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SmoothRed Reviews 210

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for creating amazing and memorable holidays, often describing their trips as flawless and exceeding expectations. People frequently highlight the exceptional planning and execution, noting that itineraries run smoothly and efficiently. The staff, including guides and drivers, are consistently commended for being knowledgeable, personable, and helpful, contributing significantly to the positive user experience. Reviewers also appreciate the excellent hotel recommendations and the unique, well-chosen locations. Consumers particularly value the detailed attention given to their preferences and the seamless handling of logistics, which saves them time and stress. Many express their intention to use the company again for future trips, emphasizing the high-end service and the overall outstanding experience.

What people talk about most

Holidays

Reviewers highlight positive aspects of holidays. Customers consistently praise the seamless itineraries and... See more

Staff

Reviewers consistently express high satisfaction with the staff. Customers frequently highlight the... See more

Service

Clients share positive opinions on service, consistently praising the meticulous planning and execution.... See more

Location

Users describe positive interactions with location, highlighting the beauty of places like the Spanish Basque... See more

User experience

Customers had positive experiences with the user experience. Many reviewers praised the app, describing it as... See more

Based on these reviews

Rated 5 out of 5 stars

We loved our trip. Smoothred did an amazing job and built an awesome itinerary. Additionally, my wife ended up sick while in London and the agency assisted us with adjusting our reservations to ensure... See more

Company replied

Rated 5 out of 5 stars

We spent 15 days in Scotland, London and Wimbledon. Scotland exceeded our expectations. The assistance and planning with SmoothRed was flawless. Guides and tours were great and informative. A... See more

Company replied

Rated 5 out of 5 stars

The guides and drivers were all very knowledgeable and personable. We saw and learned so much. The time of year (late April-Early May) was perfect weather, with spring flowers and lambs in all the f... See more

Company replied

Rated 5 out of 5 stars

DOURO VALLEY This was our second holiday with Smooth Red and as expected it lived up to all expectations. Hotel, wine tours and guides were all excellent. Jack and Carola @smoothred couldn’t be... See more

Company replied


Company details

  1. Travel Agency
  2. Cultural Tours Provider
  3. Sightseeing Tour Agency
  4. Tour Agency
  5. Tour Operator

Written by the company

For over two decades, SmoothRed have been creating tailormade wine holidays and bespoke travel experiences. With over six generations’ worth of experience and connections in the wine industry, we specialise in wine travel and custom journeys around Europe and South America, tailored to each and every individual client. Our success is rooted in the lasting relationships we've cultivated with winemakers, local guides and trusted suppliers. By partnering with those who share our passion for travel, we're able to provide exceptional service and create seamless experiences with 24/7 support. To learn more, please visit www.smoothred.com

Book with Confidence

24/7 Support and Financial Peace of Mind

Our team of 20, speaking 12 languages, offers 24/7 support while you're abroad with a premium concierge service. Additionally, all our experiences with flights are ATOL protected and we're members of ABTA, the leading travel industry association.

Contact info

4.9

Excellent

TrustScore 5 out of 5

210 reviews

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Rated 5 out of 5 stars

HOLIDAY OF A LIFETIME

From the moment we set out, the itinerary unfolded seamlessly.
Antarctica, of course, was beyond anything we could have imagined. The expedition team’s expertise, enthusiasm, and attention to detail made every landing and Zodiac excursion feel both safe and thrilling. Standing amid vast ice fields, watching penguin colonies bustling with life, and cruising past monumental icebergs were experiences that will stay with us forever. The ship itself was exceptionally comfortable, and the crew created an atmosphere that was warm, welcoming, and impeccably well organised.

In Patagonia, the combination of dramatic landscapes, knowledgeable guides, and superbly chosen lodge gave us a deep appreciation for the region’s wild beauty. Whether we were hiking among towering granite peaks, watching condors circle above the steppe, or simply enjoying a quiet moment by a glacier-fed lake, each day offered something unforgettable.

In short, “holiday of a lifetime” is the perfect expression of our remarkable adventure. Thank you for shaping a journey that not only met our expectations but far exceeded them. We returned home with hearts full, minds enriched, and memories that will last a lifetime



November 13, 2025
Unprompted review
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Reply from SmoothRed

Hi Tom,

Thank you so much for taking the time to leave such a lovely review! We are so glad to hear that this 'holiday of a lifetime' surpassed all of your expectations.

