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Nicely made but not working well for me. Like an earlier reviewer I have difficulty breathing in this mask as it sucks into my mouth and nostrils when I breath getting a build up of condensation insid... See more
Company replied
Cool! As face coverings go these are as good as it gets. Whilst face coverings are not the most comfortable things to wear, especially in hot weather, I've not come across any that are so well made,... See more
Company replied
These face masks are brilliant, I have bought four now and everyone of them has been finished to a very high standard, the fit is adjustable which is very good as if you have a small head like myself... See more
Company replied
Company details
Written by the company
The social enterprise helping people wear smiles. We make face-wear less intimidating and fun through bespoke, personalised designs and smiles to those who matter most.
Contact info
SE4 2SF, London, United Kingdom
- hello@smug.org.uk
- smug.org.uk
Love the backstory and ethos of this…
Love the backstory and ethos of this company. The masks are top quality and give room to breathe - best I have tried! 100% recommend. Thank you! (ps. Well done for adapting so quickly - I wish you all so much success!). Pink. x

Reply from smug.org.uk
This is the 4th one we have bought.They…
This is the 4th one we have bought.They are excellent protection .Speedy delivery too .

Reply from smug.org.uk
Very pleased with the masks.
Very pleased with the masks. So comfortable to wear and the fit is great. Thank you for your prompt dispatch.

Reply from smug.org.uk
I'm very pleased with my mask
I'm very pleased with my mask. Very comfortable too wear and I can breath easy.

Reply from smug.org.uk
Initially thought they were expensive…
Initially thought they were expensive but worth a try, they turned out to be a big disappointment, as recommend washed before using and on one mask the nose clip ended up in two pieces. They are small for the money paid,not comfortable.

Reply from smug.org.uk
Thanks for response
Mon 19th Oct: Thanks for response. I'll give those tips a go.
Well-made mask and very serviceable. Downside for me is that the mask gets sucked in around my nostrils and mouth when I inhale. This is tricky for me as I then feel somewhat as if I'm suffocating. I do really like the mask. I've washed it and tried again but it's still doing it, although possibly a tiny bit less. Maybe it will get better over time?

Reply from smug.org.uk
Good quality
Best cloth face mask if wearing glasses. Do not steam up. Comfortable and easily adjustable to fit over ears. Well made and good quality.

Reply from smug.org.uk
This is the third lot of Smug masks I…
This is the third lot of Smug masks I have purchased in the last six months. They are good quality fabric, well made with adjustable ear loops and comfortable to wear. Ours have been washed by hand many many times and still look and feel nice. The service is good too, I have always received the delivery within 2-3 days of online order. Highly recommended.
+

Reply from smug.org.uk
Not fit for purpose - avoid at all costs
I was really hopeful that these masks would be great. All signs were positive - excellent materials, nose moulding, adjustable straps, contoured design. When I initially tried on for size / shape I was really pleased with the fit so washed the three I had purchased before wearing as directed. However, upon wearing, I felt my breathing restricted and the mask was sucked into my mouth on every inward breath. This is the only mask I have experienced this with and was very uncomfortable, almost panic inducing due to the restricted breathing. I am so disappointed, these really aren’t fit for purpose. When I contacted Smug they were dismissive of my experience, suggesting I adjusted the mask (like I wouldn’t have tried that). I tried them, as did my husband and my 12 year old son and we all had the same experience. They also said that they did not often receive this kind of feedback. I think you don’t have to look very hard to find exactly the same feedback from many others. An expensive mistake and one I will be warning my friends not to make.

Reply from smug.org.uk
Good product...one of the masks was a…
Good product...one of the masks was a little on the small side. Other was good fit, and very breathable and comfortable. Would definitely recommend SMUG 👍😃

Reply from smug.org.uk
Brilliant!
Great quality, really responsive customer support and a thoroughly lovely company. Just received my second batch and am now recommending to all of my friends/family!

Reply from smug.org.uk
This is mask number 4...and I love them…
This is mask number 4...and I love them all..well made..easy to wash and stylish! I am delighted that I have discovered Smug.Valerie Clapton

Reply from smug.org.uk
I bought a mask from SMUG as they were…
I bought a mask from SMUG as they were 𝗡𝗢𝗧 𝗠𝗔𝗗𝗘 in China and I support 🇬🇧🅑🅡🅘🅣🅘🅢🅗 🇬🇧 stuff.
Great masks but maybe just a bit expensive. Maybe the packaging could be cheaper and that might just bring the price down by a £1 or 2 but the mask quality is good and to be honest it’s U.K. made which I really appreciated and the mask quality is great and they really look good.

Reply from smug.org.uk
Best fitting mask so far
Great service and the best fitting mask I’ve managed to find. Nose wire seems sturdy and it’s well shaped to cover your chin so that it stays in place even when talking. So pleased, I’ve just ordered 3 more.

Reply from smug.org.uk
Prompt Service
My smug mask arrived within 2 days as promised it’s comfortable and I am very happy with it.

Reply from smug.org.uk
These are great masks. Buy one!
Great well priced masks.Excellent quick service. Speedily delivered. Beautifully packed. And with a social conscience. A complete no-brainer.

Reply from smug.org.uk
Very good mask
Arrived in good time, lovely packaging. It’s highly adjustable making it a very comfortable fit and easy to wear.

Reply from smug.org.uk
A happy shopping experience with a…
A happy shopping experience with a product made with tender loving care, Well done smug 😷

Reply from smug.org.uk
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