We visited Sunnamusk in Whitechapel to pick out Eid gifts for our parents and parent in-laws, and honestly, the experience was beautiful from start to finish. Asad greeted us so warmly and made us... See more
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Location
Switch location2, 75 Whitechapel Road, Shadwell, E1 1DU London, GB
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Visited Sunnamusk Aldgate yesterday 9th January and was greeted by Asad and Hamza they were both really good and polite.. I went to buy Evanta which I did but ended up buying Blue eyes, golden dus... See more
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Staff constantly trying to upsell and pressuring me to buy several perfumes when I only went in there to buy just 1 gift item. Kept making me smell like 10 different scents and trying to force me to b... See more
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I had a great experience at the Whitechapel branch. I had a lot of questions and wanted to smell half of the scents in the store and the employees were very helpful and patient. In the end I ended up... See more
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Company details
Written by the company
Sunnamusk is a British fragrance house adored for its elegant and captivating scents inspired by the beauty of Arabia, led by co-founder Kazi Abidur Rahman. The Sunnamusk journey started in 2009 from humble beginnings on the streets of East London, where five brothers settled into the bustling Whitechapel market bringing an Eastern-inspired aroma to the heart of London. An unwavering commitment to a philosophy of ‘Fragrance First’ propelled Sunnamusk from market stalls to Malls and stores quickly opened across the United Kingdom and eventually into Europe. Today the Sunnamusk portfolio of products has expanded beyond Eau de Parfums to include heavenly home fragrances, rich perfume oils infused with our signature scents and bespoke fragrances available across a network of 36 exclusive Sunnamusk branded stores and ecommerce sites in 5 countries. Kazi Abidur Rahman, co-founder and brand director, remains the driving force behind Sunnamusk. His passion for design, graphics and video along with an expert nose for beautifully-formulated fragrance, has helped transform Sunnamusk from a small bespoke brand to an instantly recognised label. Sunnamusk invites you to embark on an immersive fragrance journey that inspires and enchants, making the world a more beautiful place, one scent at a time.
Contact info
2, 75 Whitechapel Road, Shadwell, E1 1DU, London, United Kingdom
4.3
Excellent
229 reviews
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Amazing products amazing prices and…
Amazing products amazing prices and fast delivery sunnamusk are just amazing
August 29, 2025
Reply from Sunnamusk London - Aldgate
Dear Matthew,
Thank you for your lovely feedback! We’re delighted you’re happy with our products, prices, and delivery.
Best Wishes,
The Sunnamusk Customer Care Team
Reply from Sunnamusk London - Aldgate
Hi m r,
Thank you for taking the time to leave us such lovely feedback. We’re so pleased to hear you had a brilliant experience with our customer service team. Your support is truly appreciated, and we look forward to serving you again soon.
Warm regards,
The Sunnamusk Team
Reply from Sunnamusk London - Aldgate
Nafis Imtiaz,
We appreciate your feedback and we're sorry the scent faded quickly. You may have got a faulty product, please come into store with the product and receipt. We'll investigate this issue.
Best Wishes
The Sunnamusk Customer Care Team
The customer service provided by…
The customer service provided by Hafizullah H was great, the scents are amazing, got 2 new ones!
August 6, 2025
Unprompted review
Reply from Sunnamusk London - Aldgate
Maham,
We're happy to hear that you enjoyed the amazing scents and had a great experience with our service. Thank you for letting us know about your new purchases!
Best Wishes
The Sunnamusk Customer Care Team
From order to delivery just a couple of…
From order to delivery just a couple of days excellent service..
July 23, 2025
Reply from Sunnamusk London - Aldgate
Thank you, Steve! We're glad to hear your order reached you quickly and efficiently. We pride ourselves on delivering both excellent service and exceptional fragrances. Hope to see you back again soon!
Best Wishes
The Sunnamusk Customer Care Team
The staff where very helpful in helping…
The staff where very helpful in helping me choose my perfumes to give out for gifts
hafiz ullah and a young sister were very nice and polite in approach
Highly recommend
July 26, 2025
Unprompted review
Reply from Sunnamusk London - Aldgate
Thank you so much, Riju! We're so pleased our team were able to assist you so well. Helping you find the perfect gifts is what we're here for, and your kind words mean a lot. We truly appreciate the recommendation!
Best Wishes
The Sunnamusk Customer Care Team
Sunnah Musk Whitechapel
I was helped by a wonderful lady at sunnah musk in Whitechapel (Tahmina) she was ever so patient with me and my choices as this was a gift for my new sister in law. Thank you, love the scents!
July 19, 2025
Unprompted review
Reply from Sunnamusk London - Aldgate
Hey Samina,
Thank you so much for your lovely feedback! We’re happy Tahmina could help you find the perfect gift for your sister-in-law. Enjoy the scents!
Kind regards,
The Sunnamusk Customer Care Team
the customer service it is perfect and…
the customer service it is perfect and the perfumes they are higher quality
July 1, 2025
Reply from Sunnamusk London - Aldgate
Hi Nawaf,
We’re so grateful for your kind words — thank you! It’s wonderful to know we delivered both great service and exceptional fragrance.
Kind regards,
The Sunnamusk Team
I spent more than £350 in March not…
I spent more than £350 in March not even a sample no discount for myself
Poor customer service
June 22, 2025
Reply from Sunnamusk London - Aldgate
Dear Mohammad,
Thank you for taking the time to share your feedback, and we're truly sorry to hear about your recent experience.