It's great that the seamless travel arrangements allowed you to simply sit back and enjoy each incredible encounter with nature among some of the world's most incredible landscapes and that we were able to bring this to life for you.

We can't wait to help you plan your next adventure!

Best wishes,

Chris, Andreea and the SmoothRed team

Rated 5 out of 5 stars

SmoothRed arranged a full itinerary for…

SmoothRed arranged a full itinerary for our special anniversary tour of South America and we were astonished at the detail and attention they spent on making it a memorable trip. They chose fabulous hotels and organized a full selection of fascinating guided tours of real interest and their system always seemed to be a step ahead of our progression through the itinerary. Astonishing level of personal attention and things went utterly smoothly - it was magic and marvelous. V well done!

November 1, 2025
Unprompted review
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Reply from SmoothRed

Dear Roger & Rosie,

Thanks very much for writing such a lovely review about your trip through South America. We loved looking at the photos you sent across in The Atacama & The Iguazu Falls; it certainly looks like you had a fabulous time.

We're so pleased that you've created such special memories and would love to help you plan another adventure soon.

Best wishes,

Chris, Carola and the SmoothRed Team

Rated 5 out of 5 stars

Brilliant tour of Uruguay vineyards

For years, we'd planned to go to Uruguay specifically to drink Tannat wines, but it hadn't happened for a lot of reasons including our total ignorance of South America. Then I came across Smooth Red, got in touch, and they organised everything. Beautifully. The vineyards were great, the accommodation was great, the drivers were great, the food and wine were great. You can see a pattern here. The only thing that wasn't great was the weather and I can't justifiably blame them for that! Thank you, Smooth Red for a truly memorable week.

October 20, 2025
Unprompted review
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Reply from SmoothRed

Hi Claire,

Thank you so much for leaving this wonderful, 5-star review of your trip to Uruguay!

We're delighted to hear that you loved everything from the vineyards to the hotels, the drivers to the food. This is such an exciting South American destination and we're so glad that your trip exceeded expectations.

Whenever the time is right, we're here and ready to craft your next SmoothRed adventure!

Best wishes,

Chris, Carola and the SmoothRed team

Rated 5 out of 5 stars

Road trip through Spain

Jack and team curated a fabulous trip for us to Spain. We discussed how we liked to travel and what we hoped to see and do while there, and they did not disappoint! Highly recommend! The app provided to follow all details was A+ quality, which made it even better.

September 8, 2025
Unprompted review
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Reply from SmoothRed

Hi Kim,

Thank you so much for taking time to write this lovely 5-star review! We're so glad that you had a great time on your adventure through Spain.

We love getting to know what each of our clients wants out of a trip, so we're always happy to hear that we delivered exactly what you hoped for. Our app is a point of pride for us, so we're glad that you felt it was helpful and made for a seamless journey.

Whenever you're ready, we're looking forward to helping plan your next adventure!

Best wishes,

Jack, Andreea and the SmoothRed team

Rated 5 out of 5 stars

Outstanding trip to Italy's wine country

We just got back from an outstanding trip to Italy's wine country. The SmoothRed team put together an excellent itinerary that far exceeded our expectations. We had a great time and every detail the team put together was carefully thought through, and ran flawlessly.

September 27, 2025
Unprompted review
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Reply from SmoothRed

Hi Tony,

Thank you so much for taking the time to leave this glowing, 5-star review!

We're so glad to hear that you and your group thoroughly enjoyed your trip through Italy! It's great to hear that every detail came together to create an exceptional experience.

Whenever you're ready, we're looking forward to crafting your next SmoothRed adventure.

Best wishes,

Marieke, Eugenia and the SmoothRed team

Rated 5 out of 5 stars

Thank you Jack and Smooth Red

The itinerary and the progression of the trip was in perfect order.

Porto was beautiful and the ancient areas so interesting. The people in Porto are about the kindest people we have ever experienced.

The hotel was very good. Perfect location. The breakfast was great as they would cook what you would like.
Igor our tour guide fantastic! Duoro valley was the highlight maybe two days there which includes a night stay. The extra day in Porto wasnt necessary.

