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Nicely made but not working well for me. Like an earlier reviewer I have difficulty breathing in this mask as it sucks into my mouth and nostrils when I breath getting a build up of condensation insid... See more
Company replied
Cool! As face coverings go these are as good as it gets. Whilst face coverings are not the most comfortable things to wear, especially in hot weather, I've not come across any that are so well made,... See more
Company replied
These face masks are brilliant, I have bought four now and everyone of them has been finished to a very high standard, the fit is adjustable which is very good as if you have a small head like myself... See more
Company replied
Company details
Written by the company
The social enterprise helping people wear smiles. We make face-wear less intimidating and fun through bespoke, personalised designs and smiles to those who matter most.
Contact info
SE4 2SF, London, United Kingdom
- hello@smug.org.uk
- smug.org.uk
My mask has got a broken metal strip…
My mask has got a broken metal strip and i have asked for a refund

Reply from smug.org.uk
I had ordered 2 adult masks on 24th…
I had ordered 2 adult masks on 24th July and was absolutely delighted with them. They were thick and soft and adjusting them was easy. I decided I needed 2 more, and ordered on Sunday and received on Tuesday which was very quick delivery. However upon opening the 2 masks, 1 of which was the same colour as I had previously (dark blue) and another slate blue, I noticed a change in quality. The softness is still there which is great, however these masks are now noticeably and considerably thinner than the originals I received in July. They are still doubled over, but no longer thicker. They currently have a sale on their website and I’m wondering whether this price drop is because they are no longer using thicker materials and whether they will continue using thinner materials from this point onwards. Very disappointed and of course concerned that their quality has now gone down. I’ve had no problems with the thicker material masks, however I do also want to feel that there is a barrier there and not a flimsy piece of doubled over material. And yes I am aware this is not PPE, but I’ve worked all they way through Covid and felt these were the best non PPE masks out there. I no longer think this.
Edit: After a fast response from the company and explanation as to why there is a difference, I have now changed the rating of this review from 2 to 4 stars. This now makes more sense as to why there is a difference in thickness but still with the same quality. Thank you for explaining in detail what the changes are and how it differs - and restoring my faith in your products!

Reply from smug.org.uk
Very good mask
Very good mask, fits well and the adjustable straps really good too.

Reply from smug.org.uk
Very Disappointed
These masks look good and I had high hopes but wearing them was very disappointing. As you breathe/talk the material pulls towards your face/mouth making it feel like it is difficult to breathe. Both myself and the other half had the same experience and he also said his glasses were still steaming up. Not worth the money.

Reply from smug.org.uk
Cord was not long enough to be…
Cord was not long enough to be adjustable on a large head.

Reply from smug.org.uk
Best ever .
When I received my smug,I thought it’s just another face mask, but I was wrong it’s been the best face mask I have bought,it is so soft and comfortable to wear,and with the nose mouldings , my glasses don’t fog up, brilliant.

Reply from smug.org.uk
Another Purchase
This is my second purchase of Smug masks. They are comfortable to wear especially with the toggles to adjust the fit around your ears, easy to wash and I feel confident using these masks.

Reply from smug.org.uk
A pleasure to receive.
A pleasure to receive the parcel from Smug,every aspect has been thought about carefully, not only the mask,but the packaging,care Instructions & storage pouch.
Also it has all been done with humour and anything that makes you smile in these strange times is a bonus.Most importantly the mask fits well,is easy to adjust, and stays in place.
A good service all in all.

Reply from smug.org.uk
A Snug Smug
This is my second Smug order which probably tells you that I'm happy with the product. A basic cotton mask that does a good job as a face covering and is a snug fit. My only suggestion is (and this is true of 90% of masks) is the ear loops are uncomfortable when needed on a long journey of say 3 hours. An added tie around neck would be useful.

Reply from smug.org.uk
Excellent Smug mask and personal…
Excellent Smug mask and personal customer service. The best materials used. Made in the UK by a great start up company. I feel completely smart, safe,and ‘smug’ in my various patterned masks. Thank you so much for such a superior product. Bev Butler. Worthing.

Reply from smug.org.uk
Second purchase of good quality face…
Second purchase of good quality face masks (just wish everyone would be responsible and wear one!). Quick delivery. Great packaging. Thank you!

Reply from smug.org.uk
My second order from Smug
My second order from Smug. Masks fit well and are easy to wash (best tucked into the pocket of tousers or shirt in the wash!) Fabric is light - these are not clinical standard (nor do they claim to be) but good for shopping and transport system and other environments where there is some space.

Reply from smug.org.uk
Good solid face mask
Good solid face mask, polite and friendly service and always delivered well on time, well done smug.org.uk

Reply from smug.org.uk
arrived quickly and as described
arrived quickly and as described - like the confetti one

Reply from smug.org.uk
Excellent product
This is the third time I have ordered from Smug. These masks are of very high quality and the range of adjustment makes it easy to get a comfortable fit. The delivery as before was very fast with good communication and I highly recommend these masks

Reply from smug.org.uk
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