We deeply value all our customers, especially those who place significant orders like yourself. We apologise if you didn’t receive any samples or a discount — this is certainly not the standard we aim to uphold. We do offer complimentary samples and promotions through our Sunnamusk Society and in-store experiences, and we're sorry if this wasn’t communicated clearly or fulfilled in your case.
Please feel free to reach out to our customer service team with your order details, as we would love the opportunity to make this right and restore your confidence in our service.
Kind regards,
The Sunnamusk Customer Care Team
Staff constantly trying to upsell
Staff constantly trying to upsell and pressuring me to buy several perfumes when I only went in there to buy just 1 gift item. Kept making me smell like 10 different scents and trying to force me to buy perfumes I didn't like or want to buy. Felt very uncomfortable. Nice people but the pressure is simply too much OTT. Not sure if other customers experience the same?
June 20, 2025
Reply from Sunnamusk London - Aldgate
Dear Modobbir,
Thank you for your honest feedback, and we're sorry to hear that your visit left you feeling uncomfortable.
Our staff are trained to offer personalised recommendations and introduce customers to the wider range of our collection, but we absolutely understand that this should never feel overwhelming or pressured. We appreciate you highlighting this, and we will be sharing your feedback with the team to ensure that our service remains welcoming, respectful, and at your pace.
We’re grateful you acknowledged the team’s friendliness, and we hope you’ll give us another chance to provide a more relaxed and enjoyable experience in the future.
Kind regards,
The Sunnamusk Customer Care Team
Reply from Sunnamusk London - Aldgate
Hey Mr Helal,
Thank you so much! We’re thrilled to hear you’re loving the fragrances and that you find our prices fair — it means a lot.
Kind Regards,
The Sunnamusk Customer Care Team
Bad Service
Hello, I am writing to you because it has already been 3 weeks that I have been waiting for my perfume but I still haven’t received any news, frankly it’s shameful and horrible if you don’t have the product refunded my money it’s unacceptable two weeks for a 4-day delivery Order #39404, never again I buy a product online from you
May 31, 2025
Unprompted review
Reply from Sunnamusk London - Aldgate
Hey Evrard,
We're truly sorry to hear about the delay and the frustration it's caused. This is certainly not the experience we aim to provide. We understand how disappointing it must be to wait for your order with no update, especially when you were expecting a much faster delivery.
Please rest assured we are investigating your order #39404 as a matter of urgency. If the item is no longer on its way or has been lost in transit, we will of course arrange either a replacement or a full refund.
One of our team members will be in touch with you directly to resolve this promptly. We appreciate your patience and sincerely apologise for the inconvenience caused.
Warm regards,
The Sunnamusk Customer Care Team
Reply from Sunnamusk London - Aldgate
Hi Jennifer,
We're really sorry to hear that the fragrance didn’t last as expected. Scent longevity can vary depending on skin type, application, and even the weather. We'd love to learn more about which product you tried and see if we can recommend a better match for you. Please feel free to reach out to our team directly—we’d be happy to help.
Warm regards,
The Sunnamusk Customer Care Team
Impeccable quality
Impeccable quality, craftsmanship and wrapping beautiful, great communication highly recommend
May 27, 2025
Reply from Sunnamusk London - Aldgate
Hey Minaxi,
Thank you for your kind words and recommendation! We take pride in quality and service, and we’re thrilled you noticed.
Kind Regards,
The Sunnamusk Customer Care Team
The perfume of angels.fantastic wow
May 27, 2025
Reply from Sunnamusk London - Aldgate
Hey Joe,
Thank you for your enthusiastic feedback! We’re delighted you love the fragrance.
Kind Regards,
The Sunnamusk Customer Care Team
Great customer service
Great customer service, a variety of choice and assisted to get a lovely fragrance.
May 22, 2025
Reply from Sunnamusk London - Aldgate
Hey Momtaz,
Thank you for your lovely feedback! We’re happy our team helped you find a fragrance you love.
Kind Regards,
The Sunnamusk Customer Care Team
Great customer service
Great customer service. Lovely staff who were helpful and attentive. Great scents
May 10, 2025
Reply from Sunnamusk London - Aldgate
Hey Ja,
Thank you for your kind words! We’re so pleased you had a great experience with both our staff and our scents.
Kind Regards,
The Sunnamusk Customer Care Team
Reply from Sunnamusk London - Aldgate
Thank you, Abd! We’re glad you had such a positive experience with our team.
Kind Regards,
The Sunnamusk Customer Care Team
Reply from Sunnamusk London - Aldgate
Thank you, Muhammad! We appreciate your support.
Kind Regards,
The Sunnamusk Customer Care Team
the product would arrive half empty…
the product would arrive half empty this will be the last time I buy with you
April 23, 2025
Reply from Sunnamusk London - Aldgate
Dear Salvatore
Thank you for taking the time to share your experience, and we sincerely apologise for the issue you encountered with your order. It’s disappointing to hear that the product arrived half empty, and we understand your frustration.
This is certainly not the standard we aim for, and we take your feedback seriously. If you haven’t already, please reach out to our customer service team so we can investigate this further and ensure you are properly compensated for the inconvenience.
We truly value your support and would love the opportunity to make this right.
Best regards,
The Sunnamusk Team
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