Thank you for the down days throughout the trip.

San Sebastián maybe hands down the most beautiful place we’ve ever been. The hotel exceeded the Fairmont's and Ritz’s we have stayed in. Incredible.

The Spanish Basque Country side was spectacular. The day at the pig farm over the top. Loved it loved it!

All the guides were perfect. Sincerely. Kind, knowledgable, fun, interesting, etc etc….

Finally Bordeaux, how amazing. Everything we saw , experienced, especially the cooking class, perfect.
Maybe a winery on the left bank, but I prefer more cab blend so a little biased.

All the restaurants were exceptional. We really never had even an average meal the entire trip.

You prepared and arranged everything beyond what we have ever experienced.

Thank you again and when we are ready for another adventure we will reach out to you.

September 26, 2025
Unprompted review
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Reply from SmoothRed

Hi Jesse,

Thank you so much for your kind words. It’s wonderful to hear how much you enjoyed your trip through Porto and the Douro Valley, San Sebastián and Bordeaux!

We’re thrilled the hotels, guides, and culinary experiences exceeded expectations, and that the pig farm day was such a standout experience. Your thoughtful feedback means a lot to us and we will pass it along to our guides and hotel partners.

We can't wait to help craft your next adventure when the time is right!

Best wishes,

Jack, Andreea and the SmoothRed team

Rated 5 out of 5 stars

Bordeaux Visit

Strong hotel and restaurant choices. Well organised. Good app. Service when needed mid holiday. Good high end service.

September 26, 2025
Unprompted review
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Reply from SmoothRed

Hi Andy,

Thank you so much for your review! We’re so pleased you enjoyed Bordeaux and appreciated the hotel and restaurant selections. We take a lot of pride in our travel app and it's great to hear you found it helpful.

We always aim to deliver a seamless experience for our clients and look forward to helping plan your next adventure!

Best wishes,

Jack, Matias and the SmoothRed team

Rated 5 out of 5 stars

Superb week in the Basque Country

Just back from a lovely week in the Basque Country. It was our first time using Smooth Red but we wanted a high quality tailored trip with an emphasis on Food and Wine and Smooth Red delivered in spades.

A big shout out to Jack who helped us put the trip together and was on-hand throughout and to the back-office team who made it all happen.

The local guides and winery tours were excellent, the transfers went without a hitch and the hotels were amazing. The Marques de Riscal hotel is an architectural marvel and well worth spending a couple of nights in and San Sebastián was a foodie and cultural revelation - We absolutely loved it. Thank you.

Having been converted to Smooth Red we are now counting down the days to our next trip to Argentina and Chile in the Spring of 2026

September 22, 2025
Unprompted review
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Reply from SmoothRed

Hi Phil,

Thanks so much for taking the time to leave us such a glowing review, we’re delighted to hear you had such a superb week in the Basque Country! It's always fun to plan a trip with that perfect blend of food, wine, and culture.

We’ll be sure to pass on your kind words to our guides and partners — it's great feedback for us and they’ll be so pleased to hear they helped make your experience memorable. Marqués de Riscal in particular is an absolute showstopper and we're glad you loved it.

We're already looking forward to your next trip to Argentina and Chile in the spring!

Best wishes,

Jack R, Jack S and the SmoothRed team

Rated 5 out of 5 stars

Smooth Red is incredible!

From planning, to execution and follow-up, Smooth Red was meticulous in providing the highest quality service. Jack listened to our preferences and worked with me to create our very special, curated trip . Matias ensured no detail was overlooked. Our local guides were so knowledgable, personable and absolutely wonderful . Our drivers were highly professional and punctual. Smooth Red monitored every step of our trip and kept in contact. Smooth Red is incredible!

September 25, 2025
Unprompted review
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Reply from SmoothRed

Hi Joanne,

Thank you so much for your lovely five-star review! We’re thrilled to hear that your trip was so special and seamless from start to finish. It was a real pleasure working with you to bring your vision to life, and we’re so glad you felt supported every step of the way.

We’ll be sure to pass on your lovely feedback to our guides and drivers, too.

Looking forward to helping you plan your next SmoothRed adventure!

