Strategy Financial Limited Reviews 11

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Financial Planner

Written by the company

Strategy Financial Ltd is a ‘boutique’ practice offering ongoing financial planning, bespoke advice and direction to both individual and business clients. We build close, long-term relationships with our clients to ensure the delivery of a highly personalised service. We offer advice in pensions, investments, mortgages, insurance, estate planning and much more. Approved by The Openwork Partnership on 23-04-26 Strategy Financial Limited is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited which is authorised and regulated by the Financial Conduct Authority.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

11 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We are first time buyers

We are first time buyers and looking for reliable mortgage brokers to help secure a mortgage, we were recommended Strategy Financial through word of mouth and I have to say it was the best decision we made during this process.
Sophia and Tony were excellent, they helped us understand the process in simple terms, their communication was amazing and provided us with regular updates. They managed to secure us a fantastic mortgage product which was accepted extremely quickly and assisted with finding reliable solicitors.
Strategy Financial has made this process completely stress free and I cannot thank them enough, we will definitely be using there services in the future and recommend others to do so.

November 20, 2025
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

We really appreciate your kind words and the time you’ve taken to write this review. We wish you the best in your new home and look forward to supporting you in the future.

Rated 5 out of 5 stars

A Trustworthy Financial Partner for Life


"Strategy Financial has been an absolute lifeline for me and my family. As a parent of four, including three children with special needs, navigating the world of finances felt incredibly daunting. Thankfully, Tony and Sophia at Strategy Financial have been there every step of the way, offering not just expert advice, but genuine care and understanding.

My family has trusted them for years, and now I know why. They helped me set up a will and life insurance to protect my children's future, patiently explaining everything and ensuring I felt confident in my decisions. Tony even took the time to review my existing life insurance, discussing the 'benefits and downfalls' and empowering me to make informed choices.

What truly sets them apart is their ability to explain complex financial concepts in a way that's easy to understand. As someone who admits, 'I really don't understand the world of finance,' I appreciated their patience and willingness to answer my endless questions. They never made me feel like 'I'm imposing on them' or that there was a 'dumb question.'

They've helped me explore my financial portfolio, invest for my children's future, and even understand the nuances of my payslip. Their yearly reviews and detailed spreadsheets have been invaluable, and I especially appreciate how they've 'grown with me along my journey,' adapting their advice as my circumstances changed.

Thanks to Strategy Financial, I no longer feel overwhelmed by finances. I've gone from a 'less risky finance risk-taker to a more balanced' one, and I'm finally seeing my money grow. I wholeheartedly recommend them to anyone, especially families, looking for trustworthy and compassionate financial guidance."

It all starts with a conversation!! :)

August 14, 2025
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you so much for taking the time to share this. It means a lot to know we’ve been able to make a difference for you and your family. We really value the trust you’ve placed in us and look forward to being here for you in the years ahead.

Rated 5 out of 5 stars

My husband and myself used Strategy…

My husband and myself used Strategy Financial for a range of different services including mortgage advice, insurance quotes and investment strategies. As someone that doesn’t come from a financial background they explained the quotes to me in easy to understand ways and made sure to tailor their advice according to what we actually needed. They were quick to action anything we asked for/ wanted clarification on. I felt it was a very reasonable fee in comparison to other companies I got quotes from.

July 18, 2024
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you for taking the time to review Strategy. It is greatly appreciated and we look forward to working with you long term. Best of luck with the purchase of your new home.

Rated 5 out of 5 stars

Financial decisions made easy

Strategy made financial decision making easy to understand and specific to my needs. I highly recommend their services.

May 10, 2024
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

We are glad to hear you are happy with our mortgage and protection service. Best of luck in your new home!

Rated 5 out of 5 stars

Tony and Sophia walked us through the…

Tony and Sophia walked us through the remortgage of exisiting property and purchase of new,with endless patience and care. Neither myself or my partner have a gret understanding of financial systems, but they not only gave us great advice, found us a fantastic deal but also helped us to naviagte the whole thing. We could not have done it without them. I would reccomend them very highly.

June 27, 2023
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you very much for your kind review. We are pleased to have had the opportunity to help you to date and look forward to our next meeting with you.

Rated 5 out of 5 stars

Good advice and a friendly ear just a call away.…

At a time of some uncertainty due to health issues and approaching retirement Tony at Strategy Financial provided indispensable support, not just just in terms of financial advice but also in enabling my wife and I to reflect on what we wanted out of life. He provided advice on investment, and arranged mortgages and wills, as well as giving us the courage to buy a flat to let. It has been so reassuring to know that good advice and a friendly ear is just a call away. Many thanks.

March 4, 2024
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you so much for taking the time to write this review. We truly appreciate it and are very glad to hear how we have helped you so far. We look forward to our next meeting with you.

Rated 5 out of 5 stars

Strongly recommend

My financial situation has greatly benefited from the advice and support provided by Strategy Financial, leading me towards a stable financial future. Their knowledge and guidance have been crucial in helping me develop a strategy for saving, investing, and making the most of my income. I strongly recommend their services.

February 8, 2024
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you so much for your kind words. We are very grateful to have had the opportunity to help you and look forward to working together to achieve your goals long-term.

Rated 5 out of 5 stars

I have been a client of Strategy…

I have been a client of Strategy Financial for over 10 years now, and can say that I am more relaxed and comfortable in my financial situation than I ever thought I would be at this time of life.

The majority of my dealings have been with Tony Ward and his understanding of my circumstances is, and I hope will continue to be, perfect for me and my family's long-term situation. Following our regular meetings in the early days, I was encouraged to invest in Funds for long term security and with easy access, should it be needed.

My current Financial Security and growth is entirely down to Strategy knowing my needs - long and short-term and they have given me more security than I ever thought I would achieve.

My family have also used Strategy's services and are completely satisfied with advice and service given, in the matters of Mortgages, Wills and Pensions.

May 4, 2023
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you so very much for taking the time to write this review. Tony and everyone at Strategy are grateful to have been able to assist you with your finances and truly value you as a friend and client long term.

Rated 5 out of 5 stars

Exceptional and tailored service

We approached Strategy Financial for a mortgage and life insurance products. Sophia was both professional and efficient, responded quickly and clearly to our questions, and provided a thorough analysis of the various options and products that would specifically suit our needs and situation. Sophia had an exceptional understanding of the financial market and available products, and was able to provide tailored advice which was suitable for us. We would highly recommend to anyone!

August 29, 2022
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

We are so pleased that you are happy with our mortgage and protection service. Thank you for taking the time to review us and we look forward to working with you in the future!

Rated 5 out of 5 stars

A financial Company you can truly trust

Tony Ward and his team of wonderful financial advisors have been in our life for many, many years. We receive first class service each and every time we meet. I have recommended 3 members of my close family to Strategy Financial who have all been extremely happy with their services.
Thank you Tony Ward

April 12, 2023
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you so very much for your kind words Anne-Marie, it is such a pleasure to work with you and we appreciate the recommendations.

Rated 5 out of 5 stars

Invaluable support from a team of…

Invaluable support from a team of experts.

June 16, 2022
Unprompted review
Strategy Financial Limited logo

Reply from Strategy Financial Limited

Thank you for taking the time to leave your feedback! We were delighted to help you purchase your first property and protect it, we hope you enjoy your new home.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look