smoothly, but we're sorry to hear about the oiliness you've experienced.

Every skin type is unique, and while many love the dewy finish, we understand it can feel a bit heavy on oilier skin. To help it stay well, some of our customers find that a light dusting of setting powder or a matte primer works wonders! We truly value your input, as it helps us look into how we can improve our formula for all skin types.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Experiencing life

I ordered the smooche foundation last month on 23 April - #541776 and received it on 1 May, exactly I was very excited about the foundation as I had seen from Facebook about the foundation review is quite good. So I decided to buy and give it a try, but once I receive it and try it for a few days, I feel that the foundation is dry on my skin and I need to apply aloe Vera gel to mix the foundation together.
I did do a feedback to the smooche about my condition after using the smooche foundation but to my surprise Gracia do a refund for me, which I did not expect it. After considering my situation about using the product. I really appreciate her gesture and excellent service 💯. Thank you Gracia

May 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Judy! 💖

Thank you! We're sorry to hear the foundation felt a bit dry on your skin, but we love your creativity with the aloe vera gel! We are so happy that Gracia was able to surprise you with a refund and provide such excellent service 💯. Your appreciation means the world to us, and we'll be sure to pass your thanks along to her!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Shake was very helpful in responding…

Shake was very helpful in responding and resolving my issue

May 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Debbie! 💖

Thank you! We're so glad to hear that Shake was able to help resolve your issue so quickly. We'll be sure to share your kind words with them!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jizelle was so helpful with my query on…

Jizelle was so helpful with my query on order number 560526. Very impressive customer service! Thanks!

May 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Elise! 💖

Thank you! We're so glad to hear that Jizelle was able to help with your query on order #560526. We strive for impressive service every time, and we'll be sure to pass your thanks along to her!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

JESSA from customer service helped me…

JESSA from customer service helped me great, but my order is not in yet., so I can’t say anything about the product yet.
My order number is 591187

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Michele! 💖

Thank you! We're so glad to hear Jessa took such great care of you. We're keeping an eye on order #591187 for you and can't wait for it to arrive so you can finally try the product. We have a feeling it'll be worth the wait!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Very good foundation. Blends nicely. Good on mature skin.

Very good product (foundation which adapts to one's individual skin colour) and my order included a brush and sponge. Could be slightly better coverage, but I was aware when I bought it that it wouldn't be full coverage. Very natural and for mature skin (over 50) it and blends nicely with the skin both colour and texture-wise. Better than one I bought from a different brand which was a bit orange for me and didn't blend as well.

April 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lisa! 💖

Thank you! We are so thrilled to hear that our foundation is a hit for your skin! It's wonderful to know the color and texture blend so naturally for you, especially compared to other brands you've tried. We're glad the included brush and sponge are helping you achieve that perfect, seamless finish!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

Great customer service

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Hanaa! 💖

Thank you! We're so happy to hear you had a great experience with our team. We love being here for you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Amazing customer service

Jessa was so helpful in making sure my order, 593535, would end up going to the right place! If the product is as good as Jessa's service was, then it's going to be amazing and I can't wait until it gets here! Thanks a lot, Jessa! Your assistance was greatly appreciated!

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Shelby! 💖

Thank you! We're so glad to hear Jessa went above and beyond to make sure order #593535 is headed to the right spot! We have a feeling you're going to love the product just as much as the service. We can't wait for it to arrive!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jessa was very helpful with getting my…

Jessa was very helpful with getting my proper address, when I originally used my PO Box # and has stayed in touch with me thru the process, I appreciate her determination to help me out and keep me posted on any and all updates
Thanks
Carol
Acct # 588898 🫶🏻

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Carol! 💖

Thank you! We are so happy to hear that Jessa has been so determined to help you with your address and order updates. We truly value staying in touch with our customers throughout the process, and we'll be sure to share your appreciation (and that heart!) with her. 🫶🏻

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Thanks to Jessa for providing info on…

Thanks to Jessa for providing info on the status of the order. Have not received product yet- my fault- used PO Box number - but it was great to have status updated. Thanks, Jessa Order #580745. Can't wait to receive product.

May 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Clare! 💖

Thank you! We're so glad Jessa could help you track down the status of order #580745. Don't worry about the PO Box, we're just happy we could get those updates to you! We can't wait for you to receive your products and try them out.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Genuine customer service

Smooche order #551989 was my first order for colour changing foundation with this company. Unfortunately I ordered too light a colour. I offered to send back the unopened foundation and exchange for a darker one. I waited for a few days till Chistine answered me with a refund and keep the unopened product. I was so happy and impressed with this outcome and Christine was more than helpful. Service I will always remember.
Thank you

May 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi there! 💖

Thank you! We're so glad Christine could turn your first order experience around with such a memorable outcome. We want you to find your perfect match without any extra stress! We truly appreciate your kind words and are so happy to have you with us.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a slight problem with my products…

I had a slight problem with my products at the checkout
Contacted Smooche and Euri the person I got was absolutely great
Wonderful service so thank you Euri
Terrific customer service 😁

May 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Helene! 💖

Thank you! We're so glad Euri was able to smooth out those checkout hiccups for you. We'll be sure to pass along your thanks for the terrific service! 😁

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Reference Order 547655

Reference Order 547655

My customer service representative was Novie and she was awesome. She resolved my issue professionally and promptly. It was a great experience!

May 7, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Joann! 💖

Thank you! We're so glad to hear Novie took such awesome care of you. We pride ourselves on professional and prompt service, so it's wonderful to know you had a great experience with order #547655!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Best Ever

This is the best foundation I think I've ever had. And now I'm beginning to see a difference in my skin tone. Spots are fading and skin seems brighter.

March 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Carol! 💖

Thank you! We are so thrilled to hear this is the best foundation you've ever had! It's amazing that you're already seeing those spots fade and your skin looking brighter, that glow suits you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product for me at least.

Great product for me at least.

May 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Connie! 💖

Thank you! We are so happy to hear the product is working out great for you. Your satisfaction is exactly what we strive for!

Warmly,
The Smooche Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look