Best wishes,

Jack, Matías and the SmoothRed team

Rated 5 out of 5 stars

Wonderful vacation!

Smooth Red put us in wonderful properties during our UK vacation, especially on Isle of Skye and in Oban. They also handled a problem with our rented automobile, which saved us from having to worry with it ourselves. Using Smooth Red saved us countless hours both before and during our vacation.

August 25, 2025
Unprompted review
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Reply from SmoothRed

Hi Sally,

Thanks so much for your kind words! We're thrilled you enjoyed your Scottish adventure and that the Isle of Skye and Oban exceeded expectations. It's also great to hear that you loved all of your hotels throughout your journey. We're so glad that we could take the stress out of the car issue too — that's exactly why we're here.

We look forward to planning your next adventure!

Best wishes,

Ryan, Harry and the SmoothRed team

Rated 5 out of 5 stars

Family trip to London & Paris

Everything about our experience with SmoothRed was stellar. When we were planning the trip, Marieke met with me multiple times to hear about our interests and preferences and went through several iterations of an itinerary to be sure we got to do and see everything we wanted. The handover to the Client Experience Team (led by Eugenia for our trip) was seamless, and they perfected the details - down to making dinner reservations for us each night at a variety of restaurants. The app was amazing - keeping all of our information in one, easy-to-access place. We had several dinner reservations that were canceled on our trip, and the SmoothRed team quickly booked new reservations and updated the app for us. Our experiences on vacation were wonderful - every tour and suggestion was great. We could not have been more pleased with SmoothRed and will definitely use the company again for future travel!

August 14, 2025
Unprompted review
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Reply from SmoothRed

Hi Sarah,

Thank you so much for your kind words! It was such a pleasure working with you to shape this trip into something truly special and we love that you felt everything worked seamlessly. We're so glad that you enjoyed our travel app and that it made the experience easier for you on the go.

Knowing that every tour and recommendation hit the mark means the world to us. We’re so glad that your experience was everything you hoped for (and more!), and we can’t wait to help you plan your next adventure.

Best wishes,

Marieke, Eugenia and the SmoothRed Team

Rated 5 out of 5 stars

France wine country

Our trip through various regions of France was very well coordinated and well planned out by the SmoothRed team. Hotels were great, the transfers were seamless and the trip choices were well thought out. Would definitely use them again.

July 15, 2025
Unprompted review
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Reply from SmoothRed

Hi Harry,

Thank you so much for your lovely review! We're thrilled to hear that you enjoyed your trip through France and that everything went according to plan. It's great to know that you found the hotels, transfers, and trip choices to be excellent.

We look forward to helping you plan your next adventure!

Best wishes,

Ryan, Carolina and the SmoothRed team

Rated 5 out of 5 stars

DOURO VALLEY

DOURO VALLEY
This was our second holiday with Smooth Red and as expected it lived up to all expectations.
Hotel, wine tours and guides were all excellent.
Jack and Carola @smoothred couldn’t be more helpful organising even with a few last minute changes.
Highly recommend….

July 21, 2025
Unprompted review
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Reply from SmoothRed

Hi Brian,

Thank you so much for your lovely review! We're thrilled that your second holiday with SmoothRed lived up to all your expectations. It's great to hear that you enjoyed the hotel, wine tours, and guides, and that things ran smoothly even with those few last-minute changes.

For your next adventure, we're really looking forward to crafting a fabulous trip to Tuscany! With its rolling hills, rich history and of course, renowned Brunellos, it's a must-visit for any wine lover.

Best wishes,

Jack, Carola and the SmoothRed team

Rated 5 out of 5 stars

Five stars all the way around

Five stars all the way around. Smooth Red took care of planning all of our accommodations. It was extremely helpful to have airport transfers booked. We did a Loire Valley wine tour in France. We had a private tour with a local wine expert. We stayed in a beautiful French chateau. I highly recommend using them to plan your travel!

July 25, 2025
Unprompted review
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Reply from SmoothRed

Hi Mary,

Thank you so much for your glowing review! We're glad that you had a fantastic experience with SmoothRed and enjoyed your Loire Valley wine tour. We're also thrilled to hear your private guide and château stay were such highlights of your trip.

