Strategy Finishing School Reviews 

Great library and tools for any experienced strategists or anyone willing to become one and get a foot in the door in the agency world.

This course provides a fantastic foundation for someone like me who is shifting from an adjacent field (marketing creative/writer) to strategy. It's extremely in-depth and always being updated. I plan to finish the entire program but definitely recommend the fundamentals module for anyone looking to dip their toes (and then some!) in the strategy discipline.

I have just started studying but can already note how informative the lessons are. The School has an interactive format – perfect for those who concentrate badly on one long video. You watch short lessons, make exercises and read. Thanks, Julian!

I have been a member of the Academy since its inception. I have been working as an Account Manager/Account Director since 2010, and a few years ago, the time had come for me to move on. After more than 10 years of experience in client service, and thanks to the Strategy Finishing School, I have gained enough self-confidence to try and overcome my imposter syndrome. This course helped me organize my knowledge about marketing strategy into a system, clarified concepts, roles, and methodology. The course provided several decks, campaign best practices, and the Facebook group is highly inspiring.

This course is hands down the most useful resource I've come across in my career in marketing and creative. I've been staggered by the clarity and breadth of content. It's packed full of tools, links and examples, and the icing on the cake is the community. Thank you.

Transferring industries can be an extremely difficult undertaking, and transferring into strategy can be an even higher hurdle as this corner of the marketing industry tends to be a black box not many understand let alone teach. Thank you Julian, for putting together this incredible course which taught me the practical basics of strategy so I can hit the ground running day one. I now feel comfortable taking on a Strategy role and no longer feel in the dark about what I would do/how I would go about my work. More importantly, Julian himself was spectacularly communicative and went out of his way to answer my specific questions and provide personal feedback. Excellent course and not too time consuming if you commit to doing a little bit every day. Plus, there's a lot more value packed into future training modules that are included. Thank you!

I enrolled in the Strategy Finishing School with the idea of validating my knowledge and learning new ways to to think about strategy. This course has exceeded my expectations by far.
Julian offers incredibly valuable content that other professionals are not brave or generous enough to share (very few people give away the secrets that help them succeed).
I've never been lucky to have a mentor. Now I feel that have a great source of knowledge I can use as a reference, which also includes the academy's community.
I especially love the section about insights. I've already applied some of the learnings with great success. This course is fantastic for junior and senior pros alike.

I can't say enough about Julian and the Strategy Finishing School! Being someone who learned marketing myself, the SFS has REALLY helped me piece together my thoughts and processes into one cohesive plan. It also gives me the opportunity to see how world-class agencies go through their processes as well.

Julian is also a top notch human being! He's very responsive, answers any questions you have, and he is truly invested in helping everyone in the program.

Get this program! It's one of the best programs out there!

Valuable resources. Prompt, generous support. A very good investment if advertising/comms strategy is how you make/want to make your living.

I invested in this program because I wanted to understand Creative Strategy and be able to do it well. I worked across multiple roles in the past - and I was confused about how to approach campaigns.
Julian's explanations, community, and tools helped me organize my knowledge. I feel like I've unlocked new opportunities for myself by taking this course.

There are many lessons in the course! I highly recommend this investment if you want to create life-changing campaigns with clarity and confidence.

Great course, great lecturer. I think the results of this course speak for themselves - from junior to regular in 7 months. I wholeheartedly recommend it to any strategist, regardless of their career point. Thanks Julian!

SFS is a treasure trove of resources that aspiring and practicing strategists of ALL levels, will find useful. The content is digestible and presented in a non-intimidating manner, while also being extremely practical. Julian unselfishly shares secret tricks and tools of the trade, that is rarely shared elsewhere.

Even as a director level strategist at a top tier ad agency, SFS has helped plug in a few fundamental gaps for me (including the best training available on how to uncover and write insights), and has in the process played a huge part in slaying my imposter syndrome, and feeling more confident than ever in my abilities as a strategist and what I can bring to the table.

While not "cheap" as far as online courses go, SFS is an investment in yourself that will pay off tenfold in the doors it will open for your career.

Strategy Finishing School with Julian is a must for any strategist in an advertising or marketing role. The amazing thing is that this coursework covers all levels from entry level to director level - from how to build a simple strategy on a page to how to run a strategy team. Julian's offerings continually grow and deepen because his passion for strategy and planning is true. I would highly recommend Finishing School to anyone in strategy.

I love the depth of content and the richness of the learning resources. For sure, Julian has put a lot of work into this Academy and the learning community.

Well done!

I am a decades long account person, but Account Planner/Strategist wanna be. This course has increased by knowledge and ability to bridge the gap between client service and my creative team. It is a great self-guided, but make you do the work if you want to see some results.

I was able to use templates and learning from the modules within the first week of doing the course. Thanks Julian!!

Would definitely recommend to any Account Manager to help increase their skill set.

I'm a relatively new strategist (since Sept '21) and Julian's program is already the best investment I've made in my growth in a long time, perhaps ever!

I have years of experience in media sales (digital, data, programmatic, e-commerce, print, audio) and long had a natural curiosity for Strategy but never felt qualified to pivot.

The Strategy Finishing School brought structure and rigour to concepts I've picked up on the job and through osmosis, and gave me the skills and courage to make the step both up and across in my career at the same time.

And it's worked out really damn well! Thanks Julian and all those who've contributed to developing the program. It continues to be a valuable resource when faced with a new client challenge / brief.

Corey A
Strategy & Insights Director - News Corp Australia

I think what I love the most about this course, it gives a clear structure for you to think about strategy.

It gives you the steps to follow through.

For someone starting out in the vague world of strategy I think that is valuable. I also appreciate that for every step of the process, the course provides sufficient depth as well

Coming from copywriting, Julian‘s content has helped me make the switch to creative strategy and continues to do so by delivering insightful decks, a personalised schedule of the most important topics to take on first and useful links, benchmarks and book recommendations - all in one easy to navigate through platform. If you sometimes feel unsure about the strategy you‘re setting up, The Strategy Finishing School just has the framework or the guideline to give you more substantiation and confidence.

Our team went through Strategy Finishing School together and loved it. The curriculum really spans from basic to advanced so while some sections or tools felt basic, it is great for any level to get something out of it. We continue to reference a lot of the tools and approaches in our day to day work.