We can't wait to put together some ideas for a trip around northern Italy, focusing on Venice, as we chatted about on the phone. This area offers a completely different style of wine tours, picturesque landscapes, and of course, the city itself is a must!

Thank you again for choosing SmoothRed.

Best wishes,

Eustya, Carolina and the SmoothRed Team

Rated 5 out of 5 stars

Wonderful Experience in Provence and Nice

SmoothRed did a great job planning my family’s vacation to the south of France this Summer. They provided excellent hotel recommendations both for Aix and Nice, arranged wonderful tour guides for each day of the trip, and helped a lot with the logistics of moving a family od five around France. Their app was easy to use and well designed, and they were always available if we needed anything. I would definitely use them again for another trip.

June 22, 2025
Unprompted review
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Reply from SmoothRed

Hi Mark,

Thank you so much for your review! We're so glad to hear that you and your family had a great experience in Provence and Nice. It was our pleasure to create your bespoke trip and we're delighted you enjoyed all the recommendations and arrangements.

Thank you for the wonderful feedback on our app — we take great pride in its seamless itineraries and design. Your kind words mean a lot to us and we can't wait to help plan your next journey!

Best wishes,

Jack, Andreea and the SmoothRed team

Rated 5 out of 5 stars

Scotland to London to Wimbledon.

We spent 15 days in Scotland, London and Wimbledon. Scotland exceeded our expectations. The assistance and planning with SmoothRed was flawless. Guides and tours were great and informative. Accommodations were nice.
Kate, at SmoothRed made sure each detail was taken care of, including reservations for dinner and directions to get to and from events such as Wimbledon.
The app was simple to follow and defined each days activity and suggestions of where to visit on our free days. It was an excellent trip.

June 22, 2025
Unprompted review
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Reply from SmoothRed

Hi Gary,

Thanks so much for your review! We're thrilled to hear your trip to Scotland, London, and Wimbledon exceeded your expectations. It's wonderful to know that you found the guides and tours both great and informative.

We're so glad that Kate's attention to detail, from dinner reservations to directions for events like Wimbledon, made for such a smooth journey. It's also great to hear that you found our app simple to follow, with clear daily activities and suggestions for your free days.

We look forward to helping you plan your next adventure!

Best wishes,

Marieke, Kate and the SmoothRed team

Rated 5 out of 5 stars

Ireland and London Experience

The folks at SmoothRed planned a wonderful 5-Star Experience in Ireland and in London. Our Drivers, Tour Guides and Hotels were top-notch.
We are "Foodies". SR's restaurant suggestions were wonderful!
We are already working with SR for a future trip!

Cheers!

June 23, 2025
Unprompted review
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Reply from SmoothRed

Dear John,

Thank you so much for your kind words! We're thrilled to hear that your Ireland and London experience was everything you'd hoped for — and more. It’s especially lovely to know our drivers, guides, and hotel selections made such a great impression, and that our restaurant recommendations hit the mark!

It means a lot that you're already planning your next adventure with us. We can’t wait to help you craft your return journey to further explore Ireland's west coast!

Best wishes,

Chris, Matías, SmoothRed Team

Rated 5 out of 5 stars

Smooth Red and Champagne, France-A Perfect Match!

Smooth Red planned an incredible trip for us to the Champagne region. From coordinating first class lodging, to booking drivers and reserving private tours at the best champagne houses in France, they exceeded our expectations. We didn’t have to worry about anything! They even have an app that we were able to access prior to and throughout our trip which allowed us to review all of the details of the daily schedule as well as contact information for our drivers. I would highly recommend Smooth Red! Such a collaborative process to book an unforgettable trip.

June 10, 2025
Unprompted review
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Reply from SmoothRed

Hi Laurie,

Thank you for such a lovely review! We’re so pleased to hear that your Champagne getaway was everything you hoped for, and that the planning process felt smooth and stress-free from start to finish.

It was a pleasure helping you explore some of the region’s finest tasting rooms and vineyards, and we’re thrilled the app made it easy to stay on top of your daily itinerary.

We're looking forward to working with you again to craft your future trips to Spain, Portugal and Italy as we discussed!

Warm wishes,

Chris, Andreea and the SmoothRed Team

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